I migliori Brands Are Built podcast (2024)

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#346 - Scaling Sourdough: How Wildgrain Baked Up 80K+ Subscribers 39:58

3d ago39:58

39:58

Ismail Salhi is the co-founder and CEO of Wildgrain, a fast-growing DTC subscription service that delivers artisanal breads, pastries, and pasta directly to customers' doorsteps. In this episode of DTC Pod, Ismail shares his journey of rapidly scaling Wildgrain to over 80,000 subscribers since launching during the pandemic in 2020. He shares the ke…

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#345 - Financial Foundations for DTC Success: What E-commerce Founders Need to Know About Tax and Accounting 48:53

10d ago48:53

48:53

Christian Rivera is the founder of The Ecommerce Accountants, a firm that specializes in tax, accounting, and business structuring for e-commerce companies. Their clients include social media marketing agencies, dropshippers, digital marketers, Amazon automation, Amazon FBA, and internet coaches/gurus. In this episode of the DTC POD, Christian expl…

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#344 - David Protein’s $1,000,000 Week Launch with Cofounder Zach Ranen 51:26

18d ago51:26

51:26

Zach Ranen is the co-founder of David, a protein bar brand which disrupted the market with 50% more calories from protein than any other bar and a groundbreaking dollar-to-protein ratio. In this episode of the DTC POD, Zach shares David's pre-launch and launch strategies, leading to 1M+ dollars in sales in the first week. This includes engaging wit…

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#343 - The ‘Clean Caffeine’ Revolution: How Plant Press is Energizing the Beverage Aisle 34:56

1M ago34:56

34:56

Ariana Farahani is the founder and CEO of Plant Press, a fast-growing functional beverage brand offering a healthier alternative to traditional energy drinks. In this episode of DTC Pod, Ariana shares her journey of developing Plant Press from a homemade recipe to a nationally distributed product. She discusses the importance of gathering consumer …

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#342 - Google Ads for Growth: How to Build, Test, and Scale Campaigns 38:07

2M ago38:07

38:07

Shri Kanase is the founder of Yoru Marketing, a boutique agency that specializes in Google Ads for e-commerce brands. Prior to this, he successfully scaled his e-commerce brands to over $3.5 million in four years. With extensive first hand experience, Shri has guided 23,000+ store owners via his YouTube channel and established one of the fastest-gr…

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#341 - Amazon DSP Advertising: What Every Brand Needs to Know 31:19

2M ago31:19

31:19

Sam Lee is the Vice President of Amazon DSP at Trivium, a full-service Amazon agency. With a background spanning Google Ads, Facebook Ads, and Amazon PPC, Sam has developed deep expertise in Amazon DSP and has successfully managed advertising for over 200 brands. In this episode of DTC Pod, Sam provides a comprehensive overview of Amazon DSP, its f…

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#340 - AI Meets Skincare: Unicorn Beauty Powerhouse Dermalogica’s Formula for Global Success 37:47

2M ago37:47

37:47

Aurelian Lis is the CEO of Dermalogica, a global skincare brand rooted in skin treatment expertise. With a background in atomic physics, laser optics, and extensive experience in the cosmetics industry, Aurelian has led Dermalogica to significant growth and innovation since taking the helm post-acquisition by Unilever. In this episode of DTC Pod, A…

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#339 - The Zen of Branding and Growth: How Recess Became the Chill Generation’s Go-To Beverage 36:19

2M ago36:19

36:19

Benjamin Witte is the founder and CEO of Recess, a beverage brand focused on creating products that promote relaxation and mental wellness. Inspired by the rise of functional ingredients like CBD, nootropics, and adaptogenic herbs, Benjamin saw an opportunity to pioneer a category of beverages that could help people unwind in a healthy way. In this…

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#338 - Growth Strategies from Co-founder of Unicorn Ro 50:37

