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86% of coaches quit in year one. Greg (coach → 7-figure brand) and Dan (marketing strategist) show you how to join the 10% who thrive. Learn to attract premium clients, create content that converts, and build a coaching business that actually makes money online. We’ve made the mistakes so you don’t have to—now get the playbook. 👉 Join the Skool community: skool.com/thecoachtrap 👉 Subscribe on Substack: substack.com/@coachtrap 👉 Don’t fall into the Coach Trap: www.coachtrap.co.uk
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🎙️ Treating Dating Like a Business: High-Value Dating Strategies with Rachel Mailer Struggling to find meaningful connections? In this episode of The Coach Trap, dating expert Rachel Mailer breaks down how high-value women approach modern dating like a business—strategically, intentionally, and with self-worth front and center. Rachel shares her jo…
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🎙️ Finding Your Own Unique Voice in Business | Cristopher Karl Knoll In this episode of The Coach Trap, hosts Greg Styan and Dan Williams sit down with Cristopher Karl Knoll, Executive Mindset Strategist and Founder of Lead Yourself First, to explore how to find your authentic voice and approach in business. Chris challenges the cookie-cutter strat…
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🎯 Rule Your Emotions and Master Your Moves | Kevin Crockrom on Legacy and Life Choices How to make money online coaching with life experiences What legacy are you building right now? In this episode of The Coach Trap, Greg Styan and Dan Williams sit down with Kevin Crockrom — life coach, motivational speaker, and corporate trainer — to explore how …
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Finding Your Niche: Leyla Holmes on Scaling a Coaching Practice | The Coach Trap Podcast Most coaches struggle because they try to serve everyone. Leyla Holmes knows that pain—and the breakthrough that comes from narrowing your focus. In this episode, she sits down with Greg Styan to unpack how early-stage founders require a different coaching appr…
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Why 90% of Coaches Fail (and How to Be the 10% That Make It)
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Most coaches don’t fail because they’re bad at coaching they fail because they’re bad at marketing. In this episode, Coach Trap co-founders Greg Styan and Dan Williams share exactly how to become part of the 10% of coaches who make it.Learn how to make money online as a coach, build a simple funnel that works, and finally attract clients without wa…
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Breaking the Coach Trap: Achieving Inner Peace with Eddie Truong Personal Branding for Coaches | The Coach Trap Podcast Struggling to get traction as a coach? Feeling stuck, overwhelmed, or unsure how to stand out? Eddie Truong joins Greg Styan and Dan Williams to reveal the personal and professional strategies that help coaches achieve peak perfor…
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From Rugby to Business: Rhod Jones’ Journey The Coach Trap Podcast Most people think discipline is about waking up at 5am and grinding harder. Rhod Jones knows it’s about systems, setbacks, and storytelling. From professional rugby to solopreneur, Rhod shares what sport really teaches about mental health, productivity, and building a business witho…
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Healing Beyond Fatigue: Katie Dean’s Journey The Coach Trap Podcast Most coaches overlook the mind-body connection that drives transformation. In this episode of The Coach Trap, Greg Styan and Dan Williams sit down with Katie Dean, a bioenergetic health coach who went from burned-out management consultant to helping others recover from chronic fati…
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Unleashing Potential: Angela Bennett’s Coaching Journey The Coach Trap Podcast Most coaches get stuck online because they focus on tactics, not impact. In this episode of The Coach Trap, Angela Bennett shares her journey from equestrian coaching to specializing in NLP, hypnosis, personal branding, and women’s empowerment. She reveals how she helps …
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From Gym Owner to Coach: Olga’s Transformation The Coach Trap Podcast Most coaches get stuck because they chase the wrong dream or copy others instead of finding their true purpose. In this episode of The Coach Trap, Daniel Williams sits down with Olga Lapushna, who transitioned from running a franchise gym to coaching ambitious women in business. …
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Phil Adderley’s Journey to Becoming an Alcohol-Free Coach The Coach Trap Podcast Most coaches overlook the power of personal experience in creating impact. In this episode of The Coach Trap, we sit down with Phil Adderley, an alcohol coach helping people — especially those over 40 — break free from the cycle of drinking. We dive into: The real impa…
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What’s It Like to Be on the Receiving End of You? The Coach Trap Podcast Most coaches focus on what they do — not how they impact others. In this episode of The Coach Trap, Greg Styan and Dan Williams sit down with Vicky O’Farrell, the Queen of Behaviours, to explore the ripple effect of our actions on clients, colleagues, and communities. We dive …
