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Taking complicated business and marketing insights and concepts and simplifying them so that anyone can use them to grow their companies. From paid advertising, to brand strategy, to creative and content strategies, Marketing Simplified is bringing you practical advice on how to increase sales and revenue. Adam Benjamin is the CEO of Starke Marketing, an 8 figure advertising and marketing agency. He's generated hundreds of millions of dollars worth of profits for startups to Fortune 100 comp ...
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In this episode we talk about marketing specifically for small businesses. We go through the common challenges and mistakes many smaller businesses make, how to overcome them, and how to grow into a larger business.Di Adam Benjamin
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In this episode I had our CMO and COO join me to discuss what marketing and business strategies will change in 2025. We discuss everything from paid ads to creative trends, as well as new platforms that will emerge as opportunities for brands. Follow Adam Benjamin https://instagram.com/adamcbenjamin/ https://tiktok.com/@adamcbenjamin Visit the Agen…
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In this episode we talk about how to create a real marketing strategy. I say "real" not to imply that other strategies aren't. But many strategies are conceptual and lack practical application. In this episode you'll learn: 1. Determining where to advertise 2. Building a funnel based on consumer psychology 3. Understanding the variables for convers…
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In this episode we talk about creating ads that actually work. If you're going to run social advertising, creating high performing ads is essential. It doesn't matter how good you are at platform execution if you don't nail the ads.Di Adam Benjamin
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In this episode I sit down with our CMO, Emerson Guerrero, to discuss how a brand can go from $0 to $1,000,000 in sales. This information comes directly from the work we've done and brands we've worked with at our agency. $1M is an arbitrary number, but it signifies a milestone. I hope you enjoy this, but more importantly I hope it provides value t…
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We started testing TikTok shop when it launched, and after 6 months we've determined that it can be a massive opportunity for ecommerce brands. In this video, we'll talk about the 3 main features that make TikTok shop powerful. Combine that with the fact that TikTok has the highest daily usage rate of of all the social platforms, and you're got mas…
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META Ads have changed. What worked in years past doesn't work today. In this episode, we'll cover: - What's different about META Ads in 2024 - What strategies are working now - Testing and scaling campaigns - Measuring the success of creative - The importance of the actual ads now vs in years past - How to think through attribution - The correlativ…
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If your marketing strategy isn't working, you may be going to broad. There's a common mistake a lot of brands make, they try to appeal to everyone. And when you try to appeal to everyone, you actually reach no-one. This episode breaks down how to take the attributes of your product or service, and tailor them to the specific demo you're trying to r…
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Are you struggling with generating revenue? Do you understand the metrics behind profitability? Knowing your customer acquisition cost vs the lifetime value of that customer will help you understand the path to profits. It'll also help you learn whether a campaign is doomed from the beginning. The CAC to LTV ratio changes based on the industry. We'…
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Business is going back to basics. Social advertising and pixel changes combined with higher CPMs are making marketing fundamentals a priority. In this episode we run through the three stages of growing a business in 2024. If you want to get the visuals to this episode, check it out on YouTube: https://www.youtube.com/watch?v=MN-KAq48rBw&t=98s…
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SEO isn't dead, but it's changed and you should rethink whether it's a viable strategy for your business. Ultimately, your goal is conquer search, not SEO. That means you need to think through whether Google ads or SEO is the best way to do so. I'll break down where and when to invest in SEO, and the three rules behind determining whether SEO is ri…
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Too many entrepreneurs spend way too much time on the wrong aspects of growing a company. This leads to wastage and ultimately failure. Knowing what to focus on and what isn't actually that important is key to success. In this episode we'll break down where to focus your energy, and what to avoid.
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Great brands know how to build hype before launching new products, but you can too. We'll explore how companies like Apple and Tesla strategically build hype that leads to massive sales, and how you can do so too.Di Adam Benjamin
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Building a business is nuanced and very specific based on the vertical and the resources available to the entrepreneur. However, there are some fundamentals that everyone should keep in mind. In this episode we'll break down the six stages that you'll need to progress through on the road to building a profitable company.…
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This is a question I get a lot, go all in on content creation to build awareness or focus on paid advertising. It's a nuanced question and it really depends on your goals and resources. In this episode I break down what you need to keep in mind as you make your decision.Di Adam Benjamin
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Henry Ford said "Stopping advertising to save money is live stopping your watch to save time". Pulling back on your ad budget when times are tough, especially if paid ads is the primary driver of your business, is a road to disaster. What you want to do is instead focus on increasing the efficiency of your marketing spend.…
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Brand positioning is one of the places many businesses fail. Most of the time because they don't actually take the steps to properly identify all the different characteristics of a brand, and what they mean to the customer. In this episode, I'll walk you step by step through the process of positioning your brand successfully. If you want to downloa…
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Most businesses only focus on customers that are going to convert quickly. If you ask them, they would say they focus on everyone but if you evaluate their strategies you'll see that the vast majority of those efforts target early conversions. This leaves massive amounts of revenue on the table and will stifle growth. We'll go through how to implem…
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