I migliori Rebranding Branding podcast (2024)

1
#26 The power of data: How Semrush is fighting fake news 37:49

2+ y ago37:49

37:49

What comes to mind when you think of Semrush? SEO? digital marketing?Whatever you're thinking, it's so much more. Join us as we chat with Laura Morelli, Head of Media for UK/Australia for Semrush and host of The Marketing Scoop about how Semrush is like 'the Swiss army knife of SEO'.Laura reveals how Semrush is also putting its money where its mout…

1
#25 Why You Should Build A Brand That Repels People 38:46

3y ago38:46

38:46

We speak to fellow brand aficionados Emily Soccorsy and Justin Foster, co-founders of US brand agency Root + River about the origin of branding (hint: it's OLD), branding 101's and how the notion of branding has shifted in the last 15 years with the emergence of a more socially-conscious marketplace. We also discuss the dangers of 'woke-washing' an…

1
#24 The future of branding and marketing according to ANZ's Resident Marketing Futurist 34:29

3y ago34:29

34:29

What does the future of brand and marketing look like? We sit down today with ANZ's Resident Marketing Futurist (aka Senior Manager of Customer Centricity and Capability) Kate Young to find out. With an ever-increasing and exciting rate of change ahead of us, Kate gives us a teaser of both what marketing and marketers will look like in the future. …

1
#23 Focus Lab's Bill Kenney on reshaping business through brand 27:29

3y ago27:29

27:29

In this episode, host Darren Taylor sits across from seasoned and talented branding expert Bill Kenney, CEO of US-based branding agency Focus Lab. In a rare case of brander speaking to brander, Darren and Bill explore the changing world of strategy-led brand through and post-COVID. Focus Lab, like many creative agencies experienced a lull at the be…

1
#22 Second to none: Deputy's critical brand refresh that unlocked the US market with inclusive and accessible design 38:45

3+ y ago38:45

38:45

Lisi Schappi, Director of Design at Deputy, joins the podcast today to tell us the unique story of Deputy's refresh as they enter the US Market. Deputy is an Australian software company that offers a complete workforce management solution. With employee rostering, shift planning, and timesheet management, it's used by businesses big and small, from…

1
#21 BlackBerry's brand journey from ground-breaking smartphones to ground-breaking intelligent security, everywhere. 36:03

3+ y ago36:03

36:03

What springs to mind when you hear the brand name 'BlackBerry'? If it was a mobile phone, you're not alone. For close to 15 years, the word BlackBerry was almost synonymous with what we now call a 'smartphone'. As the market shifted however, BlackBerry realised it needed to drastically change to stay alive. Fast-forward to today, BlackBerry is a gl…

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#20 How Gen Z are rewriting the brand playbook. Will your brand cut it in a Gen Z world? 38:11

4y ago38:11

38:11

Gen Z is the largest generation, making up 30% of our current global population. As the future buyers and decision-makers, they hold immense power over brands. As Gen Z take their place as the new majority, brands around the globe need to seriously re-evaluate how they interact with this generation of digital natives. This generation is the first g…

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#19 How disruptive technologies are upending the world's biggest automotive brands 41:43

4y ago41:43

41:43

The global automotive industry is currently being disrupted on a level not seen since the introduction of the internal combustion engine replaced the horse and cart. Connected, Autonomous, Shared and Electrified cars are changing the face of the automotive industry to the extent that in 10 years' time many of our much loved car brands may cease to …

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#18 The therapeutic effect of COVID-19 on the Australian visitor economy 27:42

4y ago27:42

27:42

While the Australian visitor economy has been greatly impacted by the COVID-related shutdowns, it has been an important time for industry players to examine their brand and product fundamentals to firstly survive and secondly, to be viable and relevant in a market that is hampered by uncertainty and mercurial easing of restrictions. Hear inspiratio…

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#17 How COVID has changed the arts industry for the better. Insights from a leading cellist and educator. 42:11

4y ago42:11

42:11

COVID has changed the arts industry forever. Live music performances delivered online haven't really taken off · until recently. The acceptance of digital delivery of almost everything has upended entrenched audience behaviours and artist's business models. In this episode, we hear from the cellist of the acclaimed, Flinders Quartet, Zoe Knighton, …

