I migliori Soft Tissue Revolution With Dr Matt Maggio podcast (2024)

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How To Get Better Treatment Results? 8:38

3M ago8:38

8:38

In this episode, I answer a common question I get from many manual therapists about how to get better treatment results that produce long-lasting pain relief.⁣ ⁣ 𝐄𝐱𝐩𝐞𝐜𝐭 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠:⁣ 𝘐𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘤𝘦 𝘰𝘧 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘢 𝘴𝘺𝘴𝘵𝘦𝘮, 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘢 𝘵𝘦𝘤𝘩𝘯𝘪𝘲𝘶𝘦.⁣ 𝘛𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘵𝘩𝘢𝘵 𝘤𝘰𝘮𝘦𝘴 𝘧𝘳𝘰𝘮 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘻𝘪𝘯𝘨 𝘪𝘯 𝘢 𝘤𝘦𝘳𝘵𝘢𝘪𝘯 𝘪𝘯𝘫𝘶𝘳𝘺 𝘰𝘳 𝘢𝘳𝘦𝘢 𝘰𝘧 𝘵𝘩𝘦 𝘣𝘰𝘥𝘺.⁣ 𝘞𝘩𝘺 𝘥𝘰𝘪𝘯𝘨 𝘭𝘦𝘴𝘴 𝘵𝘳𝘦𝘢…

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Confessions From A Recovering Technique Certifications Junkie. 11:02

3M ago11:02

11:02

In this episode, I decided to share the recovery process that I went through over the years as I was deeply involved in being a technique and certification junkie!⁣ ⁣ 𝐈 𝐬𝐡𝐚𝐫𝐞 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠:⁣ 𝘏𝘰𝘸 𝘥𝘪𝘥 𝘐 𝘨𝘦𝘵 𝘴𝘶𝘤𝘬𝘦𝘥 𝘪𝘯𝘵𝘰 𝘣𝘦𝘪𝘯𝘨 𝘢 𝘵𝘦𝘤𝘩𝘯𝘪𝘲𝘶𝘦 𝘫𝘶𝘯𝘬𝘪𝘦?⁣ 𝘊𝘰𝘮𝘮𝘰𝘯 𝘮𝘪𝘴𝘤𝘰𝘯𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘴 𝘐 𝘩𝘢𝘥 𝘢𝘣𝘰𝘶𝘵 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘸𝘢𝘺 𝘵𝘰𝘰 𝘮𝘢𝘯𝘺 𝘵𝘦𝘤𝘩𝘯𝘪𝘲𝘶𝘦𝘴.⁣ 𝘞𝘩𝘢𝘵 𝘴𝘯𝘢𝘱𝘱𝘦𝘥 𝘮𝘦 𝘰𝘶𝘵 𝘰𝘧 𝘪𝘵?⁣ 𝘈 𝘥𝘦𝘤𝘪𝘴𝘪𝘰…

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Q & A: How To Properly Handle When A Client Says Treatment Is Too Expensive or They Can’t Afford It Right Now? 9:49

4M ago9:49

9:49

In this episode, I answered a question from a Texas Massage Therapist who is struggling with clients not keeping up with care or starting care because it’s too expensive and they can’t afford it right now.⁣ ⁣ 𝐄𝐱𝐩𝐞𝐜𝐭 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠:⁣ 𝘏𝘰𝘸 𝘵𝘰 𝘤𝘩𝘢𝘯𝘨𝘦 𝘺𝘰𝘶𝘳 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱 𝘸𝘪𝘵𝘩 𝘮𝘰𝘯𝘦𝘺 𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘪𝘴 𝘪𝘵 𝘧𝘰𝘳?⁣ 𝘏𝘰𝘸 𝘕𝘖𝘛 𝘵𝘰 𝘳𝘦𝘴𝘱𝘰𝘯𝘥 𝘸𝘩𝘦𝘯 𝘵𝘩𝘦𝘺 𝘴𝘢𝘺 𝘪𝘵’𝘴 𝘵𝘰𝘰 𝘮𝘶𝘤…

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Q & A: When to address lifestyle and metabolic issues with your clients, without making them feel bad. 11:11

