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What is marketing and why does it matter? If you feel you can provide a valuable service or product to others, how do you not only get that message out but demonstrate to your potential audience & customers that what you are selling is right for them? Josh Veach, CIO at Barbell Logic, joins Niki & Matt, to discuss marketing. Josh also runs a non-pr…
 
This is the NEW interview with Dominion Strength Training. Niki talks to Blake & Katie about their journey as entrepeneurs as their business has grown and they’ve expanded the products they offer. You can follow Dominion Strength Training on Instagram. Niki actually met Blake & Katie before Dominion Strength Training started, as they came to Atlant…
 
This is a new interview with Mike Reed from MicroGainz . Mike & Matt really focus on entrepreneurship and creating a successful business. Also, Mike and his wife recently attended the 2021 BLOC Party, had a blast, was able to meet many of the coaches and clients, and brought gear to sell (without shipping). You can follow MicroGainz on Instagram he…
 
This is the episode Matt & Mike recorded the day before Thanksgiving 2020 and aired that Black Friday. Matt & Mike discuss MicroGainz and the opportunities and challenges that COVID created for their businesses. You can follow MicroGainz on Instagram here. MicroGainz offers fractional plates (now up to 10 lbs), dumbbell fractional plates, gym pins …
 
Jordan Stanton, owner of Next Level Barbell, joins Matt & Scott to discuss his story of frugality, risk taking, and self-determination. He went to college to become a nurse, but realized this was not a career he wanted to stick with long term. He began to train lifters and came to a point where he had to decide if he was going to really pursue it o…
 
This is the original Dominion Strength Training interview. Blake & Katie join Matt & Scott to discuss the creation of Dominion Strength Training. You can find their website here and follow them on Instagram here. Blake identified the possibility for creating a belt company when--as a novice lifter--he saw a gap between poorly made, cheap belts that…
 
Matt & Scott share their business books that have provided them value and insight as business owners themselves. The E Myth Revisited (Matt) This book discusses business systems. There are owners, managers, and technicians in every business. If you’re a great technician, you might not be a great manager or owner (e.g. if you’re a great coach, it do…
 
Who are we, and how did we get here? Matt addresses these in his 2021 BLOC Party State of the Union. This is Matt's address to the Barbell Logic coaches and staff at the 2021 BLOC Party. Matt delivers these roughly quarterly to the staff, and he initially intended to keep this internal as past state of the unions have been. Ultimately, though, at t…
 
Matt & CJ Gotcher answer your questions about the Academy and coaching, including when you should fire a client, how Matt's coaching practice has changed, the PBC process, and how to know if coaching is NOT right for you. CJ Gotcher is a staff coach for Barbell Logic and the Academy Director. 0:00 Introduction 1:57 Firing a Client As a coach--or re…
 
Enjoy the panel Q&A that ended the 2021 BLOC Party. Listen to Dr. Puder, Matt Reynolds, Gillian Ward, Niki Sims, Andrew Jackson, & CJ Gotcher answer questions from the BLOC Party attendees. Topics include nutrition post-vacation, finding clients in a new location, training to looked more jacked, and countering the effects of sitting. 0:00 Introduct…
 
This podcast is a recording from the 2021 BLOC Party. It was the first presentation on Saturday, August 7th that Matt & Niki gave to the staff, coaches, client, friends, and family of Barbell Logic. It comes from a emerging idea that Matt and other staff and coaches at Barbell Logic have been developing, which is that STRENGTH CANNOT COME AT ALL CO…
 
Thomas Frank, popular YouTuber on productivity and related tips, joins Matt to discuss his journey as a Barbell Logic Online Coaching client as he just recently achieved a 1000-lb powerlifting total. You can learn more about Thomas Frank at his YouTube channel. Thomas is publishing a video on his channel documenting his journey. Thomas & Matt met a…
 
John Welbourn joins Scott & Matt to discuss his journey from skinny kid to NFL athlete to fitness figure trying to share the benefits of strength & fitness. John Welbourn enjoyed a long career in the NFL, in part because of his dedication in the gym and in the kitchen. He ate healthy foods, being an early adopter of the paleo diet, and saw the bene…
 
Jordan Stanton, the President of the United States Strengthlifting Federation (USSF) joins Matt & Scott to discuss the differences between USSF & other federations. 3 things stand out with USSF: weigh-outs vs weigh-ins, press not bench press, and no judging commands. Immediately following your third deadlift attempt, you are escorted by someone of …
 
We understand that some people don’t train strength just for general health or quality of life, but to improve their performance in a sport or physical activity. How do you both train strength and improve sports performance? Right now, hyper-specific training is in fashion. For example, throwing an extra heavy shot or doing half squats with a narro…
 
Despite the fact that meets are fun and help give more purpose to our training, they can be a long, stressful day, and we recommend having a coach or handler who can worry about the administrative and logistical things (when are you up, get you food and drinks, etc.). There are many common pitfalls that people tend to do their first meet. Don’t sta…
 
