Welcome to The Publishing Performance Show, the quintessential podcast for both budding and veteran self-published authors! Join your host, Teddy, as he sits down with with successful indie authors and top experts in the publishing world, who generously share their unique journeys, creative inspirations, and future aspirations in their writing careers and the wider industry. Immerse yourself in a trove of valuable insights and actionable advice on writing, essential tools, and practical tips ...
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Russell Nohelty - Why Your First Book Launch Should Be on Kickstarter
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1:08:33
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1:08:33Russell Nohelty is a USA Today bestselling author who has successfully navigated both fiction and non-fiction publishing. Starting his career with aspirations in filmmaking, he transitioned to comics and eventually found his way to self-publishing. As the co-founder of Writer MBA, he helps authors build sustainable careers through innovative market…
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Dr. Nicole Janz is a psychologist and a book coach with over 20 years of experience as a journalist, academic, and writer. After leaving academia four years ago, she transitioned into creative writing and book coaching. She created The Write Habit Planner, a specialized tool designed to help writers maintain consistency and productivity in their wr…
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Louise Harris is the founder and president of LAST Research and Editing, specializing in comprehensive editing services for authors. With over 30 years of experience in editing and journalism, she has edited numerous manuscripts, authored four novels, and ghost-written multiple books including cookbooks and a book on addiction. Her expertise spans …
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Nick Thacker is a bestselling author in multiple genres who turned his hobby into a full-time writing career. Having written 45 books, he now helps other authors transition to full-time writing through his Book Career in a Year program. In this episode: The journey from hobby to full-time writing Building a sustainable author career Creating effect…
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Rebekah Haskell - The Art and Science of Book Cover Design (+ How to Find Amazing Done-For-You Covers)
45:05
Rebekah Haskell is the owner and lead designer at Vivid Covers, specializing in speculative fiction book covers. With expertise in both illustration and photo manipulation, she helps authors create genre-appropriate covers that connect with their target readers. In this episode: Genre-specific cover design principles Differences between traditional…
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Sarah Bullen of The Writing Room - Literary Matchmaking: How Books Find Their Perfect Publisher with a Book Agent
52:38
Sarah Bullen is a multi-published author, writing coach, and literary agent, leading international writing mentorships. She is the author of Write your Book in 100 Days and works with authors as a book coach and agent. Over the last two decades, she has had over 180 books published by writers she has mentored. She has held editorial roles across bo…
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Lucy McCarraher of Book Magic AI - The $100,000 Book: The AI-Powered Secret to Writing Your Business Book in Record Time
43:51
Lucy McCarraher is the Founder of Rethink Press, BookMagic AI, the book-writing app, and the Business Book Awards. She also hosts the ABOO – A Book of One's Own – women writers' network. She is the author of 13 books including three novels, four self-help books and six books on writing books. Lucy mentors non-fiction and fiction authors through pla…
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Ellen Erikson is a publisher of over 30 books, combining self-authored works and public domain publications. Her expertise lies in identifying, updating, and successfully marketing classic works for modern audiences. In this episode: Understanding public domain books and copyright laws Guidelines for publishing on Amazon KDP Strategies for standing…
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Tom Wilde of ProWritingAid - Why Your Grammar Checker is Holding You Back from Writing a Best Seller
36:45
Tom Wilde is the Head of Partnerships at ProWritingAid, a comprehensive toolkit for storytellers that helps authors improve their writing through advanced analysis and AI-powered features. With a background in English teaching, he brings deep insight into how writers can elevate their craft through technology. In this episode: Evolution of ProWriti…
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Audrey Hughey is a planner and workbook creator, and a multi-genre fiction author. She uses her B.A. in English and M.A. in Ancient and Classical History to research and craft riveting horror and thriller stories brimming with cultural nuance and rich with lore. She lives in the hills of Appalachia with her family and sweet-but-bossy felines. In th…
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Evan Gow is the founder of StoryOrigin, a platform designed to help authors grow their readership through newsletter marketing, review management, and cross-promotions. With a background in tech entrepreneurship and creative writing, he created StoryOrigin to streamline the essential tools authors need for success. In this episode: Benefits of auth…
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Oriana Leckert is the Head of Publishing at Kickstarter, where she helps creators bring a marvelous array of literary projects to life. She's written and edited for Vice, MTV News, Slate, Hyperallergic, Gothamist, Atlas Obscura, and many more. Her first book, Brooklyn Spaces: 50 Hubs of Culture and Creativity (Monacelli, 2015), grew out of a multi-…