4M ago11:11

11:11

In this episode, I answer a question from a Manual Therapist in Ohio who is struggling with getting results and properly communicating with their client that the treatment process will be slower due to their poor metabolic health.⁣ ⁣ 𝐄𝐱𝐩𝐞𝐜𝐭 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠:⁣ 𝘙𝘦𝘤𝘰𝘨𝘯𝘪𝘻𝘪𝘯𝘨 𝘢𝘭𝘭 𝘢𝘴𝘱𝘦𝘤𝘵𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘪𝘯𝘫𝘶𝘳𝘺 𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯, 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘵𝘩𝘦 𝘴𝘰𝘧𝘵 𝘵𝘪𝘴𝘴𝘶𝘦.⁣ 𝘞𝘩𝘺 𝘵…

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Important Reminder: You can’t want the result for your client more than they do. 11:41

5M ago11:41

11:41

Early in my career, I was lucky enough to have a mentor who taught me an important concept… He said, “You can’t want the result for the client more than they do.” I needed to hear that at that time as I was starting and wanted to change the world with my treatments, pouring every ounce of my soul and energy into trying to help the client get their …

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Q and A : How Do I Get More Referrals Into My Practice? 11:36

5M ago11:36

11:36

In this episode, I answer a question from a Massage Therapist in South Carolina about how to get more referrals from existing clients, as well as doctors in their area, without coming across as pushy or desperate.⁣ ⁣ 𝐄𝐱𝐩𝐞𝐜𝐭 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠:⁣ ⁣ 𝘜𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘵𝘳𝘶𝘦 𝘮𝘰𝘵𝘪𝘷𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘮𝘢𝘬𝘪𝘯𝘨 𝘢 𝘳𝘦𝘧𝘦𝘳𝘳𝘢𝘭.⁣ 𝘞𝘩𝘺 𝘦𝘯𝘵𝘩𝘶𝘴𝘪𝘢𝘴𝘵𝘪𝘤𝘢𝘭𝘭𝘺 𝘴𝘦𝘭𝘭𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 …

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Instant Pain Relief “Treatments” Are Dangerous. 11:13

6M ago11:13

11:13

In this episode, I decided to rant about the absurdity of treatments that promise instant pain relief. I keep it short and simple, with why those treatments are dangerous for the client and using them will make the problem worse. I hope you enjoy my rant and possibly change your perspectives on the nonsense that comes from treatments promising inst…

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Some Productivity Hacks That Helped Me Double My Time & Have More Freedom In My Business. 18:04

6M ago18:04

18:04

In this episode, I share some tactics, perspective shifts, and strategies I implemented over the years that have helped me to double my time, all while creating more freedom in my business and life. 𝐄𝐱𝐩𝐞𝐜𝐭 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧:⁣ 𝘈 𝘮𝘢𝘵𝘳𝘪𝘹 𝘐 𝘶𝘴𝘦 𝘧𝘰𝘳 𝘮𝘢𝘬𝘪𝘯𝘨 𝘢𝘯𝘺 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯.⁣ 𝘈 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭 𝘵𝘰-𝘥𝘰 𝘭𝘪𝘴𝘵 𝘵𝘩𝘢𝘵 𝘧𝘰𝘤𝘶𝘴𝘦𝘴 𝘰𝘯 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘵𝘩𝘪𝘯𝘨𝘴 𝘥𝘰𝘯𝘦.⁣ 𝘛𝘰𝘰𝘭𝘴 𝘢𝘯𝘥 𝘵𝘢𝘤𝘵𝘪𝘤𝘴 …

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The Problem With Doing Too Much Treatment. 12:33

7M ago12:33

12:33

One of the biggest mistakes I made in the early years of my practice was doing too much treatment on a given injury. I was always under the impression that more is always better. Something I struggled with was thinking that a treatment could either make the problem better or do nothing to improve, completely disregarding the fact that it could make…

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3 Strategies To Help You Stand Out From Other Providers In Your Area. 12:15

7M ago12:15

12:15

One of the most common questions I get from Massage Therapists is how to stand out and differentiate themselves from other therapists in their area. Most think they need to take every training course available, work endless events for free, or even worse, give a significant discount on their prices to help attract new potential clients. In this epi…

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Chiropractors Proving How Important Soft Tissue Treatments Are (But Don’t Want To Do It Themselves.) 11:47

7M ago11:47

11:47

If you have been listening to this podcast for the past few years I’m sure you have heard me talk at length about how a chiropractic adjustment isn’t a good form of treatment and doesn’t do much of anything to help fix an injury, which is coming from someone that has a doctorate in chiropractic. I firmly believe that the key component to address in…

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Intuitive Healer Nonsense. 9:14

