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Welcome to the Revenue Growth Architects podcast. The ultimate resource for GTM operators, strategists, and leaders to learn the strategy and execution secrets that CS2 agency delivers to their fast-growing B2B tech clients. Our episodes dive into every facet of GTM strategy, execution, technology, and analytics to equip you with the tools to win. Our practical step-by-step guidance, forward-thinking strategy, and thought-provoking interviews will help you unlock the full potential of your c ...
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This is an audio version of the Revenue Growth Engine blog.
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Are you looking for ways to recover revenue and accelerate growth? Welcome to the Revenue Growth Podcast with Darrell Amy, author of Revenue Growth Engine. This is the place for business owners, sales leaders, and marketing professionals to get ideas an inspiration to drive exponential revenue growth. Each week you’ll get actionable insights from the world’s leading marketing and sales thought leaders and practitioners.
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Call Her Profitable | Make Money Online, Online Marketing, Business Systems and Strategies, Revenue Growth, Christian Women
Odaisha Calderon - Certified Life and Business Coach for Christian Women
The Go-to Podcast for Christian Women Who Wants To Start a Business, Market Like a Master, Make Money Online Doing Something They Love, and Grow With God. Are you ready to build a profitable business that honors your faith? Do you find yourself overwhelmed by knowing how to market yourself on social media, or create effective streamlined business systems? Are you tired of the “struggle of the juggle” and wish you could have the financial stability and freedom to focus on your calling? You’re ...
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Sami Lampinen and Jan Ropponen Podcast Station to discuss B2B topics.
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The Digital Traffic Show-Drive Traffic, Digital Marketing, Paid Ads, Marketing Strategy, Media Growth, Lead Generation, Revenue Growth, ROI
Kristen Schneider: Digital Marketing Coach, Online Growth Strategist, Brand Storyteller
Welcome to The Digital Traffic Show where I help businesses market to the right people, at the right time, with the right messaging! If you are ready to learn any of the following, you’re in the right place: Building an online brand Reaching your ideal customer Understanding Organic traffic Learning all about Paid traffic Various types of online advertising How to Get more Clients How to use Storytelling as a marketing tool Social media marketing 101 Unique selling proposition Standing out f ...
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00:00 Intro 00:58 AI is Taking SDR Jobs, we're seeing it across clients. Is it good/bad and what are the implications? 17:52 Is "Founder Brand" For Everyone? Should all CEOs be public personas? 27:11 Nurtures are dead (or are they?) and what is the current state of nurturing in 2024/25?Di CS2
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Ep 14: $50K Business Credit Blueprint: Everything You Need to Know to Boost Your Business (Pt 2 w/ Romon Logan)
30:34
Description: In this episode of Call Her Profitable, Odaisha dives into part 2 of her interview about obtaining high limits of business credit with expert Romon Logan. Discover practical advice on utilizing business credit effectively, understanding the impact on taxes, and avoiding common pitfalls. From checking your credit score to selecting the …
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Description: On this episode of Call Her Profitable, Odaisha interviews her funding guy Romon Logan from Legacy Logan. This episode dives deep into the world of obtaining high business credit limits, especially for new business owners. Romon shares his expertise on how to build a strong credit report, the importance of establishing relationships wi…
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00:00 Introduction 01:01 Is Attribution data divisive? Is it the data's fault or is it a people problem? 21:26 GTM or GTFO: reacting to a video on measurement 31:18 What term should we use: funnel, lifecycle, pipeline or something else? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe…
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Description: In this episode, Odaisha shares her powerful and emotional journey of experiencing her first failed launch. She dives deep into the five critical lessons she learned from this experience and how she was able to bounce back. Odaisha's testimony is filled with heartfelt moments and practical insights that can help you navigate your own e…
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Ep 11: Unlocking Abundance: How an Abundant Mindset Can Transform Your Business Results (Pt 2 w/ Kevia Croft)
33:29
Description On this episode of Call Her Profitable, Odaisha continues the insightful conversation with Kevia Croft in part two of "Cultivating an Abundant Mindset." If you haven't listened to part one, pause and catch up because Kevia shared numerous gems and aha moments. In this episode, they delve deeper into the intersection of faith and abundan…
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00:00 Introduction 01:02 GTM/Marketing/Rev Ops is Escalating in Complexity 18:12 Is Linkedin Beef a good GTM Strategy? 31:50 When in the sales process should you create an Opportunity? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.co…
