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Welcome to The Art of Online Course Creation, the go-to podcast for entrepreneurs who are looking to transfer their expertise into a high-quality online course. If you're passionate about helping others achieve their goals and committed to creating a digital course that delivers real results, you're in the right place. Your host, Shannon Boyer, combines her Masters Degree in Education with her 20+ years of experience as an award-winning curriculum and course designer to break down high-level ...
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Unlock Course Creation: A millennial mom's approach to impactful online courses
Cassandra Meszaros
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Ready to turn your expertise into a profitable online course, but not sure where to start? Unlock Course Creation is your go-to podcast for practical, no-fluff advice on building courses that inspire and transform. Hosted by a millennial mompreneur, this show dives into the step-by-step strategies, honest insights, and real-life stories of what it takes to create and launch impactful online courses. From discovering your course promise to designing a curriculum that keeps students engaged, e ...
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A podcast series to help you navigate the overwhelm around online course creation and sales.
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Weekly bite sized lessons for busy business owners creating, launching and selling their own online course. Each lesson has one clear focus and an action task for you to go away and complete. It's time to create, launch and sell your online course. Hosted by Sam Winch.
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Course Creator Community Podcast | Online Courses, Course Creation, Membership Sites and Online Marketing
Jono Petrohilos (Online Marketing / Course Creation Expert)
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If you're an Online Course Creator or you want to learn how to create an online course successfully, then this is the podcast for you! Every week our host Jono Petrohilos interviews a different expert in the Course Creator space covering a wide range of topics including online courses, course creation, membership sites, social media, and online marketing. We also have one of the largest and most engaged Facebook Groups in the world for Online Course Creators with over 7,000 members - feel fr ...
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Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing
Robbin Kent | M.A. Psychology, Educator, Speaker, Messaging Coach for the Non- Copywriter, Course Creation Coach, Christian Entrepreneur
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***TOP 2% Global Podcast!*** Are you building an online business and stuck at what to say to your audience? Do you feel like no one is listening to you? Do you stare at a blank screen for hours because you don’t know what the magic formula is to writing copy that connects? And you can’t afford to hire a copywriter to do it for you? Well you’re in the right place! Because I used to be you! I am going to teach you how to connect with your target audience, so that they feel like you get them… a ...
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This is the course listening for Aquinas 101 - Course 3: God and Creation--the third of six courses that together make up the Aquinas 101 Course. Each podcast episode accompanies a course video and course reading. If you haven't enrolled already to receive semiweekly emails with all the materials, be sure to do so at http://www.aquinas101.com. Because it matters what you think!
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To ask a question or give feedback on the episode, send me a text! You’ve got a list of course ideas longer than your arm—but which one should you actually choose? Which one will sell? And more importantly, which one will make you feel excited to show up, teach, and talk about it for the long haul? In this episode of The Art of Online Course Creati…
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Ever tried assembling IKEA furniture without instructions? That’s what launching a course without testing feels like! In this episode, we dive into beta launching—your secret weapon for course validation. A beta launch isn’t about perfection; it’s about testing, learning, and refining before scaling your course. You’ll walk away with a clear strate…
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Are you struggling to build an email list or unsure about what lead magnet to choose? Ever wondered how well you really know your ideal client and what they need? In this episode, I break down the essentials of creating a powerful lead magnet tailored to your audience. From understanding who you're serving to the importance of aligning your lead ma…
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Are you wondering how to make your website copy feel like an in-person chat at your favorite coffee shop? Or how to make sure your brand personality shines through every word? In this episode, I dive into the art of writing copy that truly reflects who you are! I'll explore three key components of your brand voice: tone, language, and personality. …
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#033 The Secret to Nurture Content That Builds Relationships (Without the Trends and Tactics) with Lindsay Smith
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To ask a question or give feedback on the episode, send me a text! If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority list—today’s episode is for you. In this conversation, I’m joined by Lindsay Smith, a conten…
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Fresh off a two-week adventure in Central America, Cassandra Meszaros is back with valuable insights—not just from the trip, but from the world of course creation! 🌎 In this episode of Unlock Course Creation, she shares the five biggest mistakes new course creators make and how to avoid them. From trying to teach everything to waiting for perfectio…
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Are you struggling to find your unique voice in your copywriting? Curious about how AI can lend a hand without replacing your authentic self? In this episode, I sit down with Pat, an author and workshop creator, who is navigating the process of aligning her message with her passion for helping women reimagine retirement. Pat shares her journey of u…