You signed up for your first meet: what do you do now? Scott & Matt discuss what to do now. A huge part of preparing for a meet is realizing the purpose of the meet. The purpose of the meet is to set PRs, give your training a purpose, have some fun, meet some people, and leave feeling encouraged about lifting. Nobody cares who wins. You should chan…
 
Training while traveling presents challenges, whether your a frequent business traveler or someone who only travels to visit family or for vacation. Either way, we have to decide to train or not to train and then how to adjust training before, during, and after to best meet our goals. If you are someone who rarely travels and NEVER misses a workout…
 
Noah Hayden continues his discussion with Niki & Matt, now laying out & discussing his proposed exercise selection criteria and programming criteria. Below are his proposed exercise selection criteria. train the most muscle mass in normal, predictable movement patterns requiring normal coordination when possible over the longest effective range of …
 
Noah Hayden joins Matt & Niki to reexamine the exercise selection criteria. Noah first pitched these ideas in episode 3 of the Barbell Health Series & then Noah Hayden refined them in an article for Barbell Logic. As coaches, we likely love lifting, and this passion helped motivate us to pursue a career in helping others lift and experience the ben…
 
Time is your most valuable resource, and you don’t know how much of it you have on this earth. Because of this, protecting time, being efficient, and knowing when to trade money for time is important. Its importance heightens if you find yourself in a situation where you make enough money that you can make more money on your work than completing a …
 
Chris & Matt Reynolds like to wake up early and GET AFTER IT. If you don’t, that’s okay, but you might try before you write this off and it’s super important to have a consistent sleep schedule regardless of when you go to bed and wake up. You can’t make up for lack of sleep on the weekend, and your body will learn and adjust to a regular sleep sch…
 
Let’s talk about focus. This is something people don’t do well these days. Focus has atrophied due to smartphones, social media, the internet, TV, etc. Focus, however, is critical to productivity, success, happiness, and getting done deep work. Something that can help both improve focus but show you how hard it is to focus and how easily you get di…
 
Matt & Chris share a technique they use all the time, called the Pomodoro Technique. This technique is perfect for both knocking out urgent tasks or carving out time to dedicate to deeper, important work. The original approach is to dedicated 25 minutes to totally uninterrupted work followed by a 5 minute break. You can string together multiple blo…
 
We all have things we think are important, we want to get done, but we continue to put off. This occurs because of the difference between urgent tasks and important tasks and the 4 different types of actions that occur (as an action can be urgent & important, neither urgent nor important, urgent but not important, or not urgent but important). We t…
 
As advocates of strength training, we encourage people to add strength training as a habit. Many of the most important things we need to do to live a more fulfilling, productive life, however, involve breaking bad habits. Bad habits don’t have to be bad in a moral sense. They ultimately don’t provide us value and bring us closer to our goals. They …
 
Scott & Matt share some of their productivity tips: what to do, what to not do, and what equipment or apps help them. When it comes to equipment and apps, both of them find having one huge monitor, 2 monitors, or 3 monitors helps, as one monitor simply adds time to tasks on the computer. Scott has also found value in having a scanner to digitize do…
 
We have a model for the proper performance of the lifts and we understand programming principles and how to drive progress over time, but we have to acknowledge that for lots of people lots of the time, they can’t train optimally. And, honestly, at some point everyone--every single person--will be unable to train optimally. In these cases, we have …
 
Matt & Niki discuss their pre-workout routines, from when they train, how they plan for training on the road, food, water, clothes: everything about how to properly prepare for training--physically & mentally. Rituals both help prepare us for training specifically (e.g. laying out our clothes the night before or making some overnight oats ensures o…
 
Jason McCarthy of GORUCK discusses rucking, his Army service, & building community through voluntary hardship & shared suffering. He shares his story of how we went from US Army Special Forces (Green Beret) to founding and running a company that--similar to Barbell Logic--believe in voluntary hardship and building community. If you're interested in…
 
Matt, Niki & Andrew answer your lifting & life questions. Topics include best pants, jeans, & shorts (for men & women lifters), forearm pain from lifting, what to do between sets, and best song to rally at a dance party. 0:00 Intro 1:20 What to Do if Can't Press Standard Bar? aluminum bars are worth it--can use it for accessory lifts 3:01 What Shou…
 
Matt & Scott discuss fear of the lifts, especially heavy, PR attempts. Different people have different fears of different lifts based on history (repeated failure or past injury) and simply how they feel about the lift. Lots of people, for example, are afraid of heavy squats. There’s something about a heavy bar on your back and that you’re folded o…
 
Men’s style coach Tanner Guzy joins the show to share some tips for improving your style and making sure you are highlighting the physical gains you’ve worked so hard to make in the gym. Tanner offers an online style course for men as well as one-on-one coaching (he even helped Matt frame his baby blues). You can also take a free quiz on his site t…
 
If you’re failing early in LP, you have to ask yourself: are you working hard enough? Some symptoms of not working hard enough might be not uploading your failed sets to your coach & failing reps early in LP (like the first 6 weeks). This often occurs with people who think a lot in their work. No thought will help you move from the bottom of a squa…
 
