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Corey Swiergosz from Influential Sports Inc. educates listeners on how they can make a full time living from their physique and thrive in the fitness industry. Combined with exciting interviews, discover how you can create multiple income streams doing what you love in the physique game so that you can love your career and future your future aspirations. We are extremely excited to bring you real actionable topics from personal branding, website development, SEO, and more along with real wor ...
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IFBB Pro Jessica Belt joins promoter Corey Swiergosz to discuss her background and prep for the Vancouver Island Showdown 2023 taking place on April 23rd. Jessica is a well rounded athlete with a diverse background that has allowed her to compete at a high level in crossfit, powerlifting, and turning professional as a physique competitor. Trained b…
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052: Starting the new year off with a recap of 2022 and some of the things that are taking place in the current marketplace as we turn the clocks into 2023. Reyrey joins me after a year not speaking on the podcast to add his personalty to the show as we talk all things about the Mr. Olympia contest, consumer confidence, changes in technology, and t…
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051: IFBB Pro Kevin Johnson joins us to talk about the Vancity Showdown 212 Mens Bodybuilding competition taking place October 1st, 2022. This event is the first time the IFBB Pro's are coming to the Vancity Showdown. Since 2017, the Natural Vancity Showdown has evolved to an open regional show as well and now an IFBB Pro Show.…
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050: The 50th episode features IFBB Pro Cody Drobot talking about bodybuilding in Western Canada and the talent pool that we have here. Focusing on his most recent competition season at the Tampa Pro and the Texas Pro as he gets ready to do the Westcoast Iron Vancity Showdown on October 1st, 2022 in Bunarby BC.…
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049: During this episode Corey Swiergosz goes over vertical video and why its taking over all forms of social media. The algorithms on these platforms and formats are evolving more and more to the vertical form of video we are coming to love. What started out as a short form video is now taking a bigger presence in the overall video space as it's m…
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048: The Westcoast Iron Vancity Showdown is adding the IFBB Pro 212 Men's Bodybuilding to the regional level fitness / bodybuilding show and find out why this is great news for all the athletes! IFBB Pro/Contest Promoter Corey Swiergosz talks about how all athletes taking place in the event will receive increased exposure, top level judging, more s…
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047: One of Canada's newest IFBB Pro's Brooke Pighin took a couple of moments to join us on location at Truth Gym Gallery in Victoria, BC to talk about what it was like to finally turn pro after competing in 23 physique/bodybuilding shows. Heading down to the USAs, she took home her pro card, we chatted before her Pro Debut at the Texas Pro which i…
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046: All business ventures are highly cash intensive and if you think you'll go into a saturated market with a limited budget of resources i'd think twice about it. The world of business is incredibly competitive and if you aren't careful , your hard earned dollars will continue to be eaten on expenses and drain your personal savings.…
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045: Is your lack of video skills holding your company back from sales? Is your lack of effort to properly use the correct camera, lighting, and sound equipment have you lacking confidence and connectivity to your prospects? In todays world it's incredibly important that you are a true professional in front of the camera selling yourself and your p…
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044: In this episode we talk about how competing in bodybuilding events can help you in the fitness business and why you should consider getting on stage to increase revnue. Alexander Forian recently competed in a Canadian Physique Alliance regional level 1 show as well as the Pro Qualifier as part of the Toronto Pro Show in classic physique. The a…
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043: The Vancouver Pro Show recap from a business perspectives put on by promoter Michelle Krack and her team. This event was both a pro qualifier sanctioned by the NPC Worldwide (Canadian Physique Alliance) as well as an IFBB Pro Show. Topics Within This Episode Where are all the athletes? The show was historically smaller than in years past and t…
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042: Quick episode on why building brand is the most important thing you can be doing in business today. The landscape and consumer purchasing patterns are changing at an incredible rate and it's time for you to focus on brand before you get left out. With the advancements of AI, the large international companies such as google, amazon, and apple w…
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041: During this episode we talk to Ozzie E. From Micro Bio Innovations about how he can help you as an influencer, personal trainer, or gym brand your own supplement and get you in the game making more money from your current clients. This is also a great way to cut out the middleman and be able to offer your clients supplements at a discounted pr…
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040: In this episode you will get a taste of the pull sales strategy and why you should be doing it instead of pushing people away. As sales people it can often become easy to push people away by trying to get the sale today and focusing on the short term without seeing the longterm potential. People that will benefit from this podcast -Sales profe…
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039: In this episode we look at the Importance Of Building Culture with Andrew Kersten (Co-Promoter of the Vancouver Island Showdown Pro/Am) and owner of Truth Gym Gallery in Victoria, Bc. Discussing holistically how as owners of a gym we can set the gym up for success in building culture but it truly comes down to the members and their interaction…
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038: In this episode we look at the global economical factors at play in the world and how it's going to impact your business. Are you well positioned to recession proof your fitness business or you a luxury that some people simply cannot afford? Within this episode we will talk about how you can position yourself to be a leader and someone that re…
