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Welcome to Digging Into the Pet Industry™ Podcast helping you navigate and learn about the $150+ Billion Dollar Pet Industry! Brought to you by American Pet Professionals® (APP) – the only organization that caters to all pet professionals – helping pet entrepreneurs unite and grow their businesses since 2009. This is the podcast where we dig in with Pet Entrepreneurs every week to know what works for their pet businesses and what can work for your business too. Tune in to hear ideas, know-ho ...
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Inn this week's episode of Bella in your Business, I’m sharing transformative business strategies with pet industry expert Liz Illig to catalyze scaling. If you lead a 6-7 figure pet company but dread lackluster staff meetings, this discussion will resonate.Like many founders directing rapid growth, I struggled to make mandatory meetings engaging d…
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In this episode of the Pet Industry Podcast, your host, Dr. Megan Sprinkle, and the BSM Partners' research team explore the debate over grain-free dog food and potential links to dilated cardiomyopathy or DCM in dogs. They delve into the research done by BSM Partners and co-author, board-certified veterinary cardiologist, Dr. Stacey Leach regarding…
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Do you cringe at the thought of hiring new employees? Are you paralyzed by decision fatigue from an overflow of unqualified candidates? Have nightmares of disorganized chaos plagued your restless nights as your business scales?If left unaddressed, hiring woes can completely derail your business's growth trajectory. But solutions exist! Ones that ca…
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Do you see business challenges as crushing obstacles or opportunities for growth and life lessons? As a scaling entrepreneur, how you answer that question determines your future success.In this week's episode of Bella in Your Business, I vulnerably share my own journey from fighting daily fires to embracing each problem as a privilege. You’ll hear …
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.Have you ever felt totally overwhelmed trying to market your growing pet care business? My amazing guest Angela Watts shares her story of nearly drowning before discovering my marketing program that helped her thrive.Angela started Pawsitive Dawg Walking and Pet Sitting in 2012 and soon found herself solely responsible for the fledgling company wh…
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Imagine captivating your audience without saying a word, or better yet, making them feel right at home with your business before they even meet you. That's the enchantment of video, and we're here to show you how to wield it.What's in Store: Camera Shy? No Problem! I know how to help you turn your camera fright into camera delight, making you a pro…
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Ever dream of diving into the pet business ocean but don't know if you're diving into calm waters or a whirlwind? In the ever-evolving and competitive landscape of the pet industry, understanding the journey to success through firsthand experiences can be incredibly enlightening. This week on "Bella in Your Business," we have an episode that you si…
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Imagine cracking the code to selling pet services effortlessly to any client, regardless of their age—from the enthusiastic generation of Gen Z to the seasoned Baby Boomers. It's not just a dream; it's this week's reality!The Times Are Changing, and So Are Your Clients…In an era where personal connection battles with digital dominance, understandin…
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Are you feeling stuck in your pet business journey? Teetering on the edge of expansion but haunted by the echoes of doubt? This week on "Bella in Your Business," we're slicing through the fog of fear. We are lighting the path to growth with an extraordinary guest, Beau, the mastermind behind Top Dog Walk’s multi-location success story.Beau opens up…
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Are you effectively leveraging the power of SEO for your pet business, or is it an untapped goldmine waiting for your attention? Is Blogging as important as you think when it comes to SEO?This week on 'Bella in Your Business', we bring back the digital marketing maven, Bobby Machado from Sign Marketing, for a riveting fourth round of insights. Dive…
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Imagine you've just found the ultimate map to the blogging maze – well, consider this your personal guide to the treasures hidden within!I am back with digital marketing maestro Bobby Machado, from Signa Marketing to tackle the tallest tales in the blogosphere. Together, we're going to debunk those pervasive myths and set realistic expectations for…
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In the ever-evolving digital landscape, are you positioning your pet business not just to compete, but to lead the pack? Dive into this episode of "Bella in Your Business," where we explore the intricacies of SEO for pet businesses and the potential pitfalls of hiring an SEO company without a leash on reality.This week, I’m back with Bobby, CEO and…
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Are your digital marketing efforts fetching the results your pet business deserves? Is your SEO strategy falling short of the results you want?Join me with special guest Bobby Machado for the first of a 4 part series. Together, we dive nose-first into the transformative world of inbound lead generation channels that promise not just to sniff out le…
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How do you bring a comfortable pet travel carrier to market that not only has the feel of a designer handbag but is also environmentally sustainable? In this episode, Ann Greenberg of A Pet with Paws joins us to tell the story of how she brought her stylish pet carriers to market and how she was closely involved in the manufacturing process to ensu…
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Have you ever wondered why some pet businesses absolutely thrived in 2023 while others merely survived? Discover the secret in this invigorating episode of Bella in Your Business. Hint: It has everything to do with company culture and community. This episode I am continuing on the topic of isolation, and tying in how building company culture brings…