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#16 The brand journey out of COVID #4 - insights from a fast-growth fintech start up 35:16

4y ago35:16

35:16

Like all things, launching a start-up is all about timing. COVID has made it hard for many salaried employees to make ends meet. We speak to Tom Jamieson, Co-Founder of Zay Zoon Australia, a fintech start up, and learn about the upside of launching their wages on demand product for employees at the beginning of the COVID lockdown.…

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#15 The brand journey out of COVID #3 - insights from a global food consultancy 25:34

4y ago25:34

25:34

The food, hospitality and hotels industry has indeed been one of the hardest hit with COVID-19 restrictions. Hear from this esteemed global food advisor, Francis Loughran from Future Food, how this market has been affected and possibly even changed - both positively and negatively - forever. He offers some helpful practical tips to food businesses …

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#14 The brand journey out of COVID #2 - insights from a leading financial services advisory business 39:46

4y ago39:46

39:46

The superannuation and SMSF industry has been greatly impacted by regulatory changes brought about by COVID-19. Hear from SMSF industry expert and CEO of Australia's leading advisory business to accountants, Aaron Dunn, as he describes how his industry was impacted and how he is preparing his business, Smarter SMSF, for the road out.…

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#13 The brand journey out of COVID #1-insights from a leading technology recruiter. 28:00

4y ago28:00

28:00

Planning the road out of COVID is challenging for all brands at the moment. Knowing when we will come out the 'other side' is certainly a million dollar question as is what the new normal will look like. Hear from seasoned brand marketer, Maddison Rawson, Head of Marketing of leading tech recruiter, Halcyon Knights to hear her insights and forward …

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#12 If data is gold, is now the new gold rush for brands looking to transform? 29:59

4+ y ago29:59

29:59

Many brands are current neck-deep in strategy review and reset discussions. Our guest, leading global data guru, Benjamin Balk, talks about how data can be used to answer some of the important business strategy questions currently being posed and how COVID represents an opportunity to re-prioritise data as a strategic business focus.…

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#11 Solo soapbox: 'We're not in Kansas anymore, Toto' 7:10

4+ y ago7:10

7:10

COVID has been an ideal 'break in the traffic' to reflect on your brand and to refine for a post-COVID world. In this 'solo soapbox', Darren Taylor talks about his own agency, Taylor & Grace's rebrand journey during COVID and invites others to share their journey for future episodes.Di Darren Taylor

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#10 Tap into the emotionality of your brand to turbocharge its performance. 36:49

4+ y ago36:49

36:49

Tapping into the emotionality of your brand can turbocharge its performance. Hear from this inspiring NFP leader, Mandy Mandie from Koala Kids to find out how.Di Darren Taylor

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#9 Now that the world has stopped, it's time to be organic online. 45:29

4+ y ago45:29

45:29

The world has stopped. It's a rare moment, albeit a perfect one to re-focus on your core values as a human but also your organic online presence. Chatting to Ian Hopkinson, Founder of Mad Scientist Digital, a bit of a mad scientist himself, we learn about why it's never been a better time to focus on organic search to grow your business.…

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#8 Are you communicating effectively internally? How brand can be a helpful anchor for internal communications during COVID-19 and beyond. 39:35

4+ y ago39:35

39:35

If you don't have an internal communications plan - even a simple one - it is now time to create one. Communicating on brand - regularly and relevantly - to your internal teams is not just good practice but critical during COVID-19. Internal comms expert, Julie Weldon shares her tips and tricks from her several decades of experience working on clie…

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#7 Survival of the fittest. Why developing a signature system will propel your business in a downturn. 34:01

4+ y ago34:01

34:01

If you are a service business, what makes you any different or more valuable than the equivalent business down the road? How many service businesses have pitched to you, leaving you yawning after the first 10 minutes? Developing a signature system to package your value proposition is a must-have for businesses, particularly in a downturn, when cust…

1
#6 Make brand tangible through meaningful online metrics 34:58

4+ y ago34:58

34:58

For many non-marketers, brand is seen as intangible and an expense. Marketers often have to fight for budget to implement activities other than purely demand generation tactics. Speaking with digital marketing consultant, Tammy Begley from Destiined, we uncover some meaningful brand metrics that can be used to monitor and evaluate brand effectivene…

