Locality offers the largest source of local streaming and broadcast advertising inventory in the U.S., enabling unparalleled reach among key audiences in target markets. Locality’s experts understand communities and consumer behavior, helping to unlock the power of local video advertising to achieve desired outcomes. On this episode of AW360 I spea…

The advertising channel landscape is becoming increasingly complex, driven by advancements in programmatic media and the emergence of retail and financial media networks. In this second episode of our 4-part miniseries in partnership with Fluency, we delve into the critical components of a successful media mix, exploring strategies for leveraging a…

AI and automation are two of the most significant buzzwords in the realm of ad tech. In this special episode of AW360 – part 1 of a 4-episode miniseries in partnership with Fluency– we will delve into the current state of these transformative technologies and their future trajectories. By gaining a thorough understanding of their development and po…

In this 4-part miniseries presented as part of Advertising Week’s long-running AW360 podcast, we’ll explore the many unique challenges today’s marketers face and how they go about tackling them. In each episode, we’ll speak with experts about topics such as multi-location, multichannel, demand gen, maintaining efficiency and performance, and of cou…

In this episode, we sit down with Scott Tieman, Global Head of AdTech & MarTech at Star, to explore how generative AI is reshaping agency-brand relationships, transforming commercial models, and redefining value propositions in the creative industry. How generative AI is reshaping agency-brand relationship: https://star.global/posts/generative-ai-i…

Back from the Summer break, we’re pleased to welcome Xynteo’s Growth Director, Ellie Beasley-Gould to the show to discuss ESG messaging, putting sustainability at the heart of business, and taking a systemic approach to find new growth opportunities.Di Advertising Week

On this episode of AW360 we’re pleased to welcome Robin Lickliter, Chief Experience Officer of Sparks. Ahead of the Cannes Lions festival, Robin discusses what to expect in Cannes, exciting new categories, and what she thinks people will be talking about both during the festival, and after the dust settles. Sparks: wearesparks.com Robin on LinkedIn…

On this episode of AW360 we speak with Allan Nicholson, Head of Advertsing Solutions at Harmonic Inc. Allan tells us how Harmonic is helping to innovate in the video monetization space, how AI has been an essential tool for quite some time, and what the future holds.Di Advertising Week

Today on AW360 we’re all about pop culture’s millions of fans as Jeremy Steinberg, Chief Revenue Officer at Fandom, joins to discuss the importance of the fan community, Fandom’s impressive and marketer and brand-friendly technologies, and of course, Call of Duty.Di Advertising Week

On this episode of AW360 we speak with Alex Song, CEO of Proxima. Alex walks us through all things artificial intelligence, including how AI is used to track customers, how it can assist with customer retention, and what the future holds.Di Advertising Week

Austin discusses how brands can incorporate cultural-relevance into their marketing strategies, how Doing Things identifies the social communities, and shares how advertisers can better leverage content and creator brands during a turbulent time in the digital media industry.Di Advertising Week

Today we welcome Nancy Reilly, Vice President, Consumer Research at 84.51˚. Nancy discusses 84.51˚’s new report on customer behavior and why survey data doesn’t always match real-world behavioral data.Di Advertising Week

Minou discusses how Paris / 11:11 Media has been able to keep Paris relevant over the last two decades, how she’s reaching Gen-Z, and 11:11’s platform-specific, data-driven approach to engage with audiences.Di Advertising Week

This week on AW360 we welcome Sarah Lent, President of Doremus+Co, a global leader in B2B marketing and communications. Sarah discusses how her Silicon Valley upbringing informs her role, how AI is impacting the industry overall, and offers predictions as to what challenges and opportunities are ahead.…

On this episode of AW360 we speak with Christian Muche, CEO & Co-Founder Beyond Ordinary Events, Inc & POSSIBLE about the upcoming POSSIBLE event happening in Miami Beach, April 15-17 2024. Christian discusses what makes POSSIBLE different from other industry events, why Miami Beach is a perfect backdrop to POSSIBLE, and his learnings from his care…