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Autism, Coaching & Content Creation: The Power of Storytelling The Coach Trap Podcast What happens when coaching meets neurodiversity, marketing, and emotional storytelling? In this episode of The Coach Trap, Greg Styan and Dan Williams sit down with Daniel Jones, founder of Living with Dan, to uncover how he turned his personal journey with autism…
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Why Most Coaches Fail (ft. Christopher Down) The Coach Trap Podcast Most coaches fail. Not because they don’t care. Not because they aren’t talented. But because they’ve fallen into The Coach Trap. In this episode, Daniel Williams sits down with Christopher Down, a coach who’s been in the trenches and found a way through the grind. If your calendar…
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Unlocking Potential: Craig Drake’s Coaching Journey The Coach Trap Podcast Most coaches struggle not because they lack skill, but because they haven’t defined their audience, mastered storytelling, or built trust consistently. In this episode of The Coach Trap, we sit down with Craig Drake, a coach with 20+ years in management and leadership, to un…
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Think Smart: Mastering Mindsets with Emrah Ikiok The Coach Trap Podcast Most people don’t fail because they lack talent. They fail because they think in the wrong way. In this episode of The Coach Trap, we sit down with Emrah Ikiok to explore how mindset shapes every decision — and why mastering your thinking is the ultimate unfair advantage in coa…
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Take Your Coaching Business Anywhere—with Simon Cook The Coach Trap Podcast MAKE MONEY FROM ANYWHERE ONLINE. HOW TO MAKE MONEY ANYWHERE ONLINE. THIS IS HOW YOU MAKE ONLINE ANYWHERE. Most coaches feel trapped by location. In this episode of The Coach Trap, we show how to break free. Using Simon Cook as a case study — a coach who moved his business t…
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What If Anxiety Was Your Greatest Teacher? The Coach Trap Podcast Most coaches see anxiety as the enemy. In this episode of The Coach Trap, we flip the script. Using the story of Romi Mitchell, who turned crippling anxiety into a thriving coaching practice, we explore how fear can become fuel — not a barrier. We dive into: Mindset shifts that turn …
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From Magic to Marketing: Visibility, Branding & Getting Clients The Coach Trap Podcast Most coaches aren’t broke because they’re bad at coaching. They’re broke because no one knows they exist. In this episode of The Coach Trap, we break down why visibility is everything — and how to stop blending in with generic, forgettable content. Using insights…
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“Build It and They Will Come” Is the Biggest Lie in Coaching The Coach Trap Podcast “Just build the program.” “Get the logo right.” “Post consistently and trust the process.” That advice has quietly killed more coaching businesses than bad coaching ever has. In this episode of The Coach Trap, we dismantle the most dangerous myth in the coaching ind…
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Too Much Self-Promotion? Here’s Why Your Coaching Content Isn’t Working The Coach Trap Podcast You’re posting every day. Reels. Stories. Wins. And still… no clients. Not because you’re inconsistent. Not because the algorithm hates you. But because no one cares how great you are — they care how you can help them. In this episode of The Coach Trap, w…
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Is the Digital Nomad Life Just a Coaching Cliché? The Coach Trap Podcast The digital nomad lifestyle gets sold like a fantasy. Laptops on beaches. Passive income. Zero problems. That’s not what this episode is about. In this episode of The Coach Trap, we have a straight, honest conversation about why we’re leaving the UK to build our coaching busin…
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Empowering Mothers Without Burning Out (A Coaching Brand Case Study) The Coach Trap Podcast Most brands don’t fail because they lack a good product. They fail because they don’t understand energy, consistency, or audience reality. In this episode of The Coach Trap, we break down how a values-led coaching brand was built around one core constraint: …
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Why Coaches Stay Invisible (And How to Fix It) The Coach Trap Podcast Most coaches aren’t invisible because they lack skill. They’re invisible because they don’t know how to communicate their value, tell their story, or position themselves properly online. In this episode of The Coach Trap, we break down why so many coaches feel unseen — and how th…
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We Turned LinkedIn Likes into Clients (A Coaching Case Study) The Coach Trap Podcast Most coaches don’t have a lead problem. They have a conversion problem. They get likes. They get comments. They get “Great post!” …then nothing happens. In this episode of The Coach Trap, we break down a real-world case study showing how a coach turned LinkedIn eng…