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Hey everyone! What a wild ride 2024 has been. From welcoming a new baby (and realizing two kids is WAY more than double the work) to watching this show grow beyond my wildest dreams, I want to share the highs, lows, and everything in between of this incredible year. In this episode, I'm diving into: Life as a publishing dad The amazing guests who'v…
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Michele DeFilippo is the owner of 1106 Design, providing comprehensive book publishing services for indie authors since 2001. With over 52 years in the publishing industry, she brings extensive expertise in book design, typesetting, and project management. In this episode: Journey from Crown Publishers to founding 1106 Design Evolution of book form…
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Cathy Lewis is president of CS Lewis Publicity, a boutique PR firm specializing in non-fiction authors. With over 26 years of experience, she helps authors build their platforms through strategic media outreach. In this episode: Evolution from publishing to boutique publicity Essential author platform elements Media outreach strategies Social media…
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Dakota Krout is a successful LitRPG author and founder of Mountandale Press, specializing in LitRPG, GameLit, and cultivation fiction. With a background in computer science and military communications, he brings systematic thinking to his writing and publishing ventures. In this episode: Explanation of LitRPG and GameLit genres Building systematic …
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Gillian Harvey is a successful author of women's fiction with nine published books, including the bestselling "The Year in the French Farmhouse" and "The Bordeaux Book Club." Living in France for many years before recently returning to the UK, she brings authentic French culture and experiences to her novels. Her latest book "The Little Provence Bo…
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Roni Robbins, an award-winning journalist and author, shares her journey of transforming her grandfather's recorded memories into the award-winning book "Hands of Gold." With a background in journalism spanning publications like the Atlanta Journal Constitution and WebMD, she brings professional storytelling expertise to her family's Holocaust surv…
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Eirinaios Theodorou of Publisher Champ - Making Sense of KDP Analytics, Book Sales Tracking and ROI
37:43
Eirinaios Theodorou is the founder and CEO of Publisher Champ, the leading all-in-one analytics platform used by over 16,000 authors. What started as a solution for his brother-in-law's book tracking needs has grown into a comprehensive platform that automatically pulls together royalties and spending data from multiple platforms including Amazon, …
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Dawn Greenfield Ireland is an award-winning author of 20 novels, including five series spanning cozy mystery, sci-fi/fantasy, billionaire shapeshifters, and dystopian genres. With certificates from UCLA's Professional Program in Screenwriting and ScreenwritingU, she has written 15 screenplays (two optioned) and seven award-winning nonfiction books.…
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Nick Courtright, CEO and founder of Atmosphere Press, brings his background as a PhD in literature and published author to hybrid publishing. Through Atmosphere Press, he has developed a transparent, author-focused approach that combines the best elements of traditional and self-publishing. In this episode: Evolution of hybrid publishing models Man…
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Halima Khatun, a former journalist with prestigious experience at ITV and BBC, has successfully transitioned from media to becoming an accomplished author and PR consultant. With her background in media and communications, she's mastered both storytelling and book marketing, particularly through strategic PR and media outreach. In this episode: Jou…
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Shelby Leigh is a mental health poetry author who has built a significant social media presence, with over 103,000 Instagram followers and viral TikTok success. Her journey from self-publishing to traditional publishing demonstrates the power of social media marketing for book sales. In this episode: Mental health poetry publishing success TikTok m…
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Jami Albright is a born and raised Texas girl and the multiple award-winning author of the "Brides on the Run" and "Small-Town Royalty" series—both known for being sexy, swoony, and laugh-out-loud funny. Beginning her writing journey at 47, Jami brings her background in stand-up comedy and natural storyteller's voice to her romance novels. When she…
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Brownell Landrum is a multi-genre author who transitioned from business writing to fiction and screenwriting. Drawing from her experience in marketing and storytelling, she creates novels structured for potential TV/film adaptation, with a special focus on reincarnation themes that bridge multiple lifetimes and genres. In this episode: Journey from…
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Liam Gray - How Book Report Helps Authors Track Their Publishing Success (Live at Author Nation 2024)
11:21
[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] Liam Gray from Book Report shares insights into the company's analytics platform and his first major conference experience. As founder of Book Report, Liam discusses how authors can effectively track their sales data across multiple platforms and make data-driven decisions for their publishing busin…
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Rossana Corniel & Virginie Carmichael of Booksprout - Building Your Book's Social Proof Through Reviews (Live at Author Nation 2024)
