I migliori Stukent podcast (2024)

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"Preemptive Crisis Management Through Employee Engagement" | Whitney Eichinger of Southwest Airlines 18:25

1+ y ago18:25

18:25

Whitney Eichinger serves as Southwest Airlines’ Vice President of Culture & Engagement. In her role, Whitney ensures that culture remains at the heart of Southwest’s business. She leads company initiatives designed to better understand, support, and engage Employees across all workgroups throughout their Southwest career. Whitney first joined South…

1
Writing for the Customer's Journey: Cody Ryan Martell 26:00

2+ y ago26:00

26:00

In this video, Cody Ryan Martell shares advice on how to write for the customer's journey. He shares a few examples of projects that he has worked on as the Creative Director at Reset Group and the processes he goes through to be successful. Cody shares: Why good writing makes a difference How to equip yourself with a strong start How to check your…

1
Instagram Masterclass Part 8: Making Money - Anna Semyanova - Stukent Expert Session 23:15

3+ y ago23:15

23:15

Part 8 of 8. After watching parts 1-7, you’ll have a base knowledge for getting started on Instagram. In this final session, Anna covers several different methods you can use to make money using Instagram.

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Instagram Masterclass Part 7: Stories & IGTV - Anna Semyanova - Stukent Expert Session 23:50

3+ y ago23:50

23:50

Part 7 of 8. Anna covers the key differences in stories and IGTV content. After watching this session you'll understand when and why you should post stories and IGTV content.

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Instagram Masterclass Part 6: Ad Campaigns - Anna Semyanova - Stukent Expert Session 20:53

3+ y ago20:53

20:53

Part 6 of 8. In this Expert Session, Anna covers what you need to do to run a successful ad campaign on Instagram. She explains the differences between paid and organic content, why you need both types of content, and she provides a few real-world examples of profitable Instagram ad campaigns.

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Instagram Masterclass Part 5: Influencer Marketing - Anna Semyanova - Stukent Expert Session 35:02

3+ y ago35:02

35:02

Part 5 of 8. In this session, Anna covers how to run a successful influencer marketing campaign by describing how to find the right influencers for your brand and how to negotiate the right price point.

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Instagram Masterclass Part 4: Improve Engagementt - Anna Semyanova - Stukent Expert Session 21:32

3+ y ago21:32

21:32

Part 4 of 8. In this session, Anna demonstrates different strategies for improving engagement on Instagram. She walks through several examples of how popular pages have gained loyal and engaged audiences.

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User Generated Content: The Social Proof Content Strategy You Already Have, But Are Not Using - Ryan Bennion - Stukent Expert Session 11:44

3+ y ago11:44

11:44

In this video, Ryan Bennion defines user generated content and how you can take advantage of it in your marketing strategy. He shares a few examples of how he has created user generated content as head of paid social at KURU Footwear. Ryan also covers how you can get user generated content from paid models and paying customers. Hint: it all has to …

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Instagram Masterclass Part 3: Target Audience & Content Strategy - Anna Semyanova - Stukent Expert Session 10:13

3+ y ago10:13

10:13

Part 3 of 8. In this session, Anna will go over how to establish your target audience and why you'll need a content strategy. She'll cover different techniques for targeting your audience with content they'll appreciate. She'll also help you understand different content strategies for Instagram and how you can take full advantage of each.…

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Instagram Masterclass Part 2: Profile Optimization - Anna Semyanova - Stukent Expert Session 14:10

3+ y ago14:10

14:10

Part 2 of 8. In this session, Anna will go over how to optimize your Instagram profile. She'll cover different techniques for optimization and give examples of clever optimization tricks. She'll also help you understand why you need to be constantly optimizing your profile.

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Instagram Masterclass Part 1: Account Goals & Types 13:23

3+ y ago13:23

13:23

Part 1 of 8. In this session, Anna will go over what kind of Instagram account you should make. She'll also cover different types of accounts and give examples of each. She'll also help you understand the right goals you should set in order to be successful on this platform.

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Why Digital Marketing Analytics? Nathan David 20:46

3+ y ago20:46

20:46

Nathan David discusses the framework for digital marketing analytics. He covers owned, paid, and earned media data and how your students can use their knowledge of analytics to become indispensable employees when they enter the job market.

