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Welcome to Coaching Business Spotlight, the podcast that combines the excitement of a fun and inspiring conversation with the practicality of proven business strategies. If you're a coach looking to not only elevate your business but also nurture your own personal growth, you're in the right place. Hosted by Kat Knecht, a successful coach and author of the best-selling book "Evolve Your Coaching Business," this podcast is your go-to source for insightful discussions, enlightening stories, an ...
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Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs
Felter Unfiltered
You got into business because you're good at what you do... and now you're stuck marketing a business! If you're tired of out-of-touch advice from big-name educators, you'll love real insights from real people who realistically want to make an income from their business and not run ragged in the process. Hosted by Felter Unfiltered – the designer that non-designer's love!
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In this episode, Kat Knecht takes a deep dive into the often perplexing world of money in the coaching business. Sharing her own entrepreneurial journey, she emphasizes the importance of balancing both strategy and passion. She illustrates the value of creativity, adaptability, and finding the right niche to make a coaching career financially succe…
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When I started as adjunct faculty, I had no idea that 12 years later I’d have 6 on-demand courses and have taught 900 students (and counting!). I’m so grateful I get to help business owners attract ideal clients and impact their bottom line with better design. Tune in for a behind the scenes look at how it all happened and how these courses can mov…
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Do you have an offer that works, but no one is booking it? Do you have a small audience and need it to grow, fast? I'm sharing short-term and long-term strategies to get more eyeballs on you, so people know how great you are and you increase your bookings. Listen to this episode to find out: How to use free or low-cost offers to create higher-value…
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The pressure of hosting a Black Friday sale + 9 benefits of periodic sales (even failed ones)
17:30
As someone who's hosted 12+ sales or launches, I believe that having well-planned, period sales do have benefits to you as a business owner, but that doesn't necessarily have to be on Black Friday. I'm sharing the positives that come from hosting sales – even failed ones. Listen to this episode to find out: How practicing selling and refining your …
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In this episode, host Kat Knecht sits down with Todd Karges, a seasoned coach with a background in corporate leadership and a passion for transformational coaching. They explore the importance of storytelling in the coaching profession, emphasizing how sharing personal, vulnerable stories can create authentic connections with clients. Todd shares i…
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Does the idea of changing your branding seem like a huge and daunting project? Rebranding isn't as scary as you think. I'm sharing the biggest signs you need to rebrand, plus some free resources to help you get started (if you need to). Listen to this episode to find out: Why it's okay (and even normal) for branding to shift every few years What yo…
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Do you want to grow your side hustle into full-time, sustainable income? If you're a service provider – like a photographer, website designer, social media manager, virtual assistant, and so on – I'm sharing my best advice to grow your business while still holding another job, including real-life examples and common mistakes to avoid. Listen to thi…
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In this episode of the Coaching Business Spotlight Fall series, host Kat Knecht kicks off a discussion on the essential role of storytelling and personal experiences in coaching. She is joined by Arjan Makar, a life and relationship coach, who shares her transformative journey after unexpectedly losing a partner. Together, they explore how relation…
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Growing a business and gaining experience outside your degree with Catherine Guidry, luxury wedding photographer
37:14
Is your business is in a different field than your formal education? Luxury wedding photographer Catherine Guidry joins me to share how she grew her photography business after getting a degree in architecture, how she gained confidence in an unknown industry, and more! Listen to this episode to find out: Catherine's journey from architecture studen…
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How to keep your website and business safe from hackers (because even your small business is a desirable target)
15:23
You might think your business accounts and website are small potatoes to the world, but a hacker knows they might have access to spend your money or that you might pay money to have them back. I'm sharing practical tips to keep your most important online accounts safe. Listen to the episode to find out: 6 tips so you're prepared – not scared – of o…
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In this episode of the Coaching Business Spotlight Show, host Kat Knecht explores the world of group coaching, sharing her personal journey and key lessons learned from facilitating group coaching sessions. Kat reflects on how her first group coaching experience started with a book club and evolved into a powerful method for helping clients deepen …
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Do you you need a website (or a new one)? Let's talk about everything that plays into DIY-ing a business website, so you don't end up frustrated by details or overwhelmed with changes in the near future. Listen to the episode to find out: Why a website-in-a-day may not work for your business What the most important first step is to creating (or red…
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How to attract best-fit clients by creating niche offers with Kelley Kempel, packaging design expert
34:49
There's a lot of talk about "niching down," but how do you do it? And is it really necessary? Packaging design expert Kelley Kempel joins me to talk about her approach of creating a niche offer, instead of only offering services to a small niche of people. Listen to this episode to find out: How Kelley designed a niche offer that her clients couldn…
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In this powerful episode, host Kat Knecht takes listeners on a deeply personal journey through her own life story, illustrating how pivotal experiences have shaped her purpose and passion for coaching. Kat shares a harrowing event from her past that ultimately affirmed her belief in love as the most powerful force and solidified her mission to help…
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Let's talk about private podcasts, spending habits, service pivots, social consumption, bundle fatigue and more. These are the trends I've noticed over the past few months in the online business world, plus my predictions and suggestions for what you can do to keep your business moving. Listen to the episode to find out: Practical tips to book more…
