Daniel Cooper, better known by his artist name as Martian, has been making waves in the Australian music scene for a long time. He came to my attention when I watched a video of him talking about his strategy for building his fan base, which counters many mainstream marketing strategies. I chatted to him about his approach and how that might apply …

In this fascinating podcast episode, Simon Dell chats with Karina McKinnon, the CEO and Owner of Copywrite.com. Discover how Katrina started her business and how copywrite.com has helped many businesses tell their story. Karina also shares her insights on how AI is reshaping the industry, shedding light on the coexistence of human creativity and AI…

On episode 130 of the Cemoh Marketing Podcast, Simon speaks with Andrew Borg, Marketing Manager at Hicaliber. Andrew has extensive experience in unlocking the power of first-party data to connect and nurture relationships with customers. Listen to his insights from working with one of Australia's most iconic retailers City Beach and national homebu…

On episode 129 of the Cemoh Marketing Podcast, Simon speaks with Simon Bottomley, Director and General Manager of EJ Asia Pacific. EJ is a fifth generation family business, headquartered in Michigan and established in 1880. EJ design, manufacture and distribute access solutions for the world's growing infrastructure. We love to know what you think …

On episode 128 of the Cemoh Marketing Podcast, Simon speaks with Sean Steele, Founder of Scale HQ about growing and scaling your business. After 17 years of working in buying, building, transforming, and education businesses helping other people build and maximise their education portfolio, Sean has moved away from working in other businesses to bu…

We are back in 2023 and on episode 127 of the Cemoh Marketing Podcast, Simon speaks with Yas, Former CEO and Founder of Circonomy. We learn about how Yas turned a simple idea into a Charity and then on to be a Social Enterprise. Circonomy started in 2013 as 'The World's Biggest Garage Sale' and is all about a world where nothing useful goes to wast…

In this episode of the Cemoh Marketing Podcast, Simon Dell speaks with Rob Godwin, Australasian Director of Lovehoney.⁠ ⁠ Lovehoney is an incredible business that sells sex toys, lingerie, erotic gifts and more. They started in a small shed in West End and is now in some of the biggest warehouses in Eagle Farm. We love to know what you think so, gi…

On this episode of the Cemoh Marketing podcast, Simon Dell speaks with Todd Fisher, CEO of CallTrackingMetrics. The two discuss how CallTrackingMetrics can help a business’ sales teams and marketers work better together. Todd mentions that even in this modern day and age, phone calls are the predominant voice conversation-driven technique. We love …

On this episode of the Cemoh Marketing podcast, Simon Dell speaks with Blake Hutchinson, CEO of Flippa. The two discussed how buying and selling existing digital business is a growing area of interest for investors and entrepreneurs alike. Blake mentions how Flippa is the leading marketplace globally to buy and sell sites, blogs, stores and other d…

This episode brought up an exciting topic on how live video streaming is changing marketing, interviewing Jonathan Poynter- Founder of Nimbler Digital and Streaming House. During the pandemic, evolution of Livestreaming has shortened the gap between physical contact with brand and digital world. How important is a host to livestream success? What s…

Does web design really impact user experience and your business conversion? Simon Dell speaks to Dmitrii Kustov - CEO of Regex SEO, a Houston-based Internet Marketing company which focuses on SEO consulting, PPC, Internet Marketing Project Management and Search Engine Optimization for database and software development. User experience optimization …

Helping brands scale with performance paid advertising. Simon Dell speaks to Jeremy Gillespie, founder of Built To Scale - Growth Agency, about the performance-based model and crafting irresistible E-Commerce offers to increase AOV & conversion rate. Please remember to give us a rating and reviews on Apple Podcast. Follow us on Instagram here to ge…

It takes a lot of work to trust an online service with your health. Simon Dell speaks to Tom White Co-founder & Chief Operating Officer at Maxwell Plus about the challenges and lessons with marketing an online service using AI & specialist doctors to detect prostate cancer early. Please remember to give us a rating and reviews on Apple Podcast. Fol…

Ever wondered what the heck is an NFT (Non-Fungible Token)? Simon chats with CEO of DeFi Link, Riley James to answer some of those burning questions around NFTs and how they relate to marketing. Please remember to give us a rating and reviews on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding, and business. If y…

How do you make yourself and your brand stand out without all the fluff? Rich Curtis, CEO of FutureBrand Australia, explains that it’s about delivering your brand distinctively and not necessarily uniquely. It is in those distinctive moments where you will begin to become recognised and that is where you can begin to start building your brand. In t…

Staying true to yourself, being authentic and being supportive; these may not be the first tips you might associate with becoming a board member. Moving from a corporate role into a board position can be quite difficult but Cheryl Hayman takes us through some tips to help navigate the transition from marketing to the board. With an extensive backgr…

How do you motivate people to buy your product and how to create a need for it? More importantly, how do you keep your team inspired? You’ve got to celebrate success as well as failure. Darren Needham-Walker explains that you’ve got to build up what your product can do for your customer, how it can make life easier and how it elevates them. He also…

