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L&D in Action is a podcast for learning leaders whose goal is to create a culture of learning within their organization. Each episode features conversations on how learning and development can maximize your employees’ potential, keep them engaged and have some fun along the way. We’ll speak with CLOs, instructional designers, executive coaches, HR leaders, consultants, and more. If you’re looking for the best ways to turn learning into action, then you’ve found the right community.
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Welcome to "Google Ads Unleashed," the ultimate podcast for anyone who wants to harness the power of Google Ads to boost their online business. Whether you're an agency owner, E-Commerce marketer, or just someone who's interested in digital advertising, this show is for you. In each episode, we'll dive deep into the world of Google Ads, exploring the latest strategies, techniques, and best practices for creating effective ad campaigns that deliver real results. Whether you're a seasoned pro ...
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Join Jeremy Spann, veteran, business owner, and real estate investor, as he interview today's top CEO's, Experts, and Business Leaders to discuss their rise to the top.
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Roger Sitkins, the nations #1 Insurance Agency Consultant has been helping independent insurance agencies and producers become more profitable, more efficient and have more fun for over 35 years. Today he offers a suite of services to help you achieve the great agency you've always dreamed of.
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Live Lean Success is the place where top entrepreneurs and coaches, CEOs and champions around the world share their spectacular breakthroughs & wins through Optimized Living. We’ll go behind the scenes to uncover the specific systems and proven strategies these successful individuals practice to create an extraordinary life, dominate their industry and competition, while achieving amazing results for themselves and their clients. Want to learn more on Optimized Living? Hop on to our Facebook ...
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Discover how to kick start a brand new account in our latest episode of the Google Ads Unleashed Podcast. In this episode Jeremy tackles the challenges and barriers faced when restarting a Google Ads account, navigating the launch phases from research to automated bidding. Join us for expert insights and learn the key strategies for success in your…
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Successful Executive Transitions: The Right Resources, Support and Focus for New C-Suite Leaders
47:20
Join Navid Nazemian, author of Mastering Executive Transitions, as he discusses: -What kind of timeframes executive transitions generally require to succeed -What often occupies the minds of new executives, and where their focus should be directed instead -The various categories of personal and organizational challenges a new executive might face. …
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Unlock the power of patience in our latest episode of the Google Ads Unleashed Podcast 'Patience. Why Doing Less Is Sometimes More'. Discover why giving changes time to take effect and trusting the algorithms can lead to better results. Tune in for expert insights and trust in the process! Whether you're a small business owner looking to drive more…
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Discover fresh Google Ads improvement ideas in the latest episode of the Google Ads Unleashed Podcast. Explore innovative strategies with host Jeremy to enhance your advertising performance and stay ahead of the competition. Join us for expert insights and actionable tips to elevate your Google Ads campaigns to new heights. Whether you're a small b…
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In our latest episode, we tackle the age-old debate: Google Ads or Meta Ads? Join us as we delve into the factors influencing this crucial decision for advertisers. Gain insights to make informed choices and optimise your advertising strategy for maximum impact. Whether you're a small business owner looking to drive more sales or a marketer wanting…
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Reflection Culture: Building An Appreciation for Learning by Encouraging Reflective Practice
11:17
Reflection is a powerful tool that we too often neglect in favor of moving onward and upward. We pursue what's next, rather than optimize our paths forward by critically observing the past. In this brief anniversary episode, Tyler synthesizes the insights he has received over the course of the show and his career on the topic of reflection. If you …
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Discover the secrets to profitable advertising in ecommerce with Frederik Boysen, CEO of ProfitMetrics, on this episode of the Google Ads Unleashed podcast. Learn how POAS bidding revolutionises Google Ads campaigns, optimising for real profitability. Join us as we delve into cutting-edge strategies and insights for maximising your advertising ROI.…
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Dive into the pitfalls of branded traffic in our latest episode. Discover why it's a costly mistake for 9 out of 10 Ecommerce businesses and how to avoid it. Join us for expert insights and strategies to optimise your Google Ads campaigns for success. Whether you're a small business owner looking to drive more sales or a marketer wanting to enhance…
