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In a continually evolving disposable hygiene market and with an ever increasing amount of choice for the consumer, market knowledge is everything. How do you differentiate from your competition, maximise sales and at the same time minimise costs? In this new podcast, Bostik and guest industry experts provide valuable insight into market & consumer trends and how you the article producer can increase your success, reaching your business goals.
 
She's the ex wife. She's the girlfriend. They should hate each other. They definitely shouldn’t want to start a podcast together. But sometimes life works in mysterious and magical ways. These are the musings, reflections and occasional accidental insights of two women who have become great friends against the odds. How are they able to put aside their egos and overcome conventional hang ups about each other? How do they inspire each other to be better mothers, friends and partners? How can ...
 
Digital marketing tips, trends and insights for small businesses, entrepreneurs, marketing students and anyone interested in digital marketing. The team at ONBOARDdigital, a Toronto-based digital agency, delves into everything digital marketing, and discusses the strange, wonderful and sometimes dangerous ways in which the internet has been shaping our lives.Please See Attached is produced by ONBOARDdigital, a Toronto-based digital marketing agency. http://www.getONBOARD.ca
 
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show series
 
The movement towards more sustainable products—important to consumers and manufacturers alike—has created multiple challenges and opportunities for disposable hygiene manufacturers today. Even when addressed with transparency, information from producers can quickly garner skepticism, distrust, and a bad reputation overall. In Part 1 of this episode…
 
When the ladies said they like making lists, they weren’t joking. This episode mercifully wraps up this three-part exercise by covering the highs and lows of their divorce experiences. It’s not all fun and games, except for that time when Holly performed an elaborate magic trick and accidentally levitated her car, only to have “David Blaine” come t…
 
Aside from medical care, individuals that suffer from incontinence also struggle with an array of other issues that compound their condition. Addressing these sub-factors is key to empowering patients to tackle the condition to the best of their abilities. In Part 2 of this episode of "Attached to Hygiene," host Jack Hughes continues speaking with …
 
To deal with medical conditions efficiently, we need to understand their causes, effects, and who they are affecting. Most importantly, we must also break down the stigma that comes with them. If there's stigma, having the right conversation can be challenging, let alone finding the proper approach. In Part 1 of this episode of "Attached to Hygiene…
 
When looking at brand and product growth, one factor that quickly drives the curve is trends. However, these trends differ in every market and region. Bostik, being a key player in the disposable hygiene sector, checks on how these trends look on the ground and how they affect planning and production. In Part 2 of this episode of “Attached to Hygie…
 
Do you like to listen to grown ass women cry? Yes? Then this is the episode for you. In part 2 of 3 (yes, it’s a trilogy now, just like “The Godfather” and just as long) of their LISTS episode series, Mandy and Holly cover everything from their treasured possessions to their darkest moments, with a little help from people who inspire them the most.…
 
As industry leaders in disposable hygiene adhesives, it’s crucial to monitor the growth of Bostik’s three main market segments through the lenses of population, birth rates, emerging consumer preferences, and trends. In developing regions around the globe that are highly populated, that means there is a lot to consider. In Part 1 of this episode of…
 
How will the nonwovens industry look in 2035? From a declining birth rate to unexpected world events to regulations, “business as usual” may be substantially different in just over a decade. In this episode of “Attached to Hygiene,” host Jack Hughes delves into predictions with three long-time players in the industry: Nick Carter, Vice President, N…
 
Mandy and Holly love making lists. They help create order in a chaotic world, and don’t we all need some of that these days? And believe it or not, there are still things M+H don’t know about each other, even after one year of talking incessantly about themselves. So here’s a list of reasons why you should drop everything and listen: 1. They cover …
 
Of the five senses, smell is tied most strongly to memory and emotion. For this reason, odour in disposable hygiene products is a serious consideration. Whether before, during, or after use, adult incontinence and feminine hygiene consumers prefer articles that have a pleasant, or at least neutral, scent. But it’s not as simple as it sounds. Learn …
 
