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The best podcast if you're Wedding Supplier looking to become better at the business side of weddings. Get up to date information, strategies and marketing advice from top industry professionals. Enjoy the podcast? Then leave us a 5 star review! Every podcast is recorded live so join Jack and Chris on Facebook on "Wedding Business Tips Group" to watch live Thursdays at 6pm, and add your voice to the conversation. Learn marketing for your wedding business and get bespoke advice and free resou ...
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The Book More Brides Podcast - Wedding Business, Wedding Marketing, Book More Weddings, Wedding Business Mentor, Bridal Business Coaching
Kate Storey | Marketing Strategist, Brand Clarity Coach, Messaging Mentor
Do you wish you could make more money in your wedding business, but need someone who can provide simple wedding marketing strategies and just tell you what to do next? Do you know you can close the couples who come to you, but can’t always get them to book a call and talk to you? Do you want more of your perfect couples contacting you, and fewer budget brides and dead-end leads? Do you know you’re great at what you do, but worry you’re not looking professional enough to your couples and it’s ...
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How do you make your wedding business website a place that not only looks beautiful, but attracts (and closes) the couples you love? You've heard me say so many times that you can't rely on pretty images alone to sell your wedding business - but we all know that visuals ARE super important to today's couples, especially when it comes to attracting …
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Is your website doing anything to book weddings for you? If not, it should be - or you could be losing dozens of weddings each year that should have been an easy close. Here are 5 things you need to fix on your website to not only book more weddings, but book more of the couples you love who are excited to work with you. Roll up your sleeves and le…
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Truth time: When was the last time you raised your rates in your wedding business? Has it been years? Have you added in new services, equipment, techniques, etc. - but kept your rates the same? Wedding pro, you are worth so much more than what you're likely charging right now...but how do you know if it's the right time to raise your rates? Listen …
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Did you know there are actually two kinds of wedding leads you're always working with? These are two very different groups of couples who are looking to book you at any given time...and if you know how to help them both, it could mean doubling or even tripling your revenue. In this episode, I'm sharing the difference between Buy Now and Buy Later c…
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On a scale of "word-of-mouth only" to "paying Meta $2k every month," how serious are you about marketing your wedding business? Every major brand knows the importance of marketing their product/service...so why aren't we taking the same approach in our wedding businesses? One of our clients - a very smart, six-figure multi-op owner - once shared th…
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Does it seem like you have waaaaay fewer leads this year than the last couple of years? There's a good reason for it (cough cough wedding boom cough cough) - but there's also something you can do about it. Here's how to get more wedding leads to contact you...AND get them to stick around this time! Find out how the Book More Brides Growth Academy h…
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Did you know that the highest number of engagements happens in the month of December? Did you also know that you'll see the benefits of what you do for your wedding business in about 90 days (3 months)? That's why NOW is the time to get your wedding business ready for all those new leads about to come your way - and in this episode, I'm sharing the…
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Are you seeing slower sales (or inquiries, or responses) this summer? Are you thinking that maybe you need to lower your prices just to bring in some cash? 🛑 STOP!! 🛑 There are some major problems with lowering your rates just to make some sales - in this episode, I'm sharing some of the most-heard reasons for doing this...and what you need to do i…
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✨ Hey Wedding Pro! ✨ I know it can be really hard to stand out from your competition...especially when a lot of you are telling us that you're seeing a big drop off in the number of inquiries you're getting. In this episode, I'm sharing the 4 big things that your wedding leads absolutely need to hear and see from you - so that you can not only unpl…
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There is a whole category of wedding couples just WAITING (literally) to book with you - and if you don't have the right strategy to reach them, you could be leaving dozens of unbooked weddings on the table for your competitors to scoop up. In this episode, I'm sharing the strategy that could triple your wedding business income - this is one you do…
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075 \\ Why should they book you? What couples need to know about you and your wedding business
15:40
Serious question: Why should couples book you? I'm going to go ahead and assume that you are great at what you do, that you have excellent customer service, great equipment, etc. etc. ...but beyond that, what really makes you different so that leads can see why you're the right one for them? In today's episode, I'm talking about 1) Why showing our …
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What books weddings in 2023? The very first thing you HAVE to get right is your messaging - which means, at a basic level, knowing which words make your leads want to book you. But how do you do this, and how do you make it work for your wedding business? In this episode, let's talk about messaging - and why it will make or break your wedding busin…
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I finally had a chance to go through the 2023 Real Weddings Report from WeddingPro (homebase for WeddingWire & The Knot) - and MAN, there were some BIG takeaways!! 🤯 Staying on top of wedding industry trends is an important part of being a wedding pro...but I'mn not talking things like what kinds of gowns brides are wearing, or flower styles, or ev…
