I migliori The Contextual Product Manager podcast (2024)

1
Steen Andersson - Head of Product at Atlassian 36:02

2y ago36:02

36:02

Steen is Head of Product Management at Atlassian. He was Google Drive's Group Product Manager, VP Product at Nitro after they acquired his startup Sensedoc. Before that he was co-founder of 5th Finger which actually got acquired (not once but) twice! by both Microsoft and Merkle. AND today we are talking All things Product Management.…

1
Airwallex: Cadence, Rituals, Okrs, Standups 6:27

2y ago6:27

6:27

In this video, I discover that our team is the only one not doing daily standups! Seriously, Richard explains the disciplines they use in a remote WFH world (Melbourne was locked down hard, hard, hard at the time of recording). So we discuss some of the challenges there.The summary is:- Airwallex form “squads” that are spear-headed with Product Man…

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The Role Of Customer Success Teams In Collaboration With Product Managers (240p) 1:51

2y ago1:51

1:51

For a blog post "Customer Support is a Product Managers untapped design resource" where we discuss a missed opportunity in leveraging the direct contact with customer as a data point in product design decisions.Di Contextual CEO - David Jones

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Google's Product Manager for Duo - Product Managers As Storytellers 24:58

2y ago24:58

24:58

Google PM for Duo, Amit Jaiswal does a walkthrough of the importance of storytelling skills in Product Management: the audiences and the method.Di Contextual CEO - David Jones

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How Okrs Work (and Don’t Work) For Product Teams 13:34

2y ago13:34

13:34

There is right and wrong ways to roll out your OKRs. In this talk Sten covers some basics around setting the right objectives, right key results and what flows from that.Di Contextual CEO - David Jones

1
Scaling Product Teams - Patrick Collins of Zip 10:03

2y ago10:03

10:03

This section of a longer fireside covers:- baggage BAs bring if they become product managers- triads, tribes and durable teams- is the structure a scaleup from how a startup should organize its team?- why roadmaps suck and OKRs are a better organising principle- what is a Product Council and how it maps to company strategy…

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Bonjoro Jobs To Be Done 6:17

2y ago6:17

6:17

In another snippet from the interview with Matt from Bonjoro we discuss why “Jobs to be done” (JTBD) is so important to them.Bonjoro have a large inbound funnel of different triallers types – because their platform is horizontally applicable. However, they are optimizing for SaaS customers in Sales and Customer Service use-cases – they are high val…

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Bonjoro: Onboarding SaaS Customer Success Teams 50:47

4y ago50:47

50:47

Di Contextual CEO - David Jones

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Growth at Deputy, Xero and Vend: Fireside with Jordan 56:33

4y ago56:33

56:33

Di Contextual CEO - David Jones

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Product-Led Growth to drive down your CAC 6:07

4y ago6:07

6:07

Di Contextual CEO - David Jones

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Decoupling Growth from Product Management 3:03

4y ago3:03

3:03

Di Contextual CEO - David Jones

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Deputy’s onboarding gamification – genius! 2:24

4y ago2:24

2:24

Di Contextual CEO - David Jones

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What is Continuous Onboarding? 1:17

4+ y ago1:17

1:17

Onboarding is usually considered to be the first 5 minutes of the user’s experience in the App. But successful Apps always have FEATURE #2. This needs onboarding too!Scott Middleton challenged this perspective in our recent Onboarding Best Practices webinar. Scott has his own “Aha” moment about why onboarding is really “Continuous Onboarding”.To se…

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Chatbots vs Mobile Apps 32:44

7+ y ago32:44

32:44

When are Chatbots a better solution than Apps? What are the technical pros and cons for using bots?Ayush and Pravin from Mindbowser address these and other questions - their team does both Apps and Chatbots. Sorry about the clicking on my voice track - it proved to difficult to remove and any way the Mindbowser guys have all the interesting stuff t…

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SC Moatti shares the 3 rules of Mobile App design 28:13

8y ago28:13

28:13

In this episode, SC who is the best selling author of "Mobilized" shares some design wins and fails based on 3 rules of fullfilling the needs of Body, Heart and Mind.Here are 3 rules:1. The best mobile products are physically and functionally beautiful. (Body)2. The best mobile products focus on what matters to us. (Heart)3. The best mobile product…

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Tobias Vogels from Flurry 29:04

8y ago29:04

29:04

Tobias covers the new features in Flurry - its had some huge improvements in the last few months and its awesome that its fighting back. Tobias also talks about some of his wins & fails at startups prior to joining Flurry.StreetHawk support automation for push notifications, geofences and emails using Flurry data - so we love that things are being …

1
Brian Verne from PhenomApp 26:57

8y ago26:57

26:57

Phenom is an iOS App for Athletes to to show off their gear and game. Brian talks about building community and their approach to "influencer marketing" - its a cool story about how authenticity makes for effective user acquisition.To get more podcasts and the transcription, check out our blogDi Contextual CEO - David Jones

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Dina Chaiffetz from Mobile Agency Prolific Interactive 32:01

