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The podcast features business leaders, celebrities and inspirational figures with guests including Gary Vaynerchuk, Sheryl Sandberg, Elena Cardone, Mary Buffett, Neil Patel, Kim Kiyosaki, Pia Wurtzbac, Gerry Roberts, Grant Cardone, Denise Duffield Thomas, Sue B Zimmerman, Jay Abraham, Robert Kiyosaki, Anik Singal, Blair Singer, Nas Daily, Dame Wendy Tan, Jacy Wee, Freda Liu, Carrie Lee, Success Resources Veronica Tan & Richard Tan and many more. Hear more about amazing role models from aroun ...
 
B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
 
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show series
 
FWEP112 Why anyone can be successful online and be a person of influence with Neil Patel, New York Times Best-Selling Author In this episode, we have a very special guest. He is a New York Times best-selling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazin…
 
115: Success and struggles of building a regional brand with Genecia Alluora, Founder of Soul Rich Woman, International Progressive Women Award 2019 & Former Miss SingaporeDi Genecia Alluora, Miss Singapore Universe (Runner Up), Miss Singapore International, Miss Singapore Chinese Cosmos 2011, Instant Podcast Leader, Secrets of The Soul Rich Woman Blueprint Author, Online Reputation Strategist, Award-Winning Entrepreneur
 
114: Dr. Yong Hsin Ning, Founder of Change Voyage - You Didn't Make All Those Sacrifices and Changes To Just Stay The Same.Di Genecia Alluora, Miss Singapore Universe (Runner Up), Miss Singapore International, Miss Singapore Chinese Cosmos 2011, Instant Podcast Leader, Secrets of The Soul Rich Woman Blueprint Author, Online Reputation Strategist, Award-Winning Entrepreneur
 
This week on the If You Market podcast we talk with Dan McGaw about using MarTech to help grow your business. We talk about what to avoid, what you really need, what we have to look forward to in MarTech, and much more. Dan is a MarTech expert, CXL instructor, award-winning entrepreneur, speaker, CEO of analytics and marketing technology consultanc…
 
Be authentic with Sue B. Zimmerman In this episode, we have a very special guest. She built her career empowering entrepreneurs and marketing professionals to utilize the power of Instagram to get tangible business results. In short, she is an Instagram expert. Our guest that will enlighten our minds and encourage us is no other than Sue B. Zimmerm…
 
How much marketing is too much marketing? This week on the If You Market podcast we talk with Jeff Pedowitz about the importance of experimenting in your marketing and how turning off some of your marketing from time to time can be good. Jeff, is the author of “F The Funnel: A New Way To Engage Customers & Grow Revenue, and President/CEO of The Ped…
 
111: Win your money mindset with Denise Duffield Thomas The Lucky Bitch Denise is the money mentor for the new wave of online entrepreneurs who want to make money and change the world. She helps women charge premium prices, release the fear of money and create First Class Lives. Her books, Lucky Bitch, Get Rich, Lucky Bitch, and Chillpreneneur give…
 
110: Veronica Tan The Woman behind the 100 million dollar personal development business In this episode we have a very special guest she is Veronica Tan. She was recently awarded the 2017 Global Women Inspiration Woman award in London. The award recognizes the contributions of women towards the Advancement of personal growth and championing the dev…
 
We're great at entrepreneurship in America, right? This week on the If You Market podcast we talk with Elizabeth MacBride and Seth Lavine about their new book "The New Builders: Face to Face With the True Future of Builders". We talk about the problems entrepreneurs face today, the infatuation with unicorns vs small business, who the modern entrepr…
 
109: 21 Lessons On Launching An International Platform And Make It Profitable Part 2 Welcome to today’s episode! The part 2 of 21 Lessons from launching Soul Rich Woman and many other launches. (1:25-11:44) Number 11. Now, LAUNCH RESISTANCE IS REAL. Now, everyone experiences it so the fact that if you have resistance, people have resistance signing…
 
108: 21 Lessons On Launching An International Platform And Make It Profitable Part 1 Today I want to talk about the 21 Lessons from launching Soul Rich Woman, doing our membership programs, and I would love to share them with you. The Biggest Lessons (1:31-1:49) Here are some of the biggest lessons from our biggest launch ever. Number 1, Life happe…
 