3M ago50:37

50:37

Rob Schutz is the co-founder of the unicorn Ro, a healthcare company that initially offered ED medications and later expanded into other products and services for sexual health, weight loss, fertility, hair, and skin. Prior to Ro, Rob was instrumental in the exponential growth of BARK/BarkBox, a now prominent subscription service for dog products. …

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#337 - From Amazon to TikTok: Navigating the Next E-Commerce Frontier 34:05

3M ago34:05

34:05

Mina Elias is a multiple 7-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, a full-service Amazon agency. With his extensive experience in helping brands thrive on Amazon, Mina brings valuable insights to the conversation around expanding to emerging platforms like TikTok Shop and navigating the e…

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#336 - Crowdsource Everything: How GORGIE Built a Brand with Community Power 34:23

3M ago34:23

34:23

Michelle Cordeiro Grant is an accomplished entrepreneur with a passion for creating innovative, community-based businesses. In 2016, she founded the intimates brand LIVELY and sold it three years later for $105 million. Following this successful exit, she pivoted to her next venture: GORGIE, a wellness energy drink. In this episode of DTC Pod, Mich…

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#335 - Affiliate Marketing 2.0: Trends, Tools, and Tactics for E-commerce Success 35:11

3M ago35:11

35:11

Noah Tucker is the founder of Social Snowball, an automated affiliate and referral marketing platform for e-commerce that drives significant revenue for over 2,000 brands, including Solawave, Obvi, and Javy Coffee. In this episode of the DTC POD, Noah shares powerful strategies for brands to supercharge their affiliate programs and drive significan…

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#334 - The Fabric of a Brand: Hedley & Bennett’s Founder on Community, Finance, and Growth 37:29

4M ago37:29

37:29

Ellen Marie Bennett is the founder and chief brand officer of Hedley & Bennett, a culinary lifestyle brand that started as a B2B company, offering high-quality aprons to professional chefs, and later expanded both its product line (to include other kitchen items) and customer base (now largely DTC). In this episode of DTC Pod, Ellen shares her jour…

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#333 - Investing in Organic Growth: Why, When & How with SEO Expert Josh Piepmeier 38:17

4M ago38:17

38:17

Josh Piepmeier helps challenger brands outperform their fiercest competitors by targeting the highest-volume, most profitable keywords in their industry. With his company Meriwether, he crafts strategic SEO campaigns that drive immediate profits and build long-term, sustainable growth. Josh’s SEO approach has successfully gone head-to-head with gia…

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#332 - Amazon Growth Tips from a Multi 7-Figure Seller: How to Increase Traffic, Clicks, and Conversions 55:30

4M ago55:30

55:30

Mina Elias is a multiple 7-figure Amazon FBA seller and renowned PPC expert. He is also the founder of Trivium Group, a company that helps brands navigate and dominate the Amazon marketplace. In this episode of DTC Pod, Mina details a holistic approach to enhancing the presence and profitability of any brand on Amazon, focusing on three pillars: tr…

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#331 - Reimagining Creator Commerce with Fourthwall's Will Baumann 30:10

4M ago30:10

30:10

Will Baumann is the co-founder and CEO of Fourthwall, a company that empowers creators to sell products online without needing to be e-commerce experts. At Fourthwall, they handle sales tax, supply chain, customer support, and more so creators can focus on making content and growing their community. In this episode of DTC Pod, Will shares his insig…

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The Ultimate Marketing Mix: An Omnichannel Approach to Winning Both Shelves and Screens 38:53

5M ago38:53

38:53

Colin Flood is the Vice President of Marketing at Unreal Snacks, a better-for-you chocolate brand with widespread distribution across numerous retailers in the United States and an established direct-to-consumer platform. At Unreal, Colin plays a pivotal role in scaling e-commerce and D2C operations, as well as in expanding their presence into majo…

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Alex Center links package design to fashion 56:18

5M ago56:18

56:18

Today's guest is Alex Center, a designer and podcaster and founder of the award-winning design and branding studio, CENTER. From 2006 to 2017, Center worked for the Coca-Cola Company, helping build the brands Vitaminwater, Powerade, and Smartwater. Today, he and the team at CENTER are building the next generation of icon brands partnering with comp…

