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Founded in 1998 by Tracy Swedlow, InteractiveTV Today ITVT - http://www.itvt.com - is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, networked, broadband interactive television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business. Our readership ismostly made up of executives (30,000 to 60,000) in over 150 countries. We also provide live events and an industry resou ...
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ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Machine Learning and Artificial Intelligence for the OTT Universe." The session was described in the show brochure as follows: "Machine learning (ML) and artificial intelligence (AI) have progressed in the past year to become a leading feature of virtually every major equi…
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Field Garthwaite, CEO of IRIS.TV discuss how the company leverages data and AI to help companies optimize the performance of their video assets. Chapter 1: About iris.tv (1:30) Field Garthwaite, CEO of iris.tv, talks about how his company is a video personalization and programming platform. It is like a brain sitting atop a client’s infrastructure …
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Jana Henthorn is CEO of The Cable Center, an organization which describes its mission as "tell[ing] the story of the cable industry, highlighting for the global community the significant contribution made to technology, society and culture." In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Henthorn discusses this mission and how…
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ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Scaling Advanced Television" The session was described in the show brochure as follows: "While Advanced Television--both addressable and audience-buying--is being leveraged far more now than ever before, it will need to scale considerably before it accounts for the majorit…
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ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Networks Embracing Digital Innovation." The session was described in the show brochure as follows: "This session will explore the ways in which networks are embracing distribution of their programming on digital platforms, as well as using those platforms to supplement, en…
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Netflix’ first interactive show Black Mirror: Bandersnatch has made quite a splash. It has already attracted a lawsuit. How did the story work, what was the experience like, and can the approach be used elsewhere? In this episode of "T Time," Tracy Swedlow (Radio ITVT) and Colin Dixon (nScreenMedia) discuss Black Mirror: Bandersnatch with interacti…
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We're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon. In this week's epi…
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A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon. On "T Time" today... How do you build a production studio to deliver content to passionate anime fans in direct-to-consumer services? Margaret Dean, Head of Crunchyroll St…
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We're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon. On "T Time" today,…
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We're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon. In this episode, w…
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In this, the latest in a series of interviews with the winners of the Awards for Leadership in Interactive Television (which were presented last June at TVOT SF 2018), Sherry Brennan, SVP of Distribution at Fox Networks Group, discusses her work--which, among other things, includes evaluating and selecting the digital platforms over which that orga…
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We're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon. In this week's epi…
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In this, the second of a series of interviews with the winners of the Awards for Leadership in Interactive Television (which were presented last June at TVOT SF 2018), Harold Geller, Executive Director of Ad-iD, the organization behind the eponymous industry standard for identifying advertising assets across all media platforms, discusses the organ…
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In this, the first of a series of interviews with the winners of the Awards for Leadership in Interactive Television (which were presented last June at TVOT SF 2018), Jarred Wilichinsky, VP of Video Monetization and Operations at CBS Interactive, discusses his work implementing advance advertising at the network, outlines his work on standards and …
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We're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon. In this week's epi…
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Today we're pleased to present the first episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon. This episo…
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Thanks to the generosity of Lotame, ITVT is pleased to make available free of charge an audio recording of the TVOT SF 2018 session, "Is Bigger Always Better? A Discussion about TV, Data and Social Networks." The session was described in the show brochure as follows: "In biology, size determines many things--metabolism, acceptable shapes of bodies,…
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STAGE, a premium streaming network devoted to the world of theatre, is set to launch next month. The network, which recently began offering previews of its offerings and which will continue to offer non-members a limited selection of programming on its preview platform, will be priced at $4.99 per month or $49.99 per year. It can currently be acces…
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Thanks to the generosity of Kantar Media, ITVT is pleased to make available free of charge an audio recording of the TVOT SF 2018 session, "TV Data of Today." The session was described in the show brochure as follows: "Smart TVs are predicted to be in 75% of all American homes within the next three years and the Automatic Content Recognition (ACR) …
