I migliori Iab podcast (2024)

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Getting ahead for 2025, LIVE from The Last Thursday Club 34:02

3d ago34:02

34:02

With the year almost coming to a close, agencies are beginning to share their predictions for the ad industry and beyond in 2025, and we're here to give you the exclusive inside scoop. In this special live episode recorded at October's Last Thursday Club, IAB UK's Chief Marketing Officer James Chandler welcomed around the table AKA UK’s Emily Hart,…

1
Why We Watch, in partnership with Google 26:01

6d ago26:01

26:01

Welcome to YouTube Festival Spotlight, a three-part podcast series created in partnership with Google, offering an exclusive behind-the-scenes look at the festival while highlighting top brands on YouTube. In this third and final episode, IAB UK's CMO James Chandler is joined by Raffaella Stratta, EMEA Senior Marketing Research & Insights Manager a…

1
Delivering More with Data, in partnership with Google 19:35

10d ago19:35

19:35

Welcome to YouTube Festival Spotlight, a three-part podcast series created in partnership with Google, offering an exclusive behind-the-scenes look at the festival while highlighting top brands on YouTube. In the second episode of the miniseries, IAB UK's CMO James Chandler meets with Domino’s CMO, Sarah Barron and Google's Senior Industry Manager,…

1
The Beauty of Best Practice, in partnership with Google 21:18

13d ago21:18

21:18

Welcome to YouTube Festival Spotlight, a three-part podcast series run in collaboration with Google giving you a behind-the-scenes look at the festival, spotlighting top brands on YouTube. Over the course of the next three episodes, IAB UK's CMO James Chandler will be joined by some of the most senior marketers in the UK and members of the YouTube …

1
Futuro e inovação dos grupos de mídia na era da conexão, com Manzar Feres, da Globo 19:31

14d ago19:31

19:31

O desenvolvimento da TV 3.0 vai transformar a experiência do consumidor e a relação das marcas com os grupos de mídia, a partir de soluções customizadas de marketing e hiper personalização geográfica. Este episódio do IABCast conversa com Manzar Feres, diretora geral de negócios integrados em publicidade da Globo. No papo, Manzar também fala sobre …

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Engaging Gen Z, with Next-Gen Media’s Guy Thurlow 28:46

16d ago28:46

28:46

In this episode, James sits down with Guy Thurlow, Co-Founder and Commercial Director at Next-Gen Media. They dive into Guy’s personal journey, the challenges of launching a business in the midst of a global pandemic, and how Next-Gen Media is helping brands better understand and engage Gen Z. Plus, we’ll hear about the company’s exciting new partn…

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Communicating in a Year of Elections: A Conversation With David Imber 23:45

18d ago23:45

23:45

With 64 countries around the world hosting elections,representing nearly 50% of the global population eligible to vote, many have dubbed 2024 as the year of elections. How do communicators navigate this landscape, especially as things continue to feel more polarized each year? We spoke with David Imber, political communications expert and principal…

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Building a global communication team with Christopher Wade 21:47

18d ago21:47

21:47

Find out what is important in building a strong global communication team with Christopher Wade. In this podcast hosted by Monique Zytnik, we delve into how his team works and what is important for a team to be successful.Christopher Wade is the VP of Internal & Employee Engagement Communications at Fresenius Medical Care. He is a bilingual, C-suit…

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The Agency Perspective on Retail Media, in partnership with Tesco Media and Insight Platform 31:25

23d ago31:25

31:25

Welcome back to The IAB UK Podcast and the third part of this Retail Media miniseries, produced in partnership with Tesco Media and Insight Platform. Over three episodes, IAB UK's CMO James Chandler is joined by guests from Tesco, retail media experts, brands and agencies to explore the ever-growing power of retail media and why it’s quickly becomi…

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Retail Media's Creative Canvas, in partnership with Tesco Media and Insight Platform 30:04

24d ago30:04

30:04

Welcome back to The IAB UK Podcast and the second installment of this Retail Media miniseries, produced in partnership with Tesco Media & Insight Platform. Over three episodes, IAB UK's CMO James Chandler is joined by guests from Tesco, retail media experts, brands and agencies to explore the ever-growing power of retail media and why it’s quickly …

