I migliori Firedup podcast (2024)

1
The Lost Art of B2B Product PR 44:17

2d ago44:17

44:17

Ten years ago, the world of B2B product PR looked very different than it does today. There has been a shift from treating product news as a story in itself to a model where product news is more of a reason to cover your sector or company as a whole. The Firebrand team sits down on the podcast today to discuss the evolution of B2B product PR, how co…

1
A Guide to Gated Assets 48:59

9d ago48:59

48:59

Gated assets are a great way to share your expertise, give your unique point of view, and offer something of value, all in a way that generates leads. But it’s important to understand that not all content should be gated. In this episode, the Firebrand team delves into all things gated assets, from deciding whether to gate your content to crafting …

1
How to Launch Your Company from Stealth 26:05

16d ago26:05

26:05

In Q2, 2024, VCs pumped 3.9 Billion dollars into pre-seed, angel, and seed round companies. That’s over 1,500 companies in that quarter alone. Given this, it is more important than ever that when it comes time to launch your company, you do so in a way that you can stand out. In this episode, Morgan walks through the essential steps for launching a…

1
The Role of Marketing in Driving Revenue with Christine Schaefer 43:21

23d ago43:21

43:21

Everything that people do in a for-profit company is done to drive revenue. More specifically, marketing plays a critical role in driving revenue and pipeline growth. Christine Schaefer, CMO of CrashPlan, joins us on the podcast as she shares her unique approach to marketing, how she ties her marketing efforts to attribution, the metrics she uses t…

1
How to Work With Your VC's Marketing Partner with Laura Spaventa Lewis 45:31

1M ago45:31

45:31

The relationship between startups and their venture capital partners can provide immense value when approached the right way. Laura Spaventa Lewis, VP of Marketing at Eclipse, joins us on the podcast today as she gives us a behind-the-scenes look at how early-stage companies can work with their VCs, particularly when it comes to marketing and PR st…

1
How to Create Corporate Messaging 42:33

1M ago42:33

42:33

Messaging, in essence, is what we agree to say (or not to say) about a particular topic. But when it comes to corporate messaging, it goes much deeper than that. Corporate messaging is what you agree to say about the company and everything that it’s trying to accomplish. This week, episode 57 of the FiredUp! podcast is about how to create corporate…

1
How to Recruit a Marketing Team with Chris Jensen 34:32

1M ago34:32

34:32

As the economy rebounds and marketing teams prepare to open new positions, it’s essential for startups to adapt their hiring strategies to reflect the market we’re in. Recruitment expert Chris Jensen joins the podcast today to unpack the latest trends and strategies for building a top-notch marketing team. From in-demand skills to streamlining the …

1
How to Improve Your Copywriting 45:18

2M ago45:18

45:18

Writing compelling copy is an art form that requires constant refinement. Too often, we fall prey to the “rules” of writing we have adopted over time that limit us more than they help us. In this episode, the Firebrand team comes together to pull back the curtain on our own processes of writing and tips and tricks we have learned over the years to …

1
How AI Can Power Personal Connections with Dave Sifry 56:24

2M ago56:24

56:24

In an era where our digital connections far outnumber face-to-face interactions, we struggle with remembering, let alone maintaining, our Rolodex of network connections. But imagine if there was a way to store all of your past connections and bring them to the front of your mind right when you need them. That is precisely what Dave Sifry set out to…

1
Setting Up a Fractional CMO for Success with Jessica Zall 51:17

2M ago51:17

51:17

Startups often need strategic marketing leadership but not necessarily the full-time commitment of a traditional CMO. Enter the fractional CMO- an experienced marketing executive who comes in to provide high-level guidance and expertise on a part-time or contract basis. In this episode, we sit down with Jessica Zall, a fractional CMO herself, to un…

1
Lessons from a Year of Podcasting 30:23

2M ago30:23

30:23

FiredUp! has officially been in production for a full year! As we celebrate this milestone, our team wanted to sit down and bring you a special episode as we reflect on how far we have come as podcasters, the lessons learned along the way, and what we’re excited about for the future of the show. This week, episode 52 of the FiredUp! podcast is abou…

1
How to Avoid Burnout 21:51

3M ago21:51

21:51

Burnout is a real struggle in the fast-paced world of startup marketing. It's that feeling of being mentally, physically, and emotionally drained, leaving you demotivated and unable to perform at your best. This week, episode 51 of the FiredUp! podcast is about how to avoid burnout! Download the Multiplier Marketing Megapack today. Exclusive offer …