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Do you get stuck or uninspired of what to write about to promote your business? In this episode, I'm diving deep into 4 powerful ways to connect with your audience through copy. Whether you're crafting an email, a social media post, or a sales page, understanding how to engage both the head and heart of your audience can make your words truly reson…
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To ask a question or give feedback on the episode, send me a text! I almost didn’t launch my first course. I was convinced I wasn’t “ready.” My audience was too small, my email list wasn’t big enough, and all the experts said I needed more people before I could expect to make sales. But here’s what actually happened—and why I was completely wrong. …
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Building an online course without a community is like hosting a dinner party, inviting all your friends, and then never introducing them to each other! In this episode of Unlock Course Creation, Cassandra Meszaros breaks down the role of community in online courses—whether it’s essential, when it makes sense, and how to build a thriving group witho…
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Are your sales not meeting your expectations? Does it feel like your audience just isn't engaging with you? You're not alone, sweet friend! In this episode, I'm tackling 5 common messaging mistakes that could be costing you sales. Grab a pen and paper and take a listen so you can check your own messaging after you take a listen! 📌Are you ready to m…
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#31 How to Write Copy That Converts - Expert Tips with Conversion Copywriter Gina Whitehouse
30:53
To ask a question or give feedback on the episode, send me a text! You’ve put in the work—your online course is packed with value, you know it can transform lives, and you’re ready to sell. But if your sales page isn’t converting, all that effort could go to waste. In this episode of The ART of Online Course Creation, I sit down with expert convers…
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154 | LIVE COACHING: Website Copy Optimization to Build Your Know, Like, & Trust with Your Audience
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In today's fast-paced digital world, crafting compelling web copy and layout is key to capture your audience's attention. You get a bird's eye view of a coaching session with my client, Michele, in taking a look at her home page from top to bottom. Are you interested in getting my eyes and ears on your copy? You can start with a 20 minute Messaging…
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#30 How Mindy Young Built a Multiple Six-Figure Course from Her Passion - And How You Can Too!
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To ask a question or give feedback on the episode, send me a text! Ever wondered if your creative skills could translate into a profitable online course? In this episode, I’m joined by Mindy Young, a surface pattern designer and founder of Indy Bloom Design, who turned her artistic passion into a multiple six-figure course business. Mindy shares: ✅…
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Happy Valentine’s Day! 💕 In this special episode of Unlock Course Creation, Cassandra Meszaros is putting your course through a relationship test. Just like a great partnership, a successful online course needs trust, commitment, and a strong foundation. But is your course truly “relationship-ready”? Cassandra breaks it all down with five key quest…
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153 | Struggling with Storytelling? My 4 Step E.P.I.C. Framework to Write Authentic Stories that Connect and Convert with Your Audience
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Are you struggling to weave storytelling into your copy? Do you want your stories to truly connect with your audience? In this episode of Write Copy that Connects, I'm sharing my E.P.I.C framework for powerful storytelling. We'll go through each part of the framework: Engage, Personalization, Imagine, and Connect. If you need additional support wit…
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#029 Sell Your Course on Autopilot: How Caitlin Bacher Built an 8-Figure Business Without Live Launches
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To ask a question or give feedback on the episode, send me a text! Are you tired of the endless cycle of live launching and the stress that comes with it? What if you could generate consistent, scalable revenue from your online course—without the burnout? In this episode of The Art of Online Course Creation, I sit down with Caitlin Batcher, creator…
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#028 Should You Create an Online Course? The Surprising Benefits for Creators of Transformative Courses (and how to create them)
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To ask a question or give feedback on the episode, send me a text! 💡 A great course doesn’t just teach—it transforms. But what does it actually take to design a course that delivers real, lasting results? In this special bonus episode of The Art of Online Course Creation, we’re diving deep into the transformation factor—the difference between cours…
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152 | Ready to Build Trust Fast? 5 Steps to Writing a Brand Story that Connects with Your Target Audience
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Are you wondering why writing a brand story is crucial and how exactly to get started on creating one? In this episode of Write Copy that Connects, I dive into the art of crafting a strong brand story that not only connects with your audience but also builds that know, like, and trust factor to grow your personal brand. We'll explore the 5 key part…
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To ask a question or give feedback on the episode, send me a text! 💡 You’ve heard the pitch: “Create an online course and earn passive income while you sleep!” But is it really that simple? And more importantly—should you create one? In this episode of The Art of Online Course Creation, we’re diving deep into the realities of creating an online cou…
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Want your learners to feel accomplished, engaged, and actually apply what you've taught them? Then this episode is for you! In this solo episode of Unlock Course Creation, Cassandra Meszaros is switching things up with a rapid-fire breakdown of 12 ways to ensure your learners take action at the end of your lessons. Using a fun Hot Wheels-inspired a…
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151 | 8 Phrases to Elevate Your Copywriting Strategy & Capture Your Audience's Attention in 6 Seconds!