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037 - Capturing your hard earned physique by a true professional is the key to unlocking high level visibility and brand identity. A well trained and respected fitness photographer is an artist in their own right and will elevate the look of yourself and your business. A photo shoot is well worth its wait in gold and keeps you relevant with content…
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036 - Where are all the athletes in the fitness competitions? 2022 has started out incredibly slow with low numbers in both amateur events as part of the NPC, NPC Worldwide, and the Canadian Physique Alliance, as well as the IFBB Professional league. We've got some thoughts on whats going on, should you be concerned? how long is this downturn going…
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035 - Let's help you get along your way to starting a podcast. The very first thing you need to do is figure out what you want to talk about in your show. This episode will help you come up with that in a strategy that is unique to you with something that you are passionate about. Sticking with it and staying consistent is most important so finding…
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034 - Reviewing the stats of podcasting in Canada is shockingly high! Even us at the Physique Business podcast didn't realize how much penetration podcasts are making in the Canadian marketplace. Over 40% of Canadians listen to a podcast each week!!! That's huge and its a fairly inexpensive way for you to produce content to reach these potential cu…
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033 - You can still get started in the podcasting world with a piece of your own flavour and own the moment! Audio format podcasts are extremely informative and have multiple ways to help you grow your business. Give this episode a listen if you'd like to know more about why you should be podcasting today!…
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032 - This episode focused on highlighting your customers through the usage of video to increase customer retention and gain new customers. By highlighting your work in motion you are giving potential new customer a look at what your skillset is and what working with you will be like. It's incredibly important to be utilizing video today in everyth…
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031 - In this episode Corey Swiergosz is flying solo and talking about the Google My Business platform and how if you aren't using it for your business you could be missing out. Just like any other social media outlet, the more time and energy you put into it the more fruits will come your way.Di Corey Swiergosz
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029 - Jamming with Alexander Forian about all the things talking place in the supplement industry in Canada at this time. It's definitely a changing of the guard in the way that companies are selling products across all levels of distribution. Getting to know how this all works will allow you the consumer to get a better understanding of who you wa…
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028 - Interview with Center Podium promoter Chris Minnes talking how he became one of the best promoters in the NPC & IFBB Pro League. Chris started at an early stage in concert promotion and worked his way into fitness show promoting in his 20's and never looked back. With 10 plus events annually across the world, the team at Center Podium continu…
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Season 2: EP #4: Joe Porter of Pumphouse Fitness in Chilliwack BC joins the show to talk about the business of the gym business and how it's evolving in 2022. It's been a wild start to the year and certainly uncertain times ahead for the industry. Joe embodies the mentality of continually getting better and enriching the life of others around him. …
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During this episode we talk to Justin Mondor about the Truths & Lies of the Gym Business from his 20 plus years within the business. All the way from starting out in the back of his car, to traveling around North America, to owning his own retail store and gym. Justin has a ton of knowledge and a passion for staying connected on all levels of the i…
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IFBB Pro Morgan MacDonald shares some of this insights on what it's like recently turning pro and the business side of the industry. His journey started a long time ago in the fitness/bodybuilding business even before he turned pro. He's getting into details on things that you can do now to help set you up for future success. This episode was filme…
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A special program of The Physique Business Podcast called "Truths & Lies of the Gym Business" is an episode recorded with Andrew Kersten co-owner of Truth Gym Gallery in Victoria, BC Canada. In this episode we talk about the ever changing landscape of the gym business and the current challenges that the industry faces coming into 2022. Together Cor…
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In this weeks episode, Corey Swiergosz kicks off the 2nd season of the Physique Business Podcast with a special episode that is focused on the learning, mistakes, and wins of the 1st season of podcasting. The real talk about the good, the bad, and the ugly that took place during the 1st season. We can all benefit from being real and admitting the f…
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23 - Mindi O'Brien is a world-class athlete, fitness coach, wellness expert, and a champion of health and lifestyle improvement. Mindi is the promoter of two Bodybuilding Competitions in the Niagara Region. Hosting a show during a pandemic resulted in many challenges but Mindi shared her experience and her fears of how the show would turn out. Mind…
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022 - After 20+ episodes of the Physique Business podcast, the team revaluated our mission and what we have published so far. Our mission is to help connect, educate and empower people who want to thrive in the physique business. Find out what direction we are taking this podcast. Corey Swiergosz the owner of Influential Sports Inc brings along 12 …