1
Announcing Funding in H2 2024 49:14

3M ago49:14

49:14

The startup funding landscape is constantly evolving, and in 2024, the rules of the game have changed once again. Although we are still down from the peak of funding in Q4 of 2021, we are slowly working our way back up with an uptick in the number of funding announcements we’re seeing. To navigate this, the Firebrand team came together to share the…

1
Unlocking New Use Cases with Neha Bajwa 46:54

3M ago46:54

46:54

Most startups start fairly narrowly solving a particular niche problem. As they grow, the goal is to tackle adjacent use cases or vertical sectors using the same technology they started with. Neha Bajwa, the Vice President of Product Marketing at Neo4j, takes us behind the scenes as we delve into the details of how her company successfully unlocked…

1
Starting Out with Account-Based Marketing with Ajay Khanna 46:39

3M ago46:39

46:39

Often for an early-stage startup, big account-based marketing (ABM) platforms can be too complex, too expensive, and ill-fitting for the stage of business they’re presently operating in. Yet, they still want to take some steps to go on that journey toward ABM. Ajay Khanna the CMO of Mezmo and an experienced marketing leader who has implemented ABM …

1
How to Take Your Startup to the Next Level with Michelle Denogean 34:04

4M ago34:04

34:04

Scaling a startup is no easy feat; what works to get a business off the ground often doesn’t translate into driving sustainable growth. Michelle Denogean, a seasoned professional with over 20 years of experience in the startup world joins us on the podcast today to discuss strategies for scaling your startup, building a balanced team and so much mo…

1
Lead Scoring Challenges with Arman Khayyat 44:21

4M ago44:21

44:21

While lead scoring is a critical strategy that startup marketers use to prioritize their most promising prospects, it doesn’t come easy. This highly sought-after marketing strategy still has a lot of points of contention and grey areas when it comes to implementation. Today we are joined by one of our own, Arman Khayyat, who leads the technical SEO…

1
How Agencies Price Their Work 31:12

4M ago31:12

31:12

As a startup, understanding how an agency builds its pricing, will equip you with the understanding to set a scope of work more accurately, agree on a budget quickly, and help you be a better partner overall. That’s why this week episode 45 of the FiredUp! podcast is about how agencies price their work. Download the Multiplier Marketing Megapack to…

1
How to Measure Marketing Performance with Grant Johnson 42:15

4M ago42:15

42:15

With more technology, more data, and more processes than ever before, CMOs and heads of marketing are constantly defending decisions and trying to prove the value of marketing. Today’s guest Grant Johnson noticed this and created the Marketing Performance Index for CMOs, a methodology to assess and benchmark marketing performance. He explains how u…

1
Burning Questions About PR - Part 2 45:41

5M ago45:41

45:41

In our work, we run into common questions about PR best practices, industry trends, and strategies for startups. As a result, we started a series where our team gets together on the podcast to answer some of the questions we get asked. This week Chris and Morgan answer some of your questions on getting press to attend your events in a post-pandemic…

1
250 Startup Marketers Share Their Plans 42:56

5M ago42:56

42:56

At Firebrand, we aim to keep our finger on the pulse of everything happening in the marketing sphere, sharing it with our audience. So, while most startup marketers are finding themselves in the trenches of their business, trying to figure out what’s working, what’s not, and the best practices to keep moving forward, we decided to get involved and …

1
How to Manage an Agency 50:24

5M ago50:24

50:24

Regardless of the agency you’re working with, the professional relationship you set will build the foundation for what you get out of the partnership. Here at Firebrand, we have worked with a range of clients from great to somewhat challenging, and have picked up on some best practices and things to avoid along the way. That’s why today on the podc…

1
Startup Marketer Outlook 42:04

5M ago42:04

42:04

As startup marketers, we can see the challenges and opportunities we are facing. But are these unique to us or are other startups experiencing something similar? To get to the bottom of this, we at Firebrand have been busy surveying 250 startup marketers and compiling a report that covers how we as a collective see the market, the confidence level …

1
Looking Inside the Dark Funnel with Josh Grose 48:18

5M ago48:18

48:18

We like to think that we understand a lot about buyer behavior with the attribution tools that give us insight into what’s going on when people come to our website. But the truth is, a lot of buyer behavior doesn’t happen on our website, it’s happening in communities, private messages, etc. Josh Grose, Head of Growth at stealth startup, Resolve, br…

1
Avoiding Sales Enablement Mistakes with Stacey Justice 31:11

6M ago31:11

31:11

Enablement involves arming go-to-market teams with the resources, tools, and skills they need to be effective in their role and creating the consistency that allows these teams to grow. All businesses need to think about enablement, however, it is critical for startups that never seem to have enough time, people, or money and need to make the most …