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Retail Media's Coming of Age, in partnership with Tesco Media and Insight Platform 41:49

25d ago41:49

41:49

Today's episode kicks off a miniseries in partnership with Tesco Media and Insight Platform. Over three episodes, IAB UK's CMO James Chandler is joined by guests from Tesco, retail media experts, brands and agencies to explore the ever-growing power of retail media and why it’s quickly becoming an essential part of any brand’s marketing strategy. I…

1
Como agências têm unido transformação digital, inovação e performance, com Raffa Mastrocola, CEO da Jellyfish 18:29

26d ago18:29

18:29

Personalização, dados e mensuração são fundamentais para a construção de marcas fortes. Como fazer com que o digital seja um aliado fundamental nisso? Este episódio do IABCast recebe Raffael Mastrocola, CEO da Jellyfish. Raffa também fala sobre como fazer com que as empresas sejam realmente inovadoras e sobre como trabalhar para que as plataformas …

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Prime Insights: What You Missed at Amazon's UK Upfront 2024 14:06

1M ago14:06

14:06

In today's episode we dive into all the highlights from Amazon’s recent UK Upfront with David Amodio, Amazon’s Head of Video Sales Specialists for Northern Europe. James and David explore Amazon’s latest innovations in video advertising, discussing everything from Prime Video to Twitch, and what brands can expect in 2025. Get the inside scoop on bi…

1
Seasonal strategies to engage your audience 20:58

1M ago20:58

20:58

In this episode, IAB UK's Head of Insight, Kristie Naha-Biswas, sits down Taboola's Claire Mullarkey, Vyde's Sam Peters and UM’s Neil Peace to discuss celebratory campaigns. Advertisers are gearing up for key celebrations like Diwali, Thanksgiving, Hanukkah and Christmas - but in a crowded marketplace, how can brands cut through the noise and truly…

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Brand safety in 2024 16:46

1M ago16:46

16:46

In this episode, James sits down with Laura Smith-Collins, Chief Digital and Data Officer at Hearts & Science, and Andy Heald, who manages publisher development at Index Exchange. Fresh from an IAB-hosted roundtable where we brought together players from across the industry for an open and frank discussion on brand safety, James, Laura and Andy deb…

1
Defining the Future of Work With USC Annenberg’s Fred Cook 19:19

2M ago19:19

19:19

In the latest episode of PodCatalyst, Matt Tidwell, member of the IABC International Executive Board, sits down with Fred Cook to discuss findings from “Communicating Culture During a Hybrid Revolution,” a joint report from IABC and the USC Center for Public Relations. Tune in as they discuss how the shift to remote and hybridwork is impacting corp…

1
Digital Upfronts Special: Trust, innovation & engaging content at The Sun 15:07

2M ago15:07

15:07

In this episode, James sits down with Owen Griffiths, Commercial Director at The Sun, to dive into what’s in store at its upcoming Digital Upfronts. The pair get into how The Sun remains a trusted and beloved media brand, reaching over 30 million people while continuing to transform itself in the digital age. From creating meaningful content across…

1
An inside look at the British Podcast Awards 22:48

2M ago22:48

22:48

Joining our CMO James Chandler on The IAB UK Podcast this week is Adam Shepherd, Head of Podcasts at Haymarket Media Group and Editor of the British Podcast Awards. With just a few weeks to go until the awards, Adam delves into what captured his attention from this year’s campaigns. Plus, just why current affairs have come to dominate the podcast c…

1
Have we got your attention? LIVE from the Last Thursday Club 29:26

2M ago29:26

29:26

Attention gets talked about a lot in our industry, but there isn’t a universal understanding of what constitutes it or how to best measure it. Understanding and quantifying attention not only helps advertisers see what captures consumer interest but also sheds light on the visibility and quality of ads. To kick off Season 16 of The IAB UK Podcast, …

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In Under 10: Getting the C-Suite’s Take on Comms 13:51

2M ago13:51

13:51

In the latest episode of PodCatalyst, we sit down with Joe Spratt, expert, strategic communications and change, at McKinsey & Company. Tune in as we dig into the future of comms through the lens of the C-suite, based on a series of in-depth conversations, interviews, and survey results that McKinsey & Company conducted. Joe walks us through key fin…

