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Welcome to "The Hummingbird Effect," a podcast dedicated to uncovering the subtle yet powerful ways that small innovations can transform your business. Hosted by Wendy Coulter, CEO of Hummingbird Creative Group, this show delves into the stories and strategies behind successful brand building. For over 25 years, Wendy has helped CEOs and business leaders redefine their brands through innovation and compelling narratives. In this podcast, she shares the insights and lessons learned from her e ...
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The Hummingbird Effect Podcast

Farika B Redux and Lakeda

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Innovation inspiring innovation from one passion to another is The Hummingbird Effect. Listen as Farika B Redux and Lakeda share the zig-zag journey of their lives as they go from one passion to another in hopes of inspiring you in your life.
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Join Wendy Coulter as she dives into the Hummingbird Effect with Courtney Collins from Bobbit Construction. With over 30 years of experience as an agency owner, Wendy, alongside marketing strategist Hannah, hosts this insightful episode where they discuss innovative marketing strategies, overcoming industry challenges, and the transformative power …
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Join Wendy Coulter and Hanna Jernigan as they interview Jennifer Best, Vice President of Marketing at AAE Speakers Bureau, in an episode that delves into the transformative power of seemingly small innovations in branding. Jennifer shares how she drove significant results, including a 28% annual increase in inbound lead generation and the creation …
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Join branding expert Wendy Coulter and marketing strategist Hanna from Hummingbird as they dive into the 'Hummingbird Effect,' a concept where small innovations in branding and marketing can lead to significant results. Special guest Ryan Chute, who leads a consulting agency within the Wizards of Ads™ Group, shares how he has seen the Hummingbird E…
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In this episode, Wendy Coulter chats with sales coach, consultant, and speaker Liz Rossilli about the powerful concept of the Hummingbird Effect—how small innovations can lead to significant wins in business. Liz shares her personal journey into sales, inspired by her inventor father, and discusses her transition to becoming a sales consultant. The…
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Join Wendy Coulter and marketing strategist Hanna Jernigan as they sit down with Jackie Woodward, a seasoned CMO with experience at McDonald's, MillerCoors, General Mills, Krispy Kreme, and Bojangles. Discover Jackie's expert insights on branding, including the power of small innovations, the revitalization of iconic brands, and the role of media i…
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Join Wendy Coulter as she interviews Stan Phelps, author of the 'Goldfish' series, exploring innovative brand strategies. Stan shares insights on embracing flaws, the Hummingbird Effect in marketing, and how small changes can lead to big results. Learn about unique branding examples, the impact of experiential marketing, and leveraging small innova…
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In this episode, Wendy Coulter, an expert in brand building, talks with Mike Adams, Director of Communications at the American Board of Pediatrics (ABP), about the secrets of successful branding and the 'Hummingbird Effect.' They discuss their collaborative journey, share personal anecdotes, and delve into the impact of small, thoughtful changes in…
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Join Wendy Coulter as she sits down with Dr. Sarah Glova, a renowned leader, educator, and speaker, to dive into the power of the Hummingbird Effect in branding and innovation. Wendy and Sarah discuss the significant impact of seemingly small changes in business strategies and personal approaches, illustrated by Sarah's successful TEDx Talk on goal…
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In this engaging episode, host Wendy Coulter discusses the profound impact of small innovative changes with Dr. Rebecca Corbin, President and CEO of the National Association for Community College Entrepreneurship (NACCE). The conversation delves into the 'Hummingbird Effect,' where minor tweaks in branding and marketing lead to significant, often s…
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In this episode, Wendy Coulter explores the hidden power of branding through the concept of the Hummingbird Effect, which posits that small innovations in branding can lead to significant results. Wendy is joined by Cyndy Yu Robinson, Executive Director of Kramden Institute, and Hanna Jernigan from Hummingbird Creative Group. Cindy shares her caree…
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In this episode of "The Hummingbird Effect with Wendy Coulter," we turn the tables and interview our host, Wendy Coulter, to delve deeper into what the Hummingbird Effect means to her and how it has shaped her journey and success. Wendy, a seasoned expert in strategic marketing and brand building, shares her experiences and insights on achieving tr…
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Welcome to the first episode of "The Hummingbird Effect with Wendy Coulter." In this premiere episode, Wendy introduces the concept of the Hummingbird Effect and how small innovations in branding can lead to significant transformations for businesses. Wendy is joined by Hanna Jernigan, a team member at Hummingbird, to delve into the journey and exp…
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Host: Wendy Coulter, CEO of Hummingbird Creative Group Episode Description: In this introductory episode of "The Hummingbird Effect," host Wendy Coulter shares her journey and the inspiration behind starting this podcast. Wendy, the CEO of Hummingbird Creative Group, has been helping business leaders redefine their brands for over 25 years. This ep…
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With all that has occurred since we first thought to record this episode including the unexpected passing of Kobe Bryant, his daughter Gianna and 7 other passengers of the same helicopter accident, we couldn't have timed it better than to talk about a subject most avoid until it's too late.Although death or any unexpected loss can leave us shocked,…
