This week, we talk about how brands are handling Black Friday this year. What activity we are seeing and how to adapt to get optimum results? P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.…

In this episode, Ian and Mark explore the myth of 'always be split testing'. When split testing is a good idea, when it's stupid and how to get the best results either way. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your grow…

In this episode, Ian and Mark dive into which ecommerce sites to emulate and which ones to avoid. How to tell if they know what they are doing and how to do better. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - htt…

Ian and Mark distill ecommerce down to what actually matters when building a profitable, scaling ecommerce brand. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a…

Today we unpack the amazing power of SMS in ecommerce. Use it to push your peaks and augment profits. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our…

Everything you need to know to have a successful Black Friday and Holiday Season in 2024 P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https…

This week, we dive into a profitable product mix for ecommerce. Looking at recruitment products, back-end products, and how to choose the right products for the right market. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your gr…

In this podcast, we look at the new trends in ecommerce that allow our sites to achieve exponential revenue and profit growth. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-a…

In this podcast, Ian and Mark talk about why ecommerce is the way it is today. How we got here and what that means for the future. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/schedule…

The focus of today's podcast is how simple things scale. How we often see complexity as the answer and avoid the simple answers that can grow our ecommerce sites. I hope you enjoy the session as much as we did. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and l…

In this episode, Mark and Ian talk about the types of ecommerce businesses we like to invest in or own. What we look for and what we try to avoid. Enjoy! P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.ham…

Mark and Ian answer listeners' questions on Google Ads not scaling, Headless Shopify, AI Impacts in SEO and Google Ads, and more. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleu…

This week, we posted a request for questions on our Facebook groups and answered them on our podcast. We cover Klaviyo flows, email marketing, and how July sales are going. Enjoy! P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating yo…

This week, Mark and Ian discuss what types of people to hire, what the process should be, and what kinds of tools to use to optimize your teams! P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.…

In this podcast, Mark and Ian dive into how to build the perfect team for your ecommerce business. When to hire, who to hire, and what tools to use to manage. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://g…

In this episode, Ian and Mark talk through their hunt for the ultimate benchmarking KPI for an ecommerce site. One that works regardless of market, cost of traffic, and margin. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your …

In this podcast, we look at how the concept of an advertising budget can harm results. Why brands don’t scale even if they can and how to spot whether you are making this common mistake P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerat…

Join Ian Hammersley and Cameron Goldie, Head of E-Commerce at Grenade, as they chat about the smart choices and new ideas used to quickly grow the global online sales of Grenade's high protein, low carb snack bars. If you’re into business, or marketing, or just want to hear a success story, this talk has plenty of useful tips on growing an awesome …

In this podcast, Mark and Ian dive into optimising the performance of the ecommerce engine you already have. Learn how to maximise the profits from your existing IP and grow. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your gr…

In this podcast, Mark and Ian dive into the cost ratios that are optimal for an ecommerce business. How the top ecommerce businesses structure their costs. How profitable you should be and lots of big reveals. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and le…

In this episode, Mark and Ian dive into ecommerce agencies. How should they report, is it them or is it you? What good agencies do and what bad ones often fail at. Probably the most insightful episode yet. Enjoy. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and…

In this podcast, Ian and Mark talk about which channel to use to scale your business. Facebook Ads, Google Ads, Pinterest and Tiktok. Which channel to use when and some good examples of how to get started. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's …

This week, Ian and Mark talk through some of the most exciting businesses that have been through our mentoring programs. How they found success, what models they used, and where the treasures in ecommerce are! P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and le…

This week, Ian and Mark dive into the thinking process to use when the sales go flat. We look at how to dissect the data, work out a solution, and how to turn it around. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth …

We cut this discussion out of the main podcast because it was an interesting piece on international expansion. It's a model that you can use to expand overseas based around how the top paid media channels work. We thought it would be good to highlight this as a bonus episode. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow…