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It has been reported that a majority of US workers have used generative AI at work at least one time (many passing off work completed by such tools as their own). However, a much smaller percentage have integrated gen AI into their regular work, citing lack of use cases, fear of hallucinatory responses, security doubts, and other concerns. To allay…
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Unlock the secrets of the perfect product page in our latest episode of the Google Ads Unleashed Podcast. Explore essential elements and strategies to optimise your Google Ads. Join us for expert insights on crafting compelling product pages that drive conversions and boost sales. Whether you're a small business owner looking to drive more sales or…
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Uncover the timeline for Google Ads success in our latest episode. Explore factors affecting campaign effectiveness and strategies to expedite results. Although a tough question to answer, Jeremy unpacks the many variables that can determine the success of the channel including search volume and much more. Whether you're a small business owner look…
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L&D Sentiment 2024: AI Top of Mind, Concerns about Resources, and Big Hopes for Showing Value
49:53
Each year for the past 11 years, Don Taylor has asked the entire community for their opinions and feelings on what forces will have the greatest influence in the world of Learning and Development. Since the advent of ChatGPT, it’s been hard to see beyond the hopes, concerns, claims, and overall anticipation around artificial intelligence. So it’s n…
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Discover our account auditing process in today's episode of the Google Ads Unleashed Podcast. Gain insights into optimising Google Ads campaigns with all the behind the scenes information on things to look out for when auditing an account. Join us for a detailed breakdown of strategies and effective auditing. Watch the full episode now on Youtube: …
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We're back and this week we are taking a dive deep into the world of Google Ads with none other than Vincent Beima, a renowned expert who has quietly reshaped the destiny of over 2000 Google Ads accounts. From his humble beginnings at a top PPC agency in Europe to becoming the secret weapon behind some of the most iconic DTC brands, Vincent shares …
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Far too often, we classify the way we conduct our emotions as “soft” skills, effectively secondarizing these capabilities behind the skillsets we think of as critical to our work. Ironically, communication with others is perhaps one of the few “skills” almost all of us share across our professions, and practice every single day. This week, Dr. Davi…
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Dive into the advancements of 'Consent Mode v2' in our latest episode. Explore the latest features, benefits, and strategies to optimise your Google Ads. Join us for an in-depth analysis that unveils the power of Consent Mode v2 in enhancing user privacy, how this should be implemented and what's to come over the course of the coming weeks. Whether…
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When it comes to proving one's knowledge, is there any greater demonstration than real-time application? Probably not. But, we can't always ask our people to apply their knowledge without ascertaining a high level of certainty that they won't make a big, hairy, dangerous mistake. So, what can we do? Why don't we take a page from Academia, and obser…
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Navigate the challenges of Q2:3 with expert insights on our latest episode. Discover strategies to thrive in this crucial period for Google Ads. Join us for essential tips that will empower you to not just survive but thrive in the unique dynamics of Q2:3. Whether you're a small business owner looking to drive more sales or a marketer wanting to en…
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Face the 'Uncomfortable Truths' about Google Ads in our latest episode. Explore candid insights, pitfalls, and expert advice to navigate the challenges. Join us for a frank discussion that unveils the realities and equips you for success in your Google Ads endeavours. Whether you're a small business owner looking to drive more sales or a marketer w…
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Everything we do begins with a thought. And, as flawed human beings, it’s possible that our thoughts don’t represent a perfect picture of the reality in front of us. Sometimes, when we let biases or cognitive distortions cloud our judgment, we create undue stress on our relationships. Luckily, according to this week’s guest Kirsten Larsen, we’re ca…
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Unlock optimal success with 'Brand Campaign Hacks' in our latest episode. Discover expert strategies to elevate your brand on Google Ads. Join us for a deep dive into effective brand campaign management and unleash the full potential of your advertising efforts. Whether you're a small business owner looking to drive more sales or a marketer wanting…
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Diversity, equity, and inclusion (DEI) efforts took a massive hit in 2023. Many companies’ diversity initiatives showed up on budget cut sheets, and it became clear that progress toward more inclusive organizations had been minimal and unsatisfactory. Many leaders, however, still understand the critical nature of implementing such changes. While th…
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Dive deep into the art of 'Mastering Negative Keywords' in our latest episode. Learn strategies to refine your Google Ads, minimize irrelevant clicks, and maximise ROI. Join us for expert insights that will transform your campaign management and boost ad performance. Don't miss this essential guide to mastering negative keywords for Google Ads succ…
