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Welcome to “15 M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 M Maste ...
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Are you ready for the future of affiliate marketing in the iGaming industry? John Wright, Co-Founder StatsDrone: a tool for iGaming affiliates says the sector is undergoing a significant transformation. Gone are the days of generic content sites and "rinse and repeat" tactics. This new era demands a focus on quality, authenticity, and personalizati…
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Do you know how to build a strong personal brand in the iGaming industry? Marija Hammon, the marketing director at Relax Gaming, has tips that will help you. Having a personal brand is important in this competitive field. It can boost your credibility, trust, and expertise. Focus on your niche and choose the right platform to engage with industry l…
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How can iGaming companies set themselves apart in the highly regulated US iGaming market by 2025? Paris Smith, an advisor and gaming industry expert, states that with the cost of entry being prohibitive for many operators, the key lies in developing a truly differentiated product and leveraging agile technology. By focusing on the player experience…
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Do you know what makes an effective B2B marketing strategy for iGaming providers? Marija Hammon, Marketing Director at Relax Gaming, says that the key is in strategic selectivity and the power of people. In an industry flooded with products, marketers must be discerning, highlighting only the most exceptional offerings. But the real differentiator …
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This Is How iGaming Companies Can Stay Ahead Of The Curve And Adapt To Changing Player Preferences
18:25
Do you know what stops companies from creating truly new experiences in the iGaming market? Paris Smith, an advisor and gaming industry expert, says that the focus is often on maximizing what's working rather than exploring new concepts. iGaming companies are so preoccupied with incrementally improving their existing products, like European footbal…
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How to Build Your B2B Business Worldwide: Lessons from Marija Hammon one of the best Marketing Directors in iGaming
13:00
What strategies can B2B providers employ to navigate global expansion and build successful partnerships? Marija Hammon, a marketing director at Relax Gaming, emphasizes the importance of balancing centralized operations with local hubs, maintaining brand consistency while adapting to regional demands, and fostering cooperation and trust across dive…
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How can you, as a newly funded iGaming startup, build brand credibility and trust early on? Paris Smith, Advisor & Gaming Industry Expert, says there is one key approach which is to grow your startup with the right people people who are "hungry, humble, smart, and passionate." She also emphasizes the importance of partnering with advisors and inves…
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Do you want to take your personal or business performance to new heights? 15M Mastery is home to unmatched expertise and career advancing content. This season we will deliver an impressive lineup of guests, each sharing their vast expertise across a range of topics. From growing startups and thriving in the US market to improving personal performan…
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Do you know how to build a market-ready, scalable sports betting exchange that can withstand the demands of today's rapidly evolving landscape? Industry pioneer Justin Deutsch has cracked the code. By embracing the inevitability of bots and AI, Deutsch's team at STX has built a scalable, reliable platform that caters to both casual and professional…
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Do you know how to find genuine market needs and turn them into successful B2B iGaming products? Learn from industry expert Rohini Sardana as she reveals her proven strategies, including in-depth market research, iterative feedback loops, and tools like SWOT analysis and using a FAB list. Discover how to achieve product-market fit, captivate both e…
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Are You Missing Out on iGaming’s Biggest Business Development Secrets? Katerina Glushchenko of Blask Tells All
19:03
What if the key to dominating in iGaming is hidden in perfecting your business development? Katerina Glushchenko, Senior Business Development Manager at Blask, shares the insider knowledge that propelled her from an ambitious newcomer to a respected industry leader. Discover how she transformed challenges into opportunities, turned passion into car…
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Have you paid close enough attention to your customer service efforts? The key to transforming your customer service lies in the powerful synergy between your marketing and support teams. Dmitry Belianin, an iGaming expert, explains how there is an opportunity to turn haters into loyal brand advocates that is often overlooked. By creating seamless …
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How can you find the right sponsorship format to boost your gaming brand's visibility? Dmitry Belianin, a seasoned iGaming expert, is here to tell you how. Don't let your competitors steal the spotlight. Listen now to find out the secrets to boosting your brand's visibility through sponsorships. Dmitry reveals the sponsorship formats you may not ha…
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Are you drowning in a sea of unproductive meetings and endless busy work? Dmitry Belianin is a productivity expert and he shares his proven strategies for reclaiming control of your time and maximizing your output. Dmitry shares his weekly and daily planning rituals, meticulously crafted to identify and eliminate unnecessary tasks. By setting clear…
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Do you know how to effectively localize your gaming offerings for new markets? The key lies in thorough research and a deep understanding of your target audience. Dmitry Belianin emphasizes, preliminary research on your product offerings, payment providers, and operational aspects is crucial. Hiring local experts and consultants can provide invalua…
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What strategies can leaders employ to build high-performing teams in the fast-paced iGaming industry? Dmitry Belianin sees the key factor is establishing clear goals and aligning the team around them. Effective reporting frameworks and timely feedback are also crucial, as they enable leaders to stay connected with their teams and address issues pro…
