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The Hummingbird Effect with Wendy Coulter

Hummingbird Creative Group

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Welcome to "The Hummingbird Effect," a podcast dedicated to uncovering the subtle yet powerful ways that small innovations can transform your business. Hosted by Wendy Coulter, CEO of Hummingbird Creative Group, this show delves into the stories and strategies behind successful brand building. For over 25 years, Wendy has helped CEOs and business leaders redefine their brands through innovation and compelling narratives. In this podcast, she shares the insights and lessons learned from her e ...
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The Hummingbird Effect Podcast

Farika B Redux and Lakeda

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Innovation inspiring innovation from one passion to another is The Hummingbird Effect. Listen as Farika B Redux and Lakeda share the zig-zag journey of their lives as they go from one passion to another in hopes of inspiring you in your life.
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In this episode of 'The Hummingbird Effect,' Wendy Coulter, president of Hummingbird Creative Group, and strategist Hanna Jernigan sit down with Nate Cook, VP of Product Marketing at ABC Fitness, to explore the hidden power of branding and marketing. Nate shares valuable insights from his extensive experience, discussing everything from the importa…
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Join Wendy Coulter, CEO of Hummingbird Creative Group, as she discusses the power of the Hummingbird Effect with Briana Carter, a seasoned marketing strategist in the architecture, engineering, and construction industry. Learn how small tweaks in marketing and branding can lead to significant business impacts, from increasing company valuation to c…
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Join Wendy Coulter, president of Hummingbird Creative Group, and Hanna as they sit down with Katie Nelson, CEO of Sales Uprising, to discuss the secrets of branding and business development. Katie shares her journey from running a consulting business to becoming a successful business coach, emphasizing the importance of small, consistent innovation…
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Join Wendy Coulter, President and CEO of Hummingbird Creative Group, as she talks with Jenn McEwen, CEO of United Arts Council of Raleigh and Wake County. Discover how strategic small changes can have a significant impact on marketing, fundraising, and brand building. Learn about the experiences and learnings from Jen's career in arts management, i…
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In this episode, Wendy Colter and Hannah of Hummingbird Creative Group delve into the intriguing conversation with Kimberly Mitchell, owner of Home With Help. Kimberly shares her journey in buying a non-medical home care business, emphasizing that even without a love for marketing, success is possible through strategic delegation. The discussion sp…
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Join us on this exciting episode of the Hummingbird Effect Podcast as we sit down with Mikki Paradis, a trailblazing drywall and paint contractor who has been revolutionizing the construction industry for over 20 years. Mikki shares her journey, from starting her own business at NC State to becoming a respected leader known for her integrity and in…
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Join Wendy, President of Hummingbird Creative Group, as she discusses the power of authenticity in branding with Hanna Jernigan and guest Ashley Selzer. Ashley shares her journey from owning furniture stores to franchising Wallaby Windows and Doors. Learn how small innovations and being true to oneself can lead to significant business transformatio…
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In this episode, Wendy Coulter, president of Hummingbird Creative Group, and Hanna Jernigan explore the concept of the Hummingbird Effect with guest Kedma Ough, COO of Ninja VA. Discover how small innovations in branding and marketing can lead to significant business results. Learn about Kedma's journey, the transformation from a placement agency t…
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Join Wendy Coulter and Hanna Jernigan from Hummingbird Creative Group as they dive into the world of brand building and culture with special guest Chris Dyer, a renowned culture consultant and keynote speaker. Chris shares insights from his journey as a former CEO managing thousands of employees, and his experience with the 'hummingbird effect' in …
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Join Wendy Coulter and Hanna Jernigan as they discuss innovative marketing strategies and the 'hummingbird effect' with Jen Katzir, co-owner of We Fixit Garage Door and Gate. Jen shares her journey from co-founding a garage door repair business to establishing a unique venture supporting Burning Man participants. Learn how a small mindset shift can…
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In this episode, Wendy and Hanna speak with Glenn Poulos, a serial entrepreneur with extensive experience growing and selling businesses. They talk about the 'Hummingbird Effect,' where small innovations in branding can lead to significant impacts across various aspects of a business. Glenn shares his journey from starting in government work to bec…
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Join Wendy Coulter and marketing strategist Hanna Jernigan as they interview Colin McIntosh, founder and CEO of Sheets and Giggles. Discover how Colin has leveraged the Hummingbird Effect—small branding and marketing innovations leading to significant business successes. Colin shares stories about giving back to the community during COVID-19, the i…
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In this episode, Wendy Coulter, a branding expert, is joined by Hanna Jernigan and special guest Gee Ranasinha, CEO of Kexino. They delve into the essential components of successful marketing, emphasizing the importance of building emotional connections with customers. Gee Ranasinha shares insights on leveraging the 'hummingbird effect'—where small…
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Dive deep into the power of branding with Christine Bartlett, former Chief Marketing Officer at SonicWall and a visionary in the cybersecurity marketing space. Discover how small innovations in branding can substantially impact corporate culture, operational breakthroughs, and business valuation. Christine shares insightful stories from her tenure …
