I migliori Colours podcast (2024)

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Mastering the Customer Journey | Kwabena Bayode Ajifowowe 51:25

11d ago51:25

51:25

In this episode, we dive into the 5 Stages of the Customer Journey with our special guest, Kwabena Bayode Ajifowowe. From building awareness to nurturing loyal advocates, we explore each step brands take to guide customers through a successful journey. Discover actionable tips for: Creating awareness and capturing attention Encouraging consideratio…

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Flashback #11: Ghanaian Marketers are Doing Influencer Marketing very well BUT..... 2:29

14d ago2:29

2:29

In this video, we’re diving into the common mistakes marketers make in #InfluencerMarketing! With the industry booming, staying updated on what works – and what doesn’t is crucial. From relying too heavily on follower counts to neglecting authenticity, we’ll explore why certain approaches fail to deliver real results. Learn actionable tips to impro…

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Flashback #10: The One Reason Why Nano Influencers are always Winning 5:51

21d ago5:51

5:51

If you missed it, Priscilla gives out the one reason why Nano Influencers are always winning when it comes to Influencer Marketing Download the Report on Influencer Marketing in Ghana : influencermarketinginsights.com Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyFollow Colours of Social Media on …

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Insights on Influencer Marketing in Ghana | Priscilla Aseye Febiri 1:03:21

25d ago1:03:21

1:03:21

In this episode, I chat with Priscilla Aseye Febiri about Ghana's evolving influencer marketing landscape. We explore key insights from her research, discuss the rise of micro-influencers, and share advice for brands on selecting the right influencer. If you're curious about the future of influencer marketing or want to grow as an influencer, this …

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Flashbacks #9: Do these things to get more visits from Google Search 3:35

1M ago3:35

3:35

Want to improve your website’s SEO? It’s time to look beyond keywords and dive into Technical SEO! In this snippet, we break down the must-know technical factors that affect your site’s rankings, from page speed to mobile optimization. 📱✨Technical SEO can seem complicated, but these essential tips will help you get started on the right track and en…

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Flashback #8: Debunking the Biggest SEO Myth you've been told 1:56

1M ago1:56

1:56

In this quick Flashback, we reveal one of the most common SEO myths that could be holding back your website’s traffic and rankings. 🚫 Don’t let outdated strategies keep you from reaching your full potential!Whether you’re a small business owner or digital marketer, understanding the truth behind this SEO misconception is key to getting the results …

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Transform your Website Traffic Overnight | Joseph Appiah-Duku 1:17:20

2M ago1:17:20

1:17:20

In this episode of Colours of Social Media, we dive deep into #SEO with Joseph Appiah-Duku of Nalo Solutions, who has extensive experience helping brands attract and nurture leads through copywriting, SEO, and content. We discuss common misconceptions about SEO, break down the key components of a successful strategy for 2024, and explore both on-pa…

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Flashback #7: Do these if you want to Start Advertising on Mobile 1:17

2M ago1:17

1:17

These are the things businesses need to put in place if they want to include Mobile Advertising into their mix. Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyFollow Colours of Social Media on LinkedIn:https://linkedin.com/company/cosmpodFollow Colours of Social Media on Threads: https://threads.ne…

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Flashback #6: You've heard this term before - Here's what it means 1:32

2M ago1:32

1:32

Kwame Addo explains what a Mobisite is. ______________________________________________Support the Show______________________________________________Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyFollow Colours of Social Media on LinkedIn:https://linkedin.com/company/cosmpodFollow Colours of Social Media on Threads…

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Enoch's Take: 4 Ways to Build a Strong Brand Presence on Social Media 7:26

2M ago7:26

7:26

In this episode of Colours of Social Media, Enoch takes the Mic to explore the essential best practices for building a strong and consistent brand presence on social media. He starts the episode with a relatable story about a small business owner who transformed their social media strategy to boost engagement and brand recognition. From maintaining…

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Flashback #5: The Real Reason you Should Start Mobile Advertising 2:10

2M ago2:10

2:10

Kwame Addo, all-round marketing expert talks about the essence of including Mobile Advertising in your marketing mix __________________________________________________Support the Show__________________________________________________Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyFollow Colours of Social Media on L…

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Flashback #4: Kekeli's Journey in Digital Marketing 1:16

2M ago1:16

1:16

"Having known Kekeli for the past 5 years, I just had to ask him how he got so much experience in the Sports Betting Industry" - Enoch "robotboy" Appiah Jr. (host)

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Flashback #3: I don't Joke with this in Digital Marketing 1:38

3M ago1:38

1:38

Kekeli Kluste, Marketing and Communications Specialist at PrideBet talks about key things he considers when running Marketing Campaigns for his organization.

