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The Own Your Genius podcast is the perfect mix of business, law, and mindset to help black entrepreneurs succeed in business and life. Join Attorney LaConya Murray each month as she and her guest share their entrepreneurial journey, tricks of the trade, and their secrets to getting out of their own way to succeed. Inspired by her grandmother, the community bootlegger Attorney Murray‘s passion for helping entrepreneurs started early. Today she helps entrepreneurs throughout the country protec ...
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In this episode of the Own Your Genius podcast, Attorney LaConya Murray discusses how to complete the Corporate Transparency Act's Beneficial Ownership Information (BOI) report without unnecessary expenses. Many business owners are paying fees for something they can easily do themselves. Attorney Murray breaks down the steps and documents required …
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In this episode of the Own Your Genius podcast, Attorney LaConya Murray discusses how trademarks are managed after the death of an owner, inspired by the recent passing of One Direction member Liam Payne. She explains the importance of properly structuring trademark ownership, whether you own it individually, through a partnership, or a business en…
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In this episode of the Own Your Genius podcast, Attorney LaConya Murray dives into the importance of having multiple trademark registrations for your business. Attorney Murray draws inspiration from Sweet Chaos popcorn’s packaging to explain why one registered trademark might not be enough to fully safeguard your brand. She discusses how trademarks…
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In this episode of the Own Your Genius podcast, Attorney LaConya Murray dives into what to do if your trademark application faces opposition. From understanding the intricacies of the trademark opposition process to navigating the steps to protect your brand, this episode covers it all. We explore why oppositions occur and how to respond proactivel…
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In this episode of the Own Your Genius podcast, Attorney Murray dives into the critical importance of rest for business owners. Many entrepreneurs tie their self-worth to the success of their business, but understanding that you and your business are not the same can help shift this mindset. Attorney Murray discusses how giving yourself permission …
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In this episode of the Own Your Genius podcast, Attorney Murray dives into the seven common trademark registration mistakes that can cost entrepreneurs time and money. She highlights the importance of thorough trademark clearance searches and choosing the right trademark class, emphasizing how these choices can impact your brand's protection and su…
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In this episode of the Own Your Genius podcast, Attorney Murray dives into key insights from attending the White House's Southeast Regional Business Briefing. She discusses the latest updates on the SBA’s funding initiatives, technical assistance programs, and strategic partnerships that aim to support small businesses. As an entrepreneur, understa…
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In this episode of the Own Your Genius podcast, Attorney Murray dives into why adding “LLC” to your business name might not be the best choice for your branding. We'll break down how to distinguish between your business's legal identity and its public-facing image. Discover the key differences between your legal business name and your brand name. H…
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In this episode of the Own Your Genius podcast, Attorney LaConya Murray dives into the risks of building your brand on viral trends and why a long-term strategy is essential for lasting success. Learn why trademarking a catchy phrase isn't always the key to securing your brand's future. Tune in to discover how to protect your brand’s identity, navi…
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Are you using music in your business the right way? You might be surprised to learn that you are unintentionally committing copyright infringement. Learn the essential steps to protect your business and avoid costly mistakes. Today’s episode discusses: The importance of securing permission to use copyrighted music in your business. Understanding pu…
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Feeling like you're leaving money on the table? Before joining the Goldman Sachs 10,000 Small Business Program, Attorney LaConya Murray did too. In just 9 weeks, she learned to evaluate her business, hire the right team, and forecast growth with confidence—no more guesswork. Here are her key takeaways: Leadership & Hiring: She discovered her leader…
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Ever felt like your career prospects were restricted by a piece of paper you signed when joining a new job? Explore the intricacies of non-compete agreements and their effects on both employers and employees alongside our host, Attorney LaConya Murray. Learn about the recent developments in non-compete agreements, including the nationwide ban issue…
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We always say that while trademarks protect your brand's identity, copyrights protect your brand's voice. Learn how to avoid stealing someone else's voice in this episode of the Own Your Genius podcast 151: 3 Tips to Avoid Copyright Infringement In this episode, Attorney LaConya Murray discusses: The importance of understanding what copyrights prot…
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Celebrating Dawn Staley's recent championship win with the University of South Carolina has Attorney LaConya Murray reflecting on the importance of matching our dreams with our work ethic. Are we holding ourselves back from dreaming bigger because of preconceived notions of what's possible?On this week's episode of Own Your Genius, we're diving int…
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When should you start planning for retirement? Whetheryou're just starting to save or looking to optimize your retirement strategy, this insightful podcast with Attorney LaConya Murray will guide you towards financial success. Discover the importance of early retirement planning andstrategies for everyone, even for late bloomers. Learn about the be…
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How do you decide between trademarking a logo or a business name? Attorney LaConya Murray tackles this proverbial question in this episode of the Own Your Genius podcast. Today’s episode discusses: · The limitation on federal trademark registrationprotection · The importance of protecting all aspects of your brand · Practical tips for prioritizing …