Is your company on Instagram? This week on the If You Market podcast we talk with Neil Patel about Instagram for B2B Marketing. Neil believes Instagram is currently undervalued as a paid platform and can give great reach with it's live streaming. We take you all the way from my non existent knowledge of Instagram to Neil's expertise. Neil Patel is …
 
107: Power Of Self-Love Welcome to today’s episode. I’m your host, Genecia Alluora. Today I want to talk about a huge lesson in self-love. The power of self-love is key to a lot of women’s success. A lot of women are extremely nurturing and loving to everyone except themselves. Some psychologists say is because from an early age girls are taught to…
 
106: You're Totally Worth It And Confidently Beautiful - Here's Why Today I’m doing to share with you that You are totally worth it and confidently beautiful like Miss Universe and Mister Manhunt, or a clean shirt, or a new notebook, or fabulous hair, whatever that you are totally worthy of or confidently beautiful of. Fabulous, Freedom, Financial …
 
How much time a week do you spend on social media for business? This week on the If You Market podcast we talk with Meg Atteberry about reevaluating your business relationship with social media (quitting social). What do you get from social, maybe it's now for everyone? Meg is a full-time content writer and SEO queen at Copywriting with Fox. Her mi…
 
105: What Do You Want To Be When You Grow Up? It’s Never Too Late To Find Your Dream Job I’m Genecia Alluora the author of two best-selling books; Make it happen and Personal branding secrets. Former Ms. Singapore, international Cafe Retail chain owner. Southeast Asia Woman of excellence 2010 and International Progressive Woman 2019. I am also the …
 
What's the most fun you've ever had at a business event? From wine tasting and succulent maintenance to drag queen bingo and drunk yoga, this week on the If You Market podcast we talk with Jonathan Conelias about pulling off awesome micro events and how it can be a big win for your company. Jon Conelias is the CEO of ReElivate. Jon has been a CFO a…
 
What You Can Do When The Law Of Attraction Is Not Working For You Welcome to today’s episode with Genecia Alluora. Author of two best-selling books, Make It happen and Personal Branding Secrets. Former Ms. Singapore, cafe retail chain owner, Southeast Asia Woman of Excellence 2010, and International Progressive Woman 2019. She is also the founder o…
 
What MarTechs actually make your job easier? This week on the If You Market podcast we talk with David Campbell about the maturing of MarTech and how it's actually starting to simplify marketers jobs instead of just giving more platforms to learn and toil with. David believes the core of MarTech is consolidating but the peripheral MarTech is all in…
 
103: Your 1st Step In Becoming A Millionaire Starts Today In today’s episode, I wanna talk about your 1st step in becoming a millionaire starting today. I work with women who have big dreams. I’m not just talking about 7 figures, I’m talking about game-changing status. To those women who have a tremendous vision for their lives. I know that they ar…
 
Does your company have an effective lead party? This week on the If You Market podcast we talk with Ziv Raviv about the funnel and why it is a bad metaphor for your Marketing, Sales, and business process in general. Ziv provides an alternative way of looking at the process from initial marketing to client management that provides more guidance than…
 
102: 10 Ways You're Showing The Universe You're Not Confident And Not Worthy Of Living An Abundant Life In today’s episode, I wanna share with you 10 ways you’re showing the universe you’re not worthy of living an abundant life. Now, do you feel like you’re not worthy of having an abundance or happy life? Are there ways you’re showing the universe …
 
How to you use Social Media when launching something new? This week on the If You Market podcast we talk with Sherane Chen about launching a product (or company) on social media. In possibly one of the most 'take away' packed episodes we've ever had Sherane takes us through all the key foundational element to consider when launching on social. This…
 
101: What Else? The Powerful Question To Attract Even More Luck And Abundance We all go through stages of feeling bad about ourselves. Do you have those days when you are convinced that everything you do is crap? And you are never going to make it anyway so why bother anyway? (2:25-2:38) Start with “I’m proud of” and all the important question is “…
 