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The take away word from 2019 was JOURNEY. Whew chile! But, we don't mind our journey! It's a new year and a new season and we are focused! But not just our own journey, we are also learning major life lessons by exploring and engaging with others about their path too. For Season 3, Farika B Redux and Lakeda are addressing a lot of unchartered as we…
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Your "Diet" is not only what you eat. In fact we consume things into our body and mind all the time. In this episode, we are breaking down the impact of what we watch, listen to, read and the people in our lives and how they impact our "diet"/habitual consumption. Also, we share our passion of sharing. Sharing is Caring" is more than just a stateme…
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Introspection - the final frontier. 👀 Or so it seems😁...Introspection is a passion that takes us deeper into exploring ourselves. Come explore yourself with Farika and Lakeda as they voyage🚀 into composing 📝 themselves and begin the process to take action on their goals for the year. See what's possible when you take action and become resolute abou…
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In this episode, we continue using astrology to analyze our lives, but this time we are focusing on our passion for transforming our lives via goal setting. Let's have fun making goals using an unconventional method like Astrology.--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-hummingbird-effect/message…
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New year, new passions to explore! Focusing on all things passion, Farika and Lakeda take an in-depth look at one of their passions, people! Join them as they share their people analysis skills from an astrology lens. This is the Hummingbird Effect Podcast - Innovation Inspiring Innovation from One Passion to Another.--- Send in a voice message: ht…
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Wrapping up from Election Day and going into the Holiday Season, along with laughing and having fun, Farika and Lakeda are being Grateful for their year and sharing ideas on how you can be grateful too! This is the Hummingbird Effect Podcast - Innovation Inspiring Innovation from One Passion to Another.--- Send in a voice message: https://podcaster…
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We're back for Season 2! We don't normally do political commentary or topics, but with the Elections coming up in November being just weeks away...we had to break protocol to rally up the people to get to the poles. In this episode, we discuss our absence and we dig into politics giving, in brief, the history of the Black vote and why it's importan…
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With so many storms brewing in our society... people/celebrities struggling right before our eyes (#demilovato #michellewilliams of #destinyschild ) how do you change your perspective and stay encouraged? Perception is critical. Join us as we talk about how we find ways to keep our spirits lifted through the storm of personal struggle.--- Send in a…
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Are you current or corny? If you have to ask, you might want to listen to Episode 7. It's Farika's birthday episode and she's not having this aging thing; or is she? How do you view getting older? Do you welcome it with open arms or go in kicking and screaming? Join us as we talk about maturing without feeling old. Thanks for listening, if you miss…
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We are still in party mode this week as we prepare to take a road trip to the Philly Soul Picnic this weekend. While we continue to glean the sweet nectar of life, please enjoy this encore launch of the petal episode. Like a Petal is a smaller portion of a whole flower, the Petal episode is a prelude / smaller episode to the upcoming WHOLE episode!…
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We have made the 200+ downloads list! Thank you, Thank You, THANK YOU! The first show was so nice...we had to play it TWICE! How do you become true to yourself and what does "truth" really mean? Listen as we examine "truth"and how you can find your truth in the sweet nectar of your spiritual inspirations. Featured segments: Pickett's Flowers and My…
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Let's unpack our bags in Episode 5 and create a bag free future. In this episode, we examine the potential baggage of the new Duke and Dutchess of Sussex (Prince Harry and Meghan Markle) in addition to "unpacking our own bags" using the lyrics of Erykah Badu's, "Bag Lady".--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-humm…
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In Episode 4, we discuss* the challenges of family and friendships as we springboard off the #RoyalWedding and Meghan Markle's messy a$$ family on her father's side. When do you put in the work to save family and friendships or do you? Tune in and listen. *We're not therapists. This is our "salon talk" therapy we share with each other, shared with …
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Consider life is like a game of Jenga(TM) , one false move, and the whole thing falls apart. So, when do you know you're off balance? How do you regain your balance to stay the course of life?--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-hummingbird-effect/message
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We use Kanye West's recent comments and tweet storms to talk about Mental Health Awareness month. How do we recognize when people are crying out for (mental) help? What do you do when you need help? #BreakTheStigma--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-hummingbird-effect/message…
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How do you become true to yourself and what does "truth" really mean? Listen as we examine "truth"and how you can find your truth in the sweet nectar of your spiritual inspirations.--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-hummingbird-effect/message
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