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What key insights can we learn from the evolution of iGaming over the past decade? Maksim Afanasev, Director of Sportsbook Services at Sportradar, highlights several important changes, including better user experiences with more intuitive and engaging interfaces, the rise of social features and community-driven betting, and advances in real-time cu…
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How can you strike the right balance between brand and performance marketing in your iGaming business? The key lies in understanding your market, your players, and your long-term goals. Eitan Gorodetsky emphasizes that in today's complex iGaming landscape, a blend of brand-building and performance tactics is essential. While big players leverage th…
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Do you know the secrets to building powerful B2B partnerships in iGaming? Industry expert Greg Penkov shares the essential strategies. First, research your partner's goals and challenges. Then, personalize your outreach and showcase your credibility with case studies. Offer innovative solutions they can't easily find elsewhere. Building long-term t…
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Do you want to build a network and gain influence in the iGaming industry? The key lies in your approach, according to Pierre Lindh, co-founder of Next.io, a content-driven events, media and publishing company that delivers news and insight to investors and iGaming professionals. Consistency is paramount - delivering on your promises and building a…
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Are you truly engaging your customers? The key to creating an immersive gaming experience lies in putting yourself in your customers' shoes. Eugene Danilov, a leading expert in customer engagement, emphasises, the true test is whether you and your team would eagerly return to your own platform day after day. Personalisation and gamification are set…
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Do You Know the Secrets Top CEOs Use to Boost Performance? Leo Judkins has the answers you need! The key lies in optimizing your sleep and recovery routines. Sleep debt is a silent productivity killer, impairing your judgement more than being legally drunk. Yet, many leaders in the fast-paced iGaming industry continue to operate on fumes, sacrifici…
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Can iGaming companies benefit from hiring talent outside their industry? Daria Kushnir, a seasoned executive with experience across diverse sectors, believes the answer is yes. By embracing a broader talent pool, gaming companies can challenge the status quo and stay ahead of the curve in an ever-evolving industry. Drawing insights from her time in…
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Have you been using collaborative partners the right way to drive innovation and player engagement in your iGaming business? Big Gaming's CEO, Marina Ostrovtsova, offers a compelling blueprint. By fostering relationships with gaming communities and analytical partners, Big Gaming gathers invaluable player feedback to refine their game development p…
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How can market research shape iGaming’s future with data-driven insights? Dmitry believes that data-driven decision-making and real-time insights will be crucial. By continuously tracking player preferences and understanding market dynamics, companies can spot emerging trends and stay ahead of the competition. Leveraging AI and machine learning emp…
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How can iGaming companies leverage market research to craft winning marketing strategies? The key is to start by identifying the most valuable insights from the data gathered, such as customer preferences, behavioural patterns, and market trends. This information can then be used to segment the target audience based on demographics, interests, and …
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The Key to Winning in the iGaming Industry: Embracing the Evolving Landscape of Market Research
14:00
What is the key to unlocking the secrets of the iGaming market? Dmitry Belianin, a seasoned industry veteran, emphasises the importance of comprehensive market research. By setting clear objectives and focusing on crucial metrics like acquisition cost, lifetime value, and churn rate, companies can gain a competitive edge. Belianin highlights the va…
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How can founders successfully turn their startup into a thriving corporate entity? The key lies in balancing growth with stability. As Tim Heath, founder of Yolo Group, explains, it’s crucial to introduce corporate policies and procedures at the right time—not so early that they hinder revenue generation, but not so late that they block scalable gr…
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What unique factors have contributed to the explosive growth of the Brazilian online gambling market in recent years? The Brazilian market has exploded, with over 600 licensed brands now operating in the country. A combination of a large population of 220 million people, a deep-rooted passion for football, and the introduction of the innovative Pix…
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Do you know what is holding you back from conquering new markets and growing your market share the right way? The secret is not doing comprehensive market research before entering new markets. Dmitry is a seasoned expert and he reveals the essential strategies to crack untapped territories and establish a lasting competitive edge. Dmitry will tell …
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What unique skills will set us apart in an AI-driven future? As the transformative power of artificial intelligence continues to reshape the professional landscape, the question becomes increasingly pressing. AI is set to take over a lot of tasks, from writing to decision-making. However, the key to remaining relevant may lie in our ability to cult…
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Have you been harnessing the power of data in your business? Data is crucial in driving operational efficiency. Lasha Gogiberidze is an expert in building and scaling startups and has a lot of great experience in emerging markets. He shares his expertise on navigating emerging markets, balancing speed and agility with efficient processes, and lever…
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Have you struggled to find good brand ambassadors to elevate your iGaming business? Industry expert Dmitry Belianin has mastered The insider secrets that can help you to align your brand's attributes with the perfect partner. It's not just about star power - it's about strategic synergy. Carefully consider which stage of market entry your brand is …
