Introduction

10:10 AM - 10:30 AM Case Study: Going Social for Health Impact. Presented by: Ann Aikin, Health Communications Specialist, Center for Disease Control (CDC) 10:30 AM - 10:50 AM Case Study: Establishing Pharma’s Digital Footprint: Lessons from the Consumer Health World. Presented by: Tim Weinheimer, Vice President / Digital Strategist, Ketchum Washin…

8:30 AM - 8:50 AM Case Study: Contributing in a Meaningful Way. Presentation by: Marc Monseau, Director, Corporate Communications & Social Media, Johnson & Johnson 8:50 AM - 9:10 AM Case Study: How to Use Social Media to Engage with Physicians Online. Presented by: Louise Clemens, VP, Business Development, Within3 9:10 AM - 9:30 AM Case Study: Pfiz…