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ITVT is pleased to make available free of charge an audio recording of a TVOT SF 2018 keynote, featuring Alan Beard, Chief Brand Officer of Otter Media (of which AT&T just became the sole owner). The session was described in the show brochure as follows: "Fragmentation is the best thing that ever happened to TV--endless choices mean viewers only en…
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Jack Jerry is a prominent creator on the social-video platform, Like. In this short interview with ITVT Editor-in-Chief, Tracy Swedlow, and ITVT Gen-Z Correspondent, Hannah Swedlow-Washbourne, which was recorded at VidCon last month, Jerry discusses his background, why he started using Like, what he considers to be the strengths of the platform, ho…
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Thanks to the generosity of Amazon Fire TV, ITVT is pleased to make available free of charge an audio recording of a TVOT SF 2018 fireside, featuring Sandeep Gupta, VP of Product Development at Amazon Fire TV, in conversation with Janko Roettgers, Senior Silicon Valley Correspondent for Variety. The session was described in the show brochure as fol…
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Thanks to the generosity of Inscape, ITVT is pleased to make available free of charge an audio recording of the TVOT SF 2018 session, "TV Data of Today." The session was described in the show brochure as follows: "This panel will explore what can be done with data currently within existing guidelines, and will also provide guidance on how companies…
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In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, YouTube science vlogger, John Michael Godier, discusses his eponymous channel and the ways in which it is monetized. Inquiries Welcome! Subscribe to ITVT Podcasts Event Photos YouTube ChannelDi Tracy Swedlow
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Zeev Neumeier is the founder of Inscape, a provider of automatic content recognition (ACR) technologies and cross-screen metrics that is now a wholly owned subsidiary of Vizio. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, he discusses Inscape's device footprint, its opt-in policy, why it positions itself as a "white-label"…
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Earlier this month, the Television Academy Foundation launched a new online portal for "The Interviews: An Oral History of Television," its archive of recorded conversations with TV stars, show creators and behind-the-scenes innovators, spanning the entire history of the medium. The new portal is fully searchable and cross-referenced, and has been …
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Ted Malone is VP of Consumer Products and Services at TiVo. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he discusses, among other things, TiVo's move from hardware to software; its decision to integrate its products with Amazon Alexa and Google Assistant; and the areas where it sees the biggest opportunities for innovation …
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YouTube creators, Kara and Nate Buchanan (https://www.youtube.com/channel/UC4ijq8Cg-8zQKx8OH12dUSw), recently won the Shorty Award for "Best in Travel." The husband-and-wife team document their adventures as they try to meet their goal of traveling to 100 countries before Nate's 30th birthday in 2019. In this recorded interview with ITVT Editor-in-…
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Public Media Company (PMC), a non-profit strategic consulting firm that assists public broadcasters with business development and technology and service innovation, earlier this month hired Tim Hanlon--CEO of investment-advisory and strategic consulting firm, The Vertere Group, and a well-known figure in advanced-TV circles--as a key advisor to the…
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Ron Downey is co-founder and CEO of London-based Massive, a company which enables broadcasters, telcos and content providers to present OTT user experiences to their audiences in such a way that "relevant content, promotions, offers and advertising are presented to each customer at a targeted time, and on the best device." Its international custome…
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*Speaking at TVOT SF 2018! Dylan Collins is CEO of SuperAwesome, a provider of technology that is designed to enable "the global under-13 audience" to engage safely with digital media while maintaining their digital privacy. The company--which says that its technology footprint extends to almost half a billion children in North America, Europe and …
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Mike Chen is the creator and host of Strictly Dumpling, Beyond Science and a number of other YouTube channels, which to date have collectively garnered around 4 million subscribers and half a billion views. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Chen describes his portfolio of channels, how they came into being, and ho…
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Sandro Catanzaro is Co-Founder and Chief Innovation Officer of dataxu, a company which specializes in the application of data to advertising on TV and other platforms, and which among other things last year launched a self-serve platform for audience-based buying of connected-TV inventory, as well as an attribution solution for OTT devices. In this…
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Exclusive: IAB Tech Lab Releases "Guidelines for Identifier for Advertising on OTT Platforms" ITVT Editor-in-Chief, Tracy Swedlow, recently spoke about the new guidelines to SpotX CTO and OTT Technical Working Group member, J. Allen Dove. In their recorded interview, Dove explains each of the guidelines in depth, why the IAB is releasing them, and …
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Abbey Thomas is Chief Marketing Officer of Tremor Video DSP, the company created last year when Tremor Video (now Telaria) sold its demand-side programmatic video platform to Israeli mobile advertising company, Taptica, for $50 million. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Thomas provides an overview of the markets i…