1
Transformação digital e a revolução dos modelos de negócios na publicidade, com Paula Puppi, CTO do WPP 16:19

2M ago16:19

16:19

Em tempos de análise de dados e implementação de ferramentas de inteligência artificial, as skills para quem trabalha no digital mudaram. Qual a próxima era da publicidade digital? Este episódio do IABCast conversa com Paula Puppi, Chief Transformation Officer do WPP, que ainda fala sobre as tendências que se tornaram oportunidades imperdíveis para…

1
Digital communication and leadership philosophy with Pinaki Kathiari 36:57

3M ago36:57

36:57

Dialing in from New York City, our next guest is Pinaki Kathiari, a podcast host and CEO of Local Wisdom, a digital communication agency. With a focus on internal communication and technology, this is a great conversation that will inspire you. Pinaki is a fellow IABC member and is currently the Vice President of Professional Development for the IA…

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DOOH: a evolução da publicidade exterior na era digital, com Alexandre Guerrero, CEO da Eletromidia 16:14

3M ago16:14

16:14

Mais do que uma simples tela, o digital out of home vem transformando a relação entre marcas e consumidores, em uma era que a economia da atenção está cada vez mais fragmentada. Este episódio do IABCast conversa com Alexandre Guerrero, CEO da Eletromidia, que ainda fala sobre como a mídia exterior pode oferecer formas criativas das empresas se rela…

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Overheard at World Conference 30:40

4M ago30:40

30:40

Earlier this summer, IABC hosted communicators from all over at its annual World Conference, held this year in Chicago. In this special edition of PodCatalyst, we catch up with attendees between sessions to get their aha moments. From insights around how they’re are thinking about AI, tobetter practices for accessibility, rethinking hiring practice…

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Creator Economy: colaboração e inovação na economia digital com Celso Ribeiro, da BR Media Group 17:26

4M ago17:26

17:26

Segundo levantamento do YouPix, o Brasil tem cerca de 20 milhões de influenciadores e criadores de conteúdo. Como organizar todo esse ecossistema? E como as ferramentas de Inteligência Artificial vão impactar o mercado, tanto para os criadores de conteúdo quanto para as marcas? Este episódio do IABCast conversa com Celso Ribeiro, CEO da BR Media Gr…

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In Under 10: Deciphering Misinformation With Candace Denison 9:22

4M ago9:22

9:22

In the latest episode of PodCatalyst, we sit down with Candace Denison, communications and engagement manager at Rocky View County, to discuss misinformation and the role of the communicator. As we navigate the Wild West era of AI, allowingmisinformation to spread easier than before, how can communicators come armed with facts? What tactics and str…

1
UK General Election special, with Hanover Communications 19:42

5M ago19:42

19:42

This week our Communications Executive, Charlotte Robinson, sits down with Michael Prescott, Hanover’s Managing Director and former Political Editor at The Sunday Times, Joe Derry-Malone, Managing Director of Hanover’s UK Advocacy Team, and Christie Dennehy-Neil, IAB UK’s Head of Policy & Regulatory Affairs to discuss the 2024 UK General Election c…

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Retail Media: o futuro da publicidade digital integrada ao varejo, com Celia Goldstein, general manager do Magalu Ads 15:34

5M ago15:34

15:34

Retail media pode ser considerada a ‘terceira onda da publicidade digital’. A relevância desse mercado tem crescido muito para marcas, tanto varejistas quanto para quem anuncia, e para as agências e empresas do nosso ecossistema. Quais os desafios e oportunidades do setor hoje em dia? Este episódio do IABCast conversa com Celia Goldstein, general m…

1
Leaning in to Neurodiversity and Flexibility With Becca Chambers 37:49

5M ago37:49

37:49

In the latest episode of PodCatalyst, we sit down with Becca Chambers, chief communications officer at ControlUp. Her journey to the C-suite began with a role in sports PR and from there took a few twists and turns, including grad school and landing on her love of all things branding and communication. Today, she remains a staunch advocate for comm…

1
The Internal Communication Book Club with Rachel Miller, Monique Zytnik and Gary Hernandez 37:08

5M ago37:08

37:08

Welcome to the International Association of Business Communicators EMENA region podcast, this is Gary Hernandez. I am a long-time IABC member, an ABC, and a Director on the EMENA Region board. It is my pleasure to host today’s podcast with special guests Rachel Miller and Monique Zytnik!Rachel and Monique have both recently published new books whic…

