Ethical Voices is a weekly podcast featuring real stories, from real PR professionals about real ethical issues they have faced. Hosted by Mark McClennan, APR, Fellow PRSA, each week highlights a new PR professional and one key ethical decision or challenge they faced in their career.
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محفلی برای گفتگو در حوزه روابط عمومی و ارتباطات سازمانی
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How to best counsel your client when they want to respond unethically to an unethical competitor
31:37
Tatevik Simonyan, the co-founder and director of communications and international relations at SPRING PR company in Armenia, discusses: 1) How to best counsel your client when they want to respond unethically to an unethical competitor 2) How to react calmly and ethically in highly emotional crises 3) Should PR create a global code of ethics for in…
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Erin Kennedy, the ethics committee chair for the PRSA Central California Chapter, discusses: 1) What to do when your boss wants to disclose information before you should 2) How to better understand how those spreading misinformation thinkDi Mark McClennan
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Captain Barbara Bell, U.S. Navy (ret). Captain Bell was one of Annapolis's first female graduates and has a distinguished career as an aviator and naval flight test officer. Today, she teaches at the US Naval Academy and may discuss ethics even more than I do. In this interview she discusses a number of important ethics issues, including: 1) The im…
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This week on Ethical Voices, Missy Hurley, the co-founder and CEO of B2 Communications, discusses a number of important ethics issues: · What to do when advocacy groups change your words to spread misinformation · How to deal with biased reporters · When ethically to disclose you used AIDi Mark McClennan
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Joseph Abreu, the Chief Communications Officer for the Clerk of the Circuit Court and Comptroller of Lee County, Florida, and 2024 National Chair of PRSA., discusses a number of important ethics issues, including: 1) The ethical importance of avoiding even the appearance of impropriety. 2) How to get ahead of AI ethics challenges…
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Ann Marie Varga, the internal communication manager for AdventHealth discusses a number of important ethics issues including: 1) One key PR ethics lesson from the Pulse nightclub shooting 2) How to protect your (and your team’s) mental health in crisis situations 3) Ethical issues in internal communications…
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اسپانسرشیپ و پارتنرشیپ با نازنین وارسته و ماکان مهرپویا
1:16:17
1:16:17
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1:16:17
اسپانسرشیپ و پارتنرشیپ با نازنین وارسته و ماکان مهرپویا
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Christie Goodman, the director of communication for the Intercultural Development Research Association, discusses a number of important ethics issues, including: 1) How to avoid using people as props and authentically engage 2) Ethics challenges with assumptions 3) How to effectively engage and learn from diverse audiences 4) How to effectively adv…
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Joining me on this week's episode is Roy Reid, a senior fellow with the Stockworth Institute, and he is recognized as one of the Top 100 Thought Leaders in Trustworthy Business. He discusses a number of important ethics issues, including: 1) What to do when your client asks you to besmirch the competition 2) How to effectively and ethically build t…
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The Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners - A Conversation with Michelle Egan and Mark Dvorak
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In November 2023, PRSA issued new ethics guidelines titled “The Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners”. Michelle Egan, the 2023 National Chair of PRSA and Mark Dvorak, the 2023 Chair of PRSA's Board of Ethics and Professional Standards discuss the AI guidelines and more.…
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اسپانسرشیپ و پارتنرشیپ با علی رشیدی و رویا عباس نژاد
1:03:36
1:03:36
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1:03:36
اسپانسرشیپ و پارتنرشیپ با علی رشیدی و رویا عباس نژاد
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Ed Harrison, the managing director of Inkhouse in Boston discusses several ethics issues including: 1) Ethical failures with data 2) Why we need to tell the hard truths 3) The important difference between being nice and being kind 4) An interactive discussion on AI tools and trainingDi Mark McClennan
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اسپانسرشیپ و پارتنرشیپ با امیر نیکزاد و مهدی شعبانی
1:07:37
1:07:37
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1:07:37
اسپانسرشیپ و پارتنرشیپ با امیر نیکزاد و مهدی شعبانی
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This week on Ethical Voices, Marcia DiStaso, Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research f…
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اسپانسرشیپ و پارتنرشیپ با شاهین ترکمن و والا یزدانی
1:21:10
1:21:10
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1:21:10
اسپانسرشیپ و پارتنرشیپ با شاهین ترکمن و والا یزدانی
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Dave Honchul, APR Fellow, PRSA is a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. He discusses a number of important ethics issues, including: 1) What to do when you think you received an unlawful order 2) One key thing many PR pros are forgetting to do 3) How far do you need…