8y ago32:01

32:01

Profilic Interactive works with brands and funded startups. Their specialty is experiential design and Dina covers how they gather user requirements and adding gaming elements into their customers apps to increase value and retention.Di Contextual CEO - David Jones

1
MyFitnessPal - how an App got 165Million Users 30:19

8y ago30:19

30:19

Nick Crocker from MyFitnessPal talks about the journey to 165Million App users. Inflection points in user activation, retention and most importantly utility came from focussing on the user's goals.For a transcript check out http://streethawk.com/blogDi Contextual CEO - David Jones

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Kishan from Uxcam talks UX and On-boarding 23:40

8+ y ago23:40

23:40

Most Apps don't really know how their users experience the App UI. Kishan had an idea to get better feedback to developers and product managers. He tells how this improves onboarding and retention.Di Contextual CEO - David Jones

1
Aykut from MobileAction presentation at 500 Startups 51:40

8+ y ago51:40

51:40

Not an interview, this is a long presentation on ASO tips and techniques around keywords, dealing with competitors and the Mobile Action platform. Even though its an advertisement for the product its also got got nuggets of wisdom - see http://streethawk.com/blog for pictures of some slides.Di Contextual CEO - David Jones

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Arsen from Mobiquire 28:46

8+ y ago28:46

28:46

ASO, Games, Bursting downloads, planning for launch.Why the App is just 30-40% of the full picture in App success.Di Contextual CEO - David Jones

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Fraud protection on Mobile with ThreatMetrix 23:35

9y ago23:35

23:35

Mobile Commerce is serious business now and I talk to my old friends at ThreatMetrix (a company I founded and CEOed in the early days) about the use-cases for Mobile Apps to increase trust decisions and protect against fraudulent transactions.Some pretty interesting use-cases with major e-Commerce players like Stubhub.To get the full transcript of …

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App product market fit needs brutal focus 15:02

9y ago15:02

15:02

Tim Bull is CTO of MixBit, the latest startup of Youtube founder Chad Hurley. Mixbit are on the new wave of Apps that are doing collaborative video - a capability is only possible at the nexus of good mobile networks and great capture/display phones (like iPhone 6, Nexus 6 etc).Tim shares some valuable lessons about their journey toward Product Mar…

1
the secret to getting 2.3 million App users with zero marketing spend 30:45

9y ago30:45

30:45

Stuart Hall built an App with no domain knowledge. He tells his story of what worked and what didn't to grow a user base of 2.3M users without a single cent spend on marketing.There is some valuable lessons in here for any App developer or startup, so you can find the full transcript at: http://www.streethawk.com/blog/2015/05/the-secret-to-getting-…

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Acquire enough users to learn your App’s weaknesses 27:18

9y ago27:18

27:18

Logan Merrick, CEO of App development company Buzinga tells some stories of success and fail from customers. One main lesson is that if you don't plan marketing to acquire users early, you don't get enough feedback or usage to know how to improve the app.You can get the full transcript and details at http://www.streethawk.com/blog/2015/04/acquire-e…

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1 big thing went wrong when launching our App 34:52

9y ago34:52

34:52

In this episode of the Mobile Engagement Podcast Dain Hedgpeth talks about the launch of Skater App - this App has these accolades:Nominee Best Mobile Game - 2015 IGN Black Beta Select AwardsNominee Best Sports Game - 2015 Pocket Gamer Awards"Skater's innovative, creative controls are a diamond." - 148Apps"Skater’s controls feel like they’re built …

1
Increase user acquisition with Multiple AppStores/PlayStores globally 29:31

9y ago29:31

29:31

ChrisJones from Codengo talks about the benefits of reaching broader audiences for your App. Also interesting alternative revenue models that are appearing in asia that can help western developers still monetize.The full transcript and more can be found at http://streethawk.com/blog/2015/04/increase-user-acquisition-with-multiple-appstores/…

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The challenges for Video on Mobile - David McKeague 23:10

9y ago23:10

23:10

You know the situation, you click on a video on your phone and just watch a spinning dial...you lose interest and hit the back button. That video today and David McKeague from Incoming Media talks about how solving this problem will make video pervasive on mobile devices over mobile networks.You can find the full transcript at http://streethawk.com…

1
Code reuse with James Montemagno of Xamarin 34:05

9y ago34:05

34:05

Today's podcast might be construed to be "just for developers" but its actually valuable for Product Managers and Marketers as well to hear the benefits of cross-platform development. Its a little geeky but with solid tips!Its an interview with James Montemagno of Xamarin a great cross platform development company. He covers the potential for reduc…

1
2-sided mobile market tips from GoCatch CEO - Ned Moorfield 27:21

9y ago27:21

27:21

GoCatch is a taxi booking and payment Mobile App. Ned Moorfield is the CEO and Co-Founder of GoCatch and he's got some valuable insights in how to bootstrap a 2-sided market and how gamification was "game-changer" for their own growth and retention.For full-details and transcript, checkout http://streethawk.com/blog…

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If your App disrupts existing markets, you need funds to shake the incumbents 33:25

