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15: Technology in Sports: Part 1
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“We’re not going to change the purity of the game. We’re just going to enhance the experience in a way bigger than we ever imagined.”
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Welcome back to Verizon Ventures.
On today’s episode, we are discussing the rise of sporting technologies that enrich the fan experience. From VR headsets to live-streaming in multiple languages, there are many different ways in which tech can be integrated into our sports-viewing paradigm. Joining us are the talented:
- LJ Rader, Product Manager at Verizon
- Jeff Angus, Head of Marketing at Verizon Ventures portfolio company, Playsight
(click to tweet)
Highlights- Some innovation comes off as gimmick-y
- Innovation is a department, not a single person effort
- Look at PlaySight’s SmartCourt as an example of how innovation intended for one purpose (player development) can be reappropriated for another purpose (live-streaming)
- There’s a trend in sports broadcasting where spectators harness live-streaming platforms like Facebook Live to commentate
- Real Madrid is the most valuable sports team in the world; not because of their fans in Madrid, but because of their fans all over the world
- It’s getting increasingly more expensive to attend live sporting events
- There is still a long way to go with VR before you feel completely in the venue
- The social component of VR will make you able to sit amongst your friends’ avatars
- Look to the chat logs of sporting event live-streams to see the power of social in fan experience
- Broadcast technologies will empower viewers to choose commentator of genre choice (ex: funny vs. tactical/strategic)
(click to tweet)
ResourcesPlaySight SmartCourt https://www.playsight.com/
Full Show Notes at: VerizonVentures.com/podcast16 episodi
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