8M ago9:14

9:14

Anyone who has been listening to this podcast for the past few years knows exactly how I feel about why quality hands-on soft tissue treatments are the most effective, safest, and best way to help heal an injury so people can stay the hell away from the traditional medical model that ruins peoples lives. You also know how much I believe Massage The…

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Be Very Careful Who You Take Any Advice From. 10:04

9M ago10:04

10:04

I try my best to stay off social media as much as possible, understanding that I can use it to grow my business, but fight like hell to not let it use me. On the rare occasion that I do end up scrolling, I am amazed and dumbfounded by the abundance of self-proclaimed experts giving out advice, especially those selling for that advice who have no gr…

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How to sell treatment packages without giving any discounts? 12:23

9M ago12:23

12:23

In this episode I share the importance of having your clients buy at least 8 treatments in advance, with no discounts. Expect to learn why charging more and having your clients commit to the process is better for you and crucial to their treatment success. --------------- We just launched our brand new and free soft tissue injury evaluation and tre…

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How Focusing On My Own Longevity Caused My Business To Skyrocket. 13:07

10M ago13:07

13:07

Back in 2018 when I was still a young man I thought I was invincible and could see 100 clients per week and essentially redline it every day. I was making a ton of money, but being that dialed in took all my focus and my health took a backseat. I kept saying that I would eventually make my health a priority once things settled down, which never hap…

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How I Get My Clients To Stop Seeing Other Horrible Providers That Are Only Messing Them Up? 12:49

10M ago12:49

12:49

In this episode, I wanted to share an interaction in my clinic with a new client who was currently seeing 6 different providers for a neck injury, all of whom were all over the place and doing nothing to help the problem. I share my lessons and insights from this interaction, but most importantly go through my process to help a client stop seeing a…

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Therapeutic, Recovery or Relaxation? Quit Trying To Do All Of Them & Focus On Only One! 10:55

10M ago10:55

10:55

Something that I struggled with in the early years of my practice was trying to essentially be a jack of all trades, which in turn caused me to become a master of none. I wanted to be the one-stop shop for all aspects of the client injury presentation, often causing me to miss out on the mastery level. In this episode I make the case for choosing e…

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My Poor Communication Caused My Client To Have A Poor Treatment Outcome. 11:39

10M ago11:39

11:39

As manual therapists we know the most important skill set we can have is amazing treatment skills and technique mastery, without that we wouldn’t be in business for too long. I would argue that another skill, which is almost equally important is to have proper communication skills and an ability to educate our clients, which ends up being the under…

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The Importance Of Making And Sharing Content For Your Business Consistently . 12:52

10M ago12:52

12:52

Sometimes it may seem like I am a broken record with some of the statements I make, especially that marketing and sales are the lifeline of your business. For many years I struggled with how to even market correctly, resorting to outsourcing it to some company and just wasting time and money. Many of us overthink marketing and then get into a posit…

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The Problem With Being A Technique Certification Junkie. 14:01

11M ago14:01

14:01

One of the most important lessons I learned over the years was trying to answer a simple, yet vastly important question… “Do I need more tools in my tool belt for applying treatment, or do I just need to sharpen the ones I already have?” In this episode I cover the mistakes I made over the years of thinking I had to take every single technique cour…

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How To Handle A Difficult Client That Refuses To Rest Their Injury, But Still Blames You For It Not Getting Better? 14:24

11M ago14:24

14:24

Anyone of you who have been listening to me over the years knows how strongly I feel about quality soft tissue treatments being the best option to fix an injury, way more than a random adjustment from a Chiropractor or some cookie cutter exercise and stretches from a physical therapist, who is just a glorified personal trainer. Being dialed in and …

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Q and A: How Do I Explain To My Client That Getting Chiropractic Adjustments Are Making Their Problem Worse, Without Bashing The Doctor❓ 12:17

12M ago12:17

12:17

In this edition of Q & A, I got a great question from a Massage Therapist from Ohio… “ I used to work in a Chiropractic office before I opened up my own office and was amazed at how many clients told me they didn’t like getting adjusted and often would feel worse afterward, preferring to only get the massage work. When I was there I had to be caref…

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Q & A: How To Market My New Business Without Spending Too Much❓ 14:42

1y ago14:42

14:42

In this edition of Q and A, I got a great question from a Massage Therapist in Georgia who is getting ready to open up their practice after working as an employee for several years… “ I am getting ready to open up my clinic by the beginning of next year and am feeling all the emotions of excitement and crippling anxiety of how I am going to be able…