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And we're back! Unlock the secrets behind a recent client's remarkable journey, 'From 2 to 150 sales per month?!' Join us for an in-depth analysis of the strategies that fuelled this success story. Gain actionable insights and learn how you can replicate these results to elevate your Google Ads campaigns. Don't miss this episode for a roadmap to ex…
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AI in L&D: Barriers, Progress, and Success Stories in Learning, One Year Since the Launch of ChatGPT
47:35
Generative AI has forever altered how we create and consume content online. Talent Intelligence has given us access to more data points about candidates than we could ever use. Workforce Intelligence has turned the most micro of our day-to-day tasks into opportunities for feedback and learning. Artificial Intelligence is here, and it has the abilit…
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Kindness in Human Resources: Earning the Trust of Leadership and Employees Alike as an HR Leader
41:08
Human Resources departments are responsible for exactly what their name states: Maximizing the capabilities of the humans working within an organization. While this is achieved through a wide variety of functions, HR tends to be stigmatized as the department that holds up progress, enforces seemingly burdensome policies, and handles dirty work like…
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Integrated L&D: Taking learning from small to large, passive to active, and targeted to ubiquitous
43:03
The more an organization grows, the more complex its Learning and Development function must become. And in the modern business landscape, learning and development professionals have a duty to be increasingly ambitious about the impact their programs have on learners. With greater competition, more scrupulous consumers, and an ever-growing pool of t…
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Dive into our Summary episode for crucial insights on how the Q4 period unfolded for Young & Digital. In this last episode before the end of the year, Jeremy discusses what went down throughout Q4 particularly during the Black Friday & Cyber Monday sales and how stratagies may need to be readjusted in the future. Whether you're a small business own…
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Learning and Development Professionals have allowed themselves to behave as order takers since the function was first introduced in organizations. As an arena generally considered disconnected from the products or services of a company (read: non-revenue generating), decision-makers tend to treat L&D as an insular, periodic problem-solver. At-the-r…
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Explore the impact of discounts on brand success in our latest episode, and why you should be running them. Learn how discounts and savings can elevate your brand's visibility and drive growth. Tune in now for essential tips to make informed decisions for your advertising strategy. Whether you're a small business owner looking to drive more sales o…
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The relationship between learning and work is experiencing a period of rapid evolution. Whereas we once trained as apprentices or students for a very specific skill set that could reliably carry us through a lifelong career, we now enhance our abilities on a daily basis with the help of technology. Soon enough, we’ll have to embrace an entirely new…
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In this exclusive interview learn how CEO Matthew Stafford established Build Grow Scale and successfully drives business growth for Ecommerce stores. Join us for an insightful conversation as Matthew shares valuable insights into what BGS does, and how his book 'Optimised Ecommerce' has changed the game for many in the industry. Whether you're a sm…
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The (Dis)Comfort Quotient: Building Elite Teams, Attracting Top Talent, and Handling The Uncomfortable At Work
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Workplaces are full of interpersonal tension. Whether we choose to acknowledge it or not, every office or team features people who simply aren’t meant to get along. Organizations are composed of stringent hierarchies, they often rely upon and incentivize competition, and, let’s face it, working requires a level of forced decorum. So, it’s time that…
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Join us for a deep dive into the critical question: 'Are Google Ads Worth It?' In this episode, we explore the multifaceted world of Google Ads, tune in for expert insights to make informed decisions for your advertising endeavours. If you're a seasoned advertiser or just getting started, this episode aims to provide clarity on the value and effect…
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DevLearn 2023 Recap: Solution-focused Approaches to Technology, Storytelling, and Quality Content
48:20
Early Q4 every year, tens of thousands of learning professionals descend on the Las Vegas strip to share insights with each other and explore what’s new in ed tech. This year, your host joined the getAbstract booth at the Mirage Hotel meeting with dozens of attendees, vendors, consultants, authors, and other L&D practitioners. To discuss some key l…
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Dive into SEO mastery with Tom Morgan in our latest episode! Get answers to all your burning questions on optimising for search engines. Tune in for expert insights and elevate your digital presence now! Whether you're a small business owner looking to drive more sales or a marketer wanting to enhance your advertising skills, this episode is packed…
