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Andy Kushner offers an inside look behind-the-scenes of the wedding and event world for both industry experts and bridal couples by featuring in-depth and transformative conversations with event industry icons. The Wedding Biz is also the only global platform of its kind to serve the business development needs of wedding and events professionals. As the host, Andy interviews the most prolific thought leaders and talent, taking you behind the curtain and revealing their personality, character ...
 
Do you wish you could make more money in your wedding business, but need someone who can provide simple wedding marketing strategies and just tell you what to do next? Do you know you can close the couples who come to you, but can’t always get them to book a call and talk to you? Do you want more of your perfect couples contacting you, and fewer budget brides and dead-end leads? Do you know you’re great at what you do, but worry you’re not looking professional enough to your couples and it’s ...
 
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Wedding Business Solutions

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Wedding Business Solutions

Alan Berg, CSP, Global Speaking Fellow

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If weddings are all or part of your business, then the Wedding Business Solutions podcast is for you. You’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg CSP, who’s been called “The Leading International Speaker and Expert on the Business of Weddings.” Whether it’s ideas for closing the sale, improving your website conversion or just plain common-sense ideas for your wedding business, the episodes here, whether monologue or dialogue are just the thi ...
 
The best podcast if you're Wedding Supplier looking to become better at the business side of weddings. Get up to date information, strategies and marketing advice from top industry professionals. Enjoy the podcast? Then leave us a 5 star review! Every podcast is recorded live so join Jack and Chris on Facebook on "Wedding Business Tips Group" to watch live Thursdays at 6pm, and add your voice to the conversation. Learn marketing for your wedding business and get bespoke advice and free resou ...
 
A podcast for wedding videographers and photographers where we discuss all aspects of running a wedding videography/photography business, developing technical knowledge and skills and pushing your creativity. Hosted by Lyndsey and Jules we are the Wedding Mavericks. We have created a welcoming, open minded and inclusive educational community for wedding photographers, videographers and other creatives working within the wedding industry. Our goal is to share our knowledge and experience to h ...
 
Are you currently or hoping to be a wedding venue business owner? If so, then this podcast is for you. Business coach & best-selling author, Amee Quiriconi, will teach you everything you need to know about starting and operating your own wedding venue business. You’ll learn how to attract the right clients, manage vendors, market your brand online, and more! This podcast will give you all the tools necessary to start and run a successful wedding venue business of your own. With Amee as your ...
 
In this series, 'The Business of Weddings', I'll be chatting to loads of wedding pros and industry heavyweights to get their insights on the wedding industry. Whether you're a videographer, entertainer or florist, there'll plenty of advice, tips and motivation to help take your business to the next level.
 
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Joining Andy today is returning guest Laurie Arons of Laurie Arons Special Events! Laurie founded her company in 1994 and has been featured in numerous magazine publications. She has also been listed in Vogue, Harper's Bazaar, and Martha Stewart Weddings as one of the top worldwide planners. Her clientele consists of noteworthy trendsetters like So…
 
Sometimes you come up with a good idea and sometimes it comes to you. It’s been said that necessity is the mother of invention. Well, Holly and her chef husband came up with an idea to fulfill both a need and a lifestyle. Listen to this episode for some inspiration for your next idea! Holly Powers-Verbeck, founded and continues to operate HeyChef!,…
 
Premium Members, click here to access this interview in the premium area. Ally Stuart Ross of www.mabelandmoose.co.uk is a photographer who has been a PhotoBizX member for a long time. She's someone I've been lucky enough to meet in person – in an authentic Scottish pub, no less, and someone who I've seen work so hard on their business and is now r…
 
In our special 5 year anniversary of being in business episode we talk about the 5 key things that we have learnt through starting, running and growing our business. We talk organisation, planning, couples/clients, understanding why you do things and how you continuously should look to improve. The wedding mavericks podcast is a great place to lear…
 