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Q & A: What Books Do You Recommend I Read To Improve In My Business❓ 15:17

1y ago15:17

15:17

One of the greatest quotes I have ever heard was, “A person who can read but chooses not to, is more ignorant than a person that can’t read.” I have gotten lots of questions over the years on what books I recommend to help grow a business, increase sales, and help with marketing and I decided to make a full episode dedicated to that. In this episod…

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To Successfully Solve An Injury We MUST Follow An Order Of Operations (No Exceptions🙅‍♂️) 19:28

2y ago19:28

19:28

There are never-ending debates and discourses all over the internet from every practitioner out there about what the best treatment is. Often these debates get rather heated and eventually lead to hurling insults back and forth at each other, with no clear "winner" of what is actually the best treatment available. Many of these debates are full of …

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⁉️Q and A # 38: Why Do You Bash Chiropractors; Can't We All Just Work Together To Help The Client❓ 17:42

2y ago17:42

17:42

In this episode of Q & A, I wanted to share a question that came out of a discussion on LinkedIn with a Massage Therapist... " I don't agree with everything you say about the treatment process, especially that Chiropractic adjustments are not helpful and make the problem worse. I strongly disagree with that idea. Why can't you work together with Ch…

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Facts Over Feelings in ALL Aspects Of Your Business🔥 16:14

2y ago16:14

16:14

In this episode, I cover a very common problem that I suffered from over the years and also see other practitioners making the same mistake... Making decisions on all aspects of our business solely on our emotions and feelings, instead of focusing on the facts at hand! A great line I always hear is that facts don't care about your feelings! During …

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⁉️Q and A # 37: How Should I Structure My Pricing To Stay Competitive To Others, Without Charging Too Much❓ 18:21

2y ago18:21

18:21

In this episode of Q & A, I got a great question from a Massage Therapist in Florida... " I think I have something really unique and different from other therapists in my area. I am trying to figure out what my pricing should be for my specialized treatment. I don't want to be too expensive to keep clients from coming in, but I do want to be compet…

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The Most Important Question You MUST Answer Before Ever Doing Any Treatment❗️ WHY❓ 13:50

2y ago13:50

13:50

I have been mentoring and training Massage Therapists for going on two years now and the number one thing they shy away from is the idea of critical thinking in the role of solving problems. Some are intimidated by it and try to avoid having to do it by using the cop-out statement, "I'm not legally allowed to diagnose in the scope of my license, so…

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⁉️Q and A # 36: How To Recognize & Address Mental Illness In Your Client⁉️ 17:39

2y ago17:39

17:39

Being in chronic pain and getting the runaround from the nightmare that is the current medical model can cause people to become frustrated, hopeless, and downright cynical about any chance of getting a resolution for their injury and pain. As manual therapy practitioners, we make the mistake of trying to isolate the injury presentation to being imp…

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🔥Real Talk: Do You Need More Tools In Your Tool Belt OR Do You Need To Sharpen The Ones You Already Have⁉️ 12:45

2y ago12:45

12:45

I have been guilty over the years of being stuck in a trap called, "Shiny Object Syndrome" as a Soft Tissue Practitioner and I see many other practitioners being in that loop as well. We want to have EVERY tool available in our treatment tool belt and try to take every available training out there in hopes of finding "the next breakthrough treatmen…

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⁉️Q and A # 35: What are you thoughts about getting certified in Active Release Techniques❓ 14:33

2y ago14:33

14:33

In this episode of Q & A, I wanted to answer a question I have gotten several times on my opinion of getting certified in Active Release Techniques and what I thought about the treatment process of it. In this episode I go over the following: 1. How to determine if getting certified in anything is going to improve your practice and business? 2. My …

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Real Talk: If Your Client’s Are Also Seeing A Chiropractor or PT For Their Injury They Don’t Think You A Viable Option To Fix It❗️ 13:21

2y ago13:21

13:21

I have been outspoken for the past few years that the key to solving the pain pill epidemic is making the conservative care treatment model better. What is considered front-line practitioners are PTs & Chiropractors and often Massage Therapists are looked at as a lesser effective option, which couldn't be further from the truth! In this episode, I …

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⁉️Q and A # 34: Seems Like Everyone Is Raising Their Prices, Should I Too? If So, How Much More & How To Tell My Clients❓ 16:50

