Artwork

Contenuto fornito da The Influencer Marketing Factory. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Influencer Marketing Factory o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Player FM - App Podcast
Vai offline con l'app Player FM !

Influencers Impact in the B2B Ecosystem w/ Ryan Bares (IBM)

36:10
 
Condividi
 

Manage episode 346560580 series 3286175
Contenuto fornito da The Influencer Marketing Factory. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Influencer Marketing Factory o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Can B2B brands achieve results by leveraging influencers and creators? This and much more is discussed in this week’s episode! Ryan Bares, Influencer and Advocacy Lead at IBM joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host.

⚡️ Full Episode https://link.chtbl.com/influencermarketing

🐦 Ryan's Twitter: https://twitter.com/ryanbares

🤳 Ryan's Instagram: https://www.instagram.com/ryan.bares/

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3WIY1BL

Show Notes:

(1:24) - Ryan's career background

(4:47) - Partnership trends

(6:33) - B2B influencer marketing

(7:50) - Touchpoints in B2B versus B2C

(10:50) - Platforms of focus for IBM

(13:59) - Identification process of Creators across platforms

(16:34) - Strategy behind repurposing content across platforms

(19:50) - Distinction between influencer and creator

(23:32) - Complexity of identifying thought leaders versus now

(28:11) - Challenge with pay and performance transparency

(30:55) - Celebrities collaborations

(35:24) - B2B influencer discipline

  continue reading

79 episodi

Artwork
iconCondividi
 
Manage episode 346560580 series 3286175
Contenuto fornito da The Influencer Marketing Factory. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Influencer Marketing Factory o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Can B2B brands achieve results by leveraging influencers and creators? This and much more is discussed in this week’s episode! Ryan Bares, Influencer and Advocacy Lead at IBM joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host.

⚡️ Full Episode https://link.chtbl.com/influencermarketing

🐦 Ryan's Twitter: https://twitter.com/ryanbares

🤳 Ryan's Instagram: https://www.instagram.com/ryan.bares/

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3WIY1BL

Show Notes:

(1:24) - Ryan's career background

(4:47) - Partnership trends

(6:33) - B2B influencer marketing

(7:50) - Touchpoints in B2B versus B2C

(10:50) - Platforms of focus for IBM

(13:59) - Identification process of Creators across platforms

(16:34) - Strategy behind repurposing content across platforms

(19:50) - Distinction between influencer and creator

(23:32) - Complexity of identifying thought leaders versus now

(28:11) - Challenge with pay and performance transparency

(30:55) - Celebrities collaborations

(35:24) - B2B influencer discipline

  continue reading

79 episodi

Tutti gli episodi

×
 
Loading …

Benvenuto su Player FM!

Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.

 

Guida rapida