What do you get when you mix Mandy with some good old-fashioned and all-consuming anxiety? Manxiedy. While it’s no laughing matter, she and Holly do their best to examine why it’s a particularly challenging time for Mandy, and for a lot of women right now. It’s all a juggling act and sometimes we drop the balls. The women share what’s been taking u…
 
How do you achieve the right level of softness in your disposable hygiene products? It’s a question many manufacturers of baby diapers, feminine pads, and adult incontinence products have. Not only is softness key to keeping consumers comfortable and coming back to buy your products again, the use of soft substrates also needs to be cost effective …
 
Two long-time adhesives industry insiders bring their unique perspective to this episode of “Attached to Hygiene.” In a conversation that is as passionate as it is educational, Alan Ramspeck of Nordson Adhesives Dispensing Systems and Russ Stuczynski from Bostik share the many benefits of adhesives as a bonding solution for hygiene articles. Along …
 
Many variables impact the cost of producing disposable hygiene articles and setting the selling price. It can be challenging to put all the logistics together, set a price that consumers will actually pay, keep your business profitable, and never let competitors’ products and their pricing strategies out of your sights. In this episode of “Attached…
 
It’s no secret that disposable hygiene consumers value convenience, but did you know there are many factors involved? Get the latest insights on why convenience is a need that can’t be overlooked in the marketplace when you listen to this episode of “Attached to Hygiene.” Be prepared to grow your knowledge as host Jack Hughes interviews Tina LI, St…
 
Here are the stages of divorce: the beginning, the middle, and the NEVER ENDING. Divorce doesn’t have a stopping point; there’s no divorce diploma certifying you are now qualified to “move on” with your life. In this episode we share our struggles of “transitioning” throughout life as divorced women. How do you re-adjust to the world opening back u…
 
In this episode of “Attached to Hygiene,” Jack Hughes interviews Diane Toonen, Bostik’s Global Strategic Marketing Director, about the consumer need for consistency in their disposable hygiene products. With 30 years of experience in the industry, Diane gives an enlightening perspective on how this need drives market trends in baby care, fem care, …
 
In our final episode of the first season of Please See Attached, we talk with Joanna Miles, Senior Vice President of Theatrical Marketing at eOne. Joanna has worked as a marketer in the film industry over two decades, so we thought she would be the perfect person to learn from, seeing as both industries - marketing and film - have changed tremendou…
 
Get a fresh take on the consumer need for confidence and how it drives disposable hygiene market trends! In this informative episode of “Attached to Hygiene,” Jack Hughes and Christophe Morel, Bostik Nonwovens Global Marketing Manager for Market Insights and Sustainable Innovation, explore the need for confidence—and how to deliver it—from every an…
 
In this bonus water cooler mini-episode, Steve, Dafna, Matt, and Jensen chat about their favourite podcasts and why they love them. If you're looking for podcast recommendations from different genres, from news to comedy - this one's for you. Join the conversation by writing to us at psa@getonboard.ca. For updates follow us: Facebook (www.facebook.…
 
In this episode of Please See Attached, Matt interviews Talia Wolf, an expert on conversion rate optimization. They discuss the vital part emotion plays in converting website visitors into customers, and the actions that businesses can take to increase conversion rates on their landing pages. In Digital Etiquette, the team talks about what you shou…
 
It’s been a minute since L & M - or anyone for that matter - were able to experience some of their favorite extracurricular activities. So as the world opens back up, it seems like a good time to slowly get back into the rhythm of “normal” life, whatever that means. Listen as they talk of their recent experiences indulging in some of their most bel…
 
Various trends emerging in disposable hygiene products today are bringing comfort to the forefront in conversations. In this episode of “Attached to Hygiene,” Jack Hughes shares his conversation with Christophe Morel on this very topic. Christophe is Global Marketing Manager for Market Insights and Sustainable Innovation for Bostik’s Global Nonwove…
 