2y ago16:50

16:50

In this episode of Q & A, I got a great question from a Massage Therapist in Texas...⁣⁣ ⁣⁣"It seems like everyone in the profession has or is going to raise their prices for their treatments.⁣⁣ ⁣⁣I've been sitting on the fence about doing it and haven't increased my prices in at least 4 years and I have a very awesome and loyal client base, in a bo…

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What I Learned From A Dental Practice That Completely Changed My Own Business & How I Educate My Clients❗️ 19:47

2y ago19:47

19:47

The foundation of your business is always having an amazing product that can solve people's problems. In order to scale that amazing product, you must be able to properly educate and help the client buy the solution you are offering to fix their problem. I struggled for years on how to properly educate the client about how I can help, communicate t…

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⁉️Q and A # 33: Answers To FAQs About Our Training Programs❗️ 18:04

2y ago18:04

18:04

𝗪𝐞 𝐠𝐞𝐭 𝐚𝐭 𝐥𝐞𝐚𝐬𝐭 𝟑 𝐭𝐨 𝟒 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬 𝐩𝐞𝐫 𝐝𝐚𝐲 𝐚𝐬𝐤𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐰𝐡𝐚𝐭 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐬 𝐢𝐧 𝐓𝐡𝐞 𝐏𝐞𝐚𝐤 𝐌𝐞𝐭𝐡𝐨𝐝 𝐚𝐫𝐞 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞, 𝐰𝐡𝐢𝐜𝐡 𝐢𝐬 𝐚𝐰𝐞𝐬𝐨𝐦𝐞, 𝐚𝐧𝐝 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐟 𝐐 & 𝐀, 𝐈 𝐝𝐞𝐜𝐢𝐝𝐞𝐝 𝐭𝐨 𝐚𝐧𝐬𝐰𝐞𝐫 𝐬𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐟𝐫𝐞𝐪𝐮𝐞𝐧𝐭𝐥𝐲 𝐚𝐬𝐤𝐞𝐝 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬...⁣⁣ ⁣⁣ 𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐈 𝐠𝐨 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠:⁣⁣ 𝟷. 𝘉𝘳𝘦𝘢𝘬𝘥𝘰𝘸𝘯 𝘰𝘧 𝘰𝘶𝘳 𝘧𝘳𝘦𝘦 𝘢𝘯𝘥 𝘱𝘢𝘪𝘥 𝘱𝘳𝘰𝘨𝘳𝘢𝘮𝘴.⁣⁣ 𝟸. 𝘛𝘩𝘦 𝘱𝘳𝘰𝘮𝘪𝘴𝘦𝘥 𝘨𝘰𝘢𝘭𝘴 𝘰𝘧 𝘦𝘢𝘤𝘩 𝘰…

1
Don't Let Your Clients Be Victims... And Definitely Don't Be One Yourself❗️ 13:29

2y ago13:29

13:29

In our society, we are plagued with a complete lack of personal responsibility for pretty much everything, especially when it comes to our own health and wellness. So many people not only are stuck being a victim, they actually embrace it. I have been dealing with my own significant low back injury for the past month and even had to miss time in my…

1
⁉️Q and A # 32: Why Do You Go To Bed By 8pm Every Night, Including Weekends❓ 14:45

2y ago14:45

14:45

𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐟 𝐐 & 𝐀, 𝐈 𝐰𝐚𝐧𝐭𝐞𝐝 𝐭𝐨 𝐬𝐡𝐚𝐫𝐞 𝐚𝐧 𝐚𝐧𝐬𝐰𝐞𝐫 𝐭𝐨 𝐚 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐈 𝐡𝐚𝐝 𝐟𝐫𝐨𝐦 𝐚𝐧 𝐚𝐰𝐞𝐬𝐨𝐦𝐞 𝐌𝐚𝐬𝐬𝐚𝐠𝐞 𝐓𝐡𝐞𝐫𝐚𝐩𝐢𝐬𝐭 𝐟𝐫𝐨𝐦 𝐈𝐧𝐝𝐢𝐚𝐧𝐚 𝐰𝐡𝐨𝐦 𝐈 𝐡𝐚𝐯𝐞 𝐛𝐞𝐞𝐧 𝐦𝐞𝐧𝐭𝐨𝐫𝐢𝐧𝐠...⁣⁣ ⁣⁣ " 𝘐 𝘬𝘯𝘰𝘸 𝘐 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘨𝘦𝘵 𝘵𝘰 𝘣𝘦𝘥 𝘦𝘢𝘳𝘭𝘪𝘦𝘳 𝘢𝘯𝘥 𝘴𝘵𝘰𝘱 𝘸𝘢𝘴𝘵𝘪𝘯𝘨 𝘵𝘪𝘮𝘦 𝘥𝘰𝘪𝘯𝘨 𝘮𝘪𝘯𝘥𝘭𝘦𝘴𝘴 𝘴𝘵𝘶𝘧𝘧 𝘢𝘵 𝘯𝘪𝘨𝘩𝘵. 𝘐 𝘩𝘦𝘢𝘳𝘥 𝘺𝘰𝘶 𝘴𝘢𝘺 𝘺𝘰𝘶 𝘢𝘭𝘸𝘢𝘺𝘴 𝘨𝘰 𝘵𝘰 𝘣𝘦𝘥 𝘣𝘺 𝟾 𝘱𝘮 𝘦𝘷𝘦𝘳𝘺 𝘯𝘪𝘨𝘩𝘵, 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘰𝘯 𝘵𝘩𝘦 𝘸𝘦𝘦𝘬𝘦𝘯𝘥𝘴. 𝘍𝘪𝘳𝘴𝘵 𝘰𝘧𝘧, 𝘞𝘏…