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Ep 10: Struggling with Limiting Beliefs? Cultivate an Abundant Mindset to Receive More in Business (Pt 1 w/ Kevia Croft)
28:56
Description: On this episode, Odaisha sits down with Kevia Croft of Content Atlanta to dive into the abundance mindset. Kevia shares her personal journey from a scarcity mindset to embracing abundance, illustrating how this shift transformed her life and business. If you're struggling with receiving wealth, battling a limiting mindset, or know that…
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Description: In this episode, Odaisha shares her biggest faith move and the valuable business lessons she learned from it. She opens up about her journey from being a temp employee in New York to taking a leap of faith and moving to Wisconsin with no money, no plan, and no connections. Through her testimony, Odaisha hopes to encourage you and provi…
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00:00 Intro 01:16 Funnel Attribution vs. Multi-touch Attribution 11:32 How to avoid the credit game drama between marketing and sales 17:59 The different biases 20:49 The data structure needed for each type 30:34 Which type to start with 34:33 Can you use multi-touch attribution data for funnel metrics reporting? Hear more from us: Subscribe to us …
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Description: In this episode of "Call Her Profitable," Odaisha dives deep into understanding who the Holy Spirit is and how He can be a transformative partner in your business journey. Odaisha shares personal anecdotes and biblical insights to illustrate the profound impact of the Holy Spirit in building God-honoring businesses. Whether you're feel…
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Check out Charlie's latest chat with the crew from the RevOps Champions podcast. They talk about: - What is GTM Ops - The unfulfilled promise of RevOps - Data, reporting, and attribution - And lots more! Hear more from us: Subscribe to us on Youtube! Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-…
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Description On this episode of Call Her Profitable, Odaisha dives deep into how you can stir up the spiritual gifts inside you to make a significant impact and boost your income in business. Building on the foundation laid in episode 6, Odaisha explores practical steps to activate your gifts and leverage them for success. Discover how to identify, …
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Description: In this episode, Odaisha dives into the fascinating topic of spiritual gifts and how they can profoundly impact your business. Sharing her personal journey from feeling overlooked in the realm of spiritual gifts to discovering their powerful role in her entrepreneurial success, Odaisha breaks down what spiritual gifts are, who has them…
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Description In this episode, Odaisha delves into discovering what God has uniquely given you to build a business that not only flows seamlessly but also aligns perfectly with your values and calling. She shares her personal journey and struggles, highlighting how a divine method called the Take Inventory Method transformed her approach to entrepren…
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Struggling to get a complete view of your different GTM motions and their performance? You can report on marketing MQLs ok, but not on Outbound, Partner, Account-Based, or Customer Expansion? Crissy breaks down unifying your GTM data and shows a couple examples. Want to see what she is sharing? Check out the YouTube video here: https://youtu.be/Nlm…
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Description In this episode, Odaisha explores how to hear from God when starting and building your online business. She shares her personal journey and provides practical steps to help you recognize God's voice. Emphasizing the importance of building a relationship with God, she discusses how to align your business decisions with His will and offer…
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Description In this episode, Odaisha dives into the essential mindsets needed to build a profitable life and business. Reflecting on her personal journey, she shares how a shift in mindset was crucial in achieving success across various life domains. Odaisha discusses the importance of certain mindsets, offering practical insights and biblical prin…
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00:00 Intro 01:35 The biggest UTM mistakes companies make 13:59 What we have learned deploying 15 Lifecycle/funnel custom objects into complex B2B SaaS Salesforce environments 30:38 How to level up how you communicate and interact with leadership if you're in GTM Ops Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN…
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In this episode of "Call Her Profitable," Odaisha Calderon explores the number one essential element needed to build a successful online business with God's guidance. If you've felt stuck despite having everything in order, tune in to discover the transformative power of this crucial factor in your business journey. Key Takeaway: The key to unlocki…
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Crissy sat down with Finn on The Founder-Led Marketing Show and had a wide-ranging conversation on: - How to Build a GTM Ops Team - How to Track a Buyer Funnel - How to Build Unified Reporting - And lots more! Hear more from us: Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: htt…