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[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] Rossana Corniel and Virginie Carmichael from Book Sprout share insights into their review platform and first conference experience at Author Nation. As both business leaders and writers themselves, they discuss the importance of authentic reader reviews and building social proof. In this episode: Bo…
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[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] Megan Haskell is the co-founder of AuthorTrack, an innovative software solution revolutionizing how authors manage their metadata across multiple publishing platforms. With hands-on experience in direct publishing to major retailers including Amazon, Barnes & Noble, Google Play, and Kobo, Megan comb…
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Oriana Leckert of Kickstarter - Kickstart Your Book: Secrets of Crowdfunding Success (Live at Author Nation 2024)
10:20
[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] Oriana Leckert is the Head of Publishing at Kickstarter, where she serves as a literary industry expert, crowdfunding consultant, and champion for creators. With over $300 million pledged to publishing projects on Kickstarter, Oriana helps authors navigate the platform's potential for building commu…
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Tony Lee - From Comics to Novels: The Art of Scene Writing Success (Live at Author Nation 2024)
23:58
[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] Tony Lee is a versatile author with 34 years of professional writing experience across various mediums including comics, TV, film, and journalism. Recently pivoting to novels with his Jack Gatlin series, Tony has transformed his extensive storytelling background into remarkable success in indie publ…
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[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] D.F. Hart is a crime fiction author and the founder of 2 of Harts, a specialized bookkeeping service for authors. With expertise in both writing and financial management, she helps authors transform their writing passion into sustainable businesses through proper financial tracking and analysis. In …
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Marnye Young - The Magic of Audiobook Production: Beyond The Booth (Live at Author Nation 2024)
15:12
[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] Marnye Young is the founder of Audio Sorceress, a comprehensive audiobook production company. With an MFA from Yale and extensive narration experience, she leads a team delivering full-service audiobook production including custom trailers, marketing support, and advanced listening copy teams. In …
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Michael Stewart - AI-Powered Writing: The Future of Storytelling (Live at Author Nation 2024)
13:14
[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] Michael Stewart leads the community at SudoWrite, an AI-powered writing platform helping authors streamline their creative process. With a team distributed across the US and a community of over 10,000 authors, SudoWrite combines traditional writing tools with AI capabilities to help writers manage t…
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Monique Nelson of Atticus - Professional Book Formatting Made Easy (Live at Author Nation 2024)
11:30
[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] Monique Nelson is the Educational Content Creator at Atticus, a comprehensive book writing and formatting software designed to be an author's best friend. With three years of Author Nation experience, she helps writers transform their manuscripts into professionally formatted books across multiple f…
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Phil Marshall & Andrew Wallner of Spoken - The Future of Audio Publishing: AI Meets Monetization (Live at Author Nation 2024)
18:46
[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] Phil Marshall and Andrew Wallner, co-founders of Spoken, introduce their revolutionary platform combining AI narration with a unique streaming and monetization model. Launched just three months ago, Spoken helps writers create, publish, and monetize audio content with an innovative subscription-base…
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[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] Taylor Shelton, Product Marketer and Product Manager at Ingram iD, shares insights on how the platform simplifies digital book marketing for authors. As a subsidiary of Ingram Content Group, Ingram iD leverages a vast database of consumer readers to help authors effectively target their desired audi…
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Alex Smith of Book Vault - Creating Stunning Special Editions for Indie Authors (Live at Author Nation 2024)
11:58
[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] Alex Smith, Technical Lead at Book Vault, shares insights on how the platform empowers indie authors to create high-quality, premium books through special editions and print-on-demand services. With unique customization options, direct sales capabilities, and a focus on maximizing author revenue, Bo…
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Julie Broad - From Book to Business: Unlocking the Power of Your Nonfiction Book (Live in Author Nation 2024)
9:45
[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] Julie Broad, a Las Vegas-based author and founder of Book Launchers, shares her expertise on leveraging nonfiction books for business growth. With strategies for effective book giveaways, repurposing content, and transforming expertise into powerful books, Julie provides valuable insights for speake…
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Melissa Torres - The Dual Approach to Middle-Grade Book Marketing: Appealing to Parents and Kids (Live at Author Nation 2024)