In this episode of Please See Attached, the ONBOARDdigital team discusses the vital importance of search data to your marketing strategy - and this discussion will include a live experiment! This is going to be exciting. In Digital Etiquette, we discuss online ghosting. What is ghosting? Is it ever appropriate? Does it only apply to dating, or have…
 
In this episode of “Attached to Hygiene,” Jack Hughes discusses market trends and dynamics attached to the world of disposable hygiene with Paul Andrews. Paul is Global Marketing Manager of Bostik’s Global Nonwovens Division dedicated to manufacturing adhesives for baby care, adult incontinence, and feminine hygiene products. With more than two dec…
 
In this episode of Please See Attached, Steve interviews Dr. Rahul Saxena, a Toronto-based pediatrician, about the way digital screens and being “always-on” is affecting our lives, and ways we can curb our screen time. In Digital Etiquette, the ONBOARDdigital team discusses when is the right time to connect with your colleagues on social media when…
 
Podcast co-hosts, Liletta and Mirena, discuss the unexpected, the unexplained, the unusual topics no one else is talking about. When will we see Bill Gates on Bumble? Why are more women getting divorced in their 50’s? How dangerous is the “mother martyr” phenomenon? Is it even possible to be happily married AND live with the same person every singl…
 
In this episode of Please See Attached, Dafna interviews Lisa Le, The Viet Vegan - a vegan blogger with a large following on Instagram, YouTube, TikTok and other platforms. They discuss what it takes to become a full time content creator, how to succeed in the food blogging space, brand partnerships, and strategies for follower growth. In Digital E…
 
The tables have turned on Mirena! Now it's Holly's turn to ask Mandy any question she wants. Will they be uncomfortable? Will they be funny? Will they be thought-provoking? Will they be revealing? Yes, oh yes. They will most definitely be revealing, in every sense of the word. Teasers: Easter eggs (real ones - not Taylor Swifties), Viva Las Vegas, …
 
In this episode of Please See Attached, the team talks with Sean Rosenthal, Director of Business Development at ONBOARDdigital, about ten things businesses/entrepreneurs should think about when hiring a marketing agency. In Digital Etiquette, the team discusses the internet-age-old question: is it okay to unfollow or unfriend a relative, or friend …
 
Welcome to “Attached to Hygiene,” Bostik’s all-new podcast! In the ever-evolving industry of disposable hygiene, market knowledge can help your business stay relevant and competitive. With this in mind, we are inviting expert members of our team and connections worldwide to enlighten you and broaden your view of the marketplace. In each episode, ho…
 
In this episode of Please See Attached, Matt interviews Danica Nelson, Senior Product Marketing Manager at Shopify and Diversity and Inclusion Advisory Board Member for Strategy Magazine. They talk about the challenges faced by Black, Indigenous, People of Colour in the marketing industry, and what organizations can do to promote diversity and incl…
 
As if sitting down with your ex-husband’s forever girlfriend every few weeks for a candid conversation wasn’t unconventional enough, in this episode Mandy gets to ask Holly any question she wants and Holly must answer. Anything is fair game - past relationships, childhood memories, deep self-reflection, and, of course, intimate details of her curre…
 
In this episode of Please See Attached, Dafna interviews Amy Creyer, a fashion blogger turned creative director, about the evolution of influencers in the past decade and what effective self-branding looks like. The team launches a new segment, Digital Etiquette, where they discuss what is appropriate, or inappropriate, in online interactions. This…
 
This episode, Krispin talks with Becky Castle Miller about evangelical teachings on emotions, how to disciple our emotions - and more. You can follow Becky Castle Miller on twitter, instagram and buy her books here. Here’s Bill Bright’s Four Spiritual Laws that Becky refers to in her interview. Peter Scazzero’s book Emotionally Healthy Spirituality…
 
In this bonus mini-episode, Steve, Jensen, Dafna, Matt and in his first time appearance on the podcast - Sean, reflect on the past year of working from home and share their experiences of Toronto during COVID-19. Join the conversation by writing to us at psa@getonboard.ca. For updates follow us: Facebook (www.facebook.com/PleaseSeeAttached) Instagr…
 