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Have you ever wondered how to instantly grab your audience's attention? Or felt like you're the only one struggling with writing compelling copy? In this episode of "Write Copy That Connects," I share 8 killer phrases you can use in your social media, emails, sales pages, and website copy to make sure your message hits home and catches those precio…
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#026 How to Create Effective Workbooks and Engaging Workshops - Coaching with Elaine Dickens, Registered Psychotherapist
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To ask a question or give feedback on the episode, send me a text! In this week’s episode of The Art of Online Course Creation, we dive into an insightful coaching session with Elaine Dickens, a registered psychotherapist and founder of Live Inspired Wellness. Elaine brings thoughtful questions to the table about transitioning her expertise into a …
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150 | Struggling with Engagement? 4 Simple Copywriting Hacks to Nail Your Copy & Increase Your Conversions
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Ever find yourself struggling to grab your audience's attention or unsure how to connecting with your audience in your copy? In this episode of Write Copy That Connects, I share 4 simple copywriting hacks that will boost your engagement across emails, social media posts, and sales pages! I also throw in some bonus tips on optimizing your content vi…
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#025 Who's Helping You Create Your Online Course? Understanding the Three Types of Support Available
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To ask a question or give feedback on the episode, send me a text! Creating an online course is an exciting journey—but it can be overwhelming when you're not sure where to turn for help. In this episode of The Art of Online Course Creation, Shannon Boyer dives into the three key players who can support you in bringing your course to life. You’ll l…
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In this episode of Unlock Course Creation, Cassandra Meszaros takes you through the next critical step in your course creation journey—turning your brainstormed ideas into engaging, bite-sized lesson scripts. With her signature millennial mom humor, Cassandra shares actionable strategies to ensure your lessons are clear, focused, and impactful. Fro…
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Struggling with capturing your audience attention in just 6 seconds? Yep! That's about all the time you have before someone bounces away. In today’s episode, I dive into common connection challenges and reveal why I've rebranded from "Online Courses Made Easy" to "Write Copy That Connects." I share my journey from being intimidated by writing copy …
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To ask a question or give feedback on the episode, send me a text! Are you curious about how artificial intelligence (AI) can elevate your course creation and marketing strategies? In this insightful episode of The Art of Online Course Creation, Shannon Boyer sits down with Emily Baillie—digital marketing expert, AI trainer, and professor at McMast…
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148 | What's Coming in 2025? Learn How to Market Your Course Even Better. Create Deeper Connections that Convert!
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Wanna thrive in 2025? Curious about how to create a deeper connection with your audience? In this episode, I’m sharing the exciting changes coming up on the podcast starting next week. My word for 2025 is "thrive," and we’re focusing on improving the quality of our courses, email lists, and overall engagement. After months of market research and di…
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#023 The Art of Branding: Trademarking Tips For Protecting Your Course Brand with Andrei Mincov
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To ask a question or give feedback on the episode, send me a text! Do you know the difference between trademarks, copyrights, and patents—and how they apply to your online course? Whether you’re a new or seasoned course creator, protecting your intellectual property is essential to building a lasting and recognizable brand. In this episode of The A…
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In this episode of Unlock Course Creation, host Cassandra Meszaros kicks off 2025 with a deep dive into the creative and strategic process of brainstorming content for your online course. This solo episode explores how to sift through ideas, refine them, and align your content with course objectives and promises to create a seamless learning experi…
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Are you ready to create an online course that truly sells? Do you want to start 2025 with a solid plan for your customer journey? In this super quick episode, I share my excitement for the new year and challenge you to take the next step with me. Make sure to catch Episode 131, where we dive deep into understanding the customer journey. Trust me, h…
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To ask a question or give feedback on the episode, send me a text! How often do you stop and really look back at the past year? Not just to replay the highlights or cringe at the challenges, but to really reflect—on the wins, the lessons, and the growth you didn’t even realize was happening. In this episode of The Art of Online Course Creation, we’…
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#021 Defining Success For Yourself: Align Your Online Course Business With Your Values and Priorities
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To ask a question or give feedback on the episode, send me a text! What does success really mean to you? Is it about hitting six-figure launches, or is it something more personal—like picking your kids up from school every day, staying healthy, or building a legacy? In this episode, Shannon takes you on a reflective journey to explore how success i…
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In this solo episode of Unlock Course Creation: A Millennial Mom's Approach to Impactful Online Courses, Cassandra Meszaros unpacks the essential role of course objectives in building impactful online courses. Objectives serve as guideposts that keep your course aligned, organized, and effective—not only for your clients but also for you as the cou…
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Ever wondered how to truly make your audience feel like they are your top priority? Or how to ensure your content resonates with those you aim to serve? In this episode, I share the heart of making your audience feel valued and understood. Here are 4 practical strategies to help you connect more effectively with your audience. Let's Go & Grow, My F…