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Pet Industry Podcast: The Rise of Chickens as Pets | Featuring Sean Warner of Grubbly Farms Step aside puppies; we have poultry as pets! In this episode of the Pet Industry Podcast, hosts Dr. Megan Sprinkle and Dr. Mary Cope welcome Sean Warner, co-founder, and CEO of Grubbly Farms, a company focusing on creating premium products for poultry. Sean …
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Planning a pet-friendly event for your city or local area? In this episode, Dawn Vandaveer of Pet Friendly Fun shares with us her tips on what to plan for when hosting a pet-friendly event- including the unexpected! She also shares tips on how businesses in the hospitality field can become more inviting and welcoming to pets of all shapes and sizes…
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Have you ever felt like you were struggling alone in your pet business? Do you wish you had more of a "village" to rely on? I've been there too. In this week's empowering episode, I share my reflections on the power of community and why having the right support network is critical not just in business but in life.What if I told you that surrounding…
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In this episode, Debbie Carole joins us to discuss what she does as an animal communicator, healer, and best-selling author of 'Be Your Pet’s Champion.' Debbie discusses how she helps pet parents foster a deeper and more meaningful connection with their furry beloveds and how problem-solving skills from her background in engineering have carried ov…
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Have you ever fumbled your way through an interview with an undesirable pet sitter or dog walker? Have you ever wondered how to hire the perfect pet sitter or dog walker? Where do you even start with crafting the right interview questions? In my latest podcast episode, I spill all my secrets on crafting the perfect interview questions to find the m…
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Ever found yourself surrounded by wagging tails and soothing purrs, yet feeling a bit like a lone wolf in the world of pet entrepreneurship? It's like being in a room filled with adorable companions, yet the business journey can be surprisingly solitary.In this episode of "Bella in Your Business: Pet Industry Business Podcast," we continue our disc…
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As a professional pet photographer with over seven years of experience, how does Laura help pet parents prepare for the best photoshoot ever? In this episode, Laura Paesano of Laura Pea Photography joins us to talk about how she expanded her photography business into the pet world. Listen in to learn things like what NOT to do before a pet photo sh…
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Have you ever found yourself surrounded by the hustle and bustle of your business, yet felt an undeniable sense of isolation? As business owners, we often paint a picture of success, but behind the scenes, many of us wrestle with a profound and sometimes lonely journey.In this episode of "Bella in Your Business: Pet Industry Business Podcast," we h…
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In a world full of information, it can be hard to navigate what is true and helpful in taking care of our pets. We at BSM Partners want to help demystify some of this with The Pet Industry Podcast and bring you people we think are also on that mission. Today, co-hosts, Dr. Mary Cope, PhD & Dr. Megan Sprinkle, DVM talk with a pet industry game-chang…
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Hey Jumpers! In the business world, few things are as simultaneously crucial and daunting as hiring new talent. If you've ever been in a position where you had to recruit and onboard new employees, you're likely familiar with the mixed emotions of this responsibility. The mere thought of hiring new talent can send shivers down the spine of even the…
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What are the key ingredients to starting and expanding a successful pet sitting business? In this episode, Robyn Elman of In Home Pet Services joins us to discuss how she was able to expand her pet sitting business into franchises and the things she has implemented over the years to set In Home Pet Services apart from the crowd. Learn more about Ro…
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Hey Jumpers! If you're a business owner in the pet industry or any industry for that matter, you know that finding the right team members can be a real challenge. But today, we've got a treat for you. We're about to dive into the world of the hiring process, employee retention, and creating a thriving company culture. Welcome to another episode of …
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Feeling Overwhelmed by Marketing? Here's How to Get Back on TrackIn this week's info-packed episode, I am talking about one of the biggest pain points for pet business owners: marketing. Endless hours fiddling in Canva, constantly second-guessing your messaging and visuals, trying to learn new skills that keep changing - it's frustrating and exhaus…
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In this episode, Dr. Megan Sprinkle and Dr. Mary Cope from BSM sit down with Adam Geiger and Allison Millican from Zinpro to discuss what colostrum is, how colostrum can benefit our pets, and how pet parents should use colostrum in their pet's daily diets! To learn more about colostrum, check out this article: https://bsmpartners.net/resources/bovi…
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Imagine this: a pet owner is searching for a reliable service for their beloved canine companion, and they stumble upon your business's website, social media, or storefront. What sets your brand apart? What impression do you leave on their minds? Are you tired of feeling like your pet business is just blending in with the crowd? Do you want to stan…
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What is the key to successful digital marketing for pet businesses? Matt Aldrich of Pet Engine Marketing shares how he's helped his pet retail clients reach six-figure months with the digital marketing services that he offers! Matt also shares some solid tips for pet retailers and entrepreneurs alike. Connect with Matt and learn more about Pet Engi…
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Is your pet business considering the leap into the world of AI-driven marketing? While it may seem like an enticing prospect, promising enhanced customer engagement and increased profitability, have you ever paused to wonder about the hidden dangers that could be lurking beneath the surface? In the realm of promoting pet-related services and produc…