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In this inaugural episode of "Call Her Profitable," Odaisha shares her personal story of faith, resilience, and the path that led her to start this podcast. Discover how a major life change turned into a divine calling and how you can find your purpose and profitability through God's guidance. Key Takeaway: Odaisha's journey underscores the importa…
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If you're leading any of the GTM teams (marketing, sales, customer success) this is for you. Or if you're working in these teams (or in an ops team) and need to get leadership onboard with focusing on GTM ops send this video to them today. 00:00 Intro 00:06 Top 3 CMO Struggles 00:21 Top 3 CRO Struggles 00:30 The pains and GTM Ops focus 01:20 1st re…
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Account-Based Marketing has been the rage for several years now. And over and over again we see leadership pushing the teams to operationalize an Account Funnel while underinvesting in the Person Funnel. This isn't the way. For 3 reasons. And Crissy breaks down why. 00:00 Intro 00:27 First Reason 01:35 Second Reason 02:48 Third Reason Hear more fro…
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We're back with Charlie, Crissy, and Xander discussing some of the biggest questions in B2B SaaS GTM. 00:00 Intro 00:27 Discussion on the newest outbound tools (e.g. Clay) 18:54 What people get wrong with ABM and how we define ABM vs. Account-Based Operations 37:49 Our new Go-To-Market Operations Framework Hear more from us: Subscribe to us on Yout…
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Welcome to Call Her Profitable, the go-to podcast for Christian women who want to start a business, make money online doing something they love, and grow with God. Are you a Christian woman entrepreneur wrestling with doubts, fears, and uncertainties as you strive to turn your God-given gifts into a profitable business? Do you seek clarity in your …
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Charlie joins the RevOps Lab podcast to talk about tracking funnel metrics across the entire marketing and sales funnel. What you’ll learn in this episode: - How a CRM can help you with tracking and if it is the only source of truth - Which potholes to avoid - How the reporting is done with a custom object https://www.linkedin.com/in/charliesaunder…
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Stop the chaos! Why is it that every marketing automation platform we audit, whether it's Marketo, Hubspot, or Pardot, has every automation firing at once? Why is it that the order of operations is never factored in, so there are sync issues, routing issues, and super slow speed to lead? Well, it's because few people realize that you need to archit…
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Every B2B company has a funnel tracking process. And quite often, that process is seriously limited or broken. Leads get lost, data is inaccurate, and businesses struggle to produce insights and accurate reporting. I've seen this first hand, and so has this week's guest - Charlie Saunders. We've both spent years as consultants fixing broken funnels…
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Structuring Revenue Architecture for Successful B2B Marketing Campaigns | Demand Collective Podcast
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Crissy joined the Collective Wisdom podcast by Demand Collective to discuss how marketers should architect their revenue process and marketing campaigns.Di CS2
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Crissy joins the Attribution Time podcast to share her perspective on all things attribution.Di CS2
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Funnel reporting, composable automation and the future of outbound | Humans of Martech Podcast
57:06
Crissy joined the Humans of Martech Podcast in a wide-ranging discussion. The discussion explored the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies. Also, the significance of specialized platforms in marketing automation, the critical role of the sales funnel in revenue growth, the s…
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Charlie and Crissy joined Chris Walker on the Revenue Vitals podcast to talk through the intricaies of funnel/pipeline architecture vs. MT attribution. The conversation spotlights the foundational importance of understanding how funnel tracking sets the stage for a company's go-to-market success, transcending mere marketing analytics. The discussio…
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Crissy joined the Operations With Sean Lane podcast to share her thoughts on consulting vs. in-house for ops professionals. They discuss how consultants have many more data points and companies they’re exposed to so their ability to find patterns and create frameworks is accelerated at an unfairly high rate. And she shares the frameworks she has us…
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What do you do after recording more than 200 episodes of a podcast? Take a break! In all seriousness, we have decided to take a quick hiatus from delivering new episodes weekly for a bit while we focus on a fresh new strategy for our content and what we add to this podcast channel. It’s been a pleasure to deliver valuable insights and actions on go…
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You’ve identified a large amount of accounts that are a good fit for your business and fit your ICP. Now what? That’s where account tiering comes in. In this episode of The Revenue Growth Architects, we’re taking a look at how to use account tiers and how it can be an effective tool for prioritizing accounts, as well as defining what the strategy w…