1
Marketing Made Simple: Consistency✅ & Clear Messaging✅ 13:25

2+ y ago13:25

13:25

The idea of marketing your business can cause a lot of stress and anxiety when you decide you are going to do it. All marketing is at its core is awareness about how you can help. I get a good amount of questions regarding the concept of how to effectively market a soft tissue-based practice, most centering around the idea of they just don't know w…

1
⁉️Q and A # 31: What Do You Think I Should Specialize In❓ 15:06

2+ y ago15:06

15:06

𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐟 𝐐 & 𝐀, 𝐈 𝐠𝐨𝐭 𝐚 𝐠𝐫𝐞𝐚𝐭 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐟𝐫𝐨𝐦 𝐚 𝐌𝐚𝐬𝐬𝐚𝐠𝐞 𝐓𝐡𝐞𝐫𝐚𝐩𝐢𝐬𝐭 𝐈𝐧 𝐌𝐚𝐬𝐬𝐚𝐜𝐡𝐮𝐬𝐞𝐭𝐭𝐞𝐬...⁣ ⁣"𝘐 𝘳𝘦𝘢𝘭𝘭𝘺 𝘭𝘪𝘬𝘦 𝘵𝘩𝘦 𝘪𝘥𝘦𝘢 𝘰𝘧 𝘣𝘦𝘪𝘯𝘨 𝘢 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 𝘪𝘯𝘫𝘶𝘳𝘺 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘴𝘵 𝘭𝘪𝘬𝘦 𝘺𝘰𝘶 𝘴𝘢𝘺 𝘵𝘰 𝘥𝘰. 𝘐'𝘮 𝘫𝘶𝘴𝘵 𝘯𝘰𝘵 𝘴𝘶𝘳𝘦 𝘸𝘩𝘢𝘵 𝘐 𝘴𝘩𝘰𝘶𝘭𝘥 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘻𝘦 𝘪𝘯. 𝘈𝘯𝘺 𝘢𝘥𝘷𝘪𝘤𝘦 𝘰𝘯 𝘸𝘩𝘢𝘵 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 𝘵𝘰 𝘨𝘰?"⁣ ⁣𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐈 𝐜𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠:⁣ 𝟷. 𝘛𝘩𝘦 𝘤𝘢𝘴𝘦 𝘧𝘰𝘳 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘢 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘴𝘵.⁣ 𝟸. 𝘛𝘩…

1
Perspective Switch: Your Clients Need You More Than You Need Them‼️ 11:57

2+ y ago11:57

11:57

In this episode, I dive into the concept of understanding that you can get to a point where the clients need you more than you need them. This switches up the dynamic and allows you to be the one in control and assuring the client gets the best results/outcomes possible. Just because someone pays you money doesn't mean they get to run the show and …

1
⁉️Q and A # 30: I Want To Implement Shorter Treatment Sessions...BUT My Client's Would Never Go For It. 16:03