We all know that Instagram is an incredible marketing tool for us in the wedding industry. It can be challenging enough to decide what to post, and many of us tend to neglect one very important piece of the Instagram puzzle: the caption. As wedding photographers, wedding videographers, and wedding planners, Instagram's main purpose is to connect wi…
 
How do you build trust with your leads to show them you're the right wedding pro for them? In this episode, I'm showing you how you can demonstrate how you'll deliver what they want for their wedding - otherwise known as casting a vision - by creating a plan to let them know you understand what they're struggling with right now, where they want to …
 
The post Episode 217: 9 Things Every Wedding Professional Should Know About Running A Wedding Business appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.Di The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
 
Imposter syndrome is defined by Google as “doubting your abilities and feeling like a fraud.” This listener suggestion came from Meg Ramos and I’m so glad she suggested it. I’ve had my moments of self-doubt, wondering why I’m the one that has been given some of the opportunities or how I got to be the expert, without going to school specifically fo…
 
Andy is joined today by KT Merry of KT Photography! KT has been recognized for her industry excellence by top media outlets such as Harper's Bazaar and Vogue, and she has built a thriving and very profitable business that allows her to also pursue her passion for conservation by using her art to protect the planet and its inhabitants who are most v…
 
Premium Members, click here to access this interview in the premium area. Kate Ahl of www.simplepinmedia.com is a Pinterest expert and strategist — in this interview, she shares actionable Pinterest tactics for photographers in business. Over the years of recording interviews, Pinterest gets mentioned only once or twice each year and seems to fall …
 
This is the second part to the previous episode (E29) where we shared our experiences of the first 5 years in business and everything that we have learnt/experienced along the way. In the last episode we got up to where the covid pandemic had just begun here in the UK and we pick up there to discuss how we managed to keep the business going through…
 
Does inaction have a cost? The easiest thing for most people is to do nothing different. Keep going the direction you’re already going, don’t rock the boat. Is that the best course of action, or are you missing out on more by taking no action? I’ve spoken about opportunity cost before and this ties in with that discussion. Listen to this new 7-minu…
 
What does leadership mean to you? Leadership has many meanings, and everyone may have their own perspective on it. Today’s guest, Brett Culp, has a wonderful point of view on leadership and has built an amazing foundation for his life. Brett had a very successful career as a videographer in the lux wedding market, for ten years, until the recession…
 
Yes, that is a real amount, but full transparency it wasn't in one year! This isn't a flex about money, instead it is a story to provide insight and hopefully some inspiration. As we approach the 5th anniversary of our wedding photography & videography business we decided to reflect on the crazy journey we have been on and discuss all the highs and…
 
Getting published in a wedding magazine or on a blog or online site can help give your business credibility and the reach of audiences that might not otherwise know about you. Listen to this new episode with Brittny Drye, founder and editor-in-chief of Love Inc., and hear how to get your business on the radar of the editors of publications and webs…
 
Premium Members, click here to access this interview in the premium area. Jon Meadows of www.highendheadshots.com is a headshot photographer based in Washington DC with MASSIVE dreams and plans for his photography business. The big difference with this photographer, though… he is actioning his goals and making them a reality. He says he had no inte…
 
This is a listener suggestion from Matt Campbell, who has been a guest here on the podcast. What is burnout, and when is it time to pack it in and move on to something else? I discuss my thoughts on this (and I’m not a psychologist and don’t play one on podcasts) to hopefully give you a different perspective on how to view your situation. Listen to…
 
Whether you're a wedding photographer or wedding videographer who wants to go full time, make six figures, or shoot a celebrity wedding, you probably have a pretty big goal for your business. When it comes to going after your goals, it's paramount to create a roadmap on how you plan to achieve those goals. The old saying "Failing to plan is plannin…
 
Premium Members, click here to access this interview in the premium area. Nidhi Dahiya of www.nidscreations.com is a self-proclaimed workaholic. In addition to a full-time day job, she has built a wonderfully successful photography business where she focuses on what looks like… a bit of everything: from headshot and branding photography to families…
 
