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Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business. I’m a Christian business owner, mama t ...
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Do you feel like you’re barely surviving most days, trying to balance motherhood and a business that seems more like an expensive hobby? Like YOU KNOW that God put this dream in your heart but you can’t shut up the negative thoughts every time you get sucked down the comparison spiral or start to hit burnout again? Over the last ten years the Lord has been so faithful in leading me to grow my photography business in a way that honors him and honors my family. We’re doing business a different ...
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Becoming a mother is a life-changing experience. After this shift, it’s only natural that our priorities related to career and business may change as well…in ways previously unimaginable. In this podcast you will hear stories from moms that made a shift in their work to lean into family life. Sometimes this may mean a career pause or change, other times it may mean starting or growing a business, in a way that works with family life. It’s no longer a black and white working vs stay-at-home, ...
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Hey friend, welcome back to The Surrender Driven Success Podcast! Do you absolutely LOVE being a wife and a mom, but something in you desires MORE? Do you have dreams in your heart and the drive to pursue work “outside of motherhood” despite ALL the hats you wear at home? But you ask yourself HOW? How can I prioritize my family AND do the things I feel called to do without sacrificing one or the other? How can I grow as an entrepreneur without hurting my family? You wonder, if it’s REALLY po ...
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Today, I brought on Rebecca Schor from Mama in Biz, and we're talking about some of the shifts and changes that come when becoming a mom who already has a business and is trying to fit motherhood and business together. If you're a first time mom, expecting mom, or a mom to just one little who's trying to figure out how to make business work with yo…
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In this quick episode, I’m sharing one super simple thing you can do on your website this week that’ll help increase bookings, sales, email sign-ups—basically all the good stuff. And here’s the best part: it’ll only take you about 30 minutes (if that!). Seriously, it sounds too good to be true, but this is one tip that works like magic, and I barel…
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It’s nearing Black Friday time and whether you’re planning on doing a sale for YOUR business, or are planning to just simply promote other people’s products as an affiliate this year, this episode is for YOU. I've been doing Black Friday promotions since 2019 (since right after I launched my template shop!). Even though my sales have evolved over t…
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Are you dreaming of launching your own podcast but feel overwhelmed by where to start? Or maybe you’ve already taken the plunge but want to make sure you’re doing things right from the get-go? In this episode, I’m sharing my top three tips for new podcasters before they hit record on their very first episode (but if you’ve already done that, don’t …
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In this episode, I’m chatting with Davey Jones, co-founder of Davey and Krista, Till Agency, and now the CEO behind BDOW!, a powerful form and popup tool formerly known as Sumo. You’ve likely heard that email marketing is profitable, but there’s always a lot of resistance around actually growing your email list. This conversation was not like that!…
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Maybe you are a stay-at-home mom, and you want to start a business. Maybe it relates to the career you had prior to motherhood, or maybe it’s a completely new idea. Whatever it is, you want to create something new. Maybe it’s to contribute financially to your family, maybe it’s because you want something that’s “just yours” and the adventure of bus…
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No matter where you are in your business journey, you need to hear this. I'm chatting with Maggie Patterson, who is absolutely incredible as you're about to get to hear. She's the editorial director at Scoop Studios and she's the creator of BS Free business. She's an advocate for humane business practices, rooted in respect, empathy, and trust. And…
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Does booking clients feel slow for you right now? Are you getting ghosted by potential clients? Maybe you have even thought to yourself, “Man, they seemed so interested, but I never heard back from them.” If you’re nodding your head right now, that this episode is for you. I'm teaching you a simple but powerful way to stay top of mind and book more…
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Have you considered intentionally working less in your business or career to prioritize your motherhood? Or maybe you desire to take a career pause from your paid work to focus your time and energy on family life? These decisions can be tough ones to make, especially when it can feel like the world is telling us that we should do it all and just ke…
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Last week, I shared all about how I just redesigned my whole Showit website from scratch after years of having the same design. And today? I'm sharing six things I learned from designing for myself that you can apply to your own business, whether you're customizing a website template (like one of the ones in my template shop!), or if you're simply …
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I have a brand new website and a new brand for my business, and it’s finally live! I'm talking about new fonts, colors, patterns, logos, and a completely new website that I started completely from scratch. This business rebrand has been in the works since LAST October, and so we’ve been working on it for almost a year (and I’ve been dreaming of sha…