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Inovação: explorando novas tendências da publicidade digital, com Marco Bebiano do Google 21:36

5M ago21:36

21:36

As rotinas do consumidor estão cada vez mais voláteis e a moeda mais rara hoje é a economia de atenção das pessoas. Além disso, com a consolidação da internet como meio de massa, o mundo digital passou a pautar todas as tomadas de decisões dos brasileiros. Isso faz com que todas as marcas olhem de maneira diferenciada para suas ações na internet. M…

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In Under 10: What Does Taylor Swift Have to Do With Your Comms Strategy? 9:21

5M ago9:21

9:21

In the latest installment of In Under 10, we talk to EmilyCaister about what communicators can learn from Taylor Swift’s marketing mastery. Whether you consider yourself a Swiftie or not, there’s something for everyone to learn. Tune in as we discuss the pop star’s approach to branding,as well as how dialing into pop culture more broadly can help c…

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‘Less social media, more Snapchat’, with Snap’s Ronan Harris 23:39

6M ago23:39

23:39

This week our CMO, James Chandler, sits down with Snap’s EMEA President, Ronan Harris, to discuss Snap's recent 'Less social media. More Snapchat' campaign and to discover why the company is seeking to differentiate itself. In this conversation, they get into why users are responding to the less polished feel of Snap, the surge in more creators com…

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Listening Leads to Understanding, a Prize Worth Fighting For: A Conversation With Julian Treasure 28:19

6M ago28:19

28:19

“Everybody wants to be heard, but not many people areinterested in listening,” Julian Treasure, expert in sound and listening, says in the latest episode of PodCatalyst. So when was the last time you listened to the world around you? Is a lack of listening harming your business or, worse, your well-being? Tune in as Julian shares how listening has …

1
The Power of Premium Publishers, LIVE from The Last Thursday Club 26:39

6M ago26:39

26:39

In this special live episode recorded at April's Last Thursday Club, James Chandler chats to Telegraph Media Group's Camilla Child, The Independent's Alistair Smith and GroupM's Michael Clare about cookieless targeting, the role of professional journalism today and why context really does matter when it comes to how your ads are perceived. Tickets …

1
Communication trends with Adrian Cropley, Lisa Riemers, Michael Nord and Monique Zytnik 48:25

6M ago48:25

48:25

With four communication experts from four countries, this episode looks at hot topics globally and what Lisa Riemers, Michael Nord and Adrian Cropley will present on at the IABC World Conference in Chicago 2024.Lisa is dialing in from London today and is an accessible content, communications, and digital workplace specialist. She is on the IABC EME…

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EURO 2024: Tapping into football fandom 24:32

6M ago24:32

24:32

On this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by Ginnie Dobson, VP of Commercial and Operations at Footballco, John Cole, Head of Global Client & Agency Solutions at LiveScore Group, and Alex Brown, Head of Sport & Entertainment, at EssenceMediacom UK, to discuss the upcoming EURO 2024 tournament. They get int…

1
In Under 10: TikTok, Policy and Losing Community 8:20

7M ago8:20

8:20

Editor’s Note: This episode was recorded one week prior to recent legislative decisions by U.S. President Joe Biden, signing into law that TikTok will be banned unless sold within a year. Catalyst will continue to follow this story as it develops. What happens when an app fades from existence — or gets legislated out of the hands of the public? Wha…

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Digital Adspend 2023 in focus, with IAB UK’s Elizabeth Lane 15:44

7M ago15:44

15:44

To coincide with today’s launch of Digital Adspend 2023, James is joined by Elizabeth Lane, IAB UK’s Head of Insight and Measurement, to unpick the key takeaways to remember. They get into the double-digit growth of the market in the context of the wider economic backdrop, what’s driving spend trends and the addition of a brand-new channel to the r…

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Spotlight on sustainability, with GroupM’s Dave Sandham 21:40

7M ago21:40

21:40

This week’s episode sees James sit down with GroupM’s Senior Director for Supply Operations, Dave Sandham, and the IAB’s Director of Transformation, Sophia Haynes, to chat about the IAB’s newly launched Environmental Sustainability FAQs. What’s the rationale, who’s involved and how are the FAQs being used day-to-day by businesses like GroupM? It’s …