Capping a 25-year career where he served as a chief marketing officer and executive vice president of business development, and fellow podcast host Scott J. Miller joins Simon Dell to talk through new approaches to marketing. They discuss how the change of the world is creating new marketing strategies; they touch on Scott's interview with Matthew …

It's all about content! How often do we hear that as marketers, but do we really know what that looks like in practice? Is it about volume, keyword research, backlinks or quality? Simon talks with the CEO of Codeless & Wordable, Brad Smith, who is all about content, the creation, production and optimisation. Giving his insights on the do's and don'…

The growth of e-commerce has brought significant opportunities to retailers, as most of us would have shifted from in-store to online channels. But what does that mean for the people responsible for getting our packages from the retailers to our homes? In this week's episode, Simon talks with Mark Mcginley, CEO of Couriers Please, who gives some in…

Are you starting to tear your hair out, thinking, how do I really keep my customer loyal? Stress no more. This week we talk about all things loyalty marketing, how to kept your customer loyal, how to keep them coming back and most importantly, how to keep them spending with you. Joined by fellow podcast host and loyalty marketing expert Paula Thoma…

Ever wonder what happens at the end of fishing rode once it's launched into the ocean? Simon talks with Phil West, the co-founder of Siren Cameras, about his amazing story of creative innovation and developing a product for a market that not many people had insight on. Listen in to learn about Phil and his partner's journey to get their product to …

Being able to generate leads for your business is key to growing your business, but how do you generate leads? In this episode, Simon chats with Jaclyn Curtis, COO of Bant.io, a B2B lead generation solution, who has developed a solution that will help you generate leads and grow your business. Please remember to give us a rating and review on Apple…

Ever wondered why does a customer choose one retailer instead of other? In this week's episode, Simon chats with Richard Hammond, founder & CEO of UnCrowd, who has devised a solution that helps retailers get the best business by answering this particular question. If you like what you hear, don't forget to give us a rating and review on Apple Podca…

Simon Dell chats with Growtion Managing Director Mal McCallion on the value of building online trust through marketing content. You can contact Mal McCallion here. Please remember to give us a rating and review on iTunes! Our Instagram page is here. Contact the team at www.cemoh.com or Simon here. If you think you have a great story for the podcast…

Simon chats with Lisa Macqueen, CEO of Cleancorp, about taking the leap and launching her own cleaning business. Lisa provides insight into her journey, from launch to industry leader and how to stand out in a highly competitive environment. You can contact Lisa Macqueen here. Please remember to give us a rating and review on iTunes! Our Instagram …

Simon chats with Pace PR President and Founder, Annie Scranton on being your brand's own publicist. You can contact Annie Scranton here: https://www.linkedin.com/in/anniescranton/ Please remember to give us a rating and review on iTunes! Our Instagram page is here. Contact the team at www.cemoh.com or Simon here. If you think you have a great story…

Simon Dell discussed with Liza Nebel, the founder of Blueocean, about how AI can help inform marketing and branding strategies. Please remember to give us a rating and review on iTunes! Our Instagram page is here. Contact the team at www.cemoh.com or Simon here. If you think you have a great story for the podcast, contact our producer at podcast@ce…

Simon Dell discussed with David Khim about how to use content marketing to sustainably and economically grow a business (no matter the scale). Please remember to give us a rating and review on iTunes! Our Instagram page is here. Contact the team at www.cemoh.com or Simon here. If you think you have a great story for the podcast, contact our produce…

Simon Dell discussed with Brooke Burns about how businesses can grow with PR effectively. Brooke Burns is a hospitality PR specialist and podcast host of The PR Pod. You can connect with Brooke here: https://www.linkedin.com/in/brooke-burns-pr/ Check out The PR Pod here. - Please remember to give us a rating and review on iTunes! Our Instagram page…

Anthony Nappa was a 19-year-old labourer when he started selling beauty products on eBay as a hobby. Today, he and his brother, Guy Nappa, runs Australia’s second-largest pureplay eCommerce beauty platform. You can connect with Anthony and Guy here: Anthony: https://www.linkedin.com/in/anthony-nappa-6a5173173/ Guy: https://www.linkedin.com/in/guy-n…

This entire episode is about my background and my story. And if you're reading that and want to skip this episode, I totally understand. This isn't meant as an egotistical boast - far from it as I don't believe I have anything to boast about. Totally the opposite. This is more to help business owners out there know that it can be hard, you can make…

Welcome to episode 100! In this episode, Simon Dell reflects on what he's learned during his time with the Cemoh Marketing Podcast with a special guest, Simon Bell. Simon Bell is a business coach and is the Podcast Host of Zen Business Podcast. You can connect with Simon Bell here. Please remember to give us a rating and review on iTunes! Our Insta…

Simon chats with Edwina and Patrick about #Fakenews and its impact on marketing. Please remember to give us a rating and review on iTunes! Our Instagram page is here: https://www.instagram.com/askcemoh/ Contact the team at www.cemoh.com or Simon here: https://www.linkedin.com/in/iamsimondell/ or here: https://twitter.com/IAmSimonDell If you think y…