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21 - We chat with Tara Laviolette from Alberta’s TNT Muscle about how she is pivoting her Fitness Promotions company during this time. Pivoting to service the new COVID economy means making it easier for your clients to be able to compete and get on stage, whether that means eliminating audiences, hosting online seminars, or postponing show dates t…
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020 - We chat with promoters Melina Perron and Rey Damasco about the upcoming competition scene in Canada. They are planning their first show together, the Natural Golden Prairie Cup on 25th of September 2021. The event is promoted by a team that has served the industry for over a decade as a competitor, promoter, judge, coach and creative video di…
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019 - Sarah Bow is a physique competitor and corporate personal trainer. But business began to dry up in March, as local and federal governments began implementing stricter policies. In this episode, we chat with Sarah, a Freak Fitness athlete on how she transitioned her business during the pandemic and through multiple lockdowns in her city. Capac…
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018 - In this episode, we chat with Darren Mehling aka the Freak Maker. From a strongman competitor to a competitive bodybuilder to now the head trainer and CEO of FREAK Fitness. Darren has coached his clients to hundreds of Novice, Provincial/State, National, and IFBB Pro titles. We chat about his online training business and the success of his cl…
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017 - A booty-building program that evolved into an e-commerce business. Jenna took her experience prepping for bikini competitions as an opportunity to market her business. Jenna had a glute focus program to better shape, lift and tone her booty to compete with the other bikini competitors. It was when more and more of her own clients requested th…
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016 - In this episode, we interview Terry Frendo, Founder, Publisher & CEO of inside fitness. We chat about his 15 years in the fitness publishing industry. At the time, there weren’t any big Canadian publications. We chat about the original launch of the magazine, the evolution of health and fitness media, where the industry is headed and, of cour…
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015 - IFBB Pro Martina Yabekova’s view on managing life and training has changed tremendously since turning pro. Now she focuses on injury preventions and overall wellbeing on top of creating the best physique. During her time working in the corporate she was overweight, she wanted to make a change in her personal life. At this time she was managin…
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014 - Nicki knew very early into weightlifting she knew she wanted to be a professional bodybuilder. Sign language interpreter by trade which allowed her the flexibility to train and focus on her nutrition and meals. Nicki has been able to achieve some of the greatest milestones that all bodybuilders dream of - earning an IFBB Pro card, and competi…
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013 - DIY launched as an online personal training company. Owner and Natural Men’s Physique Competitor, Don Carter started the business because he wanted to be able to offer a service that was available to his clients 24/7 and support them not only with their training but with their nutrition as well. With the gym closures during the pandemic, a lo…
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012 - In this episode, we talk with Canadian IFBB Pro Iain Valliere and his road to the Olympia stage and the importance of relationships in his career. He was a full-time personal trainer at GoodLife and in his first pro season, he placed in the top five. At this moment he realized that making that transition into a full-time professional bodybuil…
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011 - In this episode, we chat with the 11x IFBB Pro Fitness Champion, Tanji Johnson. Tanji attributes her military upbringing to being able to be very resilient in different environments now. Tanji attended the U.S. Air Force Academy where she gained leadership discipline, confidence, and a hard work ethic. In her senior year in the academy is whe…
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010 - In this episode, we chat with Ozzie Eliashiv (@ozziespov) about how to launch a product in the supplement industry. Ozzie has over 15 years in the supplement industry as a sales rep, formulator and brand manager. With his bachelor’s in Nutritional Sciences, he started selling tanning oils and lotions and discovered a whole world of nutritiona…
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009 - In this special edition of the Physique Business Podcast, we chat with two Fitness Promoters who have successfully made a career out of hosting and promoting shows. We discuss the changes in the scene because of the Coronavisu and Pandemic Regulations. These three Fitness Promoters discuss the changing landscape of competing in 2021. By watch…
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008 - In this episode, we chat with one of the hardest working bodybuilders in Canada, Ron Partlow. Ron has seen the evolution of the bodybuilding industry, from the trenches, for over three decades. As a 2X National Champion, retired IFBB Pro, long time sponsored Mutant Athlete, and co-owner of West Coast Iron, he has spent his life in the gym for…
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007 - Milena Canta talks to us about the power of being present. - Milena has over 23 years of dance experience. She is also a life coach and has dedicated her career to bringing quality dance instruction and athletic training to all of her students near and far with a strong sense of moral values. She is a Transformation and Leadership Coach, vote…
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006 - In this week's episode, we chat with @chrisjohnson. Chris is a true entrepreneur, as a national bodybuilding champion and men’s physique IFBB Pro. CEO of Advanced Genetics and also a certified holistic nutritionist, coach and author Chris talks about following his passion, leaving his security job and following his passion. Chris decided to s…
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005 - In this episode we chat with Melissa Cech, one of Canada's very own IFBB Figure Pros, winning the Overall title at the 2019 Van island Showdown and just a short 4 months later winning her IFBB Pro card internationally at the Latin America Championships. In the middle of Mel's prep for her Pro Card, she made the decision to quit her day job an…
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