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Have You Maximised the Power of Fundamentals in Your iGaming Marketing? It's easy to get caught up in the latest trends and tactics, but as marketing expert Marija Hammon emphasises, the core principles should never be overlooked. Whether you're a game provider or an operator, building a strong brand identity and delivering impactful campaigns star…
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Are you struggling to retain players in the competitive iGaming market? Pinnacle's head of acquisition, Phil Kornyshev, may have the answers you need. He reveals the keys to top iGaming companies' success in retaining players - a focus on building a strong brand and memorable player experiences, not just chasing short-term acquisition metrics. He e…
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Do you want to level up your career as an aspiring marketer? Follow This Roadmap to the Top. From building affiliate websites as a passionate 17-year-old to becoming a renowned CMO in the iGaming industry, Dmitry Belianin's inspiring journey is a testament to the power of embracing challenges and finding the right mentors. Dmitry emphasises the imp…
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Poker is facing an existential crisis! The growing divide between pros and amateurs is threatening the game's sustainability. Poker legend and iGaming leader Eugene Katchalov paints a concerning picture for online poker's future. The skill gap between professional and recreational players has widened. This disconnect poses a risk, as Katchalov warn…
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Do you know how to build a successful iGaming affiliate program? Alona Bursak, the Affiliate Director at Lala Stars, has the insights you need. Alona emphasises the importance of having a strong, motivated team behind your affiliate program. She also stressed the value of building brand awareness and trust - key factors that determine how quickly y…
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Did you know these effective app marketing strategies for iGaming? James McLoughlin, a leading app store marketing expert, shares practical insights for iGaming app developers looking to thrive in the competitive digital space. What’s his secret? Apple App Store adverts. He provides actionable tips and quick wins to enhance your app’s performance s…
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Are you struggling to keep up with the ever-changing affiliate landscape in iGaming? Introducing Affiliate 2.0 - the revolutionary model that's transforming the industry. Dmitry Belianin, a seasoned expert, candidly addresses the flaws of the traditional affiliate approach. He unveils how the transactional nature of the current model has led to sho…
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Do you struggle to stay productive and focused in today's fast-paced world? Take a page from Dmitry Belianin's playbook. This high-powered investor and content creator has mastered the art of ruthless productivity, squeezing 10-12 hours of work into each day - even while travelling. The secret? Dmitry starts his mornings with intentional rituals to…
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Do you know the secret to investing? Dmitry Belianin does. Driven by a desire to "give back" Dmitry has developed a uniquely personal, hands-on approach to investing. By offering personalised mentorship and guidance to the founders he backs, he's empowering the next generation of industry leaders. But scaling this model has presented challenges - D…
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Are you ready to grow your affiliate business? In this episode, Dmitry shares his tried and tested strategies for growing your affiliate operations. You will learn practical tips on identifying new opportunities, whether your approach is performance-driven or SEO-focused, as well as discover how to diversify your traffic sources, from entering new …
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Do you know the best way to stand out as a brand in a crowded market? Dmitry shares his top tips and tricks. As a business owner, you know how challenging it can be to make your brand shine in today's noisy landscape, especially in iGaming. The secret to driving sustainable growth lies in crafting a strong, authentic brand identity that resonates w…
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Are you maximising your iGaming brand's potential? The key may lie in the rapidly growing world of esports. Esports offers a mostly overlooked and cost-effective avenue for iGaming operators to drive brand awareness and reach a younger, tech-savvy audience. Esports' fast-paced action and dedicated fan base provide a unique opportunity to enhance cu…
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Are you losing money by not redirecting your unused traffic? As the iGaming industry evolves, many operators are unknowingly missing out on a significant revenue opportunity - unused traffic. Björn Nilsson and his team at FTDx have cracked the code, developing a solution that allows operators to monetize traffic from markets they do not serve. With…
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How can iGaming operators leverage free-to-play games to drive user acquisition and engagement? According to industry expert Jamie Mitchell, the key lies in creating personalised, data-driven free-to-play experiences that serve as a top-of-funnel entry point for potential customers. By offering incentives like cash prizes or free spins, operators c…
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Are you an early-stage startup founder struggling to secure crucial funding? Look no further than the insights shared by Vladimir Malakchi, the CEO of Xanada Investments. As a seasoned venture capitalist, Vladimir reveals the 3 key elements that investors like himself prioritise when looking at seed-stage opportunities and investments. Vladimir emp…
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Are you struggling to position your brand and connect with your target audience? Vivek Sethia, Founder & CEO of India on Track, breaks down how the world’s newest and largest companies stay front-of-mind, particularly by leveraging the power of sports. Whether you're a scrappy startup or an established industry giant, sports marketing can help you …
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Do you want to excel in your professional and personal life? Look to Klen-Kristofer Kaljulaid, a portfolio manager at Yolo Investments and Estonia's judo representative at the Olympics. Klen has found a way to blend his professional and athletic pursuits. His secret? Unwavering dedication and a strong mindset. Klen’s success is no accident, he advo…
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