In this episode of Please See Attached, Matt talks about local SEO, why businesses need it, how to optimize a website for local SEO, and why it is especially important now during COVID-19. The team looks back on the early days of online dating, before dating apps existed, and shares some stories. Join the conversation by writing to us at psa@getonb…
 
Holly and Mandy analyze how the Netflix show “Girlfriends’ Guide to Divorce” portrays life after marriage. Short answer? It’s a train wreck. Long answer? Listen to this episode. Longer answer? Listen AND watch along with us as we provide running commentary, with uncomfortable sex scenes and irritatingly inaccurate depictions of families going throu…
 
In this episode of Please See Attached, Dafna and Matt talk about having a blog on your website can benefit your business, and share some interesting statistics. The team also looks back on the days of web forums, the precursor to social media as we know it today. Join the conversation by writing to us at psa@getonboard.ca. For updates follow us: F…
 
You want a revolution? How about a revelation? Let’s “normalize divorce”! Mandy and Holly talk about how history, society, laws, expectations, and personal inhibitions negatively affect the way divorce is viewed. And, obviously, they use “The Crown,” Marvin Gaye, Jon & Kate Plus 8, and Kasey Musgraves to help promote their “positive approach to div…
 
In this episode of Please See Attached, Steve, Dafna, Matt and Sammy the intern explain some of the most common marketing acronyms - from ROI to SEO to CPC. The team also looks back on the days before streaming services existed, and debates ordering food via apps vs. actually going to a restaurant - something they all miss dearly right now.…
 
Part One of two episodes on Disorganized Attachment. This episode we discuss what it looks like in childhood and adulthood. TW: references to sexual abuse and trafficking. Check out Krispin's blog to learn more about attachment styles. Take Diane Poole Heller's attachment quiz to learn more about your own attachment style. Subscribe to The Propheti…
 
What's the Meme-ing of Life? The Answer: Stanley Tucci, space trash, baby teeth, rescue dogs, leather tunics, Mullets and Marmots, fairy lurers, awesomeness, and petty theft. Another question: Who are these Women of Memes and what are they talking about???Di Holly Crosby
 
In this episode of Please See Attached, Steve, Dafna, Jensen and Matt discuss six major trends that are poised to impact digital marketing in 2021, and how these trends tie into global events like the COVID-19 pandemic, the racial justice protests last summer, and the climate crisis. The team also looks back on the early days of Facebook, and tries…
 
Holly (the girlfriend) and Mandy (the ex) wrap up 2020 from their divorced, single mom perspectives. Mostly it was a lot of crap. A little humor and some self-reflection, but mainly a lot of crap. Will 2021 be any better? Judging from the fact that this episode was recorded while a coup was attempted at the Capitol building, outlook not good (no wo…
 
In this episode of Please See Attached, Dafna interviews Tom Arhontoudis, a marketing professor at George Brown College in Toronto, about the pros and cons of getting a formal marketing education. The team looks back on the early days of YouTube, and discusses digital vs. live music. Join the conversation by writing to us at psa@getonboard.ca. For …
 
Parenting after divorce, it’s a bit like a Dr. Seuss book - Are You My Other Mother? One Kid, Two Kid, Three Kid, Four Kid. Oh, the Faces You’ll Disappoint. Mr Brown Can Vacuum, Can You? It can all be an overwhelming and unexpected journey to parent in a blended family. How much trauma is ok before it screws up the kids for good? The ex and the gir…
 
In this bonus mini-episode, Steve, Matt, Jensen and Dafna weigh in on whether a famous 1980s movie is a Christmas movie or not, and share some Christmas movies recommendations. Stay tuned for more Water Cooler Talk bonus episodes in the future! Join the conversation by writing to us at psa@getonboard.ca. For updates follow us on https://www.faceboo…
 
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