13:00
[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] Melissa Torres, a bestselling middle-grade author, shares her expertise on marketing books for the 8-12 age group. With insights on crafting irresistible covers, appealing to both parents and kids, and leveraging direct sales and bundles, Melissa provides a comprehensive guide to success in the midd…
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Nicolette Terry - The Journey of a Military Spouse Turned Romance Author (Live at Author Nation 2024)
14:33
[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] Nicolette Terry, a rising star in the romance genre, shares her journey from military spouse to published author. With relatable characters and passion projects that tackle tough topics, Nicolette's books have captured the hearts of readers. She discusses her writing process, the importance of mento…
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Willow Winters - Mastering Direct Sales: A Self-Publishing Success Story (Live at Author Nation 2024)
12:45
[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] Willow Winters, a successful indie author and entrepreneur, shares insights into creating multiple revenue streams in self-publishing. Speaking from Author Nation 2024, she discusses how authors can build stability through diverse income sources, from direct sales to Kickstarter campaigns. Along wit…
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Paige Allen & Deon McAdoo of IngramSpark - Harnessing Metadata for Book Marketing Success (Live at Author Nation 2024)
12:34
[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] Paige Allen, Director, and Deon McAdoo, Key Account Sales Manager at IngramSpark, share insights on the self-publishing process, the importance of metadata, and the benefits of IngramSpark's print-on-demand and distribution services. With a focus on empowering independent authors and providing resou…
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JD Barker - Crafting Page-Turning Thrillers: Tips and Techniques from a New York Times Best-Selling Author (Live at Author Nation 2024)
7:24
[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] JD Barker, a New York Times bestselling thriller and horror author, shares insights on his writing career, the publishing industry, and effective marketing strategies. With a dozen books and numerous TV and movie adaptations in the works, Barker discusses his collaborations with James Patterson and …
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Jeffrey H. Haskell - Crafting Best-Selling Military Sci-Fi Books (Live at Author Nation 2024)
10:55
[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] Jeffery H. Haskell, the bestselling author of the military sci-fi series "Grimms of War," shares his experiences as a writer, the importance of writing conferences, and the shift in the publishing landscape for science fiction and fantasy authors. Haskell discusses his journey from an aspiring write…
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Carissa Andrews - Practical Manifestation Techniques for Writers (Live at Author Nation 2024)
17:44
[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] Carissa Andrews, founder of Author Revolution and an expert in manifestation techniques for authors, shares insights on aligning the subconscious mind, energy, and actions to achieve writing and publishing success. With a background in quantum physics and a practical approach to manifestation, Andre…
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Cameron Sutter of Plottr: Visual Story Planning Software for Fiction Authors (Live at Author Nation 2024)
14:25
[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] Cameron Sutter, a sci-fi/fantasy author and the inventor of Plottr – the popular visual story planning software – shares insights on visual story planning and organization for fiction authors. Speaking from Author Nation 2024, he discusses how Plottr helps writers see the threads of their story, org…
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Celeste Barclay - Building the Customer Journey and Dominating the Romance Market (Live at Author Nation 2024)
21:10
[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] Celeste Barclay, a bestselling historical romance author and former educator, shares her expertise on understanding the consumer journey in publishing. Speaking from Author Nation 2024, she discusses how authors can build lasting relationships with readers through strategic marketing and branding. H…
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Alessandra Torre & JD Lasica of Authors A.I. - Inside the Marlowe AI System (Live at Author Nation 2024)
15:25
[RECORDED LIVE AT AUTHOR NATION 2024] Alessandra Torre and JD Lasica, co-founders of Authors A.I., discuss how artificial intelligence, through their tool Marlowe, enhances the writing process. Speaking at Author Nation 2024, they highlight how AI can improve manuscripts via data-driven analysis, combining technology with creative writing. Alessand…
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Matt Briel is the Vice President of Marketing and Sales at Lulu.com, one of the pioneers in print-on-demand publishing. With over 22 years of experience in self-publishing solutions, Lulu specializes in offering unique printing options including spiral binding and direct sales integration. In this episode, Matt shares insights into print-on-demand …
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Dave Chesson, founder of Kindlepreneur and Publisher Rocket, shares his expertise on Amazon keyword optimization and book marketing. As the creator of one of the most popular keyword research tools for authors, Dave provides insights into how authors can better position their books for discovery on Amazon. In this episode: The story behind Publishe…
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