Simon chats with Llew Jury, Founder & Managing Partner of Sprint Ventures, Chair of Reload and Director of Advancer in episode 98 of the Cemoh Marketing Podcast. In this episode, Llew touched on some great tactics to build and grow an agency. Please remember to give us a rating and review on iTunes! Our Instagram page is here: https://www.instagram…

Simon chats with Xenia Muntean, CEO and Co-Founder of Planable, about styling great Instagram grids and building an effective content machine. Planable is a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. It speeds up the way social media cam…

Simon chats with Laz Smith, Co-founder and General Manager of Apéro Label, about Apéro's branding and eCommerce journey. Apéro is an Australian ladies fashion brand synonymous with the young, the stylish and the fashion lover. Inspired by the colours of the runway, Apéro combines a fusion of classic simplicity and bright detailing, to create its ow…

Simon chats with Toni McQuinn, Director of Body Armour Australia, about how he grew the brand. Body Armour is a company that offers hangover relief products. This unique, Australian and regulated formula is designed to provide you with essential nutrients and relief from your typical hangover symptoms, making your drinking experience significantly …

Simon chats with Dan Greenberg, CEO and Founder of Sharethrough, about how businesses can utilise the power of native ads. Sharethrough is a native ad tech company, helping the world’s largest marketers and trading desks serve high-performing, non-interruptive native ads into the feeds of the world’s leading global publishers. Please remember to gi…

Simon chats with Shenny Neveceral, owner & Facebook Advertising Specialist at Spunky Monkey Media about improving Facebook advertising for businesses. Shenny is a Certified Facebook Media Buyer with over 25 years in Marketing & Business. Spunky Monkey Media offers social media management for small businesses with Facebook and Instagram social media…

Simon chats with Stagekings Managing Director, Jeremy Fleming, about how and why they pivoted their business from building stages and structures for events, festivals and concerts, to creating furniture for those working from home. Stagekings create and build some of the largest custom stages and event structures in the country. You can contact Jer…

Simon chats with Loomly Founder, Thibaud Clement, about social media marketing hacks that will drive conversions, how to produce content for your business and TikTok. Loomly is the Brand Success Platform that empowers marketing teams to grow successful brands online through collaboration, publishing & analytics features. You can contact Thibaud Cle…

On Episode 90 of the Cemoh Marketing Podcast, Simon chats with Founder of Rest of the World, Sergio Alcocer about the importance of multicultural marketing. Rest of the World helps companies make the world a little better by doing work that matters, for the communities who need it most. You can contact Sergio Alcocer here https://www.linkedin.com/i…

On Episode 89 of the Cemoh Marketing Podcast Simon chats with Chiefs and Indians Founder, Mandy Hall. Chiefs and Indians educates, advises and co-creates brand strategy and executions that rally people from the inside of an organisation, out. You can contact Mandy Hall here https://www.linkedin.com/in/mandy-hall-09703615/ Please remember to give us…

Simon Dell, CEO and Co-Founder of Cemoh explains the change from Paper Planes to Cemoh. Please remember to give us a rating and review on iTunes! Our Instagram page is here: https://www.instagram.com/askcemoh/ Contact the team here at https://cemoh.com/ or Simon here: https://www.linkedin.com/in/iamsimondell/ or here: twitter.com/IAmSimonDell. If y…

On Episode 87 of the Paper Planes Marketing Podcast Simon chats with the Head of Brand Strategy at Ceros, Ryan Brown. Ceros is an experiential content creation platform that empowers marketers and designers to create engaging, interactive, and immersive content experiences. You can contact Ryan Brown here https://www.linkedin.com/in/rmbrown/ Dan an…

On Episode 86 of the Paper Planes Marketing Podcast Simon chats with We Market Online Courses (https://smartbrandmarketing.com/wemarketonlinecourses/)Founder, Tom Libelt. With the global pandemic of Covid-19 it has never been more important to be online and have an online presence. In this Podcast we hear about some of the skills and suggestions th…

Simon chats with Healthsite Founder, Lachlan McPherson, Interactive Minds Founder, Louisa Dahl and Dr Edwina Luck, Senior Lecturer at QUT about the current COVID-19 pandemic and the impact it is having on people and businesses. Simon and the panel provide insights on how businesses can tackle the crisis from a marketing perspective. Please remember…

Simon chats about TikTok and why it is important for businesses to understand and use this social media platform. Please remember to give us a rating and review on iTunes! Our Instagram page is here: www.instagram.com/flypaperplanes.co/ Contact the team at www.flypaperplanes.co or Simon here: www.linkedin.com/in/iamsimondell/ or here: twitter.com/I…

Simon chats with Tom Scantlebury, CEO and Founder of Sky Blue Customer Experience Services. Sky Blue work with businesses to improve their customer connection by using tools designed to empower and educate the team. This in turn helps them to align with the customer, improve employee engagement and the bottom line of the business. This is the first…