1
The Essentials of Crisis Comms 39:56

6M ago39:56

39:56

The different types of PR exist on a spectrum. Traditional PR exists to boost a brand’s reputation and bring exposure to the best parts of the business, whereas crisis management sometimes works to limit exposure in order to save the brand’s reputation. Today on the podcast, FireBrand’s own Chris and Ian sit down to talk about what crisis communica…

1
When to Pitch a Media Exclusive 1:01:13

6M ago1:01:13

1:01:13

When releasing a story to the media, companies are often faced with the decision to release the story under an embargo or pitch it as a media exclusive, allowing one publication to publish the news before anyone else. Both options have their pros and cons and require their fair share of preparation and planning so the choice may be a difficult one …

1
An Intro to DSPs with Richard Lowden 52:22

6M ago52:22

52:22

In today’s crowded and complex digital landscape, marketers often struggle to effectively target their advertising efforts. Many are unaware of the powerful tools and platforms that can transform their results by automating ad placement across multiple channels. Seasoned marketing expert Richard Lowden joins us on the podcast to discuss how underst…

1
Gen Z’s Impact on Buyer Behavior with Ian Baer 53:31

7M ago53:31

53:31

Gen Z, a self-reliant, digitally native, and mobile-first generation is entering the workforce and bringing a different approach to business and buyer behavior. Ian Baer, Founder of Sooth, joins us to share what data shows about Gen Z and how startups can rethink their marketing strategies to appeal to the generation leading our economy. This week,…

1
Where to Start with Market Research with Sean Campbell 55:35

7M ago55:35

55:35

Running a startup is inherently risky with a lot of unknowns. One of the ways to address the unknown is by conducting market research to uncover your ICP, understand how big the market is, whether or not your messaging is resonating with the right people and so much more. Sean Campbell joins us today to share how market research can be used to alle…

1
Trends in Content Marketing 49:28

7M ago49:28

49:28

The Content Marketing Institute has released some interesting stats from a recent survey of B2B tech companies. We wanted to join in on the fun and discuss some of what they have found with companies’ use of AI, content challenges, and effective strategies in content marketing. This week, episode 32 of the FiredUp! podcast is about trends in conten…

1
Measuring OOH Advertising with Ty Tinker 48:51

7M ago48:51

48:51

Traditionally, out-of-home advertising has been limited to brand awareness rather than direct response campaigns as it has been difficult to measure. Advancements in technology have created the opportunity for more specific and scientific measurement approaches. Ty Tinker, Head of Analytics at AdQiuck joins us to break down how we can use new techn…

1
Burning Questions About Content Marketing 40:52

8M ago40:52

40:52

Marketing in an online world can feel challenging when trends, algorithms, and our ideal audience are changing faster than we can keep up. You may be wondering, ‘What are the best practices when it comes to email marketing, video content, and AI? How many blog posts should I be putting out a week? Should I start a podcast?’ We have the answers to a…

1
The Future of Programmatic Advertising with Sean Crawford 45:15

8M ago45:15

45:15

The topic of programmatic advertising is complex and with the increase in privacy regulations and removal of third-party cookies, the landscape is only becoming more challenging to navigate. Sean Crawford, Founder and CEO of Rhebus, joins us today to provide clarity on the future state of programmatic advertising and how companies are adapting to c…

1
The Path from PR Pro to CMO with Ronnie Manning 41:01

8M ago41:01

41:01

It’s no surprise to PR professionals out there that starting in PR can open doors in marketing and communications across a multitude of industries. So while the path from PR professional to CMO is one that few people travel, today’s guest Ronnie Manning shares the journey that brought him into his role, highlighting the ways that a PR background pl…

1
The Impact of AI on Marketing with Katie King 48:15

8M ago48:15

48:15

Although we recognize that AI tools cannot completely replace the human touch, it is becoming increasingly important for professionals to adapt to its evolution, leveraging AI while adding their unique value. Today’s guest Katie King, CEO of AI in Business, joins us to discuss the current state of AI, what we can expect to see, and how you, as a pr…

1
Burning Questions about PR 42:03

8M ago42:03

42:03

In our work, we run into quite a few common questions about PR best practices, industry trends, and strategies for startups. That’s why this week, on episode 26 of the FiredUp! podcast we’re answering your burning PR questions! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in on…

1
Brand Positioning and Differentiation with Bill Chiaravalle 46:49

9M ago46:49

46:49

A lot of startups avoid thinking about their brand positioning in the early stages, finding themselves driving the car before they’ve finished building it, so to speak. But brand positioning IS your brand. It is the north star that drives business focus and resonates with your customers. Today, we are joined by Bill Chiaravalle, Co-author of the bo…