There are 5 things I know will make a massive difference in getting you more wedding leads - and in today's episode, I'm spilling them all! And guess what: This is just a sample of all the things we're covering in-depth in the Booked & Busy Training for Wedding Pros, our free 5-day training for wedding pros starting May 9 - register here! https://w…
 
Today's guest, Heidi Thompson, has no shortage of hats that she wears! She is a wedding business and marketing strategist and is also a bestselling author, having published Clone Your Best Clients. She is also the founder of Evolve Your Wedding Business where she helps wedding professionals grow six-figure and multi-six-figure businesses without pu…
 
In this episode we don't reveal any secrets, we discuss small behaviours and attributes which make a huge difference in your wedding photography and videography business. We are on the road and recording this in the car, so it doesn't quite sound the same, but it is a great conversation so we hope it helps to remind you of the things we can all be …
 
The post Episode 216: Making Social Media Fun Again with Serena Waller appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.Di The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
 
I’m often approached by people who’ve come up with a new technology or business idea, the spark of which was them seeing the need for themselves and/or their business. Sometimes there isn’t a solution for their problem. Other times there is, but it just isn’t the right solution. So, when is it time to build something versus customizing something th…
 
Premium Members, click here to access this interview in the premium area. David and Whitney Scott of www.whitneyscottphotography.com came to my attention when PhotoBizX member, Mark Hazelton, mentioned their class at PPA called “Marketing for introverts”. In this interview, the focus is on how to attract high-end photography clients to make high-en…
 
The post Bonus Episode: 5 Big Team Building Mistakes Wedding Professionals Make with Ashley & Dale Ebert appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.Di The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
 
Andy's guest today is Jennifer Stein, co-founder and editor-in-chief of Destination I Do Magazine, a magazine that can be found on newsstands in all fifty states as well as twelve countries. The magazine can also be found online along with a daily blog, and Jennifer also has her own podcast. She has over two decades of experience in business and pu…
 
If you’ve been paying attention to marketing for your business, you’ve probably heard about “marketing funnels.” What are they? How do you use them? Do you need to use them? If you’re confused about what they are or how you can use them for your business, listen to this new episode where Aleya Harris breaks them down for you. Aleya Harris, CPCE is …
 
In this episode we discuss two things that combined are probably the most important things to focus on if you want to have a successful, sustainable and profitable business. By delivering a high level of customer service you will create organic marketing opportunities to find more of your ideal clients and this will compound over time to grow your …
 
It's true that your brand can make or break you. That's why taking the time to make sure your brand is targeted & cohesive is vital. My guest today is Ida Winstead. Read more about Ida and her company below. Ida Winstead is the owner of Hygge Design Co, a brand and Showit website design company serving creative entrepreneurs and the host of The Hyg…
 
Very often I’m consulting with wedding and event pros, and I’ll hear complaints about them getting inquiries from less than their ideal couples/clients. It always begs the question whether it’s their marketing and advertising attracting the wrong customers, their pricing and packages aren’t correct for their target market, or whether they’re just s…
 
Today's guest spot goes to Paul Morse, who chats with Andy about his career as a professional photographer! Paul is of Paul Morse Studios based in New Orleans, and his talent and unique style have earned him the trust of presidents, world leaders, Fortune 500 companies, and numerous bridal couples. He enjoyed a successful photojournalism career wit…
 
In this episode it is all about taking those enquiries and turning those into jobs that allow us to do what we love for a living! This is no accident, it isn't by chance. To have a successful and sustainable business there needs to be an intention and methodology behind this and this is a process that you should put in place - whether it is highly …
 
Premium Members, click here to access this interview in the premium area. Ben Marcum of www.benmarcum.com is a portrait photographer based in Louisville, Kentucky. His photography work, inspired by classical art portraiture, is gorgeous, but it's not the reason for my invitation to be interviewed. His business has recently taken a big turn and grow…
 