On this episode we’re pleased to welcome Amit Seth, Global Head of Data and AI at The Weather Company. Amit discusses media and marketing evolution, what marketers should be leaning into in 2024, and how The Weather Company is poised to help.Di Advertising Week

On this episode of AW360 we speak with Tracey Pattani, CEO of BSSP (Butler, Stern, and Shine Partners) Tracey discusses the importance of collaboration, the experience of taking over the CEO role at the dawn of the pandemic, and where she’d like to see the industry head in the coming years.Di Advertising Week

To kick off our 9th season of AW360 we’re pleased to welcome Alan Miles, CEO of NCSolutions (NCS) and Paul Gelb, Sr. Director and North America Head of Media Activation and Investment at Bayer. Alan and Paul discuss what 2024 might look like for advertisers, AI, retail media, and much more.Di Advertising Week

In this episode of AW360 we chat with Rachel Chukura, Head of Consumer, The Weather Company – an IBM company. Rachel discusses the how weather impacts consumers, how marketers can work weather considerations into their everyday marketing, and poses the question: Is Weather the ultimate influencer? (Di Advertising Week

In this episode of AW360 we chat with Rhys Cater, Group Chief Solutions Officer at Precis. Rhys takes us through the current state and definition of marketing ethics, the role they play in modern marketing, and consumer considerations.Di Advertising Week

In this episode of AW360 we chat with Barbara Connors, Vice President, Commercial Insights at 84.51˚ about nearly every aspect of Kroger’s marketing that you could cover in less than a half hour.Di Advertising Week

In this episode of AW360 we chat with Andrey Kazakov, VP Revenue, Non Gaming at AppLovin. Andrey discusses the state of the mobile market, learnings from mobile gaming, and looks to the future of the mobile segment of the industry.Di Advertising Week

Recorded live at Advertising Week New York 2023, we sit down with Greg Wester, SVP of Marketing, and Josh Qualy, VP of Regional Sales East, at Digital Turbine.Di Advertising Week

Recorded live at Advertising Week New York 2023, we sit down with Matt Wasserlauf, CEO and Founder, Blockboard, about the current (and future) of CTV and advertising waste.Di Advertising Week

Recorded live at Advertising Week New York 2023, we sit down with Donna Sharp, Managing Director at Medialink, for a decidedly optimistic chat about the industry.Di Advertising Week

Recorded live at Advertising Week New York 2023, we speak with Camie Cox, Director of Integrated Production at Made in Network about influencers and the rise of influencer media networks.Di Advertising Week

Recorded live at Advertising Week New York 2023, we speak with Jill Gray, EVP of Marketing at VidMob.Di Advertising Week

Recorded live at Advertising Week New York 2023, we speak with Matt Wurst, CMO at Kazm.Di Advertising Week

Recorded just after Advertising Week New York 2023, we speak with Kathryn Rydberg and Ariel Madway of Cint about their recent (and incredibly fascinating) AI Research Report.Di Advertising Week

Recorded just after Advertising Week New York 2023, we speak with Nat Poulter, VP Digital – Commercial, and Jasmine Dawson SVP Digital of BBC Studios about streaming, content, and the marketing of legendary BBC Studios IP.Di Advertising Week

Recorded live at Advertising Week New York 2023, we speak with Nick Morgan, Founder and CEO at Vudoo.Di Advertising Week

Recorded live at Advertising Week New York 2023, we speak with Michael Lebowitz of Big Spaceship about coffee, content, and creativity.Di Advertising Week

Recorded live at Advertising Week New York 2023, we speak with Chris Breen of Chemistry about the rise (and eventual domination, we hope) of soccer in America.Di Advertising Week

Recorded live at Advertising Week New York 2023, we speak with Keith Bendes of Linqia about the state of creators in 2023 and beyond.Di Advertising Week

Recorded live at Advertising Week New York 2023, we speak with Lindsay Kramer of OUTFRONT Media about the role of Out of Home in the modern marketing mix.Di Advertising Week