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There's something killing off sales in your wedding business. 😲 And until you can see it - and fix it - you could be losing up to 75% of the sales you SHOULD be making. In this episode, find out what this dangerous sales killer is, what it looks like in your wedding business - and a plan to fix it! Want help 3x'ing your wedding business this year? …
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We need wedding leads to trust that we're great at what we do...but how do we do that BEFORE they sign with us and become clients? After all, trust is what helps them say "yes" - but we have our work cut out for us when couples come to us already suspicious that we *only* care about making a sale. In today's episode, I've got some actionable weddin…
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070 \\ How to use WeddingWire and The Knot to your advantage - 3 tips for wedding business building
20:39
Love 'em or not, WeddingWire and The Knot are huge for our couples as they plan their weddings. We know we need to be where our couples are, and these are the top spots - but I've heard from too many wedding pros that they just can't figure out how to get good leads from these platforms. If this has been your struggle too, listen up - I'm sharing 3…
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Did you know there is one phrase that could be completely dragging down your wedding business? A phrase that is so powerful that, if we take it out of our vocabulary whenever you're thinking about booking wedding leads, it can triple your business (or more)? This phrase (and what you think about it) really does impact that much of your wedding busi…
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If you've been listening to the Book More Brides Podcast, you know that we're here to help you with your wedding business marketing and messaging - but what the heck is messaging, and why does it matter to you? (Or rather, why does it matter to your couples?) In this episode, I'm breaking down what wedding business messaging is, and the 5 questions…
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067 \\ 3 resolutions for wedding pros in 2023 - use these wedding business marketing tips to make more money this year!
25:02
Do you want your wedding business BOOMING in 2023? I don't know about you, but I'm tired of feeling like we have to constantly react to whatever is happening in the world and economy around us to make our businesses succeed - so let's take charge with these 3 resolutions for wedding pros in 2023! Focus on just these 3 wedding business marketing tip…
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066 \\ Tired of convincing couples why they should book you? Here's how to show your value FAST!
20:38
You know you're better than your competitors...so why can't your leads see it? It's SO frustrating to know that you offer a better service than others in your area - but you keep getting wedding leads who can't seem to figure out why you cost "so much" compared to that budget wedding DJ / venue / wedding photographer, etc. Well, I'll tell you one t…
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065 \\ Why don't leads see your value? Boost wedding lead bookings with the right messaging!
17:22
Have you ever looked at your wedding leads and wondered, "Why don't they get it??" You know your wedding business is better than your competitors, and you know you're great at what you do...your leads should be able to easily see this, and you should be booking couples left and right! So why aren't you? Most of your leads just don't seem to underst…
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Wouldn't it be amazing if all it took to book a wedding lead was for them to hear about us, immediately set up a call, and book with little to no questions asked? Many wedding pros expect that this is how it's supposed to go - and if it doesn't, they weren't your ideal client anyways. HOWEVER... While this may be our expectation, the reality is a l…
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063 \\ When wedding leads ghost after the sales call {Part 3: End the ghosting in your wedding business}
21:41
Did you get a lead on a call with you, but then they didn't respond? That feeling is THE WORST - because they seemed like your ideal couple and all the signs were pointing to them booking with you...then, NOTHING. Is it something we said? Did they not like us? Why is it happening? In today's episode in our series to end the ghosting in your wedding…
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062 \\ The #1 reason why leads are ghosting you - and what to do about it! {Part 2: End the ghosting in your wedding business}
16:31
Tell me if this sounds familiar... 1) Wedding leads reach out to you and ask you to send them information. 2) You send it over to them. 3) You don't get a response, and after a follow up or two, you figure they must not want to talk to you. BUT WAIT: Is that really why they didn't respond? Or was there another reason - one that can be easily fixed.…
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061 \\ NEW SERIES: End the ghosting in your wedding business! Part 1: The mindset of the Ghost Bride
14:37
📣 NEW SERIES ALERT!! 📣 It's October, which means it's spooky season...and it's the perfect time to talk about GHOSTING! 👻 As wedding pros, I think we can all agree that ghosting SUCKS. Wedding leads reach out to us, ask us for info, maybe even get on a call with us - and then, nothing. No response to the info we sent, no reply after a sales call...…
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060 \\ What your couples care about - and what they DON'T: Wedding marketing messaging ideas that will get you booked
20:54
Experience, training, and equipment - do these things matter when it comes to booking more weddings? Your leads want to know some very specific information about them...but the way you share it makes alllll the difference in making your leads want to book you, or keeping them in the "just looking" zone. Today, I'm sharing a few *maybe controversial…
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059 \\ Can't get wedding leads to see your value? Answer these 3 questions to make it happen faster!
