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VidAction Podcast

Video Marketing Expert Dane Golden

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On the VidAction Podcast, video marketing expert Dane Golden interviews top voices from around the video marketing industry to find out their secrets to success. We give you the best strategy and tips to get the greatest value out of your video marketing budget, and use video to give the greatest value to your potential customers. Focused on helping marketers, businesses, and brands, we talk about both YouTube organic and YouTube paid media, with an eye on strategy, content programming, and ...
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If you're trying to up your game with video marketing on YouTube or other platforms, you really have got to understand that social media, YouTube, it's international. It's not just America, not just the UK, not just English, because it's the entire world. So you really want to understand how to do multilingual properties on YouTube, Facebook, etc. …
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If you're trying to grow your membership community, you're going to do a lot of video. There are a lot of factors to consider, so we asked Rob Balasabas to tell us the top things you need to know about your membership (or you might call it a video membership).There are three main parts to a great membership, including: 1) Your content library (on-d…
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If you're using video marketing to grow your business, that's great. But how exactly do you do it? Today we've got a special guest, Cyan "Cy" Cooper, who's going to help you crush it on YouTube with his top five steps. Step 1? Find your audience, the ideal person who you want to sell to. SUBSCRIBE TODAY! SPECIAL GUEST: Cyan "Cy" Cooper - 100c HOSTS…
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What if YouTube died today? Would it hurt your business? How would it change your video marketing? SUBSCRIBE TODAY! HOSTS: The Video Marketing Podcast is hosted by: - Dane Golden - VidAction.tv - Shelly Saves The Day - ContentMinis READ TRANSCRIPTDi Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day
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If you're doing video marketing on YouTube to grow your business, that's a smart move. But there are some mistakes that everyone makes that we're going to try to help you avoid. And one of my first mistakes that I recommend people don't do, is don't invest in a huge video production budget before you really know what you're going to do. That can be…
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If you're doing video marketing to grow your business - whether you're trying to get more sales, whether you're trying to get more leads, whether you're trying to grow your membership - one thing you've got to be working on is doing better YouTube thumbnails. Because if you don't get clicks, you don't get views. Today we'll help you dominate on You…
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Sure, you know you need to get started with video marketing on YouTube, but how do you do it, exactly? Today we walk you though the essentials. CHAPTERS: 00:00 INTRO - How to get started with YouTube marketing. 00:04 Fail fast. 00:45 Define your own success metrics. 02:25 Short form video. 03:48 Ask yourself this question. 04:52 Know, like, and tru…
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You know your customers are on YouTube. They're watching something - but what are they watching? The question is, are they watching you? Are they finding you? And do they even know they need you? Today we talk about how to get your customers to find you, specifically. SUBSCRIBE TODAY! HOSTS: The Video Marketing Podcast is hosted by: - Dane Golden -…
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You have got to be repurposing your YouTube content! If you just make it once you have wasted time, because this is a useful asset that you can use in multiple ways. Is it content multiplication? Content repurposing? Some other thing? It's all the above, because it all falls under distribution and it all falls under being able to extract from what …
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Marketers are missing out on using the YouTube Community Tab. This is a social-media feed-type tool which can show your text posts, polls, and even carousel photos. Importantly, these can show even to people who are not subscribers, so it's a great way to engage and build that audience that you're building on YouTube. SUBSCRIBE TODAY! HOSTS: The Vi…
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What if you needed to promote and market your business on YouTube but you had zero budget? Could you do it? Yes, you could. Today we'll tell you how. SUBSCRIBE TODAY! HOSTS: The Video Marketing Podcast is hosted by: - Dane Golden - VidAction.tv - Gwen Miller - LinkedInDi Video Marketing Experts Dane Golden, Gwen Miller and Shelly Saves The Day
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Today we're talking about your YouTube production and distribution checklist or publishing checklist, because there can be just a ton of things you need to do to get it right. SUBSCRIBE TODAY! HOSTS: The Video Marketing Podcast is hosted by: - Dane Golden - VidAction.tv - Gwen Miller - LinkedIn - Shelly Saves The Day - Shelly.video…
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In today's world, video is essential to the customer journey and or funnel. Today we're talking about how YouTube fits into the funnel, and at what stages other types of social video, personal video, webinars and other videos fit into that customer journey at various stages. SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - …
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YouTube is essentially a media software platform. But it can't work entirely alone. Today we'll give you our top software picks to help you do YouTube and video marketing better. SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden - VidAction.tv - Gwen Miller - LinkedIn - Shelly Saves The Day - ShellySavesTheDay.co…
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Should you use YouTube Ads? Maybe - it depends on your goals, if you have the budget, and if you can do it the right way. Today we're talking about the pros and cons. SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden - VidAction.tv - Gwen Miller - LinkedIn - Shelly Saves The Day - ShellySavesTheDay.com…