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Over the past few years, there have been many conversations stirred around diet-associated DCM (dilated cardiomyopathy) in dogs. Some wondered if grain-free diets have been the cause. In the longest and most detailed research study, BSM Partners researchers have some interesting findings that are discussed for the first time publicly. In this episo…
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A beautiful coat starts with healthy skin and a pet that's healthy from the inside out. In this episode, Kristina Robertson of Barkley Square shares her path to opening Barkley Square and how they do things differently in both their grooming and pet care/ sitting services. Find out how Kristina's professional pet services are standing out from the …
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Have you ever scrolled through your social media profiles, basking in the glory of the numerous likes and comments your posts have garnered? It's an exhilarating feeling, isn't it? The digital world showers us with instant gratification, making it easy to assume that we've got this whole social media marketing thing down pat. But, here's a question…
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In this episode, Dr. Megan Sprinkle and Dr. Mary Cope speak with research team members, including Dr. Renee Streeter, Dr. Brad Quest, Dr. Stephanie Clark, and Dr. Sydney Mccauley. The panel discusses the results of their research study with geneticist Dr. Andria Beal, founder of EpiPaws. Have you ever wondered if diet ingredients have an impact on …
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How did Mark Condon go from an idea sparked by his dog, Champ, to launching both a tech and physical product in just 18 months? His new tech product, iPupPee, allows your dog to alert you when he or she needs to, well, pee! Listen to this episode to learn how Mark went from idea to launch and some creative ways to come up with the funding for your …
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Hey Jumpers! Have you ever wondered what sets apart those who crumble under life's pressures from those who seem to effortlessly bounce back, stronger than ever? In a world filled with unpredictable twists and turns, where challenges and setbacks often seem to be lurking around every corner, one thing becomes abundantly clear: resilience is the sec…
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Do you remember the last time fear held you back from pursuing your dreams? Was it that brilliant business idea you were too scared to launch, or that game-changing decision you hesitated to make? We've all been there, paralyzed by the relentless whispers of our inner critic. But what if I told you that facing fear head-on could be the key to unloc…
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In the dynamic world of dog-walking businesses, the winds of change are blowing stronger than ever. Picture this: a new generation of clients, the tech-savvy and trendsetting Millennials, are on the lookout for the perfect dog walking services. At the same time, a revolution in work arrangements—the hybrid work model—is reshaping the way people liv…
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Are you ready to take your pet business to the next level? In this episode of Bella In Your Business, I sit down with website guru Bobby Machado to learn his secrets for skyrocketing sales through strategic website optimization.Right from the start, Bobby had me on the edge of my seat with his inspiring story of building multiple thriving businesse…
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As we go through the current recession, what are the options out there available to pet parents who are having a difficult time financially? Listen to this episode as Tanya Kiesha Thompson of Breakthrough Pet Family Services shares her goals of supporting pet parents and addressing their concerns with compassion, so that pets and their families can…
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In this episode, Dr. Megan Sprinkle and Dr. Mary Cope speak with Vic Mason, the President of the World Pet Association (WPA). They talk about what the WPA is and its goals, how the WPA helps you and your pet, and how you can make the most of your time at SUPERZOO. Links: World Pet Association Website SUPERZOO Website Show Notes: (03:04) How a part-…
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Hey Jumpers, have you ever noticed how some people seem to have a natural talent for staying positive, no matter what life throws at them? You know the ones – they're the ones who can find the silver lining in the darkest of clouds, turn setbacks into comebacks, and have a contagious zest for life that makes you wonder if they've discovered some se…
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A story that Nancy has shared on other podcasts, but has not shared here before. Listen in as she tells the story of her journey from TV Producer and coordinator of responsible dog owner courses to starting Long Island Pet Professionals in 2009, which has evolved into American Pet Professionals. Grab your calendar here: 2023 Pet Industry Events Cal…
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Join us as we dive into the world of a pet journalist with Melissa L. Kauffman. She has been an editor/writer for a wide variety of pet magazines and websites from small critters and parrots to cats and dogs. In this episode, Melissa shares with us how she defines good pet journalism. tells us the story of how the pet industry has evolved over the …
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Have you ever wondered what it truly takes to build a community of raving fans, followers, and customers? The answer might be more simple than you think! In this episode, Nancy shares how you can lay a strong foundation for building a thriving community of fans for your pet business. Reach out to us on Instagram: @AmericanPetPros https://www.instag…
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How does becoming pet-friendly or pet inclusive, benefit a city, town, business, or the economy as a whole? In this episode, Karen Bartoszek of Pet Friendly Works shares with us how increasing the pet-friendliness of businesses, rental properties, and public spaces can benefit not only the pet industry but also the entire economy. She also digs int…
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How do you explore, vet, and take advantage of opportunities that come your way? In this episode, Nancy shares how to develop a good vetting process and how to find the courage to take advantage of the opportunities that land in your path. Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events Newsletter: https://ame…
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