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To ask a question or give feedback on the episode, send me a text! What does success look like for you as a course creator? As the year draws to a close, it's natural to reflect on your achievements, challenges, and vision for the future. But when it comes to your online course, how do you define success? Is it the number of enrollments? The revenu…
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145 | How I Messed Up My Course Launch (And What You Can Learn): 6 Mistakes to Fix Now as a Course Creator
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Are you struggling to connect with your audience or confused about why your course isn't selling? In this episode, I get real about my own course launch failures and what I learned from them. We discuss how misguided messaging and failing to set the right foundation nearly derailed one of my courses. I share personal stories from my first successfu…
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#019 The Science of Course Naming: Emotional Triggers That Sell with James I. Bond, Author of Brain Glue
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To ask a question or give feedback on the episode, send me a text! What’s in a name? Everything—if you want your course to stand out in a crowded market. In this episode, Shannon sits down with James I. Bond, author of the groundbreaking book Brain Glue, to uncover the secrets behind creating course names that captivate and convert. James brings de…
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Episode Summary: In this solo episode of Unlock Course Creation: A Millennial Mom's Approach to Impactful Online Courses, host Cassandra Meszaros dives into the importance of a clear and concise course promise as the cornerstone of successful course creation. She shares actionable tips to define who your course is for, what it will teach, and the t…
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Ever wondered how to craft email subject lines that actually get opened? In this episode, I dig into email subject lines and share my personal strategies to boost your open rates. Plus, you'll hear about my favorite tips that helped me go from feeling overwhelmed to getting a 50-60% open rate! Let's Go & Grow, My Friend! 📌Are you ready to move forw…
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To ask a question or give feedback on the episode, send me a text! Have you ever tailored your online course to cater to visual, auditory, or kinesthetic learners, believing it would improve their outcomes? While the idea of learning styles is pervasive, what if it’s not the key to student success? In this episode of The Art of Online Course Creati…
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143 | Are You in the Right Environment for Growth? 3 Ways to Check If It's Time to Change! [Spotlight Series on Personal Growth]
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How does your environment affect your ability to grow, both personally and professionally? In this episode, I dive deep into John Maxwell's concept of the "Law of Environment" from his book 15 Invaluable Laws of Growth. We explore how your surroundings can either stifle or supercharge your growth, the importance of a positive attitude, and why it's…
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142 | Email Marketing 101: 11 Tips for Connection & Conversion in Your Email Community as an Online Course Creator
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Ever get overwhelmed by email marketing? Not sure how to get started or what types of emails to send? Trust me, I used to feel the same way. In this episode of "Online Courses Made Easy," I'll break down email marketing basics to help you connect with your audience without the stress. Let's Go & Grow, My Friend! 📌Are you ready to move forward on cr…
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#017 Effective and Ethical Marketing Strategies for Online Course Creators with Business Strategist Jan Ditchfield
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To ask a question or give feedback on the episode, send me a text! Do you ever feel uneasy about the marketing tactics you see in the online space? In this episode of The Art of Online Course Creation, Shannon Boyer welcomes Jan Ditchfield, a business strategist with a remarkable background in fundraising and ethical marketing. Together, they explo…
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141 | Building Credibility: 4 Reasons People Stay Engaged with Your Content [Spotlight Series on Personal Growth]
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Are you curious about why people listen to you? Or how you can build credibility in your communication? In this episode, I dive deep into personal growth with insights from John Maxwell's book, "The 16 Undeniable Laws of Communication." Since episode 133, we've been focusing on personal growth, and today we continue that trend by exploring key nugg…
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Episode Summary: In this solo episode of Unlock Course Creation: A Millennial Mom's Approach to Impactful Online Courses, host Cassandra Meszaros dives into the art of truly understanding your clients and how this knowledge can transform your course creation process. By learning to speak your clients’ language and addressing their specific needs, g…
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140 | Communication that Converts: 5 Reasons Why Audience Connection Boosts Online Course Sales
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How well do you know your audience? Are you connecting with them like a BFF? In this episode, I share why building a strong connection with your audience is crucial for your course's success. I'll break down the top 5 reasons why tuned-in conversations and focused messaging can make all the difference in your marketing and course creation journey. …
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To ask a question or give feedback on the episode, send me a text! When it comes to creating course modules, how much is too much? How do you keep your learners engaged while delivering meaningful results? In this episode of The Art of Online Course Creation, we’re exploring the secrets to designing modules that hit the perfect balance—structured e…
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139 | 10 Strategies to Strengthen Your Self Value & Confidence as a Course Creator [Spotlight Series on Personal Growth]
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Ever struggled with seeing the value in yourself or wondered how your self-image impacts your ability to create and sell an online course? You're not alone! In this episode of "Online Courses Made Easy," we're digging into John Maxwell's "The 15 Invaluable Laws of Growth," specifically focusing on the Law of the Mirror. Discover 10 actionable ways …
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