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#329 - The Crystal Ball of Commerce: Predicting Trends with Next Big Shop’s Founders 50:26

5M ago50:26

50:26

David Hoffman and Samir Rayani co-founded Next Big Shop, where they leverage their expertise to analyze and interpret publicly available but hard-to-access e-commerce data for insights into retail success and product trends. As partners, they collaborate on developing data products that inform and guide direct-to-consumer strategies for various bra…

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Designing Brand Identity book launch at Noise 13 42:54

5M ago42:54

42:54

This episode of How Brands Are Built is a live recording of an April 25, 2024 book launch for Designing Brand Identity, sixth edition, held at Noise 13 in San Francisco. The event included a panel discussion moderated by Rob Goodman. The panelists were Dava Guthmiller, founder of Noise 13, Rob Meyerson co-author of the sixth edition of Designing Br…

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#328 - The Mastermind Behind Seed’s Supply Chain & How to Design DTC Ops for Hypergrowth 39:24

5M ago39:24

39:24

John Morgan is the founder of Pelagic, a unique agency of top tier operators that helps brands tackle supply chain, logistics & operations. Prior to starting Pelagic, he served as VP of Ops at Seed Health where he built the infrastructure behind one of the fastest growing modern health brands. Before getting into DTC he worked on the Falcon 9 rocke…

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#327 - How Good Girl Snacks Captured Gen Z’s Heart (and Stomach) with Hot Girl Pickles 51:12

5M ago51:12

51:12

Leah Marcus and Yasaman Bakhtiar are the co-founders of Good Girl Snacks, a company that has made a name for itself in the snack industry with a focus on creating modern, female-oriented branding, particularly with their product "Hot Girl Pickles." Leah and Yasaman launched their brand by leveraging social media, especially TikTok, identifying a ga…

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#326 - Disruptive Sips: Building Iconic Beverage Brands from Scratch with Christopher Hunter 36:52

5M ago36:52

36:52

Christopher Hunter is a seasoned entrepreneur best known for creating Four Loko, a caffeinated alcoholic beverage that caused a stir across college campuses and beyond. Currently, he serves as the CEO of Koia, a leading plant-based protein drink company that has achieved over $100 million in annual retail sales nationwide. In this episode of DTC Po…

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The Brand Names Report: A walkthrough and summary 27:24

6M ago27:24

27:24

Back in February of this year, I released the first Brand Names Report, an analysis of polling data on brand names from Brand New, the leading brand identity review site edited and written by Armin Vit. From July 2020 to June 2023, visitors to Brand New cast a total of 22,769 votes across 131 brand names, rating each as Great, Fine, or Bad. These p…

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#325 - The Art of Modern Retail: Kellen Roland on Strategy, AI, and Mentorship 55:42

6M ago55:42

55:42

Kellen Roland served as first CEO of JOOPITER alongside Pharrel Williams and VP of Sales of Herschel Supply Co, and brings 18+ years of expertise in the luxury and consumer sectors. He has a triple role as a founder, investor, and strategic advisor. He fosters business growth through insightful leadership and AI integration, invests in promising bu…

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From 1 Kitchen to 25,000 Supermarkets: How Loren Castle's Cookie Dough Recipe Became a US Household Brand 49:18

6M ago49:18

49:18

Loren Castle is an entrepreneur and the founder of Sweet Loren's, a brand specializing in ready-to-bake cookie dough that is plant-based, gluten-free, nut-free, and non-GMO. After being diagnosed with Hodgkin lymphoma at the age of 22, Loren Castle was motivated to create a line of sweets that aligned with her own desire for healthier, less process…

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#323 - The Brand Whisperer: Revealing the Tactics behind Your Favorite DTC Brands with Emmett Shine 49:52