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Today we're talking about how to build your YouTube team. Should you build your team person-by-person and hire them in-house? Or do you want to get consultants, or contractors, or an agency to help you with your YouTube channel? Today we'll tell you. SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden - VidAction.t…
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What happens after you've produced your YouTube videos and you want to repurpose them for other platforms or other uses? What are some of the options and methods you can follow? Today we'll tell you (and BTW check out Shelly's website: https://www.contentminis.com) SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golde…
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Wow, there's been a lot of layoffs lately. This is, of course, a very difficult time for the people being laid off. But also, for those who are still with the business, how will this affect the management of your YouTube channel? Today we'll tell you how to get through it as best you can. SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is…
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OK, so you're doing some things that are working for you on YouTube. But you've got some gaps in your YouTube business strategy. Today we tell you where they are. SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden VidiUp.tv | LinkedIn | YouTube | TalkToDane.Today - Gwen Miller LinkedIn | Twitter | YouTube - Shelly…
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You're a business and you don't know how to do YouTube. No problem! We're going to pretend we're running your YouTube channel today, and suggest how to do YouTube for different kinds of businesses like yours! SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden VidiUp.tv | LinkedIn | YouTube | TalkToDane.Today | YTc…
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If you don't hook the viewer in the first few seconds, it doesn't matter how good your YouTube video is overall. So today we go through the top ways to craft hooks and intros that keep your viewer watching. SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden VidiUp.tv | LinkedIn | YouTube | TalkToDane.Today | YTcon…
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Here's our Video Marketing Holiday Shopping Guide with all our recommendations for you. Descript Video Editor - Dane Descript Video Editor - Shelly Continuity Camera iPhone Mount - Dane MiiKARE Continuity Camera Magnetic iPhone Mount - Dane Mophie power brick - Shelly Anker PowerCore+ - Dane HemingwayApp - Dane and Shelly DJI Mic Wireless Lavalier …
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Shelly and Dane give you their favorite features from TubeBuddy for making your YouTube channel better. And guess what? You get to vote on whose tips you like better. Because you'll get to vote. How do you vote? By clicking on either Shelly or Dane's links, you'll allocate who will get the referral fee when you sign up. HINT: Shelly's got the bette…
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OK, great - you've got a YouTube channel for your business. Now, how do you get more subscribers? Today we'll tell you. SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden VidiUp.tv | LinkedIn | Twitter | YouTube | TalkToDane.Today | YTconsultant.tv - Gwen Miller LinkedIn | Twitter | YouTube - Shelly Saves The Day …
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Sean Cannell has been educating YouTubers to the tune of upwards of 2 million subscribers over the past more than a decade on his Think Media channel. Now, with his Video Influencers co-author Benji Travis, they've released and updated version of their book, "YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video …
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Today we're talking about the different kinds YouTube consultants. There are a lot of people say they need a YouTube consultant, but what does that really mean? We'll define and give insights into the different types of roles. SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden VidiUp.tv | LinkedIn | Twitter | YouT…
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There are 5 kinds of videos that every business must have. Special guest Summer Felix-Mulder from The Draw Shop tells us what they are. SUBSCRIBE TODAY! SPECIAL GUEST: Summer Felix-Mulder of The Draw Shop | SummerMulder.com | LinkedIn HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden VidiUp.tv | LinkedIn | Twitter | YouTube | Tal…
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YouTube has made several important announcements about Shorts, Monetization, and Music. Our very own ShellySavesTheDay was "in the Zoom where it happens." Here's our take on the changes. SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden VidiUp.tv | LinkedIn | Twitter | YouTube | TalkToDane.Today - Gwen Miller Lin…
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How can you know what kind of YouTube video to make, if you don't know where your viewers are watching them? Are they watching on computer? Phone? TV? Tablet, gaming device, or maybe even their wristwatch? As a marketer, you need to be able to make your video watchable and engaging across all these devices. Today we'll show you how. SUBSCRIBE TODAY…
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It's great if your viewers watch one of your videos. But if you're going to make a strong enough connection to turn them into customers, you've got to get them coming back again and again. But how? Today we're going to tell you how to do this. SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv | Linke…
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If you're trying to grow your business with YouTube, you're going to need some software tools to help you along. We've got some tools you might want to try, and some links below to check them out. SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube - Gwen Miller LinkedIn …
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You can do all the fancy video editing and presentations you want, but if you don't hit the right topics, you are not going to get the right viewers. So today we'll show you how to do the right topics for your YouTube channel. SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv | LinkedIn | Twitter | Y…
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The YouTube Studio we're talking about today isn't the room you shoot your videos in. Rather, it's the dashboard with tons of options that YouTube gives you to manage all the features, tools and analytics of your videos. The YouTube Studio includes tabs for content, comments, copyright, monetization, customization, audio library, a special editor a…