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Kelsey Bohl, the Senior Manager of Corporate Communications Press Office at Walmart, discusses a number of important ethics issues, including: 1) Why corporations need to be careful they aren’t the oones spreading misinformation 2) Ethics of data analysis 3) Why PR pros need to change their definition of media…
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اسپانسرشیپ و پارتنرشیپ با روشن نوروزی و سینا تفنگچی
1:38:50
1:38:50
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1:38:50
اسپانسرشیپ و پارتنرشیپ با روشن نوروزی و سینا تفنگچی
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Cheryll Forsatz, the Vice President of Corporate Communications and Public Relations for Ferrero USA discusses: 1) The ethical implications of blurred lines 2) Influencer ethics and disclosure 3) Ethics and AIDi Mark McClennan
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اسپانسرشیپ و پارتنرشیپ با آرش مصطفایی و علیرضا حاتمی
1:15:21
1:15:21
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1:15:21
اسپانسرشیپ و پارتنرشیپ با آرش مصطفایی و علیرضا حاتمی
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This week, Ant Cousins, the Executive Director of AI Strategy at Cision, discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? The most concerning AI ethics issues Where should PR pros start when they want to …
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Joining me on this week's episode is Jennifer Gonzalez, the senior vice president of multicultural strategy at C+C. Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. Jennifer discusses a number of important ethics issues, including: What to do when you know your prospect's multicultural program…
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This week on Ethical Voices, KayAnn Schoeneman, President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challengesDi Mark McClennan
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Bradley Akubuiro, a partner at Bully Pulpit Interactive, discusses a number of important ethics issues including: 1) How to deal with an ethical quandary: Career advancement or decency? 2) How to effectively serve as the conscience of an organization 3) How to deal with issues in a hyper-politicized environment…
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This week on EthicalVoices, Zainab Chaudary, Senior Vice President at New Heights Communications discusses several key ethics issues, including: 1) Lost opportunities: lessons learned from the Muslim Ban Supreme Court case 2) Navigating the tension: ethically balancing client desires and media success 3) Why you need to go beyond mission, vision an…
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ارتباطات درون سازمانی: سروش عابدین، مدیر ارشد برند و ارتباطات سازمانی گروه ارنیکا
1:14:58
1:14:58
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1:14:58
ارتباطات درون سازمانی: سروش عابدین، مدیر ارشد برند و ارتباطات سازمانی گروه ارنیکا
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ارتباطات درون سازمانی: فهیمه مزینانی، مدیر روابط عمومی پلتفرم تبادل رمزارز نوبیتکس
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Erica Salmon Byrne, CEO of Ethisphere discusses: 1) How does a company become one of the World’s Most Ethical Companies? 2) What are the top ethics issues facing companies? 3) How can businesses create a more ethical environment? 4) What questions should businesses ask about ethics and AI? 5) Proof that being ethical is good business…
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Roger Bolton, the president of Page, discusses a number of important ethics issues, including: 1) What to do when a reporter is writing a story that you know will quickly become inaccurate 2) Why we need to confront the uncomfortable truths 3) The ethical use of technology and AI 4) Understanding the Page Principles…
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Pete Scott, the president and CEO of American Pet Products Association. He discusses a number of important issues, including: 1) How can we best balance safeguarding confidences and disclosure of information? 2) How fast should we move on AI?Di Mark McClennan
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Niel Golightly, a partner at FGS Global, discusses several important ethics issues, including: 1) An important lesson he learned flying an F-14 over the Indian Ocean 2) What is the hardest ethical decision? 3) The power of humility 4) How do we redefine a corporation’s role in society? 5) What societal issues does every company have an ethical duty…
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Joining me on this week's EthicalVoices episode is Candace Hamana, the owner of Badger PR and the founder of The Indigenous Peoples Public Relations Association. She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative acti…
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Scott Brooks, a public relations specialist for the TVA, shares several ethics insights, including: 1) Your client is accused of price gouging, now what? 2) How to keep truth at the forefront 3) How to ethically deal with advocacyDi Mark McClennan
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بررسی ارتباطات سازمانی در بحران
1:42:00
1:42:00
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1:42:00
بررسی ارتباطات سازمانی در بحران
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Linda Welter, the CEO of Caliber Group, a brand marketing, public relations, and digital firm discusses a number of important ethics topics, including: 1) Where do you draw the competitive line? 2) What is our first responsibility in ethical situations? 3) Ethics issues with influencersDi Mark McClennan
