Summary In this season finale of the Koyoti Small Business Podcast, host Thomas reflects on the key themes and insights from Season Three, which focused on branding fundamentals. He discusses the importance of understanding one's brand story and messaging, shares personal experiences from Coyote's rebranding journey, and looks ahead to the upcoming…

Summary In this episode, JCC and Thomas discuss various aspects of branding and marketing, including the importance of core values, community engagement, and brand trust; topics and questions that they missed or needed more context for. They explore Fujifilm's response to a disaster, the role of AI in marketing, and the significance of experiential…

Summary In this episode of the Coyote Small Business Podcast, Thomas discusses the complexities of developing a new product-based company in a competitive market. He highlights the importance of understanding product viability, the challenges of being a first mover, and the five key areas—service, price, variety, quality, and design—where businesse…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. Summary In this episode, Thomas and JCC discuss the importance of brick and mortar locations for businesses. They share stories of brands using unique vehicles to create brand experiences on the road. They emphasize the…

Summary In this episode of the Koyoti Small Business Podcast, host Thomas speaks with Suyin and Petra from Thornhill Doulas about their experiences and insights into the world of doula services. They discuss their personal journeys to becoming doulas, the various roles doulas play in supporting families during childbirth and postpartum, and the imp…

Summary In this episode, Jonathan Chan Chung (JCC) and Thomas Wu discuss the importance of paraphernalia in branding. They explore the evolution of paraphernalia from the 90s to the present day and how it has become an essential part of the customer experience. They highlight the difference between paraphernalia and merch, emphasizing the need to r…

Summary Fujifilm's story is about overcoming challenges, embracing change, and staying true to core values. They started as an underdog in the film industry, but through strategic decisions and embracing new technologies, they became a rival to Kodak. Fujifilm diversified into various markets, including pharmaceuticals, cosmetics, and data storage.…

Summary In this episode, Thomas and JCC discuss the evolution of Snoop Dogg's brand and how he has expanded beyond his origins in hip hop. They also explore the importance of social media in building a brand and the different platforms available. They emphasize the need for authenticity and understanding your audience when using social media. They …

Summary In this episode, the host discusses the concept of shiny object syndrome in marketing, where marketers get distracted by the latest trends and technologies without a clear strategy. The host provides examples of shiny object syndrome, such as the hype around non-fungible tokens (NFTs) and the use of flash technology in websites. The host al…

Summary In this episode, Jonathan and Thomas discuss service design and its importance in creating a seamless and enjoyable user experience. They start the episode with a discussion on branding stories, including the promotion of video games by companies like Chex and Captain Crunch. They then dive into the concept of service design, using examples…

Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday! For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here! Summary In this episode, Thomas discusses the importanc…

Summary In this conversation, Thomas and Jonathan discuss the importance of copywriting for small businesses. They highlight the need to start with understanding your brand, audience, and value proposition. They emphasize the importance of storytelling and connecting with customers on an emotional level. They also discuss the role of SEO, landing p…

Summary In this episode, Thomas discusses the backstory of how Coyote came up with their logo. Initially, Coyote was intended to be a holding company, but eventually became a marketing agency. Thomas worked with a designer friend to develop the logo, focusing on the visualization of the name and the animal. The final logo depicts a coyote howling a…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: Now that you've put all your research to use, it's time to think of a name. What name will work for you, and what are some of the things that you should consider when deciding on a name? Building a small b…

Summary In this episode, Thomas discusses how the name Coyote was chosen for the company. He explains that his fascination with the character of Coyote in North American folklore and his love for Warner Brothers' Wile E. Coyote influenced the decision. Thomas also highlights the attributes of coyotes that align with the values of small business own…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: Now that you've put all your research to use, it's time to think of a name. What name will work for you, and what are some of the things that you should consider when deciding on a name? Building a small b…