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In Under 10: Understanding Digital Accessibility With Matisse Hamel-Nelis 8:57

7M ago8:57

8:57

In today’s digital age, making sure your online presence meets basic accessibility standards isn’t just the right thing to do — it’s good for business, too. In the latest installment of In Under 10, Matisse Hamel-Nelis walks us through the basics of understanding digital accessibility, recent examples of well-known brands that have gotten into hot …

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The rise of content creators, LIVE from The Last Thursday Club 27:33

7M ago27:33

27:33

Creator marketing has exploded in recent years, but does it have a long-term future or is it just experiencing a moment? How does creator marketing differ from who we know as traditional 'influencers'? And how can brands authentically incorporate this marketing channel into their media plans? In this special live episode recorded at March's Last Th…

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A new era for podcasting, with Bauer Media Group’s Lucie Cave 23:22

8M ago23:22

23:22

Join James as he chats with Lucie Cave, Chief Creative Officer of Podcasts and Commercial Content at Bauer Media Group. Lucie is a podcast host, presenter and former editor of Heat magazine, but now leads the creative campaigns between Bauer’s famous audio and publishing brands and commercial partners. In this conversation, they get into Bauer’s ra…

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‘Leadership Is an Act of Extended Storytelling’: A Conversation With Oscar Munoz, Former United Airlines CEO and Chairman 17:48

8M ago17:48

17:48

What happens when your frontline employees are tired of apologizing on behalf of the company? When public perception isn’t in your favor? This was the reality Oscar Munoz faced when he took the role of CEO and chairman of United Airlines in 2015. So he went back to basics, embarking on an extensive listening tour with thousands of employees — and i…

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The evolution of omnichannel marketing 24:45

8M ago24:45

24:45

On this week’s episode, our CMO James Chandler is joined by Blis’ Amy Fox, The Media Leader’s Ella Sagar and MiQ’s Stephen Emsall for a look at how omnichannel marketing has evolved in recent years to adapt to the changing needs of consumers. Their conversation ranges from the shift in media buying and measurement, from a siloed approach to a more …

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Leadership Summit 2024 special 24:59

8M ago24:59

24:59

IAB UK's annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together leaders from across the world of digital advertising to discuss shared challenges, debate the big issues and help build a better future for the industry. While we were there, we took the opportunity to speak to some of the 150+ delegates for The IA…

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An interview with Sky News’ Sophy Ridge, live from Leadership Summit 2024 10:26

8M ago10:26

10:26

Recorded live at Sopwell House in St Albans, Sky News' Political Correspondent Sophy Ridge joins the IAB's Charlotte Robinson for a sit-down chat ahead of her speech at Leadership Summit 2024. Sophy discusses the major themes that could shape a UK General Election campaign in 2024, where she gets her news from and the political moments she's keepin…

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PR Education: What Does the Next Generation Need to Succeed? 24:07

8M ago24:07

24:07

Founded in 1973, the Commission on Public Relations Education(CPRE) provides recommendations on public relations education foruniversities and professional associations around the world. CPRE’s latest signature report, “NavigatingChange: Recommendations for Advancing Undergraduate PR Education,” offersan in-depth look into what’s needed and expecte…

1
International Women’s Day 2024 LIVE from The Last Thursday Club 27:04

8M ago27:04

27:04

To coincide with International Women's Day, Friday 8 March, Emily Roberts is joined live at IAB HQ by VIOOH's International Business Development Manager, Patricia Tarson, the Responsible Marketing Agency's CEO & Founder, Hannah Mirza and The Trade Desk's Lead Associate Account Director, Nadia Sultana. Their conversation, recorded in front of a live…

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In Under 10: Guiding Principles for the Ethical Use of AI 5:59

9M ago5:59

5:59

In Under 10:Guiding Principles for the Ethical Use of AI As a complement to the association’s Code of Ethics, IABCrecently released Guiding Principles for the Ethical Use of AI by CommunicationProfessionals. In this first edition of “In Under 10,” Kristin Frankiewicz,IABC content manager, sits down with Simon Murphy, a member of the IABC EthicsComm…

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