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Trevor Ginn from Vendlab.com interviews interesting people about their eCommerce journey. We discuss everything required to start and run an online business, including marketing, logistics, product sourcing and marketplaces. Many of the topics discussed are covered in his book, How to Grow Your eCommerce Business: https://vendlab.com/buy-our-how-to-grow-your-ecommerce-business-book/ www.Vendlab.com is an eCommerce marketing agency specialising in online marketplaces and eCommerce platforms.
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Welcome to The eComBrew Unboxed, your one-stop source for the latest trends, strategies, and tips in eCommerce growth marketing. Listen in as we unravel the secrets behind successful eCommerce growth marketing strategies, share expert insights, and interview top industry professionals to help you skyrocket your online business.
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Amazon warehouses frequently lose and damage stock. Will Cooper from Rev Up Technology estimates this can be as much as 3% of sales. Unfortunately, Amazon does not always reimburse merchants, which is a hidden cost of doing business. Even if you know the reimbursement process, getting around to it is difficult, which is where companies like Rev Up …
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In this episode of How to Grow Your eCommerce Business, Trevor talks to Matt Harrison from Next Net Media about the ensuring importance of link building for SEO and how to create a successful link building campaign in 2024. Topics include: What is link building? Is link building still important? How should people prioritise link building when doing…
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Alex Back is a serial eCommerce entrepreneur. His latest venture, Couch.com is an online platform for matching customers with their perfect couches. In this podcast, Trevor from Vendlab talks to Alex about how he has been using AI to launch his new venture. He shares tips for how other entrepreneurs can leverage AI to save time and grow sales. Here…
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In this episode of the How to Grow Your eCommerce Business podcast, Trevor talks to Sena Wheeler from Sena Sea (https://www.senasea.com/) about how she built a successful business selling wild Alaskan fish. Here is what we talked about: How did you start your business? How do you deliver your fish? How do you differentiate your business? Do you als…
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Dan LeBlanc is the founder of Daacity, a SaaS company which enables businesses to combine their data from different sales channel into a single, holistic view of performance. In this Episode, Trevor and Dan talk about the importance of accurate reporting in helping companies understand their business, customers and product performance. Things we di…
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Optimising your Ad Spend across Google, Facebook, TikTok and Other Channels with Anatoliy Labinskiy from GSM Growth
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Trevor talks to Anatoliy Labinskiy from The GSM Growth Agency about how to allocate ad spend to get the best performance across multiple ad platforms including Facebook, Google and TikTok. Things we discuss: What do we mean by ad spend? Which channels do you recommend to merchants in order ofpriority? Why? How do you measure performance? ROI? How w…
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Anita Mar is a trademark expert from Trademark Angel. In this episode we cover everything eCommerce businesses need to know about trademarks including: What are trademarks? What does a trademark allow you do to? What is the difference between trademarks, copyright andpatents. what are the benefits of trademark registration? Can companies do it them…
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Building a Multi-Million Dollar Own-Label Amazon Business and Maintaining Work Life Balance with Robb Green
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Robb Green is an entrepreneur with many strings to his bow. Not only has he successfully launched 17 brands on Amazon, but he is also a successful podcaster (https://therobbgreenshow.com/). Robb has lots of great advice on launching and running a successful business. Here are some of the things we talk about: Robb's business journey. How he launche…
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Ciara Stockeland is a profit strategist and self-styled 'Inventory Genius'. She helps business owners who sell physical inventory to create more profit and keep more cash. Ciara makes lots of sense! We discuss: Her business story Why does she focus on inventory? When talking to a business, what are the first thing she looks at Common solutions she …
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In the ever-evolving world of eCommerce, email campaigns continue to be a powerful tool for businesses to engage with customers, announce promotions, and drive sales. However, consumers are becoming increasingly immune to generic marketing messages. To stay ahead of the competition, businesses must incorporate personalization tactics into their ema…
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Get our eCommerce book: https://vendlab.com/buy-our-how-to-grow-your-ecommerce-business-book/ In this week's podcast, Trevor talk to Matt Putra from Eightx about how to manage cashflows for eCommerce business. Questions we discuss: · What is cash flow? · What problems can people have? · How to avoid problems these problems · Tips for optimising cas…