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Join Wendy Coulter on a sunny spring break morning in Charleston as she explores the world of brand building and AI innovation. Special guests include Hanna Jernigan, a marketing strategist, and Worth Gregory, the Chief Marketing Officer at Tactix AI. Wirth shares his journey from football coaching to the tech industry, highlighting how small innov…
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In this insightful episode, Wendy Coulter and Roy Osing discuss the essential steps to building a strong brand and unlocking unprecedented business results. Wendy, a brand expert, introduces Roy, a disruptor who took a startup to $1 billion in sales. Together, they unpack Roy's unique 'Be Different or Be Dead' approach, the importance of strategic …
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Join Wendy Coulter as they dive deep into the power of branding and its surprising impacts, with special guest Mike Ganey—a marketing veteran with experience at Anheuser-Busch, Balson, and House-Autry Mills. In this episode, Mike shares insights on the importance of developing a strong brand, the value of customer-focused innovations, and how marke…
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Join Wendy Coulter as she hosts Joe Novara, a coach and speaker, along with Hanna, a marketing strategist, to explore the profound impact of the Hummingbird Effect on business and personal growth. Discover how small branding innovations can manifest in significant outcomes, hear Joe's transformative journey from the printing industry to coaching, a…
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In this episode, Wendy Coulter of Hummingbird Creative Group dives into the essence of brand building with Hanna Jernigan, marketing strategist, and guest Benina from Dubai. They explore the Hummingbird Effect—how minor branding innovations can result in significant business impacts. Benina shares insights from his journey as CEO of High Value Auth…
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Join Wendy Coulter and Hanna from Hummingbird Creative Group as they delve into the nuances of brand building and the Hummingbird Effect with Nick Jain, CEO of IdeaScale. Discover how small changes can lead to massive impacts in business, from marketing and employee morale to product innovation and company valuation. Nick shares his journey, the im…
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In this episode, host Wendy Coulter discusses the transformative power of branding with guests Hannah Jernigan and Lee Whitley. Lee Whitley, a recruiter who transitioned from software sales to building his own business, shares his journey and insights on adapting strategies to thrive in fluctuating markets. The conversation touches on themes like t…
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Join Wendy Coulter and marketing strategist Hanna Jernigan as they discuss the concept of the Hummingbird Effect, where small innovations in branding can yield big results. The episode features an in-depth interview with Sherry Mitchell from Atticus, who shares her journey in marketing, her experiences with branding, and how seemingly minor changes…
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Join Wendy Coulter and her special guest, leadership coach Ruby Garcia, in this enlightening video as they discuss the essence of branding, the Hummingbird Effect, and the significant impact of using LinkedIn for building a strong community. Ruby shares her journey from being petrified of live video to harnessing it to create deeper connections and…
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Join Wendy Coulter as she dives into the Hummingbird Effect with Courtney Collins from Bobbit Construction. With over 30 years of experience as an agency owner, Wendy, alongside marketing strategist Hannah, hosts this insightful episode where they discuss innovative marketing strategies, overcoming industry challenges, and the transformative power …
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Join Wendy Coulter and Hanna Jernigan as they interview Jennifer Best, Vice President of Marketing at AAE Speakers Bureau, in an episode that delves into the transformative power of seemingly small innovations in branding. Jennifer shares how she drove significant results, including a 28% annual increase in inbound lead generation and the creation …
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Join branding expert Wendy Coulter and marketing strategist Hanna from Hummingbird as they dive into the 'Hummingbird Effect,' a concept where small innovations in branding and marketing can lead to significant results. Special guest Ryan Chute, who leads a consulting agency within the Wizards of Ads™ Group, shares how he has seen the Hummingbird E…
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In this episode, Wendy Coulter chats with sales coach, consultant, and speaker Liz Rossilli about the powerful concept of the Hummingbird Effect—how small innovations can lead to significant wins in business. Liz shares her personal journey into sales, inspired by her inventor father, and discusses her transition to becoming a sales consultant. The…
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Join Wendy Coulter and marketing strategist Hanna Jernigan as they sit down with Jackie Woodward, a seasoned CMO with experience at McDonald's, MillerCoors, General Mills, Krispy Kreme, and Bojangles. Discover Jackie's expert insights on branding, including the power of small innovations, the revitalization of iconic brands, and the role of media i…
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Join Wendy Coulter as she interviews Stan Phelps, author of the 'Goldfish' series, exploring innovative brand strategies. Stan shares insights on embracing flaws, the Hummingbird Effect in marketing, and how small changes can lead to big results. Learn about unique branding examples, the impact of experiential marketing, and leveraging small innova…
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Join Wendy Coulter as she sits down with Dr. Sarah Glova, a renowned leader, educator, and speaker, to dive into the power of the Hummingbird Effect in branding and innovation. Wendy and Sarah discuss the significant impact of seemingly small changes in business strategies and personal approaches, illustrated by Sarah's successful TEDx Talk on goal…