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In this episode of the Own Your Genius podcast, Attorney LaConya Murray delves into a juicy legal tea surrounding an influencer, Cierra Mistt, and the rebranding of Sierra Mist to Starry by Pepsi. Remember, registering yourtrademark is just the beginning. Stay tuned for more legal nuggets and savvy business tips in future episodes. Don't forget to …
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In this episode of the Own Your Genius podcast, Attorney LaConya Murray delves into the crucial aspects of email marketing compliance, emphasizing the significance of obtaining consent, providing clear opt-in mechanisms, and respecting privacy laws. She highlights the potential consequences of non-compliance, including legal penalties and damage to…
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In this episode of the Own Your Genius podcast, Attorney LaConya Murray discusses the passing of bill SB129 in Alabama, which prohibits certain public entities from maintaining diversity, equity, and inclusion offices and from sponsoring diversity, equity, and inclusion programs. She reminds listeners of the importance of local elections and challe…
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In this episode of Own Your Genius podcast, Attorney Murray dives into the different phases of business while discussing the legal essentials for growing businesses. From the discovery phase to scaling, we cover the legal considerations every entrepreneur should be aware of. Join us as we empower entrepreneurs to use their education and experience…
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Attorney LaConya Murray drops some knowledge about why you need to trademark your brand ASAP. She warns about the risks of dragging your feet on filing a trademark, like getting into trouble with other businesses that use similar names or logos. She breaks down the difference between LLCs and branding and why they both matter for entrepreneurs. Mur…
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Attorney LaConya Murray invites you to the Own Your Genius Podcast, where you can unlock your brilliance as an entrepreneur. Listen to episode 142 and discover how starting a business after40 can be a great move, and how to conquer obstacles to own your genius. Don't miss an episode. Subscribe today. Today’s episode discusses: · The Advantages of S…
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Welcome to Own Your Genius, where we uncover the trademark journey of Slutty Vegan, a brand that started small and soared to success. Join Attorney Murray as she explores, the visionary behind this wildly popular vegan restaurant, Pinky Cole’s strategic trademarking journey. If you're an entrepreneur ready to own your genius, this episode is a game…
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In this episode of the Own Your Genius podcast, Attorney Murray unveils strategies for building a resilient brand identity. Discover the importance of conducting a comprehensive trademark clearance search and the pitfalls of waiting until your business is profitable to register. Explore the power of consistent branding and its impact on brand recog…
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In this episode Attorney Murray delves into the challenges of keeping promises to oneself and offers practical insights to overcome them. She discusses the difficulties of showing up when motivation is low, handling the fear of disappointing others, and the importance of visualizing the end goal. We want you to win! Tune in to learn how flexibility…
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Attorney Murray dives into the recent shifts in employee classification, sparked by Off The Mark's move to hire itsfirst full-time employee. This episode unpacks the contrast between the relaxed approach under the previous administration and the nuanced considerations introduced by the Biden administration. Murray outlines the six key factors now u…
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In this episode, Attorney Murray discusses the history of copyright laws and how they relate to Disney. She highlights the cautionary tale of Katt Williams receiving a cease-and-desist letter for using the stage name 'Katt in the Hat'. Attorney Murray then delves into the history of copyright laws and explains how Disney successfully lobbied to ext…
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Welcome back to the Own Your Genius podcast! In this episode, Attorney Murray dives into a candid discussion about the transition from 2023 to 2024. She reflects on her unconventional approach to the new year, sharing insights into the power of revisiting old plans and adapting them to align with personal and professional growth. Tune in for a thou…
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Ready to elevate your startup game? Dive into this power-packed podcast where Attorney Murray unveils the keys to conquering the startup world through strategic contract management. Join us as Murray delves into the vital role contracts play in the startup ecosystem, offering invaluable insights on how to navigate the complex web of legalities effe…
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Welcome to the Own Genius Podcast, where we dive into the intricacies of building businesses, growing brands, and owning your genius. In this episode, Attorney Murray breaks down the legal side of Grinch-themed photo shoots. She explains that using the Grinch name or character in photo shoot promotions is a violation of Dr. Seuss Enterprises' trade…
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Welcome to the Own Genius Podcast, where we dive into the intricacies of building businesses, growing brands, and owning your genius. In this episode, host LaConya Murray takes us on a journey sparked by a Facebook post, exploring the intersection of LLCs and trademarks. Tune in as Attorney Murray sheds light on how an LLC can impact your trademark…
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In this insightful episode of Own Your Genius, your host, Attorney LaConya Murray, delves into the game-changing Corporate Transparency Act 2024, exploring its implications for businesses across the nation. As of January 1, 2024, corporations, LLCs, and various business entities must comply with new federal regulations requiring the disclosure of o…
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It’s business, nothing personal (and that might be the problem). Tiktok trends and instagram reels are becoming the new ‘norm’ amongst social media, gathering the attention of many business owners and business coaches. They are tools that can help expand business outreach. When using these tools to grow your business, it’s important to make sure yo…