6M ago49:52

49:52

Emmett Shine is the creative genius behind Pattern, taking the lead in shaping the narratives and aesthetics of its seven brands. He also co-founded a creative agency, Gin Lane, and oversaw its evolution in parallel with the burgeoning startup ecosystem that came to define New York's landscape. In this episode, Emmett discusses Pattern Brands' appr…

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Fabian Geyrhalter builds and launches successful brands 56:45

6M ago56:45

56:45

Rob Meyerson and Fabian Geyrhalter discuss brand strategy's balance of innovation and foundational rules, touching on brand creation challenges and successful launches in the evolving marketing landscape. Today’s episode is special. It's an edited version of a LinkedIn livestream chat with Fabian Geyrhalter, founder and principal at FINIEN, "a purp…

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#322 - 8 Simple Frameworks to Grow a Massively Profitable Consumer Brand with Sabir Semerkant 1:22:44

6M ago1:22:44

1:22:44

Our conversation with growth strategist Sabir Semerkant is filled with actionable insights on thriving in the e-commerce landscape. Sabir’s approach to e-commerce growth is holistic. He emphasizes constant improvement and a strong understanding of one's business foundations. His advice invites brands to explore a growth path that's not reliant on t…

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#321 - How Mila Nailed Success: The 20 Million Dumplings Club 42:28

7M ago42:28

42:28

Jennifer Liao’s journey with MìLà is nothing short of remarkable. From a grassroots project where they collected orders through Google Forms, it evolved into a successful venture that raised $21.5 million in its second round of funding. This episode doesn't just serve up the story behind MìLà’s signature frozen soup dumplings; it provides a feast o…

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#320 - Sipping Success: How Andrew Huberman Is Crafting a Healthier Caffeine Fix with Nicolas Beaupré 46:41

7M ago46:41

46:41

In this episode of DTC Pod, Nicolas Beaupré illuminates the strategies that propelled Mateina's growth in the North American market, where the lure of yerba mate was still largely undiscovered. He emphasizes the crucial role of grassroots efforts like word-of-mouth endorsements and community events in building a loyal customer base. Nicolas shares…

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#319 - From Building a 9-Figure Menswear Brand to Redefining Baby Monitors 47:40

7M ago47:40

47:40

In our conversation with Kevin Lavelle, he shares his ingenious approach to building his company, Mizzen+Main, into a fashion industry success. Initially, Kevin recalls the brute force marketing efforts that shaped the early days of the brand, from going door to door to attending events to get the product in people's hands. As their digital marketi…

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#318 - The CMO Behind Feastables Reveals How to Build Viral Brands 41:48

7M ago41:48

41:48

Join us as Ben Acott uncovers intriguing tactics that make Feastables stand out in the crowded direct-to-consumer landscape. In our conversation, Ben expounded on the synergistic relationship between Feastables and the ultra-popular Mr. Beast, highlighting how leveraging the latter’s extensive distribution network offers a unique advantage. This st…

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#317 - Unleash the Power of Amazon SEO: Outrank & Outsell the Competition with Mina Elias 42:46

8M ago42:46

42:46

Mina Elias, backed by his vast experience, outlines a strategy to captivate customers and set apart offerings in Amazon's competitive market. He shares a blueprint for keyword optimization on Amazon, highlighting the need to start small and grow strategically based on performance results. His approach underlines the role of flexibility in advertisi…

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Ex Butcherbox Exec Is Solving The Perishable Goods Fiasco with Juan Meisel 38:09

8M ago38:09

38:09

Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Juan Meisel is the Founder and CEO at Grip Shipping, a pioneering Direct-to-Consumer eCommerce for perishable products. After serving as the Head of Logistics of Buterbox, he launched Grip wh…

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The 100M+ Impression Strategy with Influencer Seeding feat. Josh Durham of Aligned Growth 43:36

8M ago43:36

43:36

Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Josh Durham is the founder of Aligned Growth, an influencer management agency that helps established 7 & 8 figure DTC brands scale and optimized influencer programs. On this episode of DTC Po…