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Matt Orlic is a successful Entrepreneur and sports enthusiast. He has launched 26 companies is 10 verticals. In this interview, Matt discusses with Trevor his formula for success! --- Send in a voice message: https://podcasters.spotify.com/pod/show/ecommerce-odyssey-podcast/message
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Buy my book, how to grow your eCommerce Business: https://vendlab.com/buy-our-how-to-grow-your-ecommerce-business-book/ In this week's show, Trevor talks to Harry Drajpunch from Amware (https://www.amwarelogistics.com/) about all thing eCommerce fulfilment. Topics we discuss include: What is a fulfilment house or 3PL – what services do they offer? …
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How eCommerce Companies can Drive Sales using NFTs with Dimitri Nikolakakis from DimNiko Agency
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In the latest podcast, Trevor talks to Dimitri Nikolakakis about how eCommerce companies can use NFTs to drive sales. We discuss: What are NFTs Are NFTs a fad? How can eCommerce businesses use NFTs Why would an eCommerce business want to do this? Can you give an example of successful NFT use What technology is needed to use NFTs for ecommerce busin…
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Paul Rafelson Law from Rafelson Law is a specialist in eCommerce Law. In this interview, he gives his opinion on: Amazon suspensions Intellectual property disputes Product Compliance Ecommerce M&A Paul also runs a non-profit called the Online Sellers Guild which supports small businesses in their detailing with the tech giants. --- Send in a voice …
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In this edition of the eCommerce Odyssey Podcast, Trevor talks to Will Haire from BellaVix about how to build your Amazon sales by dominating your category. We talk about: Using off-Amazon advertising to drive traffic to Amazon listings Amazon DSP Amazon marketing strategies --- Send in a voice message: https://podcasters.spotify.com/pod/show/ecomm…
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In this week’s podcast, Trevor talked to Nahar Geva from Zik Analytics about how to Boost your eBay sales. Zik Analytics is a platform which helps sellers to research successful products to sell on eBay and other online platforms. Is eBay still worth selling on? Yes! eBay is the number two online marketplace with 180 users worldwide. Whilst eBay wa…
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Cart abandonment is a big problem with up to 70% of carts abandoned before a sale is completed. With traffic becoming more expensive, this is a growing issue for retailers. In this podcast, we talk to Valon Xhafa from Behamics about the major causes of abandonment and how to fix them. Common causes of cart abandonment There are two main causes of a…
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Shaun Brandt from oddit.co is an expert in website conversion. Trevor talked to him about how to boost the conversion rate by removing barriers to the online purchasing experience Problem with Shopify templates As themes are easy to install on Shopify, there is a tendency to think that the themes are optimised for conversion. Many themes are aesthe…
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In this episode of the eCommerce Odyssey podcast, Trevor talks to Ryan Flannagan of Nuanced Media about the status of the Amazon Marketplace in 2022. They discuss: Growing in a maturing market How brand keep a competitive edge on Amazon Importance of reviews Grow strategies for advertising on Amazon Getting product retail ready Measuring performanc…
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In this week's podcast, Trevor talks to John Horn from The Stub Group about how to Maximise your Google ads performance. Google has been increasing the automation of its ads programmes, recently introducing the highly automated Performance Max format. What is Performance Max Performance Max campaigns use machine learning to try and achieve a retail…
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In this week's podcast, Trevor talks to Reinis Krumins from email marketing Agency agencyjr.com about how to kick it out of the park with email sales this Q4. 4 Phase Q4 Email plan Reinis recommends a four-phrase approach to email this Q4 Re-engaging the email list. Warming up the email list. Early sign up and commitment phase Black Friday! Re-enga…
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In this week's podcast, we talked to Matthew Holman from Qpilot about how to run a successful Subscription scheme. What is an eCommerce subscription Subscriptions are a part of eCommerce, which is experiencing strong growth. A four or five-fold increase is expected over the next few years. There are two main types of eCommerce subscription Membersh…
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In this week's eCommerce Odyssey Podcast, Trevor talks to Lauren Schwartz for The loft 325 about how to create compelling organic and paid content on TikTok. What is Tiktok Tiktok is an engagement platform where people go to be entertained. Posts consist of short videos (mostly less than 15 seconds) on any topic, which are consumed at a fast rate. …