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Ever wondered what makes a brand name truly unforgettable? Join Attorney Murray as she unlocks the secrets to a great brand name. From the power of alliteration to the art of thematic exploration, she guides you through crafting a memorable identity that stands out in the competitive business arena. Say goodbye to descriptive and hello to a brand n…
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Discover the hidden key to business success in our latest podcast episode: "How Your Mindset Shapes Your Business Success." As a seasoned business owner, Attorney Murray's learned that it takes more than just financial planning and innovative strategies to thrive. In this episode, she dives into the often overlooked power of mindset and how it infl…
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Learn the actionable steps to confidently transition from an employee to a successful entrepreneur. Today’s podcast reveals five crucial strategies to help you navigate the journey. Attorney Murray discusses not only the what but the how in this eye-opening episode. Gain confidence and set yourself up for entrepreneurial success with these essentia…
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Uncover five essential considerations before entering a partnership, including shared vision, complementary skills, trust, defined roles, and risk assessment. Discover how these factors contribute to successful collaborations. Additionally, delve into four crucial contract clauses that can enhance partnership success, covering purpose and scope, co…
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Description Uncover the hidden world of trade secrets and the thrilling journey of leaving a job to start a business in the same industry. Imagine having access to confidential information that gives a business a competitive edge—formulas, processes, customer lists, and marketing strategies. These trade secrets are the lifeblood of success. But wha…
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In this captivating finale of our three-part series on safeguarding your brand online, Attorney Murray shifts our focus to the exciting opportunities that await entrepreneurs in the digital landscape. With her relatable storytelling and genuine passion, she reveals the untapped potential of running an online business. Drawing from her own journey a…
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125. How to Protect Your Intellectual Property When Operating Your Business in the Digital World
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In the digital world, we always have the challenges: digital piracy, counterfeit products, domain disputes, and copyright infringement. In the other corner we have the solutions ready to ward off the digital evildoers to ensure your business is safe as operates in the digital world. Last week we discussed 4 challenges today we will explore 4 soluti…
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124. Protecting Your Online Presence: The Challenges of Operating Your Business in the Digital World
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Welcome to episode 124 of the Own Your Genius podcast! Today, we're diving into the harsh realities of intellectual property protection in the digital age. From digital piracy and counterfeit products to domain name disputes and content theft, we're tackling the challenges that business owners face. Join us as we share strategies to safeguard your …
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Welcome to episode 123 of the Own Your Genius podcast! In this Legal Tea segment, we delve into the court battle between T.I. and Tiny, centered around a lawsuit involving The OMG Girlz, a girl group managed by Tiny. We explore the claims of misappropriation of name, likeness, trade dress infringement, and unfair competition. Join us as we break do…
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Welcome to the latest episode of the Own Your Genius podcast! In this insightful installment, we dive into the crucial topic of maintaining limited liability for your business. Join us as we explore the concept of piercing the veil and discuss the essential steps you need to take to safeguard your personal assets and maintain your business's limite…
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In this episode of the Own your Genius podcast, we delve into the world of Limited Liability Companies (LLCs) and explore why they are a popular choice for entrepreneurs and small business owners. Join us as we uncover the benefits and consequences of forming an LLC and empower you to make informed decisions about your business's structure. Attorne…
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Welcome back to part three (3) of our four-part series. Over the last couple of weeks, we began exploring the different ways businesses operate. So far, we have discussed sole proprietorship and partnership. Today we will discuss corporations, the first formal business formation. Listen and learn as Attorney Murray begins part three of our four-par…
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Unlock the secrets of successful business formations in our engaging four-part series. In part two, discover the different types of partnerships, their pros and cons, and why partnerships might be the right choice for your venture. From sharing expenses and responsibilities to navigating decision-making with a partner, we explore it all. Don't miss…
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It’s a series! What better way to kick off the month of May than by tackling one of the top five questions we get on a regular basis? Which business entity should you choose for your business? The best entity is relative to your needs so it will vary not only from person to person but sometimes from stage to stage of your business. Listen and learn…
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Welcome to episode 117 of the Own Your Genius podcast. Hiring help in your business is a huge milestone for many entrepreneurs. Many business owners step their toe into the hiring pool by starting with virtual assistants under the assumption that they are independent contractors rather than employees. But what happens when the assumption is wrong? …
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Welcome to episode 116 of the Own Your Genius podcast. There are many reasons a trademark application may be rejected. While some are easier to avoid, others not so much. Receiving a phantom trademark rejection for an application can be frustrating. Listen and learn as Attorney Murray discusses the phenomenon known as phantom trademarks. Today’s ep…
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Recently there has been a lot of talk about being overwhelmed, burned out, and uninspired. In this week's podcast, Attorney Murray explores how defining success by your own terms can help decrease these feelings. You'll learn how a candid conversation with her daughter inspired her to ditch the scheduled topic to encourage entrepreneurs to stop usi…
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