Does "Ethics" ever come up in your marketing meetings? Marketing departments either can't afford to think about ethics, or can't afford not to. This week on the If You Market podcast we talk with Cristina DiGiacomo about Ethics in Marketing. Cancel Culture, Purpose-Washing, Simon Sinek, Dan Price, PR, Means Justifying Ends, Judgement, and more. The…
 
100: MMS Mindset Success At Different Stages Of Your Business Welcome to today’s show with Genecia Alluora- author of Make It Happen, Speaker, and the founder of Soul Rich Woman. In today’s episode, she will talk about mindset issues and different stages of your business. Stay tuned as she will share with you the 5 stages of your business and the m…
 
How much of your personal data do you still own? This week on the If You Market podcast we talk with Jory Des Jardins about data privacy, Big Tech, Cambridge Analytica, the google cookie sunset, how Bill Gates can fix social media, and the potential of 0 party data. Jory is the CMO at the @ Company where they work to put control of online data into…
 
EPISODE 99 A man is not the plan with Mary Buffett In this episode our very special guest is a best-selling author, international speaker, entrepreneur, political and environmental activist Ms. Mary Buffet. Ms. Buffett’s first book Buffettology, co-written with David Clark in 1997, was an immediate New York Times and Business Week best-seller. Sinc…
 
How do you get from snowflake to avalanche? This week on the If You Market podcast we talk with Mark Schaefer about his new book Cumulative Advantage and how to build momentum when your a small struggling business. From idea, to action, to social proof and success. Mark Schaefer is the executive director of Schaefer Marketing Solutions and COO for …
 
98: Tell Your Story That Creates A Movement That Will Change Lives With Dr. John Tan We are very happy to have Dr. John Tan here today to share his journey with us about why he did podcasting. I have known Dr. John for the last 20 years and he is great. Podcasting (2:02-2:22) It opens itself up to different people. So firstly it would be the people…
 
This week on the If You Market podcast we talk with John Vuong about how his company builds relationships to win more business and how SMBs can do the same. John Vuong is the owner and founder of Local SEO Search, a boutique agency from Toronto, Canada. He helps small and medium-sized businesses rank on Google and dominate their local market. Learn…
 
FWEP00097- Untold Story of The World's Greatest Women With Genecia Alluora Today’s woman grew up with little money and was supporting herself by the age of 14. During her teenage years, she was bullied and her self-esteem struggled. However along the way she was introduced to modeling and the world of beauty. She entered pageants and began winning.…
 
What's stopping you from living where you vacation? This week on the If You Market podcast we talk with Emily Bron about the newfound freedom of movement for many people who can suddenly work remotely, from any city, any country they want. People used to move for their work, now you can move for your life. After years of living and working in 4 dif…
 
96: Build Connections And A Legacy Using Podcasting With Dr. John Tan (Season 2 Podcast U Shape) FWEP00096- Build Connections And A Legacy Using Podcasting With Dr. John Tan Today’s special guest is Dr. John Tan. He is someone that I’ve known for 20 years as a volunteer with CARE Singapore- which is Children At Risk Empowerment. Today, Dr. John rec…
 
This week on the If You Market podcast we talk with Dr. Yoram Solomon about Trust. One of the most underrated parts of marketing and what makes or breaks you brand. Yoram gives some insight into how trust works and how to make sure you have it. He also provides the most honest acronym you've ever heard. Dr. Yoram Solomon is a TRUST researcher, keyn…
 
95: Turn Your Fears Into Fuel In Podcasting With Deon Teh FWEP00095- Turn Your Fears Into Fuel In Podcasting With Deon Teh Today's special guest is Deon Teh. She is the winner of Elite Instant Podcast Leader Award as well as Platinum Instant Podcast Leader Award. She has done two Seasons of podcast bilingual. One season in english and one season in…
 
This week on the If You Market podcast we talk with Christian Banach about how agencies can consistently close big deals and stay off the Revenue Rollercoaster. We cover their PROPEL system for consistent and effective prospecting, did I mention consistent? Christian Banach (Ba-Knock) helps agencies get off the revenue rollercoaster and land 6- and…
 