Coming back from our hiatus, we've got loads morestuff in Season 3 planned for you. Here's a brief look at some of the changes and (hopefully) improvements that we're making. Hope you'll join us as we continue our adventure Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the c…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: Now that you've done the research into your brand thesis, how does the research reflect the thesis? If it lines up, what are the next steps towards building your brand? Building a small business community …

How a digital nomad is turning his passion for traveling into a business making packpacks. Our chat with Aaron Radcliffe is a great example of harnessing passion and experience into creating a new product and business and how Aaron is sharing his journey in the most transparent way. Have questions? Reach Aaron here: Email Website Youtube Instagram …

A short segment to follow Conquering Brand Beast episodes talking about the branding journey, today, we discuss the researching the thesis that we discussed in the previous episodes as we continue working on in our brand refresh journey. For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doin…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: Research into the thesis that you've put together is an integral part of the branding journey. Here are some steps to help you along the way and why they're important Building a small business community fo…

A short segment to follow Conquering Brand Beast episodes talking about the branding journey, today, we discuss the why of Koyoti, and the thesis that we'll be working on in our brand refresh journey. For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here! Send us a text Plea…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: The first step in establishing your brand, establishing what you THINK your brand is going to represent. Listen to why this is a crucial first step and how this helps to set up your branding journey Buildi…

Some reasons for a rebrand or a refresh, our reasons, and communicating our why. The beginning of our journey in our brand refresh, why we're doing it, and what to expect this season on the Koyoti Small Business Podcast For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here! …

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: How we got into branding, and some small businesses are totally conquering brand marketing! Building a small business community for small business. Sharing experiences, information, stories, and tips to he…

We've got loads of stuff in Season 3 planned for you. Here's a brief look at some of the changes and (hopefully) improvements that we're making. Hope you'll join us as we continue our adventure Send us a text Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word. For more i…

Just some reflections as the second season of the KSBP comes to a close. We hope that some of the content has been helpful to you and your small business. Any feedback or suggestions to how we can improve for season 3 would be sublime! Thank you so much for choosing to spend a little bit of your time with us. We'll see you soon! Send us a text Plea…

Marketing can be daunting. At the end of the day, marketing takes a combination of time, and money. Both of which, are resource scarcities that small business operators face. So if you’re going to be allocating resources, invest in your brand. Building a small business community for small businesses. Sharing experiences, information and stories to …

In the digital age, the phrase 'content is king' rings ever more true. Here to chat with us about how to incorporate blogging into your marketing strategy is Lacy Boggs, the owner and founder of The Content Direction Agency. Want to learn more? Reach Lacy here: Website Email Instagram Facebook Check out the Ace Stone Marketing Detective Podcast: Cl…

We've talked about the benefits of writing a book. Our chat with Craig Colby, the owner and founder of Colbyvision is a brilliant example of how writing a book isn't just a great way to position yourself as an authority, but also a wonderful example of Value Marketing. Join us, as Craig shares some insight into his process and journey publishing hi…

Ever wonder how authors hit number 1 on Amazon or the New York Times Best Seller list? Here to chat with us about crafting an award winning book is Michelle Vandepas, owner and founder of GracePoint Publishing. Want to learn more? Reach Michelle here: Website Email Telephone Facebook Instagram Building a small business community for small businesse…

How might a company's storytelling change as it grows? Where are you in your storytelling? Here to chat with us about helping you to craft your story is Mellissa Tong, owner and founder of Duck Punk Productions. Want to learn more? Reach Mellissa here: Email Website Instagram (personal) Instagram (Duck Punk Productions) Phone Building a small busin…

All the world's a stage. And in the world of brand messaging, it's easy to lose sight of what role we play when framing our copy. Here to chat with us about how to use Storybrand to help frame your business, is Charles McFarland, a Storybrand Guide and the owner of Theatre of Commerce. Want to learn more? Reach Charles here: Email Website Phone Lin…

The value of the website is often overlooked. Here to chat with us about how to properly utilise your website, is James Hipkin, owner of inn8ly.com, and a marketing expert with over 40 years experience. Email Website Linkedin Instagram Facebook Twitter Building a small business community for small businesses. Sharing experiences, information and st…