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AI Is Reshaping Coaching — Adapt or Get Left Behind The Coach Trap Podcast AI isn’t coming for coaching. It’s coming for inefficient coaches. In this episode of The Coach Trap, we cut through the noise around AI, automation, and “replacement fear” — and get brutally clear on what actually matters for coaches in the digital age. We break down: How A…
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Why People Scrolled Past Paul (76% of Coaches Get This Wrong) The Coach Trap Podcast Most coaches aren’t being ignored because they lack credibility. They’re being ignored because they sound like everyone else. In this episode of The Coach Trap, we break down why a highly credible coach with a powerful background was still getting scrolled past — a…
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Why People Scrolled Past Paul (76% of Coaches Get This Wrong) The Coach Trap Podcast Most coaches aren’t being ignored because they lack credibility. They’re being ignored because they sound like everyone else. In this episode of The Coach Trap, we break down why a highly credible coach with a powerful background was still getting scrolled past — a…
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Empowering Mothers Without Burning Out (A Coaching Brand Case Study) The Coach Trap Podcast Most brands don’t fail because they lack a good product. They fail because they don’t understand energy, consistency, or audience reality. In this episode of The Coach Trap, we break down how a values-led coaching brand was built around one core constraint: …
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We Turned LinkedIn Likes into Clients (A Coaching Case Study) The Coach Trap Podcast Most coaches don’t have a lead problem. They have a conversion problem. They get likes. They get comments. They get “Great post!” …then nothing happens. In this episode of The Coach Trap, we break down a real-world case study showing how a coach turned LinkedIn eng…
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Why Coaches Stay Invisible (And How to Fix It) The Coach Trap Podcast Most coaches aren’t invisible because they lack skill. They’re invisible because they don’t know how to communicate their value, tell their story, or position themselves properly online. In this episode of The Coach Trap, we break down why so many coaches feel unseen — and how th…
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The Do’s & Don’ts of Paid Ads for Coaches Thinking about running paid ads to grow your coaching business? Don’t press boost just yet. In this episode of The Coach Trap Podcast, Greg Styan and Dan Williams break down the real truth about paid advertising for coaches — especially if you’re experienced, funded, and ready to scale properly. Dan shares …
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Never Run Out of Content Again: The System for Effortless Creation Most coaches don’t have a creativity problem. They have a system problem. One week they’re inspired. The next they’re staring at a blank page, hoping motivation shows up. In this episode of The Coach Trap, Greg (the coach) and Dan (the marketer) break down the exact content system t…
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Scaling Up & Long-Term Success: Personal Branding for Coaches Most coaches don’t fail because they lack skill. They fail because they never build something that scales. Within the first two years, most coaches burn out trying to: • Chase clients • Copy tactics • Build a business without a brand In this episode of The Coach Trap, we break down: The …
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The Social Media Blueprint: Where to Start & What Actually Works Most coaches don’t have a content problem. They have a focus problem. They’re on every platform. Posting inconsistently. Scrolling endlessly. Getting nowhere. In Episode 4 of The Coach Trap, Greg Styan grills Dan Williams on where coaches should actually be spending their time, energy…
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If you’re not showing up, you’re already losing. Consistency isn’t optional — it’s the entry fee. You wouldn’t expect a footballer to train once a week and reach the Premier League. So why do so many coaches think posting “when they feel like it” will bring clients? Here’s the uncomfortable truth: • Consistent businesses see 27% better results • Or…
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Most coaches don’t fail because they lack talent. They fail because they underestimate how brutal this game actually is. They think: • “Coach” in the bio • A few motivational posts • Some vague value …and clients will magically appear. They won’t. In this episode, Dan Williams & Greg Styan break down: Why 90% of coaches quit (or never start properl…
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Is your profile picture costing you clients? 🤔 In this episode, we dive deep into why a clear, on-brand photo is NON-NEGOTIABLE for building instant trust and how coaches are making critical mistakes with their PFPs. Learn how to fix yours in just 30 minutes and unlock the 'Williams Method' for an unforgettable online presence! Ready to be in the 1…
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