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Flashback #2: How to Get it Right with A/B Testing in App Installs Campaign 3:02

3M ago3:02

3:02

In episode 7 of Colours of Social Media, Andrews talks about how he applied A/B Testing in one of his campaigns, the lessons learned and how he improved performance based on the results of the A/B Testing.

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Is Mobile Advertising the Future? Kwame Addo says..... 35:29

3M ago35:29

35:29

In this episode of Colours of Social Media hosted by Enoch Robot Boy Appiah Jr., we dive into the future of mobile advertising with all-around marketing expert Kwame Addo. Gain insights into the significance of mobile ads in Ghana and beyond, the role of AI and RCS, and learn how businesses can leverage mobile marketing effectively. Subscribe now t…

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Flashback #1: Kekeli shows Enoch how to merge Traditional and Digital Marketing 3:54

3M ago3:54

3:54

How do you merge Digital Marketing and Traditional Marketing to achieve business success? Kekeli tells it all in this episode of Colours of Social Media Podcast.

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Enoch's Take: 5 Tips for your SMS Marketing Strategy 4:27

3M ago4:27

4:27

Enoch dives into the world of SMS marketing in this episode and uncovers how to craft messages that captivate your audience. Learn how to leverage the power of text messaging to build relationships, drive engagement, and boost sales. Discover tips on personalization, timing, and creating compelling calls to action. Support the ShowBuy a cup of Coff…

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Advertising for Betting Success with Kekeli Klutse 51:31

4M ago51:31

51:31

In this episode of Colours for Social Media, host Enoch sits down with Kekeli Klutse a marketing expert in the Sports Betting industry, to discuss effective marketing strategies employed by PrideBet. The conversation covers the integration of traditional and digital marketing, targeted advertising, the importance of market research, and the balance…

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Enoch's Take: 2 Essential Tools for Small Businesses and Marketers 8:17

4M ago8:17

8:17

Are you feeling overwhelmed by marketing data? Enoch dives into two game-changing, free tools in this episode: Google Analytics 4 and Google Tag Manager. Learn how to harness the power of these platforms to understand your audience, optimize your marketing efforts, and unlock explosive growth for your small business. Whether you're a seasoned marke…

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Insider Tips for B2B Digital Marketing Mastery with Bill Odartei 34:42

5M ago34:42

34:42

Feeling stuck in your B2B digital marketing strategy? This episode is your key to levelling up! Join Enoch, as he dives deep into the world of #B2Bdigitalmarketingmastery with William "Bill" Odartei. They'll be uncovering insider secrets and actionable tips to help you: Craft laser-focused buyer personas that resonate with your target audience. Dom…

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It's Time We Talked About Materialism | 1 Timothy 6:17 35:25

6M ago35:25

35:25

How do we detox ourselves from the constant pursuit of more and rekindle a commitment to create fairer communities? In this episode me and Joe sit down to talk about 1 Timothy 6:17-19.Di God Colours

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Enoch's Take: Actionable Online Video, Get More than Views 8:39

6M ago8:39

8:39

Enoch takes the mic again in this explosive episode about Online Video. Have you been struggling to get more than views? We all know the allure of online videos. They're engaging, informative and entertaining. But for businesses and Creators, there's more to the Story. This episode dissects 4 strategies you can implore if you want viewers to not on…

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From Zero to Users: Building a Winning App Install Campaign with Andrews "Omar" Otoo 43:47

7M ago43:47

43:47

Welcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop, click here to join our exclusive WhatsApp channel. One of the daunting tasks for Marketers is to initiate their first App Install Campaign. Their worry lies not only in the download numbers but also in how to keep users coming back to use the App ev…

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The Courage of Conviction | Luke 11 17:04

7M ago17:04

17:04

I had always attributed Jesus to gentleness or at least perhaps this trait in him. Whilst of course this is true of his spirit, it didn’t mean he was silent in the face of injustice. Join me as I reflect on Jesus' challenge to the Pharisees'. I chat about how we might apply this passage to living justly today and uncover a different facet of his ch…

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Ad Platforms: Getting Them Right with Alberta A. Assiamah 57:45

7M ago57:45

57:45

Are you Struggling to navigate the world of ad platforms? This episode of Colours of Social Media Podcast is a one-stop guide for beginners and business owners alike. In this episode, Alberta breaks down the crucial connection between creative and media for a winning campaign and reveals why short-term Meta Ads might lead to high ad costs. Learn ho…

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Tending To The Soil | Mathew 13 25:32

8M ago25:32

25:32

In the Gospel of Matthew, Jesus tells a story about a sower. In this week's episode me and Joe explore it through the lens of evangelism; looking at how meeting both the spiritual and material needs of others can support them to find fertile ground for their faith to grow.Di God Colours

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An Invitation For The Restless Soul | Psalm 82 15:08