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Today, I’m sharing a behind-the-scenes look into a very typical work week for me as a mom, as a business owner who works from home, and as a woman in the new baby and toddler phase of parenting. When I asked you guys what you want more of on the podcast, these kinds of episodes are always a favorite. It was actually one of the first 10 episodes of …
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Today, I’m bringing on Stephanie King from My Essential Birth to the podcast. Stephanie has been instrumental in my pregnancy and birth journey with both of my boys. I discovered her podcast early in my first pregnancy and have been a dedicated listener ever since. Her content, courses, and guidance have been invaluable. It's amazing how our paths …
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Most podcasters don't earn as much as they could from their show. In fact, many smaller podcasts don't make any money at all, which is one reason why so many podcasters quit. Today, I’m talking about how making money from podcasting goes beyond just getting sponsors for ads. For smaller podcasts with less than a thousand downloads per episode, you …
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This is part three of the three part series all about my maternity leave as a business owner, as a mom of two, and just taking you guys behind the scenes more of my life and business. Today, I’m sharing all about coming back from maternity leave and what my schedule looks like as a mom working two days per week! What I’m sharing: Our experience fin…
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Today I’m taking you behind the scenes of my 4-month maternity leave with my second baby as a business owner! If you’ve ever wondered what maternity leave might be like, how my business did while I was away, what it was like going from one kid to two (while recovering from a c-section), this episode is for you. I’m sharing: What I still was doing i…
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Over the next few weeks, I’ll be sharing a behind-the-scenes look into my maternity leave with my second baby. Specifically, what my maternity leave looked like as a business owner! Compared to last time with my first baby Colin, I have to say that felt a lot more fluid this time. In this episode, I’m going to share a behind-the-scenes look at how …
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Today on the podcast, we are talking all about ConvertKit's rebrand to Kit. In case you missed their big announcement of this, don’t worry! I’m sharing all about it today: from my thoughts on the name, what it looks like to rebrand a company of this size, domain name things, and even diving into the last time ConvertKit rebranded and how it relates…
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I'm back for part two on how to make more money in your service business this summer. In this episode, I'm sharing ways to make more money in your business quickly, that are not the basic stuff you always hear recommended to you (that typically involve a TON of work or for you to burn down your entire business model). These 4 things are NOT going t…
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This podcast is about reclaiming your freedom in business and motherhood. What you can expect is conversations about how motherhood impacts career and business life and how you can build a life where you are present for your family while also creating an impact outside of the home. We will discuss how you can find the freedom to let go of the guilt…
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It is officially summer! While summer can feel like a busy season for some people, it can also be a slower time when it comes to inquiries and gaining new business, to the point where you might start wondering, "Hey, how am I going to find that next client for my service business?" This week and next week, I have a two-part series where I'm sharing…
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If we’re all just being honest, productivity just doesn’t look the same in the before and after of motherhood. But often you’re not told that as a new mama, you’re just told “productivity hacks for moms” and that you’ll “feel like your old self” eventually and to “sleep when the baby sleeps” (but also try working during nap time). But here’s the pr…
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If you’re early on in your business journey, this episode is for you. This is a huge and exciting step, and if you’re anything like me, you’ll look back fondly on these early days years from now. I’m nine years into my business journey, and I often reminisce about those initial days that felt so hard and confusing. Taking chances, being super scrap…
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More peace and more profits - that’s what we're chatting about today. In today’s episode we are going to talk through tangible strategies you can use and questions you can ask yourself to get yourself more peace and more profit in your business. Plus, we dive into how to build a business that's what you WANT, instead of the one you think you should…
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I’m all about growing your business with a team and not doing it alone! But just because you hire people (contractors or w2 employees) does not mean that business is all of a sudden easy peasy. In some ways, it actually makes your business more complex. There are a lot of challenges that come with having a team, especially with remote teams. I have…
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At the time of recording this, I’ve been a part of a monthly book club since December of 2021 and we’ve met a total of 31 times since we started! Last year, we even had a “book club retreat” where we got to hang out outside of our usual meetings and honestly, it was so much fun. Being able to start a book club and just have FUN with it has been suc…
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