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In this episode of the Coaching Business Spotlight Show, host Kat Knecht talks with Cai Delumpa, an Enneagram expert and leader coach from Hive Leadership. The conversation explores the Enneagram, an ancient personality system used to understand core motivations and behavior patterns. Cai shares how the Enneagram differs from other personality asse…
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In this episode of the Coaching Business Spotlight Show, host Kat Knecht explores the spiritual side of coaching. She emphasizes the importance of connecting deeply with oneself and others, highlighting the role of guidance in personal and professional growth. Kat shares her own experiences with spiritual guidance, recounting how it has shaped her …
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In this episode, Kat Knecht is joined by Jackie Cunningham, CEO of Jackie Cunningham Virtual Solutions, to discuss the vital role of getting the right support in your coaching business. The conversation explores the strategic benefits of hiring help, illustrating how coaches can thrive by delegating tasks that drain their time and energy. Kat share…
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In this episode of the Coaching Business Spotlight Show, Kat Knecht dives into the essential qualities and strategies required to become a confident coach. Drawing from over two decades of experience in the coaching industry, she emphasizes the importance of extensive training, continuous practice, and personal development to master the art of coac…
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Subscribe to get notified as soon as Season 2 is live in September 2024! Need to get caught up on Season 1 episodes? Check out... Most downloaded episodes: 3. How to sell your services without being salesy or sleazy with Emily Conley of Emily Writes Well 10. How to sell your services to the 5 different types of decision makers 9. 5 things I’ve done…
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If you look at other business owners' lives online, it looks like everyone is doing great... but behind closed doors, it's a different story. Many people are currently struggling in their businesses, so I'm sharing all my business failures I've made in the past few years and what you can learn from them. Listen to this episode to find out: My busin…
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In this episode of the Coaching Business Spotlight, Kat Knecht explores the concept of belonging and its critical role in the coaching business. Drawing from personal experiences and professional insights, Kat explores how a sense of belonging can empower coaches to express their creativity and authenticity. She discusses the challenges coaches fac…
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Your website shouldn't just be a business card or a chronological timeline of your work history. Your website is a strategic piece of content that needs to captivate potential clients and get them to take action (like inquire, book a call, or buy). Listen to this episode to find out: The purpose of the 6 main pages of your website in convincing som…
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How to create an offer clients want and market it without Instagram – featuring Elisa McManus, content marketing strategist
30:24
Do you want to change how you work with clients? Elisa McManus, Content Marketing Specialist, joins me to talk about her decision to transition from offering traditional VA services to creating an offer as a service provider and how she got validation from clients on its structure, delivery, and price point. Listen to this episode to find out: Elis…
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In this enlightening episode of the Coaching Business Spotlight, host Kat Knecht and guest Judy Shevelev delve into the multifaceted nature of the coaching businesses, highlighting the integration of diverse business modalities with coaching. Judy, a certified coach and dog trainer, shares her unique approach of combining positive reinforcement dog…
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Have you ever felt less than because of your revenue? If money isn't your biggest motivator in your business, I'm here to validate you and share 6 things that fuel me in my business more than my revenue. Listen to this episode to find out: My journey from a 9-5 professional to a new business owner How I've found more purpose and contentment in my b…
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Aligning your marketing strategy with your realistic capacity, with Samantha Marcellino of SGS Media
38:23
If you're an online business owner, you've got to show up on every social media platform... or do you? Samantha Marcellino, Founder and CEO of SGS Media, joins me to talk about how you can market your business strategically to live your life authentically (and still make sales). Listen to this episode to find out: How to determine what marketing ch…
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Some business owners think if they can get in front of a bigger audience – like as a podcast guest – they'll have clients flooding their inbox. But if you're not pitching yourself strategically, this won't move the needle for your business. Listen to this episode to find out: How I find and pitch myself to podcasts (and booked 20+ interviews in one…
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In this episode of the Coaching Business Spotlight, host Kat Knecht explores the global landscape of coaching with her guest, Joonyoung Kim, a productivity and leadership coach based in Korea. The episode focuses on how coaching transcends cultural boundaries, focusing on universal coaching themes and the unique challenges and opportunities present…
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If you're running your business mainly online, your presence has to speak for you. That means potential clients are taking quick glances at your Instagram, website, and content before they can truly see your value and expertise. If you're making any of these 5 common mistakes, you might be losing out the critical first impression. Listen to this ep…
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Are you selling to ALL types of decision makers? If you've never thought about how to appeal to each of the 5 different types of decision makers, you might be leaving money on the table. Five service providers share how they make purchasing decisions, consume content, and shop offers for their business in this episode. Listen to this episode to fin…
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In this enlightening episode of the Coaching Business Spotlight, Kat and guest Jenny Davidson-Goldbronn explore the profound interplay between soul-driven strategies and business success in the coaching industry. They delve into the importance of maintaining a personal connection to one’s values and vision while navigating the challenges of growing…
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Is no money is coming in to your business? Do you need a game plan for when you're in a dry spell of no bookings or sales? Listen to this episode to find out: how to use targeted marketing to sell something to a segment of your audience why market research is essential to selling – and how you might be doing it wrong different ways to cut expenses …