1
How to Use the Brand Archetypes for PR 50:47

9M ago50:47

50:47

A brand archetype helps define the personality and voice of a business. Identifying your brand archetype guides the PR team in crafting the messaging and content that reinforces the brand’s image to better resonate with your target audience. This week, episode 24 of the FiredUp! podcast is about how to use brand archetypes for PR. Download the Mult…

1
How to Implement ABM with Bill Odell 49:03

9M ago49:03

49:03

ABM (account-based marketing) is not for everyone and you might find yourself deep in the trenches at the start of implementation. Today’s guest, Bill Odell brings a behind-the-scenes look at how he transitioned a business towards an ABM approach from initial pilots to scaling efforts and the successes and mistakes made along the way. This week, ep…

1
Cold email works! Learn why with Dan Englander 41:53

9M ago41:53

41:53

Cold email can feel daunting for startup marketers. It is marketed as this ‘set it and forget it’ method, which is great for people who are serious about doing it the right way. But, like anything, it is a skillset that takes attention to do it well. Luckily, today’s guest, Dan Englander, Founder and CEO of Sales Schema quite literally wrote the bo…

1
Launching Your Startup Marketing Program with Scott Schwarzhoff 41:40

10M ago41:40

41:40

In marketing, we often talk about building on momentum but when you’re just starting out, you don’t have momentum. You need a jump start and frankly, a lot of founders don’t know where to begin. Today’s guest Scott Schwarzhoff, Operating Partner at Unusual Ventures, joins us today to discuss how early-stage startups can get leverage the relationshi…

1
Marketing an Open Source Product with Jonathan Symonds 51:54

10M ago51:54

51:54

Open source can be seen as a marketing strategy more than anything else. And when you don’t always know who your end user is and what they’re using the product for, it can prove to be challenging. Luckily, today’s guest knows just how to market in this unique landscape. This week, episode 20 of the FiredUp! podcast is about marketing in the open so…

1
Building a Sustainable Community with Nuri Djavit 52:24

10M ago52:24

52:24

Building and maintaining a strong brand community is crucial for companies in today’s digital landscape. Today’s guest, Nuri Djavit, CXO of EMOTIV, shares his secrets for building an engaged community that allows brands to create deeper connections with customers and develop brand loyalty over time. This week, episode 19 of the FiredUp! podcast is …

1
Product Marketing with Kristine Newman 50:17

10M ago50:17

50:17

A product marketer truly sits in the middle of the marketing team, the sales team, the product team, and the customer. They must be able to speak everyone’s language while also understanding the positioning of the product, audience, and competitors so that they can get the appropriate exposure and stand out. Today’s guest, Kristine Newman, VP of pr…

1
Content Marketing Audits with Nicole Pytel 47:20

11M ago47:20

47:20

The difference between content creation and content marketing is the strategy behind the content. Anyone in your company can create content in their area of expertise but it is the intentionality behind the content that takes the consumer on a journey through your funnel, ultimately bringing them to the intended outcome. Today we are joined by Nico…

1
2024 Industry Predictions 39:09

11M ago39:09

39:09

In every episode we have asked our guests to share their trend predictions for the upcoming year. Trend prediction is a practice we at Firebrand look forward to as well so on this special episode of the podcast, the team is sitting down to look back on the trends we predicted for 2023 and what we expect to come out of 2024. This week, episode 16 of…

1
How to Create a Category with Kashif Mahbub 53:26

11M ago53:26

53:26

So many startups share the common dream of starting their own category and it's not hard to see why. It sounds so much more appealing to strike out on your own and define a new space instead of fighting for attention in a crowded field. But, is category creation all it's cracked up to be? Today’s guest, Kashif Mahbub has experience in creating mult…

1
The Latest Tech PR Tactics with Travis Van 1:01:31

11M ago1:01:31

1:01:31

While the landscape of tech news is changing, there are some things that remain consistent in their ability to work effectively. Today’s guest, Travis Van, founder of Tech News, shares actionable insight into what we should be focusing on and what to avoid through the lens of tech PR to keep up with the times. This week, episode 14 of the FiredUp! …

1
DevRel and Technical Copywriting with Erik Dietrich 46:55

12M ago46:55

46:55

Name a bigger challenge than marketing to an audience that rejects the very idea of marketing. Engineers are known for sniffing out the BS and blocking unwanted marketing efforts from even entering their stratosphere, creating roadblocks for startups that sell to developers. Today’s guest, Erik Dietrich, CEO of Hit Subscribe joins us to share the “…

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