1
#5 The wisdom of building your personal brand in a downturn 45:34

4+ y ago45:34

45:34

We're in unprecedented times. With the economy and our lives in lockdown and with many people losing their jobs, there's never been a better time to hone and build your personal brand. Talking with personal branding guru, Andrew Ford, this podcast explores what personal branding is, who needs to build one and how it can propel their life forward.…

1
#4 Garbage in equals garbage out. Why a strong brand is critical to building a powerful online experience. 31:52

4+ y ago31:52

31:52

In conversation with Adam Griffith, Managing Director of leading digital agency, Luminary, this podcast explores the importance of having a strong brand strategy to ensuring a successful digital project in process and outcome.Di Darren Taylor

1
#3 The unique importance of brand to startups and how it can used as a lever of success. 25:56

4+ y ago25:56

25:56

Chatting with startup strategist and investor, CEO of SIP Management Consultants, Ernest Stabek, this podcast uncovers the importance of brand focus and investment for startups at different points of their journey, and some practical tips for those involved in this important and rapidly expanding part of the economy.…

1
#2 Building and protecting brand reputation - why stakeholder engagement is your new best friend 30:48

4+ y ago30:48

30:48

Chatting with disaster response expert Renae Hanvin, CEO of Corporate2Community, this podcast discusses the importance of stakeholder engagement, it's relationship to brand, and some practical tips to prepare for disasters.Di Darren Taylor

1
#1 Rebranding Branding - Discover Your Brand Mojo 8:57

4+ y ago8:57

8:57

This inaugural podcast hosted by Darren Taylor talks about why brand strategy is critical for all organisations to be successful today, as well as why he·s stepped up on the soap box and become a brand evangelist.Di Darren Taylor

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Podcast di Rebranding Branding

Podcast che vale la pena ascoltare

1
Rebranding Branding: The Podcast

Rebranding Branding

1
#26 The power of data: How Semrush is fighting fake news 37:49

1
#25 Why You Should Build A Brand That Repels People 38:46

1
#24 The future of branding and marketing according to ANZ's Resident Marketing Futurist 34:29

1
#23 Focus Lab's Bill Kenney on reshaping business through brand 27:29

1
#22 Second to none: Deputy's critical brand refresh that unlocked the US market with inclusive and accessible design 38:45

1
#21 BlackBerry's brand journey from ground-breaking smartphones to ground-breaking intelligent security, everywhere. 36:03

1
#20 How Gen Z are rewriting the brand playbook. Will your brand cut it in a Gen Z world? 38:11

1
#19 How disruptive technologies are upending the world's biggest automotive brands 41:43

1
#18 The therapeutic effect of COVID-19 on the Australian visitor economy 27:42

1
#17 How COVID has changed the arts industry for the better. Insights from a leading cellist and educator. 42:11

1
#16 The brand journey out of COVID #4 - insights from a fast-growth fintech start up 35:16

1
#15 The brand journey out of COVID #3 - insights from a global food consultancy 25:34

1
#14 The brand journey out of COVID #2 - insights from a leading financial services advisory business 39:46

1
#13 The brand journey out of COVID #1-insights from a leading technology recruiter. 28:00

1
#12 If data is gold, is now the new gold rush for brands looking to transform? 29:59

1
#11 Solo soapbox: 'We're not in Kansas anymore, Toto' 7:10

1
#10 Tap into the emotionality of your brand to turbocharge its performance. 36:49

1
#9 Now that the world has stopped, it's time to be organic online. 45:29

1
#8 Are you communicating effectively internally? How brand can be a helpful anchor for internal communications during COVID-19 and beyond. 39:35

1
#7 Survival of the fittest. Why developing a signature system will propel your business in a downturn. 34:01

1
#6 Make brand tangible through meaningful online metrics 34:58

1
#5 The wisdom of building your personal brand in a downturn 45:34

1
#4 Garbage in equals garbage out. Why a strong brand is critical to building a powerful online experience. 31:52

1
#3 The unique importance of brand to startups and how it can used as a lever of success. 25:56

1
#2 Building and protecting brand reputation - why stakeholder engagement is your new best friend 30:48

1
#1 Rebranding Branding - Discover Your Brand Mojo 8:57

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