8M ago15:08

15:08

St Augustine said that our hearts are restless until they rest in God, but missionary Edwina Gateley adds that our hearts are restless until all God’s people live in peace and have access to basic necessities. In this week’s episode Issy reflects on Psalm 82, the call to take steps to release people from oppression and the revelation that deliveran…

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Enoch's Take II: 5 Ways to Help you Rethink your Approach to Digital Marketing 9:50

8M ago9:50

9:50

Enoch takes the microphone again to give his take on Rethinking your approach to digital marketing. Don't go yet - You're at the right episode. In this Take, his focus was solely on Paid Advertising on Digital Platforms. Enoch outlined 5 strategies you can incorporate in your Paid ad strategies if you're in the process of rethinking your approach t…

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The Redeemer | Issy's Story 51:54

8M ago51:54

51:54

We all have a story that drives what we do...this week me and Issy sit down to talk about her story. Sharing of Jesus's faithfulness and redemption through difficult circumstances in her life, Issy talks about how God has broken her heart for the lost and lonely. For more info head to our website www.godcolours.com…

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What's our vision? | Intro episode 1:10

8M ago1:10

1:10

We’re Joe and Issy, a young Brighton based couple who recently got married. Having both worked in the charity sector over the last five years we’re passionate about living out our faith through tangible action. We want to explore the intersection of faith and justice through thought-provoking conversations. We will share inspiring stories and explo…

1
Finding Faith In a Skatepark | Joe's Story 42:39

8M ago42:39

42:39

From giving his life to Jesus in a skatepark to managing a Foodbank on the Whitehawk estate in Brighton, Joe delves into the driving force behind his actions. Through sharing his story, Joe reflects on how his faith inspires him to employ his privileges to serve communities and bring about much needed change.…

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Enoch's Take I: 5 Ways to Help you Rethink your Approach to Digital Marketing 10:28

8M ago10:28

10:28

Do you find it difficult to get it right on Digital as a business or a budding digital marketer? When you get your approach to digital marketing right, You've solved about 80% of the problems in Digital Marketing. In this episode, Enoch takes the mic to talk about 5 ways that will help you rethink your approach to digital marketing as a business or…

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Meta Ads Manager Mastery with Setornam Blagogee 1:01:20

9M ago1:01:20

1:01:20

Welcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop, click here to join our exclusive WhatsApp channel. Setornam "Settie" Blagogee does not only preach about the gospel of Meta Ads, she lives and breathes it! And that's why Enoch invited her on to the Podcast. Before this episode ends, you'll understa…

1
Navigating the Agency Landscape with Mbulelo Jili 59:18

9M ago59:18

59:18

Welcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop, click here to join our exclusive WhatsApp channel. Join us in this eye-opening episode of Colours of Social Media Podcast as we sit down with the brilliant mind behind The Local Agency, Mbulelo Jili. From the birth of his agency to the trials and tr…

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Enoch & Friends on What 2024 Holds for Digital Marketing 39:59

9M ago39:59

39:59

Every year, new trends shape the Digital Marketing Industry. This year, 2024, is no different. In this episode, Enoch is joined by a couple of his friends to discuss the trends that will rule the Digital Marketing space in 2024. Takyi who is a Senior Creative answers the old-age questions of whether #Ai will eventually take the job of the Creative,…

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Clicks to Conversions: The Landing Page Episode 13:56

11M ago13:56

13:56

Join the Exclusive WhatsApp channel for Colours of Social Media Podcast. Click here Merry Christmas from ours to yours! Though we're in the Holiday mood, Enoch had to switch on his mic for this all-important episode about Landing Pages. This episode focuses on how to turn every click to conversion by optimizing your landing pages. Connect with COSM…

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Getting Ready for Holidays Shopping: Stephen Naasei Boadi Interview 54:55

11M ago54:55

54:55

Join the Exclusive WhatsApp channel for Colours of Social Media Podcast. Click here Holidays mean festive cheer, but also potential social media fires. Tune in as we dissect holiday Social media nightmares and unveil tactics to keep your brand merry & bright! Crisis tips, and more! This week's guest Stephen Naasei Boadi is a consultant who helps br…

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Content Creation Strategies: Christopher Hensley Interview 53:24

12M ago53:24

53:24

Join the exclusive WhatsApp Channel. Click on this linkContent creation is not just producing videos or images and posting them on Social Media Platforms. Businesses and budding Digital marketers know that, to create content, there should be a laid down strategy to follow or adhere to. It is for this reason that Enoch invited Christopher Hensley, t…

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Advertising ABC: Unveiling the Meaning Behind 5 Vital Ad Terms 13:07