9y ago33:25

33:25

Steve Purdham shares 2 stories. His App we7 was sold to Tesco after building an audience of 3 million customers. They started at the same time as Spotify and he shares some of the key learnings from dealing with incumbent stakeholders and the massive money required.His current App "3 Rings" and it links aged parents with their family via the "Inter…

1
How I got 4 Apps in the Top 100 of Appstore - Brandon Cowan 30:05

9y ago30:05

30:05

Brandon Cowan had his first Top 100 hit when he was 16 years old and has built an App company on top of that success with 4 Apps appearing in the Top 100, the best at #3.Brandon shares his specific tips about App promotion and hustling without spending advertising money. You can find the summary and transcript at http://streethawk.com/blog…

1
Roger Killen - VitalPac in Hospitals saves lives 29:00

9y ago29:00

29:00

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast:Roger Killen is CEO of VitalPac, as App that is saving lives in hospitals. I'm always interested to interview B2B apps because I truly believe that its the second and more valuable wave in mobile App evolution.Vi…

1
What this game developer learned for mobile user acquisition 29:20

9y ago29:20

29:20

Independent Game developer Nathan Harper is the author of Formula Legend an F1 strategy game that is making a decent income for him on iOS and Android. Nathan chose to make it free to play and then inApp purchase - so that is no advertising! Hear his journey and wins/fails along the way.For the scoring and full transcript go to the StreetHawk blog:…

1
How an Indie App Developer keeps generating revenues 26:44

9y ago26:44

26:44

Independent App developer Graham Dawson has been releasing Apps since 2009 and makes a living entirely from paid App revenue. Hear his lessons about inApp purchases, price setting, how he got featured by Apple multiple times and how he defends against competition. A great set of lessons for small developers. Graham's Apps include: Oz Weather, Sun S…

1
A simple habit drives App user retention for Tinybeans (Podcast) 21:26

9y ago21:26

21:26

In this podcast series we ask experienced Appreneurs for one success story and one fail.In this episode of the Mobile Engagement Podcast:Stephen O'Young is extremely humble but I think what the Tinybeans team has achieved is great. With high MAUs (monthly active user rates we explore how this happens and why the Tinybeans App has consistently high …

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2 User Acquisition Tips for B2B Mobile - Glen Coates from Handshake.com 16:29

9y ago16:29

16:29

Glen Coates is the CEO of Handshake.com who is driving mobile salesforce automation. He shares how their App onboards users "bottom-up" allowing instant experience of the power of the platform in stark contrast to what a Salesforce deployment may look like. Glen also has some great tips for anyone writing B2B Apps - there is much to learn about acq…

1
How App.io evolved from 10,000 Apps to a smaller more valuable customer segment 24:14

9y ago24:14

24:14

In this episode of Mobile Engagement Podcast: Ed Dowling, Co-Founder of App.io (was Kickfolio). App.io is a platform for App Developers to stream instances of their App in the cloud. Ed talks about how they "went-wide" initially and attracted thousands of App Developer customers to their platform but evolved to a product that delivered better reven…

1
How building games helped drive B2B App engagement - Jindou Lee, Happy Inspector 27:11

9y ago27:11

27:11

In this episode of Mobile Engagement Podcast: Jindou Lee, CEO of B2B App company Happy Inspector. Their App handles inspections and compliance in Real Estate, Hospitality and Government. Jindou talks about acquisition fanout in B2B and also getting the user an "instant gratification" experience early - so their "ah-ha" moment encourages continued u…

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Mobile App engagement to millions of users at Walmart - Stuart Argue 24:46

9+ y ago24:46

24:46

In this Mobile Engagement Podcast episode, Stuart Argue. Stuart comes from Walmart and was a driver in several mobile applications including "Savings Catcher" - Walmart's breakout success application. Walmart also partnered with American Express to provide double-rewards for shoppers using Savings Catcher.In this podcast, Stuart covers the history,…

1
Mobile Engagement Podcast: Henry Cho - Episode 2 14:25

9+ y ago14:25

14:25

Mobile UX expert Henry Cho shares experiences about managing all the stakeholders in a mobile retail application. Henry also gives shares a great fail in user onboarding.This is Episode 2, there was so much good stuff in here that I've split it into two podcasts. The transcript for both are on the StreetHawk blog at http://streethawk.com/blog…

1
Mobile Engagement Podcast: Henry Cho - Episode 1 26:40

9+ y ago26:40

26:40

Mobile UX expert Henry Cho shares experiences about when user experience is critical and how sometimes the UX patterns prescribed by Google or Apple are a complete fail. Henry also gives us some insight into the current best practice in banking apps globally.This is Episode 1, there was so much good stuff in here that I've split it into two podcast…

1
Mobile Engagement Podcast - Matt Ho From Tapmint With David From StreetHawk 19:40

9+ y ago19:40

19:40

Head of Product from Tapmint and the Native Tongue apps talks about hacks in user acquisition.The transcript for the podcast is in the StreetHawk post: "How our App naturally acquired users" at http://streethawk.com/blog/2014/12/podcast-how-our-app-naturally-acquired-new-users/Di Contextual CEO - David Jones

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