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In this video Trevor Talks to Maximilian Rast from Klar about how to measure performance across your eCommerce business. Businesses sell through many channels and drive traffic across numerous different advertising platforms and campaigns. By combining this data, you can get a more accurate picture of performance, enabling better decision-making. K…
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Jon Warren is an eCommerce entrepreneur and Coach who specialises in high ticket dropshipping. Jon teaches dropshipping at Dropship Breakthru. Dropshipping is an attractive business model as you do not have to pay any money upfront. Jon makes a good case for launching a dropshipping business, but I have had bad experiences with dropshipping for the…
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5 Key eCommerce Metrics with Ben McAdam from Profits Collective: Revenue, Margins, Marketing, Owner Pay & Profit
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Ben McAdam is a founder of Profits Collective, a Profit Coach and Virtual CEO. In this podcast, we talk about the five key metrics on which every eCommerce business should focus. Revenue Revenue is your income from sales. If you do not have revenue, you do not have a business! A healthy company should have a growing revenue. Break up your revenue i…
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Shawn O'Neil from Speed Sense is an expert on website speed. In this podcast, we discuss how you know if you have a website speed issue and how to build an engaging website experience Why is site speed important? Website speed is important for three reasons: Conversion rate. Faster sites give a better user experience leading to lower bounce rates a…
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In a follow-up to our previous podcast on how to set up referral programmes, Trevor talked to Jay Gibb from CloudSponge about how to improve the performance of referral programmes. What is an eCommerce referral scheme? If your service is good, word-of-mouth marketing will already be happening for your store. A referral scheme encourages this behavi…
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Grow your sales by word-of-mouth marketing with Raul Galera from Referral Candy In this week’s podcast, Trevor talks to Raul Galera about how to set up a successful online referral scheme. What is an eCommerce referral scheme? If your service is good, word-of-mouth marketing will already be happening for your store. A referral scheme encourages thi…
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In this podcast episode, Trevor talks to Katrina McKinnon from Copysmiths about the importance of quality content for generating natural search traffic. Is content still important? Creating great content is still vitally important for merchants as the most successful eCommerce stores get 60% of the traffic from organic searches. It is essential not…
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Using Email and SMS to drive repeat customers with Jason K. Williamson of e2agency Jason K Williamson is a specialist in combining SMS and Email marketing to turbo charge your repeat purchase rate. In the week's podcast, Trevor picks his brains on how to get the most out of your retention marketing campaigns. What are the best strategies in 2022 fo…
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In this week's podcast, Trevor talked to Kelsey Johnson from the email marketing aWeber about how to use email to generate sales for your eCommerce business. Email is still important! Email is used more than any other communication platform and is still widely used, even among Millenials and Gen Zs. Most people will look at their email daily, so it…
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In this week’s show, Trevor talks to Gen Furukawa from Prehook, an application for Shopify which allows merchants to run quizzes to learn more about their customers What is a quiz A Shopify quiz (as enabled by Prehook) asks customers questions and collects data about their preferences. It helps them find the product they want by recommending a prod…
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Apteo is a platform which uses AI to automate and personalise marketing campaigns. We talked to Shanif Dhanani from Apteo to get their tips on how to increase your customer retention and how AI can help. 5 Top things which eCommerce stores should be doing to increase customer retention 1. Stay in touch with your customers. Your customer will be los…
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In this week's podcast, Trevor talked to Kaus from Mason, a Shopify app for automating eCommerce storefronts. We talked about the benefits of automating storefronts and Benefits of automating a Shopify store? Competition is fierce and it is hard to stand out and grow online. By automating processes on your online store, you can save time and stand …
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In this week's episode of the eCommerce Odyssey Podcast, Trevor talked to Andy Hooper from Global eCommerce Experts about all things Cross Border Trade. The Cross border Opportunity is as big as ever Brexit and the general economic condition have made international trade more difficult. However, merchants should not give up on international sales! …