12M ago13:07

13:07

Click here to join⁠ the COSM Podcast WhatsApp Channel for exclusive content Unlock the secrets of the advertising world with our latest episode! In "Advertising ABC," we take you on a journey through the intricate language of marketing, demystifying 5 vital Ad terms every business owner and advertiser should know. 🔍 What's Inside: 🌐 Deep Dive into …

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SEO Unraveled: Stephen Aidoo Interview 1:08:01

1y ago1:08:01

1:08:01

Title: SEO Unraveled: Stephen Aidoo InterviewPodcast Title: Colours of Social Media PodcastEpisode Number: Season 2, Episode 25Release Date: September 7, 2023Duration: 1hrHost: Enoch "RobotBoy" Appiah JrGuest: Stephen Aidoo Description: In this episode of Colours of Social Media we dive deep into the world of SEO (Search Engine Optimization) with o…

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Search Engine Optimization: Basics for Small Businesses 4:51

1y ago4:51

4:51

In this episode, Enoch lays down the foundation of Search Engine Optimization, better known as SEO. He talks about Keywords, On-Page optimization and Quality Content.Music by KeyframeAudio from Pixabay AlexGrohlfrom PixabayDavidCutter from Pixabay

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Pay-per-Click Advertising (PPC): A deep dive into PPC advertising platforms 4:56

1+ y ago4:56

4:56

This episode of the Colours of Social Media Podcast provides a comprehensive overview of PPC Advertising, exploring its definition, platforms, budgeting strategies, audience targeting, and campaign optimization techniques. It equips listeners with the necessary knowledge to embark on successful PPC campaigns while emphasizing the importance of stay…

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Small Business: How to Manage your Online Reputation 6:35

1+ y ago6:35

6:35

In this insightful episode of Colours of Social Media Podcast, your host, Enoch "Robot Boy" Appiah Jr, takes you on a journey to discover the art of managing online reputation for small businesses. As a crucial aspect of modern marketing, maintaining a positive online image can significantly impact a small business's success and growth.Join Enoch a…

1
Tracking, Targetting and Optimizing with Facebook Pixel 3:33

1+ y ago3:33

3:33

Connect with Colours of Social media Instagram: ⁠@cosmpod⁠ Twitter: ⁠@cosmpod⁠ Enoch on Twitter: ⁠@iamrobotboy Episode Transcript Hello, this is Enoch and welcome to Colours of Social Media Podcast, the podcast where we explore the ever-changing world of Digital Marketing. In today's episode, we're going to be discussing Facebook Pixel, a powerful …

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4: In conversation with Nas 20:33

1+ y ago20:33

20:33

In this episode we meet Nas, who works as a Staff Nurse at Leeds Teaching Hospitals NHS Trust. He is a Gay Pakistani Muslim and he has HIV. He uses the pronouns he/him LINKS You can find out more about HIV here You can find out more about HIV and AIDS prevention on the following websites NHS Terrance Higgins Trust You can find out more about workin…

1
3: In conversation with Ellie 24:12

1+ y ago24:12

24:12

In this episode we meet Ellie, who works as a Consultant in Palliative Care at Leeds Teaching Hospitals NHS Trust and she's also worked with Hospice UK in producing a report on transgender people's experiences of end of life care. Ellie is herself transgender and a member of the LGBT+ staff network at Leeds Teaching Hospitals and goes by the pronou…

1
2: In conversation with Bean 19:06

2y ago19:06

19:06

In this episode we meet Bean, who works as a Clinical Support Worker at Leeds Teaching Hospitals NHS Trust on Cardiac ICU. Bean is non-binary and goes by the pronounces they/them. LINKS You can find out more about working at Leeds Teaching Hospitals here United Colours is an Under The Mast audio production. You can find out more about Under The Mas…

1
1: In conversation with Be 21:07

2y ago21:07

21:07

In this episode we meet Be, who works in Adult Critical Care at Leeds Teaching Hospitals NHS Trust. Be is cisgendered and lesbian. She is married to a woman and has two children and goes by the pronouns she/her LINKS You can find out more about working at Leeds Teaching Hospitals here United Colours is an Under The Mast audio production. You can fi…

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United Colours - The trailer 0:55

2y ago0:55

0:55

This podcast is a conversation starter. Each week we chat to a different member of the LGBT+ community who works at Leeds Teaching Hospitals NHS Trust to find out more about the life and work challenges they face and about the support that is available. It’s an easy listen and it’s for everyone - whether you’re a member of the LGBT+ community and w…

1
How To Become Google Ad Specialist 5:25

2y ago5:25

5:25

In this episode of our podcast, we will be discussing the steps you can take to become a Google Ads specialist. From understanding the basics of the platform to mastering advanced strategies, we will cover everything you need to know to excel in this field. We will also talk about the different certifications available and how to earn them, as well…

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