One question most creatives forget to ask themselves, but has a HUGE impact on their overall success, consists of a single word: why. Today, I'm chatting with Elevate Mastermind Alumni Kevin Cochran of 718 Creative about his rapid business growth, and how asking himself "why?" has played a huge role in his overall success. Doors to Elevate Mastermi…
 
The post Episode 215: How To Use Quarterly Planning To Squash Overwhelm appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.Di The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
 
I was listening to Brian B on his The Travel DJ Blend podcast where he was talking about commission versus salary for salespeople. It got me thinking about all of my clients who ask me about the right way to set up a compensation plan for their sales teams (whether they’re a team of 1 or more). While there’s no one way that’s right for everyone, th…
 
As anyone knows, sometimes we need a little motivation, a push in the right direction. Maybe we’re not as focused as we need to be and just need someone to motivate us to reach our potential. Cindy Novotny is with us today, and she’s here to give some of her signature “straight talk” advice. Listen in and find out why you should embrace public spea…
 
In this episode we are discussing marketing channels that you can utilise to reach couples who want your services. This is more of an exploratory discussion, because like with all of our podcasts we are not telling you that there is a one size fits all approach! What we want to do is chat about the options, provide a little insight into our experie…
 
Continuing my series on “Scaling”, for this episode I talk with my friend Mike Walter on his journey from DJ working for another company to growing his own company that does over 1,000 events per year! How big is right for your company? Listen to this episode for another angle on how to grow a business. Mike Walter is the proud owner of Elite Enter…
 
Premium Members, click here to access this interview in the premium area. Holly Cook of www.hollyccook.com and Marika Moffitt of www.dirtiedogphotography.com feature in this slightly different podcast episode. Both pet photographers have separate businesses, both competing for the exact keyword phrase and are self-proclaimed soul sisters. Both wome…
 
I got to thinking about all of the people who tell me that they provide better results than their competitors. How do they know? It’s not like we get to see the results, side by side. So, in this shorter than my usual short musings I give my perspective on this topic. Listen to this new 4-minute episode for some food for thought on whether you are …
 
Premium Members, click here to access this interview in the premium area. Katie Kolenberg of Heartstory Photography will be presenting a training course for PhotoBizX listeners and members on profitable book projects for photographers. In the leadup to the training, I've been fielding some questions including: What kind of sales can I expect from b…
 
Every wedding pro feels stuck in their business from time to time - but how can you get out of it, AND use this as an opportunity to get more bookings? I've got 3 tips for getting un-stuck in your wedding business today - including a free email template to help re-engage cold leads, or even ones you thought were dead! Download our Cold Lead Revival…
 
Joining Andy today is Sharon Sever, Head Designer for Galia Lahav. Galia Lahav has established itself as one of the leading couture fashion houses, with garments characterized by their high-end fabrications, meticulous sewing techniques, and their unique technology to make each piece meet exact measurements even from overseas. They have flagship st…
 
In this episode we talk about branding and why it is so important towards the success of your wedding photography / videography business. Branding is a huge topic and often misunderstood. This discussion is not around the design details but around how to build a brand that will help you to sell your service to your ideal couples. The wedding maveri…
 
Premium Members, click here to access this interview in the premium area. Abby Wilkes of www.abbywilkes.com is not your usual personal branding photographer — she will travel the world, connect and even holiday with her clients to connect and capture the real personality and face behind the businesswoman. I invited Abby for an interview after seein…
 
Your couples have a problem, and they need you to solve it - but knowing how to answer it the right way is what makes ALLLL the difference between a booked-up wedding pro...and one who keeps losing business to crappier competitors. In this episode, you'll learn the 4 questions that will help you dig DEEP into what your couples really want from you …
 
The post Episode 214: The Power Of Language & How It Impacts Your Success with Renee Dalo appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.Di The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
 
A few years ago I did a presentation “How to be the experienced wedding pro, without sounding old.” I had a lot of feedback from wedding pros, young and old, about what it means to be too old to do what you’re doing now. There are 50+ year old DJs rocking it every weekend, and others in their 30’s who think their clock is ticking loudly as they app…
 
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