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In this week's eCommerce Odyssey Podcast I talked to Kiril Kirilov cofounder of rush.app about how they improve delivery communication on Shopify. Rush is an app that is deeply integrated with over 400 couriers with the aim of closing the loop between ordering and delivery. Not only do they help improve customer service, but they also enable mercha…
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Shopify is the leading eCommerce platform for any size of store. It is easy to set up a store, but how do you get the best performance? Adam Pearce works for the leading Shopify usability agency Blend Commerce. In this week's eCommerce odyssey Podcast, Trevor took the opportunity to pick Adam's brains on maximising the conversion rate of Shopify st…
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In this edition of the eCommerce Odyssey Podcast, we discuss dynamic price with Burc Tanir from Prisync. Prisync is a competitive price monitoring and repricing tool which enables customers to increase sales and profit by altering pricing in real-time based on market conditions. Burc and Trevor discuss how to win more sales and increase margin by d…
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Fascinating chat on the eCommerce Odyssey Podcast with Nicholas Bailliache from eStreamly, a provider in the nascent space of Live stream shopping. Live streaming is HUGE in China (20% of online sales) and so undoubtedly it is going to be big in the west before long too. Nicholas has some great insights into how to make a success of live streaming …
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Fascinating interview on the Ecommerce Odyssey Podcast with Andrew Forman, the founder of Givz. Givz enables any Shopify merchant to set up their own Amazon Smile style charitable donation service. Instead of opting for a discount, customer can donate their discount to a charity of their choice. I was unconvinced to begin with but in the end, I was…
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Launching an Own Label Brand & Optimising Amazon PPC with Travis Zigler from Eye Love & Profitable Pineapple
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Dr Travis Zigler is an optometrist (eye doctor) turned eCommerce entrepreneur. Previously, he owned two optometry practices, which he sold in 2017 to focus on eCommerce. He is the founder of Eye Love, a brand focusing on a condition known as dry eye. Travis uses the profits from Eye Love to fund free clinics in Jamaica and the US through their char…
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In this episode of the eCommerce Odyssey Podcast, Trevor talks to Ben Leonard from Ecom Brokers (www.ecombrokers.co.uk).Ecom Brokers was founded by Ben Leonard and Allison Walker. Ben had recently gone through the sales of his eCommerce business and was not happy with the brokers he used for the sale. So, he partnered withed his financial adviser t…
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Conversion Rate Optimisation & Conversion Value optimisation with Valentin Radu from Omniconvert
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In this episode of eCommerce Odyssey we talk to Valentin Radu from Omniconvert. Omniconvert is a growth enabler for serious eCommerce companies looking to become customer-centric. Omniconvert has helps global eCommerce companies become customer-centric through advanced segmentation algorithms, AB testing, web personalisation, and customer research.…
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In this episode of the eCommerce Odyssey Podcast, we talk to Rael Cline from Nozzle.ai. Nozzle turns raw data into actionable insights that help you grow your business on Amazon.Amazon sellers have long been frustrated with the lack of customer data available to them. This data is essential for making informed business decisions but has been locked…
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In this week's edition of the eCommerce Odyssey Podcast, Trevor talks to Kaitlyn Study of South Street and Co, a marketing agency based in Orlando, Florida, USA.South Street & Co. was established in 2015 and helps small business owners reach more customers through great digital marketing, design and automation.Kaitlyn Study original set her busines…
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Boopos is a financial company founded by Juan Ignacio García Braschi. They are focused on helping e-commerce companies fund acquisitions. They provide non-dilutive revenue-based financing to e-Commerce and Saas Businesses. Get mid to long term and multipurpose financing to buy a new business or grow your own.Juan was talking to Trevor Ginn from www…
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In this episode of the eCommerce Odyssey Podcast, Trevor talks to Issac Kuhlman from Real Coaching (https://goteamreal.com/). Real coaching is a programme that helps Amazon FBA businesses launch and scale their businesses. Issac is free from the BS which surrounds many coaches and has lots of thoughtful advice for new businesses.We discuss:The Real…
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Trevor interviews Lesley Hensell from Riverbend consulting (https://riverbendconsulting.com/).Riverbend specialises in the nitty-gritty of Amazon, helping sellers fix issues with their accounts and listings. They also help their clients scale their Amazon businesses.Lesley has many useful insights and tips to share if you are interested in Amazon. …
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