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Rebecca Wilson, the Executive Vice President International for WE Communications International provides a great overview of the 2022 Brands in Motion Study and what it means for ethical communicators, including: 1) Addressing the diversity quota dilemma and tokenization 2) How many companies are delivering on their value-led commitments 3) How do b…
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Public Relations Professionals Are Failing to Address the Ethical Threat of Incivility – Brian Peterson
17:15
Brian Peterson, the principal of Greater Life Communications, discusses a number of important ethics issues, including: 1) How respect can effectively address unethical situations 2) The ethical threat of incivility 3) How public relations professionals are failing and what we can do 4) The need for a culture of kindness…
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We're doing something a little bit different this week. I spoke with Technology Journalist Scott Tharler about: 1) The ethics of press trips 2) The ethics of reviews and selling products you review 3) The ethics of affiliate linksDi Mark McClennan
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Sandy Young, the vice president of J. Walcher Communications, discusses a number of important ethics issues, including: 1) What to do ethically when a reporter wants to showcase a vulnerable person 2) How to handle PR with asylum seekers 3) How to help people understand “No” is an option 4) The ethics of how we are covering Kanye West 5) Why we nee…
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Ethan McCarty, the founder and CEO of Integral, an award-winning employee activation agency, shares some great ethics insights including: 1) The ongoing ethical challenge of creating shared beliefs 2) Ethical issues with creating your own echo chamber 3) Ethical perils in personalizing employee communications 4) The ethics of quiet quitting…
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Renea Morris, APR, Fellow PRSA, the Vice Chancellor for Marketing and Communications at the University of Denver, discusses a number of important PR ethics issues including: 1) What to do when you are uneasy with your company’s growth strategy? 2) Why organizations should worry less about filtering people’s comments on social channels and trust the…
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Kena Lewis APR, Fellow PRSA, the Senior Director of Public Affairs and Media Relations at Orlando Health. discusses several important ethics issues, including: 1) What to do ethically when your boss is the problem 2) The ethical challenges of online identity 3) The most important ethics priority for healthcare communicators 4) How do you balance sa…
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For Ethics Month, I wanted to look at new topics and geographies. Joining me this week is Alex Dance, the Managing Director of ERA Communications in Cambodia. He discusses several important ethics issues, including: 1) What should you do when clients are even tangentially affiliated with a coup? 2) The state of misinformation in Cambodia 3) The imp…
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Jamie Floer, APR, CPRC, Fellow PRSA, the Communications Manager for the Toho Water Authority, discusses a number of ethics issues, including: 1) How to successfully advocate for transparency 2) How to protect your company’s reputation when other similar brands are having ethics failures 3) Why we need to keep ethics front and center…
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ارتباطات درون سازمانی؛ سارا اسکوئی، مدیر روابط عمومی پرسال
1:06:03
1:06:03
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1:06:03
در ادامه فصل چهارم از پادکست و ویدئوکست پیآر پروز (PR Pros)، سارا اسکوئی، مدیر روابط عمومی شرکت پِرسال، مهمان سومین اپیزود ماست. سارا اسکوئی در این گفتگو از تجربه خود در پیادهسازی ارتباطات درون سازمانی در شرکت پِرسال میگوید. میزبانان این اپیزود سجاد موسوی راضی، کارشناس ارتباطات و روابط عمومی، و مسعود مقصودی، کارشناس روابط عمومی و مدرس دانشگاه هس…
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Joining me in this week's episode is Greg Bailey, APR, Fellow PRSA, the founder of Finley + Bailey Strategic Communication. He discusses a number of important public relations ethics issues including: 1) What to do when a client asks you to hide their identity as part of a coalition 2) Why we need top to turn the mirror on ourselves 3) The growing …
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Elizabeth Edwards, the founder of Volume PR and the Engagement Science Lab, discusses a number of important issues, including: 1) The ethical challenges of weaponized communication 2) Avoiding thought-terminating cliches 3) What is the one tool or word, PR pros should retire 4) Why we need to think of meaning, not just tactics…
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This week Paula Pedene is being inducted into the Defense Information School Hall of Fame. Every PR pro should listen to her interview from 2018 and then buy her book: A Sacred Duty Ethical Voices Interview #1 - Paula Pedene, APR, Fellow PRSA In this episode we speak with Paula Pedene, one of the key whistleblowers in the VA scandal about the ethic…
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ارتباطات درون سازمانی؛ سیاوش گودرزی و طاقچه
1:00:04
1:00:04
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1:00:04
ارتباطات درون سازمانی؛ سیاوش گودرزی و طاقچه اپیزود دوم، فصل چهارم از پادکست روابط عمومی پی آر پروز
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This week on Ethical Voices, Ken Kerrigan, a Vice President at Infinite Global, discusses a number of important ethics issues, including: 1) Too many beers – Ethics and client conflicts 2) Can corporations really be ethical media enterprises? 3) The death of truth and the need for regulationDi Mark McClennan
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