It is popular these days to laud discipline and the ability to endure suffering. The problem with this is that it ignores people’s values and preferences. Some people can bear more hardships, but others are drawn to certain types of hardships. Some people--gasp--like running, and many lifters do not. Matt, for example, enjoys waking up early and ge…
 
One of strength training’s biggest benefits is CONFIDENCE. As people grow stronger, overcome difficult things, and build a more capable body, they tend to carry themselves differently and bring confidence to other areas of their lives. Increased capability lends itself to more confidence. You know your body and do more and meet physical challenges …
 
This is a throwback to the early days of the podcast. Matt and Scott discuss the concept of voluntary hardship: what is it and how does it refine us? Life will undoubtedly present difficulties. This is involuntary hardship. Choosing to go through something difficult, however, seems to provide benefits. Essentially, this is delayed gratification: do…
 
Life comes with difficulties, no matter what we do. Hardship comes voluntarily or involuntarily, but for any hardship our mindset before, during, and after matters: how we approach and process challenging events matter. Hardship--voluntary or involuntary--can refine us and improve our relationships, or it can beat us down and weaken social ties. Ou…
 
Brett Bartholomew joins Matt & Niki to discuss the art of coaching: what is coaching and how to do it more effectively. Brett is the author of Conscious Coaching, and you can find out more about Brett & his work here. Consider experience versus exposure. Experience requires skin in the game. You might have exposure to lifting and ideas around coach…
 
Niki talks to Chewjitsu (aka Nick Albin), a competitive black belt Brazilian Jiu Jitsu practictioner to discuss BJJ, strength, sports-specific training, & balancing various physical attributes & life pursuits. You can find him here: https://www.youtube.com/user/chewybjj https://www.chewjitsu.net/ Chewie is a strength advocate within the BJJ communi…
 
Matt & Niki and your lifting and life questions. Topics include coaching certifications oriented to coaching females, shoulder pain from presses & squats, adductor tears during squats, office strength groups, and power clean rack position. 0:00 Introduction & BLOC Party Overview 8:16 Programming During Weight Cuts Gained a bunch of weight during LP…
 
Gillian Ward joins Niki Sims to talk weight cuts and Niki's recent experience cutting weight, which Gillian helped her with. Why cut weight, and how do you cut weight if you decide to cut weight? Weight cuts aren't for beginners, and people need to really think about why they want to cut weight. This isn't about sustainable weight loss like we've d…
 
Rachel Reynolds joins Bekah & Anna Marie to bust some strong moms myths, including toning & tightening, burning belly fat, giving you energy, and confidence. 0:00 Introduction 2:57 Energy to Keep Up with Your Kids doesn’t give you energy, but gives you strength & confidence & calmness it’s a give and take because it also takes energy 6:31 Tightenin…
 
How do you balance all your responsibilities and set a positive example for your kids? Bekah and Anna Marie discuss what they’ve found works for themselves and their clients. It can feel impossible to train while maintaining your other responsibilities. Despite this feeling, training can help bolster your ability to uphold your other responsibiliti…
 
Bekah & Anna Marie take on the elephant in the room when it comes to females lifting: stress incontinence. They provide helpful tips and strategies whether you struggle with this yourself or you are a coach who has clients who struggle with this (whether they tell you or not). To be clear, we’re discussing what happens if you pee when lifting, usua…
 
Anna Marie & Rebekah tackle pregnancy and lifting. There’s lots of bad information and poor choices people can make in this arena. Recommendations generally used to be against any exercise during pregnancy. Luckily, it’s much more common and acceptable to exercise while pregnant. Modifications and listening to your body will help. Anna Marie became…
 
Rebekah Krieg and Anna Marie Oakes-Joudy discuss their journey to and with barbell training and share what strength has meant to them and to the moms they have trained. Meet your hosts, two strong people, great coaches, and wonderful moms. Anna Marie, like many, found barbells through CrossFit. She naturally gravitated toward strength workouts and …
 
Scott Hambrick & Karl Schudt of Online Great Books--Barbell Logic coaches too--discuss Yukio Mashima's Sun and Steel novel with Matt Reynolds. Go to onlinegreatbooks.com and click on Join Now to reserve your spot. Online Great Books can help you with the intellectual side of the voluntary hardship by exposing you to the Great Books of western civil…
 
Matt talks to Niki about a refinement of MED principles and how PRs play into the ultimate goal of improving people's quality of life and reaching & surpassing their goals. At Barbell Logic, we're really oriented toward the vast majority of people who want to improve their quality of life, and strength and the process of getting stronger can help t…
 
Niki & Gillian review Take Charge 10, Barbell Logic's first ever nutrition challenge. What worked, what did people struggle with, and what did we learn from the process? First, Niki & Gillian would LOVE for you to fill out the survey that you should have received via email. This provides feedback on the challenge. If you started but didn't complete…
 
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