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Digital marketing in a Pandemic - Alex Oliveira 14:09

4y ago14:09

14:09

Covid-19 has caused a conundrum for marketers all over the world. With over 10 years of experience in digital marketing, Alex Oliveira describes what he thinks all companies should do during a pandemic to acquire new customers, while also keeping current customers happy. He covers what you can do with your customer journey, your website, your clien…

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Introduction to SQL for Marketers 16:53

4y ago16:53

16:53

In this session, Shubham talks about the ease and importance of learning SQL (Structured Query Language). He shares perspective on big data and on SQL’s connection to marketing in the future.

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Landing Pages: How to Generate Sales & Leads - Alex Oliveira 39:13

4y ago39:13

39:13

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Introduction to Google My Business 27:52

4y ago27:52

27:52

In this session, Ryan Joos goes over how to get started with Google My Business, a tool designed to help businesses get recognized by customers. Google My Business quickly and easily shares information such as companies' websites, phone numbers, store hours, and addresses. It's key for businesses to have it set up and working, so they can start usi…

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The 4 Elements of Great Storytelling 35:37

4y ago35:37

35:37

In this session, you'll learn the difference between a story that grabs the viewer's attention and one that does not. Joe Lazauskas explains why relatability, novelty, fluency, and tension are key parts to telling great stories. If you're interested in creating content that resonates with consumers, you'll want to hear what Joe has to say. Watch th…

1
How to Run a Successful Giveaway 34:42

4y ago34:42

34:42

In this session, Van Oakes discusses his strategies for using Facebook ads and influencers to run highly profitable giveaway campaigns. Oakes dives deep into different types of ads and how you can maximize influencer mileage. He also explains the giveaway model that allows him to gift $100,000+ trucks and still make a profit. Watch the original vid…

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The Day-to-day Life of a Social Media Manager 15:40

4y ago15:40

15:40

In this session, Andrea Parrish goes over what life is like as a social media manager. You'll get familiar with what a social media manager does and how they can produce revenue for companies. She'll share with you some interesting statistics to help you get a grasp on the industry. After watching this session, you'll be more than excited to start …

1
Eight Elements of a PR Plan 27:34

4y ago27:34

27:34

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Google Ads: Writing Ad Copy for Clicks vs Conversions 9:16

4y ago9:16

9:16

1
Off-Site SEO: Leveraging Content Marketing for Link Building 11:40

4y ago11:40

11:40

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How to Leverage Data to Optimize Marketing Automation 15:06

4y ago15:06

15:06

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7 Things to do as an Entrepreneur in College 29:14

4+ y ago29:14

29:14

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Visual Content Marketing For Beginners 23:11

4+ y ago23:11

23:11

In this Expert Session, Erin McCoy from Killer Visual Graphics explains the importance of using visual content in marketing. McCoy shares mind-blowing statistics on visual content and how you can help your business stand out from the crowd. Watch the original video recording here: https://www.stukent.com/expert-sessions/visual-content-marketing-for…

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How to Integrate Instagram Stories Into Your Marketing 7:19

4+ y ago7:19

7:19

In this expert session, Anna Semyanova from Combin shares her top tips for using Instagram stories successfully for marketing. She covers how to create tutorials, leverage user-generated content, show behind-the-scenes content, and more. Watch the original video recording here: https://www.stukent.com/expert-sessions/how-to-integrate-instagram-stor…

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Influencer Marketing For Beginners 32:26

5y ago32:26

32:26

Scott Paul is CEO and founder of Wooly, a software company that grows brand advocates and communities. As a side-hustle he also manages a e-commerce school called Tangible. In the past Scott has worked as a VP at Disney after selling his marketing agency to them in 2015. Currently he lives on a ranch in Utah trying to figure out how to raise his ki…

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World of Retail: Marketing and Distribution 14:54

5y ago14:54

14:54

Heath Houston has over 20 years conducting business across the earth for globally recognized brands such as Nike, Fossil, Seiko, and Disney. He has founded two consumer product companies in the US, and most recently left the entrepreneurial world to join a growing luxury home furnishings company called Arteriors to head up their international sales…