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In this engaging episode, host Wendy Coulter discusses the profound impact of small innovative changes with Dr. Rebecca Corbin, President and CEO of the National Association for Community College Entrepreneurship (NACCE). The conversation delves into the 'Hummingbird Effect,' where minor tweaks in branding and marketing lead to significant, often s…
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In this episode, Wendy Coulter explores the hidden power of branding through the concept of the Hummingbird Effect, which posits that small innovations in branding can lead to significant results. Wendy is joined by Cyndy Yu Robinson, Executive Director of Kramden Institute, and Hanna Jernigan from Hummingbird Creative Group. Cindy shares her caree…
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In this episode of "The Hummingbird Effect with Wendy Coulter," we turn the tables and interview our host, Wendy Coulter, to delve deeper into what the Hummingbird Effect means to her and how it has shaped her journey and success. Wendy, a seasoned expert in strategic marketing and brand building, shares her experiences and insights on achieving tr…
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Welcome to the first episode of "The Hummingbird Effect with Wendy Coulter." In this premiere episode, Wendy introduces the concept of the Hummingbird Effect and how small innovations in branding can lead to significant transformations for businesses. Wendy is joined by Hanna Jernigan, a team member at Hummingbird, to delve into the journey and exp…
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Host: Wendy Coulter, CEO of Hummingbird Creative Group Episode Description: In this introductory episode of "The Hummingbird Effect," host Wendy Coulter shares her journey and the inspiration behind starting this podcast. Wendy, the CEO of Hummingbird Creative Group, has been helping business leaders redefine their brands for over 25 years. This ep…
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With all that has occurred since we first thought to record this episode including the unexpected passing of Kobe Bryant, his daughter Gianna and 7 other passengers of the same helicopter accident, we couldn't have timed it better than to talk about a subject most avoid until it's too late.Although death or any unexpected loss can leave us shocked,…
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The take away word from 2019 was JOURNEY. Whew chile! But, we don't mind our journey! It's a new year and a new season and we are focused! But not just our own journey, we are also learning major life lessons by exploring and engaging with others about their path too. For Season 3, Farika B Redux and Lakeda are addressing a lot of unchartered as we…
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Your "Diet" is not only what you eat. In fact we consume things into our body and mind all the time. In this episode, we are breaking down the impact of what we watch, listen to, read and the people in our lives and how they impact our "diet"/habitual consumption. Also, we share our passion of sharing. Sharing is Caring" is more than just a stateme…
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Introspection - the final frontier. 👀 Or so it seems😁...Introspection is a passion that takes us deeper into exploring ourselves. Come explore yourself with Farika and Lakeda as they voyage🚀 into composing 📝 themselves and begin the process to take action on their goals for the year. See what's possible when you take action and become resolute abou…
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In this episode, we continue using astrology to analyze our lives, but this time we are focusing on our passion for transforming our lives via goal setting. Let's have fun making goals using an unconventional method like Astrology.--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-hummingbird-effect/message…
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New year, new passions to explore! Focusing on all things passion, Farika and Lakeda take an in-depth look at one of their passions, people! Join them as they share their people analysis skills from an astrology lens. This is the Hummingbird Effect Podcast - Innovation Inspiring Innovation from One Passion to Another.--- Send in a voice message: ht…
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Wrapping up from Election Day and going into the Holiday Season, along with laughing and having fun, Farika and Lakeda are being Grateful for their year and sharing ideas on how you can be grateful too! This is the Hummingbird Effect Podcast - Innovation Inspiring Innovation from One Passion to Another.--- Send in a voice message: https://podcaster…
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We're back for Season 2! We don't normally do political commentary or topics, but with the Elections coming up in November being just weeks away...we had to break protocol to rally up the people to get to the poles. In this episode, we discuss our absence and we dig into politics giving, in brief, the history of the Black vote and why it's importan…
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With so many storms brewing in our society... people/celebrities struggling right before our eyes (#demilovato #michellewilliams of #destinyschild ) how do you change your perspective and stay encouraged? Perception is critical. Join us as we talk about how we find ways to keep our spirits lifted through the storm of personal struggle.--- Send in a…
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Are you current or corny? If you have to ask, you might want to listen to Episode 7. It's Farika's birthday episode and she's not having this aging thing; or is she? How do you view getting older? Do you welcome it with open arms or go in kicking and screaming? Join us as we talk about maturing without feeling old. Thanks for listening, if you miss…
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We are still in party mode this week as we prepare to take a road trip to the Philly Soul Picnic this weekend. While we continue to glean the sweet nectar of life, please enjoy this encore launch of the petal episode. Like a Petal is a smaller portion of a whole flower, the Petal episode is a prelude / smaller episode to the upcoming WHOLE episode!…
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We have made the 200+ downloads list! Thank you, Thank You, THANK YOU! The first show was so nice...we had to play it TWICE! How do you become true to yourself and what does "truth" really mean? Listen as we examine "truth"and how you can find your truth in the sweet nectar of your spiritual inspirations. Featured segments: Pickett's Flowers and My…
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