There are over 500,000 active podcasts out there. But it's still a great medium for Brand Marketing. Chatting with us about some of the nuances to creating your podcast, is Matt Cheney, a BAFTA nominated, Emmy award winning sound expert, and founder of KULT Media. Want to learn more? Reach Matt here: Email Website Instagram Building a small busines…

When people think of Branding, one area that is often overlooked, is Human Resources. Here to talk to us about how small business owners should incorporate HR into their business, is Darryl Dioso, one of the co-owners of HR4U.work Want to learn more? Reach Darryl here: Email Website Instagram Building a small business community for small businesses…

It's time with bring the sales process into the 21st Century isn't it? Here to chat with us today about how to automate the sales process, or at the very least a part of it, is Claire Claxton; owner of Simplistic Data in the UK. Want to learn more? Reach Claire here: Email Website Facebook Linkedin Building a small business community for small busi…

Operational bottlenecks prevent us from being more efficient but also prevent us from scaling our businesses up. Here to speak to us as to how to resolve some of these bottlenecks, is Jenny Vaz from Spark Biz Ops. Want to learn more? Reach Jenny here: Email Website Instagram Building a small business community for small businesses. Sharing experien…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: All good things must come to an end... But not for us! As we wrap up this season of Conquering Brand Beasts, we reflect on the lessons that the past few months have given us. Stay tuned for the season 3 in…

A lot of companies big and small are moving into a hybrid workplace format. Here to chat with us today about how to implement communication practices in place in this new format and communicating conflicts, is Jennifer Furlong from Communication TwentyFourSeven. Want to learn more? Reach out to Jennifer here: Email Website Facebook Linkedin Twitter…

Are you using a dot.com as your domain? Should you be considering a change to your TLD (top level Domain)? Here are some things to consider if you'd like to go that route as a small business. Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every M…

Alcoholism and Addiction affects too many, and yet, instead of finding ways to understand and assist, too many people prefer to just point fingers and shame. We are so very fortunate that Dan Reeves has agreed to share his story with us. Want to find out more? Reach Dan here: Email Website Do you or someone you want to learn more about alcoholism a…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: From fireside chats to TikTok, stories have been the way that people have communicated through all of human history. How can storytelling help your marketing communications? Building a small business commu…

Webinars have been on the rise. It's an excellent way to showcase your expertise. Here to chat with us today about why you might want to consider doing one and how to go about doing it, is Cari Brunton from Red Bucket Events. Want to hear more? Reach out to Cari here: Website Email Linkedin Instagram Facebook Building a small business community for…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: What are some key differences (outside of budget of course) for big companies versus small businesses? What can marketing lessons can small businesses learn from what the big guys do? Building a small busi…

We've talked about exit strategies and franchises. Our chat with Justin Gordon with Amramp is a fantastic example of not just one great option for an exit strategy, but also how a franchise might be a great fit for people. Talking about the challenges joining a family company and COVID, Justin shares with us his journey, and this amazing company ca…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: What makes for great marketing? What are some opportunities to really connect with your audience? Building a small business community for small business. Sharing experiences, information, stories, and tips…

When we say franchising, most people think fast food chains. But there are many many more industries. An option to work 'for yourself, but not by yourself'. Here to chat with us to explore who franchising might be a fit for is Gary Eisler, with Entrepreneur's Source. Website Email Linkedin Phone Building a small business community for small busines…

An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing. This Episode: There are pros and cons to everything. What are the pros and cons in podcasting with regard to hosting versus guesting? Building a small business community for small business. Sharing experiences, informat…

As we start companies and as we grow companies, we seldom consider exit strategies or sunsetting the company. But at some point, it would be prudent to do so. Here to chat with us about when we should start planning for an exit strategy is Kim Neeson, Award-winning entrepreneur and business leader; President of Kim Neeson Consultancy. Website Email…