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Are you sick of taking clients who make your life more difficult? You need to watch out for red flags from potential clients, so you can decide on the front end how to handle working together (or not work together at all!). Listen to this episode to find out: signs that a client might be difficult to work with or might not be a good personality fit…
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In this insightful episode, Kat Knecht explores a pivotal question for many aspiring and established coaches alike: "When do you quit your day job?" This question is not just about making a career transition into coaching, but about understanding the delicate balance between strategic planning and following one's soulful aspirations. Through person…
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Red flags you're giving to potential clients and referral sources – that are preventing them from booking or referring
29:00
Are you tired of getting ghosted by referrals, with no clear reason why they didn't book? Are your inquiries suddenly drying up? You might be giving potential clients red flags without realizing it. Listen to this episode to find out: Red flags you're giving at every phase of the client life cycle – from discovery to booking – and how to fix them H…
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How to confidently price your offers (and raise them!) with Kimberly Tara, owner of the Tara CPA Firm
45:26
Do you struggle to set and stick to your prices? Do you want to feel confident sharing and posting your prices? Kimberly Tara, owner of The Tara CPA Firm, joins me to give tips and strategies that will help you price your offers with confidence. Listen to this episode to find out: how we set and raise prices for new offers (and if we've ever lowere…
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In this episode of the Coaching Business Spotlight Show, host Kat Knecht dives deep into the art of marketing within the coaching business, but with a twist. She emphasizes that marketing doesn't have to be transactional or manipulative; instead, it can be a soulful and inspiring process that connects you with your passions, utilizes your strengths…
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Are you sick of being misguided by bad, out-of-touch, or unrealistic business advice? Do you want a real-life perspective on what actually works? Listen to this episode to find out: The business advice that led me astray when I was starting out and what I learned from it My take on if you can really scale a service-based business and how to start M…
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Do you struggle to work with your clients' bad branding or bad-looking assets, and hate how it makes you look bad, too? Listen to this episode to find out: 6 reasons your client's stuff might look bad, and what to do in each scenario how consistency, legibility, and misaligned branding can negatively affect your client's bottom line how to have a c…
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In this insightful episode, Kat Knecht sits down with Rodric Lenhart, a serial entrepreneur turned coach, to explore his transformative journey from entrepreneurship to coaching. Rodric shares his compelling story, starting from his humble beginnings selling golf balls and candy to fund his childhood desires, to establishing multiple successful bus…
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How to sell your services without being salesy or sleazy with Emily Conley of Emily Writes Well
38:42
Do you hate selling yourself and wish you could make effortless sales without feeling sleazy? Emily Conley, copywriter and owner of Emily Writes Well, joins me to give tips and strategies that will help you show up and sell your services with confidence. Listen to this episode to find out: the mindset shift you need to get more confident and comfor…
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Do you struggle with the loneliness and pressure of being a business owner? Listen to this episode to find out: Lessons and strategies I pulled from therapy that help me in my business 2 tactics that motivate me to get more work done How I deal with setbacks, disappointments, and perfectionism in business -------------------------------------------…
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Do you want to spend more time working with clients, and less time begging them to book? Listen to this episode to find out: the biggest mistakes that keep people from buying your offers (and how to fix them) how you're creating distrust with your audience without realizing it how to create urgency for your offers, so people book with you today Men…
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In this episode of "Coaching Business Spotlight, we delve into the nuanced considerations coaches must navigate when expressing personal beliefs in professional settings. The conversation between Kat and guest Gail Barker, CPCC, PCC, centers on balancing authenticity with professionalism, especially on social media and in client interactions. They …
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Introducing: Skilled and Fulfilled - Marketing strategy, business growth, and work-life balance for service-based businesses
1:53
Hey service provider, coach, or freelancer! You got into business because you’re good at what you do… and now you’re stuck marketing a business! If you’re tired of out-of-touch advice from big-name educators, you’ll love real insights from real people who realistically want to make an income from their business and not run ragged in the process. ho…
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In this episode, we explore the synergy of soul-driven strategies and business savvy in coaching. Kat and her guest, Tammy Delaney-Plugowsky, share their insights into integrating various modalities like acupuncture, relationship coaching, and business training into a coaching practice, highlighting the importance of a holistic approach to personal…
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In this insightful episode of the "Coaching Business Spotlight," join Kat Knecht and coach and author Cat Williford as they explore the integration of creative expression within the coaching profession, specifically the theme of "Inspirational Entertainment." They discuss how coaches can use their unique stories and experiences to inspire and conne…
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Join Kat Knecht and guest Christina McFadden for an inspiring conversation about the dynamic and varied world of coaching. Kat shares her journey through different coaching methodologies, from relationship coaching to spiritual guidance, highlighting the versatility and creative potential within the coaching industry. And Christina, a seasoned lead…
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In the second part of her two-part series, Kat Knecht delves into the intricate balance of strategy and soul in the coaching business. Sharing her reflections on the New Year, she emphasizes the excitement and challenges that come with turning visions into reality. Kat candidly discusses a personal story of a year when none of her vision board goal…
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