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When you're doing business on YouTube, what's against their rules? What is OK? And what's on the bubble? What gives you a "strike" and how bad is it really? And which violations can let other channels run ads on your content? Also, can you "buy views" or "buy subscribers" to make your channel blow up? How about using copyrighted material from music…
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How long should your YouTube videos be? You may have heard two conflicting ideas about the length of your YouTube videos: 1) That you need to keep people watching as long as possible, and 2) That you need to cut out all the fluff. But how do you keep people interested in what you're saying for a long enough amount of time? And how long should that …
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You may be paying tens of thousands of dollars to rank your website on the first page of Google. But did you know that you can also rank on that first page of Google for free with your YouTube videos? Here's how to do it. SUBSCRIBE TODAY! HOSTS: Video Marketing Live is hosted by: - Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube - Gwen Mill…
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Why do people subscribe to YouTube channels? Does subscribing mean a viewer will see all or most of the YouTube videos from that channel? How and when should creators ask viewers to subscribe? Today we'll tell you how and why. HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube - Shelly S…
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With both personal safety and brand safety, you've got to understand the YouTube platform, its safety features, and the best way to manage it all. Today we'll give you some tips. HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube - Gwen Miller LinkedIn | Twitter - Shelly Saves The Day Sh…
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To really grow the business you're generating from YouTube, you're going to have to get your viewers into an off-YouTube community of some sort, like a Facebook group, Discord group, or other options. HOSTS: The Video Marketing Value Podcast is hosted by - Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube - Gwen Miller LinkedIn | Twitter - Sh…
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Is a viewer the same thing as a customer in your YouTube channel? It could be but what is most important for brands and businesses to focus and hone in on is who the ideal viewer or account avatar that they are going for. Dane and Shelly talk about the differences and how to transform that viewer into a customer. HOSTS: The Video Marketing Value Po…
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Businesses are not doing a great job at being relatable with the viewer in their YouTube videos. Whether it is not looking at the camera directly or not facing forward towards the camera and you only see the profile. Shelly and Dane break down the best ways that companies and creative types can be more relatable with their viewers. HOSTS: The Video…
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We've decided to tell these brands how to make YouTube videos. They didn't ask us, but we told them anyway. HOSTS: The Video Marketing Value Podcast is hosted by:desc - Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube - Gwen Miller LinkedIn | Twitter - Shelly Saves The Day ShellySavesTheDay.com | YouTube SPONSORS: This episode is brought to …
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What makes viewers keep coming back to your channel? Is it all about subscribers, or thumbnail clicks? Or are there other ways to get return viewers? Dane and Gwen go through various techniques and reasons why viewers keep coming back to some YouTube channels. HOSTS: The Video Marketing Value Podcast is hosted by:desc - Dane Golden of VidiUp.tv | L…
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How do YouTube shorts figure for your business? Is it something you should dip your toes into and what approach should you have. Shelly, Gwen and Dane give you the best strategies on ways to use YouTube Shorts for your business. HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube - Gwen M…
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What kind of views do you want for your channel? It is easy to get a million views but what about reaching the right type of viewer. Shelly, Gwen and Dane go over how to get the best type of viewer, organic vs paid, and how niche should you go. HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv | LinkedIn | Twitter | …
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Amazon Video is making huge moves into shoppable video, and Shelly Saves The Day is telling us how she's making it happen as a creator on the platform. HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube - Gwen Miller LinkedIn | Twitter - Shelly Saves The Day ShellySavesTheDay.com | YouTu…
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Let's stop a second and just ask, why are you doing a YouTube channel for your business at all? What's the goal? If you don't know the goal, you can't accomplish that goal. Is it just views? What if the views are by people who would never be your customers? How should you think about subscribers, clicks, and other metrics? Should you try to track l…
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Uploading videos to your YouTube business channel is the easy part. The hard part is choosing which topics to make videos about. We take a look at how you choose which topics will help your channel, and your customers, the most. HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube - Gwen M…
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How someone watches your YouTube business videos depends, in some part on what device they're using to watch them. So if someone is watching on a phone (mobile), they might watch for shorter than if they're watching on TV. But someone watching on tablet might actually prefer a different video than when they're watching on their computer. But how ca…
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So - how do you tell if a business’s video did a good job or not? Subscribers? watch time, views, drove more leads? Influencer video drove more general business? Email signups? What about Google searches, did they increase for that brand during that time? What about overall views of other videos on the channel? HOSTS: The Video Marketing Value Podc…
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