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MCM CommerceChat

MCM CommerceChat

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MCM CommerceChat, where we explore all aspects of direct-to-customer commerce. Hear from key thought leaders on eCommerce, Operations and Fulfillment, and Marketing, as well as new technologies and trends that shape the industry going forward.
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The digital landscape has experienced a seismic shift with the recent sunset of the widely-used Google Universal Analytics (UA) in favor of Google Analytics 4 or GA4, introduced three years ago this month. As of July 1, Google stopped processing data through UA, creating a forced migration. Marketers have had very strong reactions, complaining abou…
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Tailored Brands is leveraging AI technology to optimize inventory management for its events business (company photo) Inventory management is a perennially difficult function to get right. Retailers are effectively placing continual bets on where, when and how much demand to plan for, with a direct impact on profit or loss. Add in an omnichannel bus…
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It’s undeniable that GenAI is have a major impact across industries, especially since OpenAI introduced ChatGPT last November. But what does that mean in terms of dollars and cents? Research firm IHL Group has taken a stab at the collective impact of AI, GenAI and machine learning on the retail and restaurant sectors through 2029 in its new report:…
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With ecommerce returns close to a $1 trillion problem for retailers, companies continue to wrestle with ways to reduce the number of orders getting sent back. In many ways it’s a problem of their own making, with lenient policies and often free return shipping making it easy to do so, although that’s being dialed back. There’s also the scourge of “…
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With contract talks between UPS and the International Brotherhood of Teamsters at a standstill for over a week, and no new sessions scheduled, a noted research group is saying a strike could be “one of the costliest in at least a century,” Reuters reports. And the clock ticks toward midnight on July 31, now two and a half weeks away. Can the two si…
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Managing the costs of returns and leveraging them as an opportunity is critical for retailers. Returns might be a significant expense, and while managing those costs is critical to maintaining profitability, retailers still need to provide a good customer experience. But the landscape is shifting quickly. While industry behemoths like Walmart lever…
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The Integrity, Notification, and Fairness in Online Market Retail Marketplaces for Consumers Act, aka INFORM Act, was approved by Congress in December 2022 and goes into effect June 27. It’s meant to help stem the massive tide of stolen or counterfeit goods sold from ecommerce marketplaces, injecting a level of transparency and accountability. The …
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Secondhand clothing has come a long way since the days of the community thrift store as quick-acting brands have positioned themselves to capture some of the $100B global recommerce market. Multichannel Merchant caught up with Bernardine Wu, executive managing director, and Richard Siefert, consultant, from OSF Digital to talk about the results of …
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A new global study by IBM found that 61% of consumer goods and retail leaders are purposefully aligning their sustainability and operational goals, with 77% of the respondents agreeing that sustainability investments will accelerate business growth. The study, titled “Redesigning Brand Values: Purpose and Profit Converge in Core Operations,” highli…
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