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Preparing for a Career in Digital Marketing 26:24

5y ago26:24

26:24

Erik has been coaching and mentoring marketers in leadership and contributor roles over his 25-year career. With positions at award-winning digital agencies, tech startups, and a B2B software company. In this expert session, you'll learn how you can start preparing now for your digital marketing career. Erik will walk you through the difference bet…

1
The 7 Principles of Conversion Centered Design 52:46

5y ago52:46

52:46

Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. He is also the co-founder of Unbounce, one of the best landing page web builders in the market. In this expert session, you'll learn how to use attention-driven design to create landing pages that CONVERT. …

1
Social Media Planning 18:43

5y ago18:43

18:43

Adelyn is the director of digital media for the NHL’s Florida Panthers. Have you ever asked yourself how you can possibly plan and schedule social media posts for every day of the year? In this expert session, Adelyn shares some tips and expert advice on how she and her team accomplish that task. Watch the original video recording here: https://www…

1
Social Media Optimization 42:46

5y ago42:46

42:46

Gabe Villamizar is the social media manager and social selling director at HireVue. He has over five years of experience within social selling and the social media marketing space. In this expert session, Gabe will show us how to optimize our LinkedIn and Twitter profiles. Watch the original video recording here: https://www.stukent.com/expert-sess…

1
Social Listening: What You Need To Know As A Marketer 13:36

5y ago13:36

13:36

Tori has works for IBM as a social business manager. Have you ever asked yourself how you can possibly listen to all of the different conversations going on about your brand or topic of interest online? In this expert session, Tori is going to share some of her tricks of the trade as well as the tools she uses to help grow the IBM brand and social …

1
Intro to Google Shopping Ads 38:14

5y ago38:14

38:14

Kirk Williams is the founder and owner of Zato Marketing, a marketing agency that specializes in Shopping Ads for both Google and Bing. He is a popular writer and speaker on search engine marketing and he’s been named one of the top 5 most influential people in pay-per-click advertising. In this expert session you will learn about Shopping Ads for …

1
How to Plan Social Media Messages 28:19

5y ago28:19

28:19

Nathan Ellering is Head of Marketing Demand Generation at CoSchedule. In this session, Nathan is going to teach you how to plan social media messages that will foster engagement, boost your following and increase traffic by 3,150%. Watch the original video recording here: https://www.stukent.com/expert-session-speakers/plan-social-media/…

1
Facebook Messenger Marketing 101 36:08

5y ago36:08

36:08

Molly Pittman is the VP of Marketing at DigitalMarketer, responsible for building and maintaining its marketing funnels. Molly has consulted and helped more than 150 brands in areas like health and fitness, manufacturing, personal finance and more. In this expert session, you will learn about how to market to your customers using Facebook Messenger…

1
Expert Session: Shane Snow 55:13

5y ago55:13

55:13

Shane is a New York City-based technology journalist and web entrepreneur. He’s the Co-founder and Chief Creative Officer of Contently. Shane got his master’s degree in journalism from Columbia University and writes for some cool places like Fast Company, WIRED, and Advertising Age. He recently published his first book Smartcuts: How Hackers, Innov…

1
Expert Session: AJ Wilcox 35:04

5y ago35:04

35:04

AJ has ten years of PPC & SEO experience. Over the past 4 1/2 years, AJ has been hyper-focused on B2B advertising. This lead him to LinkedIn advertising where he fell in love, and eventually left his full-time job to become a consultant and run B2Linked.com In this session learn about the new features of LinkedIn advertising and how you can get sup…

1
Expert Session: Fernando Silva 24:59

5y ago24:59

24:59

Fernando Silva is a Solutions Associate at Wistia, responsible for helping companies implement video in their digital marketing strategy more efficiently and creatively. Fernando specializes in helping SMB companies with video in marketing and sales. In this expert session, you'll learn about the different types of video to use throughout the buyer…

1
Expert Session: Veena Ramaswamy 7:27

5y ago7:27

7:27

Veena Ramaswamy is currently VP of Strategy at CommonBond, a financial technology company on a mission to give students and graduates more affordable, transparent, and simple ways to pay for higher education. The company offers refinance loans to college graduates, new loans to current students, and a suite of student loan repayment benefits to emp…