18:19
Do you struggle to get wedding leads to see your value? Are you wondering how to get couples to see why you're better than your competition - and not only better, but even worth spending more than they planned so they can book YOU? Last week, another one of our Growth Academy students told us how he had booked a couple who said he was more expensiv…
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058 \\ What will help you get wedding clients fast: a good-looking website, or words that sell? Here's the truth!
21:36
It's the business equivalent of the chicken or egg question - which is better to do first: Make your website look good (design), or sound good (writing)? When it comes down to it, what will convince couples that you are the right wedding pro for them and book with you? Yes, you do need a good-looking website that will be attractive to your couples.…
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057 \\ How do wedding businesses make money if you hate selling? Here's how to sell CONFIDENTLY when you don't have sales experience!
26:45
When it comes to selling in your wedding business, have you found yourself saying any of these things?: "The selling process it makes me feel so insecure...I hope this feeling will leave me soon!" "I have no background in selling, so it is SO alien to me." "The struggle is real with sales & networking when you're an introvert with impostor syndrome…
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056 \\ Make your wedding business stand out from the competition! 3 must-know wedding marketing tips to increase bookings
27:43
Are you stressed out about how to make your wedding business stand out from your competition? Do you feel like it's nearly impossible to get couples to see your value in a crowded market? Or do you think the only way to get ahead is to offer something (or a style) that is TOTALLY NEW AND UNIQUE from anything anyone has seen before? So many wedding …
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055 \\ Do couples say you're "too expensive"? Here's how to market to brides who won't care about the cost!
24:32
Are you getting the "wow, you're so expensive / out of my budget" response from your couples more than you'd like? This is the WORST to hear, because it pretty much confirms one of our biggest fears as a wedding pro: We're charging too much, and no one wants to hire us because we're too expensive - so we better reduce our rates. Right? WRONG!! Ther…
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You've probably heard me say before that our couples have to be the focus of our wedding business marketing, not us...but what if there's someone else we're not considering in our messaging? What if there's someone else we should be speaking to, and making sure they're seeing what they need to see and hearing what they need to hear? I'm talking abo…
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053 \\ The unseen burden of wedding pros: Marketing in the wedding business without losing your mind!
23:21
Do you feel like you constantly have a million things on your mind when it comes to your wedding business - and almost none of them have to do with what you actually DO in your wedding business? From responding ASAP to wedding leads and keeping tabs on already-booked couples to making sure your marketing doesn't fall apart - it's a lot for any wedd…
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052 \\ Will your couples choose the WRONG wedding pro? Marketing messaging strategy tips you need to know!
23:00
What will happen if your couples DON'T choose you? What are they worried about? What are they afraid will happen? And most importantly... Do they know you're ready to keep it from ever happening?? In this episode, I'm talking about how to add a little salt to make your wedding marketing and messaging amazing...along with several references to the "…
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051 \\ How do I market my wedding business? The first 5 things every new wedding planner, DJ, photographer, EVERYONE needs to do!
27:03
Are you brand new to the wedding industry and wondering how to market your wedding business? Are you maybe not-so-new, but never really got a chance to set a solid foundation for marketing your wedding business? Today, I'm sharing the 5 most important things EVERY wedding pro needs to do - whether you're a DJ, photographer, venue owner, wedding pla…
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050 \\ Great at what you do, but not booking enough weddings? Wedding marketing messaging ideas to show leads you're legit!
19:44
You know you're great at what you do...the couples who book you LOVE you and tell you that you're amazing...so why aren't you booking more weddings? Running a wedding business can feel really defeating at times - especially when the bookings are slow, but you know you have the talent and skills to give your couples exactly what they want for their …
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049 \\ Where should you invest in marketing your wedding business? 3 questions to ask yourself first!