2+ y ago16:03

16:03

𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐟 𝐐 & 𝐀 𝐈 𝐝𝐞𝐜𝐢𝐝𝐞𝐝 𝐭𝐨 𝐚𝐧𝐬𝐰𝐞𝐫 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐈 𝐠𝐞𝐭 𝐬𝐞𝐯𝐞𝐫𝐚𝐥 𝐭𝐢𝐦𝐞𝐬 𝐚 𝐰𝐞𝐞𝐤 𝐟𝐫𝐨𝐦 𝐌𝐚𝐬𝐬𝐚𝐠𝐞 𝐓𝐡𝐞𝐫𝐚𝐩𝐢𝐬𝐭𝐬 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐩𝐡𝐲𝐬𝐢𝐜𝐚𝐥𝐥𝐲, 𝐦𝐞𝐧𝐭𝐚𝐥𝐥𝐲 𝐚𝐧𝐝 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥𝐥𝐲 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐭𝐡𝐚𝐭 𝐰𝐚𝐧𝐭𝐬 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞 𝐬𝐰𝐢𝐭𝐜𝐡 𝐭𝐨 𝐬𝐡𝐨𝐫𝐭𝐞𝐫 𝐭𝐫𝐞𝐚𝐭𝐦𝐞𝐧𝐭 𝐭𝐢𝐦𝐞𝐬...⁣ ⁣ 𝘛𝘩𝘦 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘢𝘳𝘦 𝘶𝘴𝘶𝘢𝘭𝘭𝘺 𝘴𝘪𝘮𝘪𝘭𝘢𝘳 𝘢𝘭𝘰𝘯𝘨 𝘵𝘩𝘦 𝘭𝘪𝘯𝘦𝘴 𝘰𝘧 𝘣𝘦𝘪𝘯𝘨 𝘱𝘩𝘺𝘴𝘪𝘤𝘢𝘭𝘭𝘺 𝘥𝘳𝘢𝘪𝘯𝘦𝘥, 𝘮𝘦𝘯𝘵𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘯 𝘥𝘰𝘸𝘯 𝘢𝘯𝘥 𝘴𝘵𝘳𝘶𝘨𝘨𝘭𝘪𝘯𝘨 𝘧𝘪…

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Relaxation or Therapeutic❓ Quit Trying To Be Both & Focus On Just One Of Them❗️ 15:00

2+ y ago15:00

15:00

In the musculoskeletal treatment world, especially manual therapists are guilty of doing what I call "kitchen sink treatments." Basically trying to do multiple methods, and modalities and throwing everything they can into a jammed-pack hour session. Another issue I see is that manual therapists are all over the place with what they do and offer, es…

1
⁉️Q and A # 29: How to avoid getting sucked into talking with my client's about politics & social issues❓ 12:30

2+ y ago12:30

12:30

𝐈'𝐦 𝐛𝐚𝐜𝐤 𝐚𝐭 𝐢𝐭 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐦𝐨𝐬𝐭 𝐩𝐨𝐩𝐮𝐥𝐚𝐫 𝐬𝐞𝐠𝐦𝐞𝐧𝐭, 𝐐 & 𝐀, 𝐚𝐧𝐝 𝐠𝐨𝐭 𝐚 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐟𝐫𝐨𝐦 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐭𝐡𝐞𝐫𝐚𝐩𝐢𝐬𝐭 𝐢𝐧 𝐏𝐞𝐧𝐧𝐬𝐲𝐥𝐯𝐚𝐧𝐢𝐚...⁣ ⁣ "𝘐 𝘩𝘢𝘷𝘦 𝘴𝘦𝘷𝘦𝘳𝘢𝘭 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘸𝘩𝘰 𝘢𝘭𝘸𝘢𝘺𝘴 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘦𝘯𝘨𝘢𝘨𝘦 𝘮𝘦 𝘪𝘯 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘣𝘰𝘶𝘵 𝘱𝘰𝘭𝘪𝘵𝘪𝘤𝘴 𝘰𝘳 𝘸𝘩𝘢𝘵𝘦𝘷𝘦𝘳 𝘯𝘰𝘯𝘴𝘦𝘯𝘴𝘦 𝘪𝘴 𝘨𝘰𝘪𝘯𝘨 𝘰𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥. 𝘐 𝘵𝘳𝘺 𝘮𝘺 𝘣𝘦𝘴𝘵 𝘵𝘰 𝘳𝘦𝘥𝘪𝘳𝘦𝘤𝘵 𝘵𝘩𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯, 𝘣𝘶𝘵 𝘵𝘩𝘦𝘺 𝘥𝘰𝘯'𝘵 𝘴𝘦𝘦𝘮 𝘵𝘰 𝘵𝘢𝘬𝘦 𝘵𝘩𝘦 𝘩𝘪𝘯𝘵 𝘢𝘯𝘥 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘦 𝘵𝘰 𝘱𝘶𝘴…