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ITVT is pleased to present an audio recording of the TVOT NYC 2017 session, "Making Cross-Platform Measurement Make Sense." The session was described in the show brochure as follows: "No area of measurement is of greater importance today than cross-platform. The desire for a consistent metric that can be applied from TV to digital is uniform across…
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Brendan Gahan is founder of influencer-marketing agency, Epic Signal. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he discusses how the company finds influencers and builds long-term partnerships with them; how it manages campaigns across multiple platforms; how it determines engagement rates; how it seeks to ensure brand sa…
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Radio ITVT: ATSC 3.0 Super-Session at TVOT NYC 2017
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ITVT is pleased to present an audio recording of the TVOT NYC 2017 "ATSC 3.0 Super-Session." The session was described in the show brochure as follows: "ATSC 3.0 looms large in the future of television, with the capability of delivering multichannel broadcast pay-TV and other services to virtually every home-based and mobile device without cables, …
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ITVT is pleased to present an audio recording of the TVOT NYC 2017 advertising keynote by Jenny Burke, SVP of Advertising Sales Strategy at NBCUniversal. The session was described in the show brochure as follows: "As audience fragmentation continues, hear from Jenny Burke, SVP of Advertising Sales Strategy at NBCUniversal, about how the largest por…
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Shereta Williams is co-founder and President of Cox Media Group-owned Videa, a company that offers TV stations a live, supply-side platform for automated advertising. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Williams discusses how and why the company came into being; explains its platform and services, and the ways in wh…
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Sean Muller is Founder and CEO of iSpot.tv, a Seattle-based provider of real-time attention and conversion analytics for TV advertising. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he provides an overview of recent developments at iSpot.tv--which include a 7.5-year deal with Vizio's data business, Inscape, that significantl…
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[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Digital Chiefs Roundtable." The session was described in the show brochure as follows: "This session will bring together a circle of 'digital chiefs' from established networks, studios and other players to discuss the new platforms and technologies with which they are en…
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ITVT is pleased to present an audio recording of the TVOT NYC 2017 session, "The New Mainstream Media: Social Video and Its Implications." The session was described in the show brochure as follows: "90% of the mainstream media is owned by six companies. Yet the emerging mainstream--social video--is a distributed network of content creators who are …
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In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, NAGRA's Anthony Smith-Chaigneau, who leads product marketing for the company's embedded connectware, UI/UX and set-top box solutions, discusses how it is seeking to provide pay-TV providers with a simple-to-use, end-to-end offering that supports personalization, voice integration,…
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ITVT is pleased to present an audio recording of the TVOT NYC 2017 keynote by Michael Strober, EVP of Client Strategy and Ad Innovation at Turner and Co-Head of Turner Ignite. The session was described in the show brochure as follows: "The future of media and advertising will become what we imagine--and it will happen with unprecedented speed. We h…
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ITVT is pleased to present an audio recording of the TVOT NYC 2017 Innovation Keynote by Jesse Redniss, Chief Innovation Officer of TBS and TNT. The keynote, entitled "Going Beyond the Box with Mobile + TV Synchronicity: An Exclusive Look at How TBS and TNT Utilize Data and Cutting-Edge Casting Tech to Reconnect the Living-Room Viewing Experience,"…
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[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "DataVision Killed the Demographic Star." The session was described in the show brochure as follows: "While a few doubters love to continue the narrative that targeting has gone too far and doesn't work, many of us who actually work in data know better. This session will …
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[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Diginets: Why It's Time to Take the Multicast Business Seriously." The session was described in the show brochure as follows: "This session will focus on the growing impact of digital/multicast networks on the landscape of TV advertising. A conservative estimate would be…
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ITVT is pleased to present an audio recording of the TVOT NYC 2017 session, "AI and Advertising." The session was described in the show brochure as follows: "Artificial intelligence (AI) holds great promise for TV and video advertising--offering the potential, for example, to make programmatic buying more efficient and to make targeted advertising …
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[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Designer-Technologist Dialog on the Future of the TV Viewing Experience." The session was described in the show brochure as follows: "This session will bring together technology innovators and prominent TV/video UI/UX experts, in order to identify new technologies--inclu…
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