22:35
There's definitely no lack of marketing solutions for your wedding business - but how do you know which ones are best for YOU? So many of you have said you feel like there's something missing in marketing your wedding business...but you're not sure what, or where to go first. Free or low-cost methods will only take you so far - there's a reason the…
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Have you been hearing about a recession, and wondering how it will affect your wedding business? After the last couple of years, we could really use a breather as entrepreneurs...but with experts debating if we're heading for a recession or in one already, one thing is clear: We need to have a plan for our wedding business to thrive, in both a down…
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047 \\ Feel like you're wasting time in your wedding business? 5 ways to make more progress in less time
20:46
Are you feeling a little stuck in your wedding business? Do you feel like you're just trying everything and spreading yourself around online just so people can find you - but you're running out of ideas of what else to do? It can be super frustrating to try to figure out what will work for your wedding business, and what will be a big ol' goose egg…
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046 \\ Where's your wedding business going? Setting goals for your wedding business for 2022 and into 2023
19:30
We're just over halfway through the year - how's your wedding business doing? Are you reaching your goals? Would a few more bookings help? Do you even KNOW where you're at?? It can be hard to look at our business straight on and crunch the numbers...so today I'm sharing a super-simple method for figuring out: Where you're at now Where you want to b…
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Did you know there are 4 super-important things your wedding leads NEED to hear to want to talk with you? So many of our couples have had bad experiences with pushy salespeople - both with wedding pros and just anywhere else in their lives - so we need to make sure we're building a level of comfort, trust and confidence with them...before they ever…
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Are you frustrated that leads aren't filling out the contact form on your website? One of our Growth Academy students recently told us this was his number one issue - getting more leads that came through his website to fill out the contact form and schedule a call with him. If your website has a decent amount of traffic coming through, but you're n…
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THEY contacted YOU...you gave them the info...but now your lead isn't responding. What's the deal? Getting ghosted is one of the most frustrating parts of the wedding business, and we don't always understand why. Maybe they're a Buy Later couple...maybe they're just price shopping...but maybe it's because we're (unintentionally) saying something th…
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Are you a new wedding photographer? DJ? Wedding planner? Venue? Florist? No matter what service you offer, if you're new to the wedding business, you've probably asked yourself: How in the world do I get leads when no one knows about me yet?? Don't worry - I've got a plan for you! I'm sharing 4 of the best ways to get your name out there and get th…
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Do you sometimes feel like you're not that great of a wedding pro? Like you can't compete with the bigger operations? That you don't have enough experience? That you're TOO experienced (a.k.a. old)? It's that old beast that's come back to take another chunk out of our ego: IMPOSTER SYNDROME. It's okay - every one of us has to deal with these feelin…
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Why do ads seem to work for some wedding pros, and not for others? Have you run ads for your wedding business, but didn't get the leads you wanted and just figured ads don't work for you? Well, before you throw in the towel on ads, I have a fix for you, and it could be a game-changer...not just on whether your ads work or not, but to bring in the R…
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Do you know the 5 most important steps you can take to close more leads when they come in? Whether you're a brand-new wedding pro, or a more - ahem - experienced one, it's important to have a fool-proof process that will take leads from random to red-hot! In today's episode, I'm sharing these simple - but oh so powerful! - steps so that you'll know…
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038 \\ Help! My wedding business doesn't look legit! 3 ways to look professional online in 60 days or less
23:47
Do you find yourself saying things like: "I know I don't look as professional as the big wedding businesses in my area" "Those wedding pros have so much more experience than me" Well, I'm here to tell you today that you CAN look professional enough online to compete with - and win more couples away from! - those bigger, more established wedding bus…
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037 \\ Tired of budget brides and cranky couples? 3 truths you need to know to bring in QUALITY wedding leads!
24:49
Do you hear "How much?" from your leads more than you want, or have to haggle with couples who only seem to care about getting you down to your lowest price? Are you sick of getting bratty brides who want you to dance for them because they don't get why you're "so expensive"? Then I have just the episode for you - I'm sharing 3 truths you need to k…
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Does the word "marketing" stress you out - especially the idea of creating a marketing PLAN?? It doesn't have to be complicated, I promise! I'm sharing 5 tips to create a super-simple plan to get your wedding business marketing in the right direction...and you don't need a degree to do it! === Connect with Our Community (You Are NOT Alone!) === Ste…
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