In this episode, Ian and Mark talk through the fundamentals of ecommerce that 99% of people miss. They cover the true cost of these mistakes and the fascination of the new 'shiny thing'. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelera…

Ian interviews famous e-commerce expert Chloë Thomas about e-commerce trends and her predictions about where the industry is going. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/schedul…

This week, Mark and Ian talk about how their system has changed recently to effectively scale high value products. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab …

In this podcast, we talk through a gifting ecommerce business, scaling to 20 Million profitably. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book…

In this episode, Mark and Ian dive into a case study on women's clothing, home decor and building revenue to the 10 million milestone. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/sche…

This week, we talk through the dominoes of an ecommerce sale relating to a cosmetics business. Scaling to 10 million plus. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ …

In this podcast, Ian and Mark run through a couple of case studies, showing how they used the dominos to help build ecommerce site revenue and businesses. Two examples in this podcast, one site to 20 million a year and the second to 70 million. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Tal…

This week, Ian and Mark cover the 6th and final domino of an ecommerce sale, 'The Reason To Buy Today'. This covers offer architecture, scarcity and strategies on moving the 'almost buyer' to actual buyer. Enjoy! P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and…

In this podcast, we dive into the fifth domino of the ecommerce sale, adding trust and credibility. Understand what you need to add to move forward and resonate with the buyer. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your …

In this episode, Mark and Ian dive into the third domino of an ecommerce sale, the job to be done. How to uncover what the customer actually wants to see on the landing page that makes them move forward. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's ta…

This week, Ian and Mark discuss the 2nd domino of an ecommerce sale, the navigation flow. Align your website with the way people shop and see your conversion rate climb. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth …

In this podcast, Mark & Ian talk about the first domino of ecommerce, the busy restaurant test. This is the first in a series of podcasts covering all the dominoes of an ecommerce sale. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerat…

This week, Ian & Mark talk about how to find the next big thing that's going to give you growth. They talk about some of the ecommerce sites they are currently working on and take you step by step though how to find the next lever to pull. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to …

In this podcast, Ian and Mark dive into the myth that email is only for repeat business. Uncovering the magic bullet that is first time customers from email marketing. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - …

In this podcast, Ian and Mark spill the beans on the method they use to cut months out of the process to find successful, scalable facebook ads for any ecommerce site. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - …

In this podcast, Ian and Mark dive into how 2023 has treated us, trends we see continuing in 2024 and what's in store for us all next year. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk…

This week, Ian and Mark answer the questions as posted by listeners in the Facebook Group. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - htt…

This week, Ian and Mark dive into the bi-annual and quarterly reviews we do to make sure our ecommerce sites are on track and hitting targets. Enjoy! P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammers…

This week, Ian and Mark dive into the monthly ecommerce checks that make sure you are on track. Cut through the noise and stay on target with this simple monthly process. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth…

This week, Ian and Mark talk about the second stage of the flying bridge methodology. This is what to check weekly on an ecommerce site to make sure you are flying over and above your targets. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about ac…

This is part 1 of a series of podcasts on the Hammersley Brother's Flying Bridge ecommerce management process. Part 1 goes into what we focus on daily for the best results. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your grow…

In this podcast, Mark and Ian dive into Black Friday for 2023, what's different, what to expect and how to get the most traction during this important promotion. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https:…

In this podcast, Mark, Ian and Oliver from Sweet Analytics launch a special package for podcast listeners. All the Hammersley Brothers tools and statistics automated for you in Sweet Analytics. Ian and Mark have negotiated an offer, exclusively available via the Hammersley Brothers, that gives you all the tools for a cut down monthly fee from Sweet…

In this episode, Ian and Mark talk about finding the lever within the lever that moves the needle the most. Stop running around thinking hard work alone is enough. Understand where to work on your ecommerce store and why. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothe…

This week, Mark and Ian cut through the noise and talk about practical ways to increase lifetime customer value. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothers.com/tools/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce busine…