94: Get Your Brave On and Take Some Serious Biz Building Action Using Podcast With Dr Yong Hsin Ning FWEP00094 Get Your Brave On and Take Some Serious Biz Building Action Using Podcast With Dr Yong Hsin Ning Today's guest, we have Dr. Yong Hsin Ning. She is my mentee. She’s completed on the season of her podcast. Podcasting is something that I high…
 
This week on the If You Market podcast we talk with Sean Campbell about the specific challenges and techniques for successfully Marketing a Professional Service Company. What makes Professional services different, the social mistake, and the 'Age of narrow'. Sean is the CEO of Cascade Insights where he mentors companies on how to seize opportunitie…
 
FWEP00093 Quit Your 9 to 5 Job With Confidence And Invest In Yourself With Janet Aisyah Quek Today we have a special guest. Her name is Janet Aisyah Quek. She is a corporate narrative employee with more than 25 years of experience in HR Asia-Pacific Region. And today she’s here to share with you her results and her journey of launching two years. I…
 
This week on the If You Market podcast we talk with Ross Kimbarovsky about optimizing your landing pages. Ross Gives his 15 insights for effective landing pages. Ross Kimbarovsky has founded multiple companies, Including Crowdspring where he is the CEO, and wears shorts to work. Crowdspring is a marketplace where more than 220,000 experienced freel…
 
FWEP00092 Building Recurring Income Streams with Dr. Yong Hsin Ning and Partner of Soul Rich Woman James Wee Today I want to introduce a very special guest who has done this repeatedly in his numerous businesses and is very successful. He’s Mr. James Wee. He’s a serial entrepreneur who has owned numerous businesses including a packaging company, so…
 
This week on the If You Market podcast we talk with Brandon Leibowitz about how to get the Google Featured Snippet with your SEO. We also dig into the importance of H1 & H2 tags on your site, getting the Google FAQ, and we interrogate Brandon until he cracks and gives up some SEO secrets. Brandon is an SEO realist and has been helping small to medi…
 
FWEP00091 Finding Your Why To Go From Stuck To Unstoppable With Genecia Alluora and Tina Powell We are so honored to have Ms. Genecia Alluora. She has the most incredible origin stories. She is a former beauty queen (2006/2007 Singapore Miss Universe) and the Founder of Soul Rich Woman; South East Asia's leading network for female entrepreneurs con…
 
This week on the If You Market podcast we talk with Daniel Burstein about lead conversion and the important of consistency. We go through the MECLABS heuristic (equation) for conversion in detail and end up bleeping more out than in any episode ever. Daniel is the Senior Director of Content & Marketing at MarketingSherpa and MECLABS institute. He i…
 
90: Cayden Chang 4X Cancer Survivor How I Made My Dreams Sustainable With Value Investing Version 1: 38:45- 38:47 (2) Today if you have one million, so what? 38:49- 38:53 (4) If you invest in the wrong thing, you make the wrong decision, the money could just vanish overnight. 39:07- 39:15 (7) In terms of investing we could relate the lesson, the ke…
 
This week on the If You Market podcast we talk with David Meltzer about his mission to empower over a Billion people to be happy. We also talk a little Jerry Maguire, purpose marketing, marketing segmentation, and Dr. Pimple Popper. David is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh (“Lee”) Steinberg Spor…
 
Credit: https://prmavenpodcast.libsyn.com/interview-with-genecia-alluora 89: How Women Can Build a Brand Digitally With Genecia Alluora (by PR Maven) About the guest: Genecia Alluora is former Miss Singapore and Southeast Asia Woman of Excellence 2010. She is the Founder of Soul Rich Woman, the #1 female entrepreneur network in Southeast Asia that …
 
This week on the If You Market podcast we talk with Scott Carson about Having a Marketing First Mindset. Scott believes you only have a product and a company if you can market it, and if you can market something effectively that alone can be a company. He’s known as Scott Carson the note guy, he’s an investor, entrepreneur, marketer and podcast hos…
 
88: Simona Costantini Happiness Happens, Mindset and Podcasting Simona Nicole is an Intuitive Business and Mindset Coach and host of the Happiness Happens Podcast. Simona is so passionate about helping heart-led self starters step into their magic and connect to their voice, their message and in turn their community in a significant way and grow th…
 
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