1
Why The Upcoming Recession Could Help Your Business Thrive‼️ 14:05

2+ y ago14:05

14:05

Things in our world are getting more hectic each day that passes, especially record-high inflation and gas prices. All those "experts" out there are warning of an upcoming recession and all the horrible things that come with it. Here's the thing, the recession is already here and has been for the past 6 months. I am not one to buy into the fear-mon…

1
⁉️Q and A # 28: How Do I Know If Learning Your Methods & System Will Be Right For Me❓ 12:38

2+ y ago12:38

12:38

I just recently had two awesome Massage Therapists in town for our intensive hands-on training course! After the course was done we sat down and talked more about what specifically about The Soft Tissue Revolution & courses was appealing to them. We also went through the frustrations, struggles, and where they wanted to take their practices too. I …

1
Stop Showing Your Client's How To "Fix" Their Own Injuries, It Devalues What You Do❗️ 14:07

2+ y ago14:07

14:07

I have been quite outspoken for the past 5 years about the absolute disaster that is our current medical model leading to destroying so many people's lives by getting them hooked on pain pills. One of the areas that are lacking is quality hands-on conservative treatment early in the injury process. A majority of Chiropractors and PTs are doing very…

1
⁉️Q and A # 27: Why Do Your Clinics Only Market To Women? 18:10

2+ y ago18:10

18:10

Back at it for my favorite segment, Q & A... This week I got a great question from an awesome Massage Therapist who I have been mentoring and helping to implement The Peak Method fully into their business. The question came up when we dove deep into the importance of marketing your business and being sure to attract the right kind of clients. One s…

1
The 3 Factors That Determine Where Your Business Can Go: Skills, Traits & Beliefs. 16:03

2+ y ago16:03

16:03

I am going on my 3rd year of doing this podcast and mentoring Massage Therapists. Looking back at past episodes the most downloaded ones are those when I talk shit on Chiropractors and Physical Therapists that bash soft tissue treatments. The shit-talking is rightfully needed and seems to resonate with our listeners that know soft tissue-based moda…

1
⁉️Q and A # 26: Should I Keep Working For A Chiropractor or Open Up My Own Practice? 14:07

2+ y ago14:07

14:07

𝐈'𝐦 𝐛𝐚𝐜𝐤 𝐚𝐭 𝐢𝐭 𝐟𝐨𝐫 𝐦𝐲 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐬𝐞𝐠𝐦𝐞𝐧𝐭, 𝐐 & 𝐀, 𝐚𝐧𝐝 𝐠𝐨𝐭 𝐚 𝐠𝐫𝐞𝐚𝐭 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐟𝐫𝐨𝐦 𝐚 𝐌𝐚𝐬𝐬𝐚𝐠𝐞 𝐓𝐡𝐞𝐫𝐚𝐩𝐢𝐬𝐭 𝐟𝐫𝐨𝐦 𝐓𝐞𝐱𝐚𝐬...⁣⁣ ⁣⁣ "𝘐 𝘩𝘢𝘷𝘦 𝘣𝘦𝘦𝘯 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘢 𝘊𝘩𝘪𝘳𝘰𝘱𝘳𝘢𝘤𝘵𝘰𝘳 𝘧𝘰𝘳 𝘨𝘰𝘪𝘯𝘨 𝘰𝘯 𝟹 𝘺𝘦𝘢𝘳𝘴 𝘯𝘰𝘸 𝘢𝘯𝘥 𝘪𝘵'𝘴 𝘣𝘦𝘦𝘯 𝘨𝘳𝘦𝘢𝘵 𝘵𝘰 𝘣𝘦 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘨𝘦𝘵 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘩𝘢𝘷𝘪𝘯𝘨 𝘵𝘰 𝘸𝘰𝘳𝘳𝘺 𝘢𝘣𝘰𝘶𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘢𝘭𝘭𝘰𝘸𝘪𝘯𝘨 𝘮𝘦 𝘵𝘰 𝘫𝘶𝘴𝘵 𝘧𝘰𝘤𝘶𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘵𝘳𝘦𝘢𝘵𝘮𝘦𝘯𝘵 𝘱𝘢𝘳𝘵, 𝘸𝘩𝘪𝘤𝘩 𝘐 𝘭𝘰𝘷𝘦. ⁣⁣ ⁣⁣ 𝘖𝘷𝘦𝘳 𝘵𝘩𝘦 𝘱𝘢𝘴𝘵…

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