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#314 - Scaling Growth In Beauty with ILIA Beauty VP of Digital & Ecommerce, Cherene Aubert 46:45

8M ago46:45

46:45

Cherene Aubert is the VP of Digital and E-commerce at ILIA Beauty, a skincare-powered makeup brand which has taken the beauty industry by storm as it's quickly scaled past 100M in revenue. In this episode, we sit down with Cherene to discuss some of the most successful strategies that the most successful brands use to grow. Episode brought to you b…

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#313 - Designing Renowned Experiences: From Startups to Style Icons with Allegra Poschmann 46:20

9M ago46:20

46:20

Allegra Poschmann is the CEO & Design Director at Pact, a design led, development driven studio that creates digital experiences. In this episode, Allegra shares her journey of substantial growth in the design industry and the compelling success of the nap dress. Listen as we explore the unique approaches to customer engagement and personalized bra…

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Rob Goodman uses content to drive business outcomes 46:18

9M ago46:18

46:18

Today's guest is Rob Goodman. Rob specializes in content strategy and creative content production, with experience at companies like Google, Wix, and Webflow. He's delivered award-winning branded content, content strategies, and comprehensive content calendars for these companies and other clients, helping brands transform into publishers built for…

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#312 - Dad Gang Decoded: Building a Fatherhood Community One Hat at a Time With Bart Szaniewski 45:51

9M ago45:51

45:51

Bart is building at the intersection of commerce & community and promoting the message of fatherhood through fashion. With a twelve year stint optimizing brands and content, Bart now champions the Dad Gang, a movement that brings dads together under the banner of quality streetwear. We kick off with how he turned a small investment of $750 into a p…

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#311 - AI in Style: Transforming How We Discover and Buy Fashion - Sam Rattner, CEO of Showroom 37:33

9M ago37:33

37:33

Sam Rattner is the CEO and Co-Founder at Showroom, a vertical-specific search engine for fashion. Leveraging AI, it crawls brands big and small and hosts their inventory, amounting to millions of pieces. Previously Sam founded Vigtory, a sports betting company which he sold to Fubo for $40 Million at age 23. In this episode, Sam Rattner joins us to…

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#310 - $100M+ Businesses in Controversial Industries: John Coogan, Co-Founder of Soylent and Lucy 53:53

9M ago53:53

53:53

John Coogan is the Founder at Lucy, an innovative company in the nicotine industry, offering safer alternatives to smoking. In this episode, we discuss strategies for scaling production, taking products to market, generating buzz, navigating regulation, nailing retail distribution, and leveraging digital content to grow brands. And that's not all –…

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#309 - Scale Your Brand Like a Pro, DTC Blueprints from Homestead with COO, Joel Padron 42:49

9M ago42:49

42:49

Joel Padron is the COO and Partner at Homestead Studio, a leading growth agency specializing in acquisition and retention services for brands scaling from 7 to 8 figures of revenue. After scaling Crossnet on the performance side, Joel has been behind the wheel with some of the fastest growing brands in commerce since joining Homestead. In this epis…

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#308 - Rikin Diwan, Soona - How to Craft Marketing Strategies That Sell 58:47

10M ago58:47

58:47

Rikin Diwan is the CMO and Chief Growth Officer at soona, the world’s first virtual content studio. In this episode, we chat with Rikin about the intersection of AI and human creativity when it comes to content creation. We pick apart the nuts and bolts of storytelling and authenticity in marketing, the dynamic evolution of the creative content, an…

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#307 - Jess Chan, Longplay - How To Boost Revenue Through Retention & Lifecycle Marketing 44:41

10M ago44:41

44:41

Jess Chan is the CEO and Founder of Longplay, an lifecycle & retention agency for DTC brands. She's also the brains behind Backbone, an innovative tool that wraps all those email and retention best practices in one simple to use tool. In this episode, Jess joins Blaine to discuss what it takes to succeed as a brand that wants to lean into retention…

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