E01: Anna Gregory, Uncovering Microsoft brand voice (interview)


Manage episode 195989277 series 1943155
Creato da Words Work at Microsoft Podcast, Jennifer Bost, and Amy King, autore scoperto da Player FM e dalla nostra community - Il copyright è detenuto dall'editore, non da Player FM, e l'audio viene riprodotto direttamente dal suo server. Clicca sul pulsante Iscriviti per rimanere aggiornato su Player FM, o incolla l'URL del feed in un altra app per i podcast.
In this inaugural episode of the Words Work at Microsoft podcast we talk to Anna Gregory, Principal Voice Strategist at Microsoft, about her efforts to uncover Microsoft brand voice. If you don't know Anna already, you're probably very familiar with her writing. She's a seasoned copywriter and strategist with stints as Copy Chief at Starbucks, Apple, Nokia, and now Microsoft. Her resume reads like the who's who of big brands. She's currently helping the Office 365 Design Studio shape and build out their creative strategy and voice practice. On the Words Work At Microsoft Podcast, we’ll be chatting about how Microsoft culture has evolved, starting with the way we talk. In each episode we’ll interview someone within the Microsoft writing community, giving you (dear listener) an inside look at how we approach our work. And, hopefully, offering up a heavy dose of trips and tricks along the way. Special thanks to Sokolovsky Music for our funky background music: https://soundcloud.com/sokolovskymusic/funk-free-music

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