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Expert Session: Anastasia Gutnikova Part 3 16:42

5y ago16:42

16:42

Anastasia Gutnikova is a Pinterest Marketing Expert, the author of Pinterest SEO Traffic Secrets, and a blogging educator at anastasiablogger.com. Anastasia started blogging in 2017 and in two years she is driving over 250,000 page views a month of free Pinterest traffic to her website. She monetizes Pinterest traffic with ads, uses affiliates to e…

1
Expert Session: Anastasia Gutnikova Part 2 16:31

5y ago16:31

16:31

Anastasia Gutnikova is a Pinterest Marketing Expert, the author of Pinterest SEO Traffic Secrets, and a blogging educator at anastasiablogger.com. Anastasia started blogging in 2017 and in two years she is driving over 250,000 page views a month of free Pinterest traffic to her website. She monetizes Pinterest traffic with ads, uses affiliates to e…

1
Expert Session: Anastasia Gutnikova Part 1 33:32

5y ago33:32

33:32

Anastasia Gutnikova is a Pinterest Marketing Expert, the author of Pinterest SEO Traffic Secrets, and a blogging educator at anastasiablogger.com. Anastasia started blogging in 2017 and in two years she is driving over 250,000 page views a month of free Pinterest traffic to her website. She monetizes Pinterest traffic with ads, uses affiliates to e…

1
Expert Session: Jim Sterne 25:23

5y ago25:23

25:23

Jim Sterne has focused his thirty-five years in sales and marketing on creating and strengthening customer relationships through digital communications. He consulted and keynoted about online marketing in the 1990s, and founded a conference and a professional association around digital analytics in the 2000s. Following his humorous Devil's Data Dic…

1
Expert Session: Sean Cannell 40:57

5y ago40:57

40:57

Sean Cannell is a YouTuber, international speaker, and business coach who built a seven-figure media company helping entrepreneurs and creatives build their influence and income with online video. Sean’s YouTube channels have over 700,000 subscribers, his videos have been viewed over 43 million times, and he has been featured as one of the “20 Must…

1
Expert Session: BlitzMetrics Part 4 15:36

5y ago15:36

15:36

Logan Young is one of the co-founders of BlitzMetrics and Ben Dahl works as a director of content for BlitzMetrics. BlitzMetrics is a digital marketing company that works with brands such as MGM Resorts, Ashley Furniture, the Golden State Warriors, and many others. BlitzMetrics partners with institutions to train and provide jobs to young adults in…

1
Expert Session: BlitzMetrics Part 3 13:07

5y ago13:07

13:07

Dennis Yu and Logan Young are the co-founders of BlitzMetrics, a digital marketing company that works with brands such as MGM Resorts, Ashley Furniture, the Golden State Warriors, and many others. BlitzMetrics partners with institutions to train and provide jobs to young adults in digital marketing. Both Dennis and Logan speak at conferences all ov…

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Expert Session: BlitzMetrics Part 2 14:39

5y ago14:39

14:39

Logan Young is one of the co-founders of BlitzMetrics and Ben Dahl works as a director of content for BlitzMetrics. BlitzMetrics is a digital marketing company that works with brands such as MGM Resorts, Ashley Furniture, the Golden State Warriors, and many others. BlitzMetrics partners with institutions to train and provide jobs to young adults in…

1
Expert Session: BlitzMetrics Part 1 17:33

5y ago17:33

17:33

Dennis Yu and Logan Young are the co-founders of BlitzMetrics, a digital marketing company that works with brands such as MGM Resorts, Ashley Furniture, the Golden State Warriors, and many others. BlitzMetrics partners with institutions to train and provide jobs to young adults in digital marketing. Both Dennis and Logan speak at conferences all ov…

1
Expert Session: Larry Kim (Mobile Monkey) 35:21

5+ y ago35:21

35:21

Larry Kim is the founder and CEO of Mobile Monkey, a software that helps marketers grow their business using chatbots. Before founding Mobile Monkey, he founded a digital marketing software and services company called Wordstream, which recently sold for $130 million. in this expert session, Larry shares his top 5 strategies for implementing chatbot…

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