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The Happiness Quotient: Giving Employees Opportunities to Craft Their Own Work Wellbeing Journeys
46:04
Most of us don’t need to look beyond our own office windows to see examples of work-induced stress. Unfortunately, the majority of us are also familiar with the greater suffering our mental health endures when that stress perpetuates. Nevertheless, we all have the power to seek fulfillment in our day-to-day lives, even if there is constant pressure…
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Unlock the secrets of Search Themes on the latest Google Ads Unleashed Podcast episode. Learn how these themes work, optimise your strategy, and boost ad performance. Dive into the nuances of Search Themes with our experts. Elevate your Google Ads game with practical insights from our discussion. Tune in now for a deep dive into 'What Are Search Th…
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Shelmina Babai Abji broke many barriers when she rose through the ranks at IBM, ultimately achieving the title of Director of Sales and overseeing $1 Billion in annual revenue. Along the way, there were many instances where she was the only woman in the room. Her humble beginnings motivated her not only to achieve highly but to pass on her lessons …
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In this week's episode, we're diving deep into the world of Google Ads feed optimisation with a special guest expert in the field - Nick. Join us as we explore the answers to your Google Ads feed optimisation queries. Our guest will provide in-depth insights and solutions to your burning questions, equipping you with the knowledge to supercharge yo…
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Getting The Brain Right: Key Insights from Learning Science for All Learners and Educators to Understand
43:55
It controls our every move and it houses our every thought… but how many of us understand how the brain works? Truthfully, there’s more that we don’t understand about the brain than we do understand. But that doesn’t mean we can’t capitalize on what we have been able to glean through neuroscience and psychological studies over the years. To help us…
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In our latest episode, we're delving into a topic that's essential for Google Ads success: the formula to writing GREAT ads. Join us as we unveil the formula that can transform your ad copy into compelling, high-performing content. Whether you're a small business owner looking to drive more sales or a marketer wanting to enhance your advertising sk…
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We’re long past the point of hiring locally and keeping a business to just one geographical place. The increasingly vast and complex talent pool organizations have to choose from has made the jobs of Human Resources and Recruiters much more intricate. In theory, being able to choose from 1,000 instead of just 10 applicants for a given position shou…
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Di Jeremy Young
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Join us for another episode of the Google Ads Unleashed Podcast as we discuss the Best Q4 Prep Strategy for Google Ads, with our special expert guest! Get exclusive insights and tips to maximise your Q4 success in Google Ads. Don't miss out – tune in now! Whether you're a small business owner looking to drive more sales or a marketer wanting to enh…
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Attention all Google Ads Unleashed podcast enthusiasts! We've got some exciting news to share. Mark your calendars for the 26th of October at 7 PM, because we're hosting a FREE live webinar, and we want YOU to be part of it! Learn how to maximise your Google Ads revenue this Q4 using my 7 easy-to-implement steps that YOU can effortlessly copy! Save…
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The way we do work will change drastically in the next 10 years. And perhaps even greater change to our digital systems and daily operations is due another decade beyond that, thanks to the unprecedented potential of AI-enabled applications. How do we prepare ourselves… not only for a high degree of change to our jobs, but for the inevitable change…
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In this episode, we delve into the critical topic of '5 Common Google Ads Mistakes You Will Want to Avoid.' With the Q4 period fast approaching, it's paramount to refine your advertising strategies. Discover how these frequently encountered errors can negatively impact your ad campaigns and, more importantly, learn how to steer clear of them. Jerem…
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The Real-world Impact of AI: Education, Ethics, and Adaptation in the 4th Industrial Revolution
59:00
We very well may be living through a historic inflection point. The point at which artificial intelligence grows from an esoteric machination to a tool that revolutionizes how most of society does its work. But what industries and aspects of our day-to-day lives will AI impact most? And what should we watch for as that impact begins to be felt? Thi…
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Discover the essential strategies in our latest episode, '7 Steps to SMASH Q4 with Google Ads.' Learn how to boost your Q4 success with Google Ads through this step-by-step guide from host Jeremy. Tune in for expert insights on maximising ROI and crushing your Q4 goals. Whether you're a small business owner looking to drive more sales or a marketer…
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