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Documentation is the silent hero of operations, particularly when it’s done well. Yet many operators skip this step altogether. In this episode of The Revenue Growth Architects, we’re sharing our top 3 tips for creating documentation so that you don’t skip it and people will actually use it! We’ll discuss why documentation and project management ar…
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Despite the naysayers predicting its untimely demise, lead scoring as a buyer prioritization tool still has a lot of life left. But if you’re going to score your leads, you better do it the right way. In this episode of The Revenue Growth Architects, we identify three of the most common lead scoring mistakes folks tend to make and (crucially) what …
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How’s your handle on the differences between funnel metrics and multi-touch attribution? We see a lot of confused marketers confidently referring to one when they actually mean the other, and we think it’s high time to set the record straight. In this episode of The Revenue Growth Architects, we’re quickly (in around 10 minutes) demystifying the co…
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If you feel like an order taker, simply responding reactively to incoming requests rather than taking the time to think strategically, or you struggle to get anything “valuable” completed at your org, a RevOps roadmap might be what you’re missing. In this episode of The Revenue Growth Architects, we’re working through how to build out a RevOps road…
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If you look at open roles in marketing operations today you will see a slew of senior manager or director titles. All of which have a mile long list of responsibilities but that is another story. If you try to look for anything VP level or above it seems like it is non-existent. So this begs the question: Is a senior-level role realistically in the…
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With two hundred episodes officially under our belts, you’d think we’d take a victory lap. Not so! Instead, we’re taking episode 200 as a time for reflection on our marketing ops blunders, gut-wrenching mistakes, and embarrassing moments. From botched mass email sends to public speaking freeze-ups to Marketo interesting moments gone wrong, are you …
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Working in RevOps can be an extremely rewarding career path, but it can also be fraught with difficulties and frustrations that can get in the way of those operators succeeding in their role or simply just enjoying it too! In this episode of The Revenue Growth Architects, we’re facing down three harsh truths about working in RevOps and discussing t…
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Over the past 9 years of running CS2, we have worked on A LOT of funnel projects. So much so that funnel architecture is a key foundational area where we feel like we drive the most impact for clients. Why? Because most of the time organizations are not doing it the right way and we have truly taken the time to figure out the best way to operationa…
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Recency Bias. Bad data. Form Friction. There are plenty of reasons to question the usefulness of self-reported attribution. In fact, Charlie once believed self-reported attribution to be pointless. So what made him change his tune? In this episode of The Revenue Growth Architects, we’re reconsidering self-reported attribution to find out what turne…
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Building out an SDR team is costly, and frequently results in an organizational focus on keeping that team busy—not driving revenue. Partner that with the advance of AI tools and a shift in the way businesses are handling their outbound sales efforts and the traditional role of the SDR feels less clear than ever. In this episode of The Revenue Grow…
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How often have you followed up with your SDRs and discovered that the prospects they were reaching out to based on content syndication efforts didn’t actually remember that white paper or perhaps never downloaded it in the first place? Everyone seems to agree that content syndication doesn’t really work. So why are we all still doing it? In this ep…
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Ready or not, 2024 is here! What is on your 2024 roadmap? Does it include partner program operations? Or are you tackling your email strategy and deliverability? Or are you prioritizing a new AI project? In this episode of The Revenue Growth Architects, we’re looking at all these topics and more as we count down the nine marketing ops topics and pr…
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What’s the best marketing automation platform? It wasn’t that long ago that when clients were looking for an enterprise grade solution they did not consider Hubspot. At CS2, for example, migrating clients from Hubspot to Marketo was commonplace. It seems the times are changing and Hubspot has stepped up to the plate to become a more robust platform…
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Third-party intent data is a buzz-worthy topic in B2B marketing and sales, but is it useful intelligence or so much snake oil? In this episode of The Revenue Growth Architects, we’re sifting through an industry report and our own anecdotes to think critically about third-party intent data. Gain insight into the challenges of using third-party inten…
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