One this episode of AW360 we speak with Chris Comstock, Chief Growth Officer at Claravine. Chris and I discuss data standards, the benefits of a standardized data taxonomy, and of course, how generative AI fits into the larger data process picture.Di Advertising Week

On today’s episode we feature Dan Murphy, Senior Manager, Marketing Strategy at Best Buy Ads, and Ali Stevenson, Senior Manager, Partner & Category Marketing at Best Buy Ads. Dan and Ali discuss the nature of Best Buy Ads role in the marketing industry and Best Buy’s incredibly interesting and beneficial partnership with the NFL.…

David Anderson and Julian Jacobs of UTA Marketing return to AW360 to discuss their AWNewYork session, the power of branded entertainment, and trends happening across the entertainment marketing landscape.Di Advertising Week

Advertising Week is proud to present Great Minds People and Culture, a podcast dedicated to exploring the art of intentional leadership during times of change. The goal of Great Minds People and Culture is to provide our audience with practical strategies, reliable data, and tangible advice as we look to empower leaders seeking to make a positive i…

On this episode we welcome Jiri Bures back to the show. Jiri is executive creative director at Imagination and walks us through how Imagination has been working in the metaverse since his last visit, how Imagination is using AI tools – and has been using them for quite some time – and weighs in on what we might look forward to in an artificial inte…

On this episode we speak with Michael Watts, Co-Founder and CEO at Hook. Michael discusses the origins of his Michigan-based agency, technology from both a creative and practical perspective, and his thoughts on effective company cultures.Di Advertising Week

On today’s episode I speak with Rob Hall, CEO of Playground XYZ, a global, Australian based attention and optimization company. Rob discusses how attention measurement has grown to become a hot topic and user-friendly ways to measure and optimize in a cookie-less era.Di Advertising Week

On today’s show I welcome Todd Taylor, executive director and head of brand and global marketing at frog. Todd discusses the secret to frog’s 50+ years of creative success, their upcoming presence at Cannes Lions – including creativity, confessions, and clothing, and gives his thoughts on artificial intelligence.…

On today’s episode I speak with Andrew Serby, Chief Commercial Officer at Zefr. Andrew and I discuss everything from how brands can cope in a social world filled with misinformation to why all of us should be less worried about using TikTok.Di Advertising Week

On today’s podcast we feature Jonny Grum, Founder and CMO at Trouble Maker. Jonny and I discuss disruption, as well as Trouble Makers work with some of biggest brands in a variety of spaces, among them: Lego and Red Bull’s Fashion Brand Alpha Tauri.Di Advertising Week

On today’s show I speak with Dean Rojas, President and Co-Founder at Gassed, a TikTok focused social creative agency. Dean discusses how TikTok has earned their reputation as the most creative and fun social platform, how brands can easily answer ROI questions and garner new customers, and how much of the coverage of US government concerns around T…

On today’s episode we speak with Mark Fisher, President & CEO of OTT.X, not-for-profit trade association that has been supporting the home entertainment industry for over 30 years. Mark discusses the rise of Free Ad-Supported Television or FAST and why it’s a great channel for brands, as well as the X-fronts, their upcoming two-day event for media …

On today’s episode I speak with Eric Mayhew, Co-Founder, President, and Chief Product Officer and Fluency. Eric and I discuss Fluency’s evolution, the integration of Muse, a ChatGPT enhanced tool now available in their platform, and the integration of Generative AI into marketing automation.Di Advertising Week

On this episode I speak with Robert Blatchford, Co-President and Founder at Compadre. Robert discusses the origins of Compadre, the concept of AOR 2.0, and how partnerships, not projects just may be the future of how agencies engage with brands.Di Advertising Week

On today’s episode I speak with Tanya Priyank, Vice President of International Growth and Better Media at ShowHeroes. Tanya discusses her the launch of ShowHeroes Better Media initiative, how the industry should be tackling our growing carbon footprint and how Better Media might evolve in the future.…