Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Podcast che vale la pena ascoltare
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Design Matters with Debbie Millman


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Design Matters with Debbie Millman
Design Matters Media
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Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives. Hosted on Acast. See acast.com/privacy for more information.
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UX Podcast


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UX Podcast
Per Axbom & James Royal-Lawson
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UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology, people and society since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.
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Twenty Thousand Hertz


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Twenty Thousand Hertz
Dallas Taylor
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The secrets, stories, and science behind what you hear.
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Missing Pages: An Investigative Podcast on the Book Publishing Industry


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Missing Pages: An Investigative Podcast on the Book Publishing Industry
The Podglomerate
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An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. Missing Pages is an investigative podcast about the book publishing ind ...
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Tinfoil Swans


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Tinfoil Swans
Food & Wine
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Food & Wine has led the conversation around food, drinks, and hospitality in America and around the world since 1978. Tinfoil Swans continues that legacy with a new series of intimate, informative, surprising, and uplifting conversations with the biggest names in the culinary industry, sharing never-before-heard stories about the successes, struggles, and fork-in-the-road moments that made them who they are today. Each week, you'll hear from icons and innovators like Daniel Boulud, Guy Fieri ...
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iFanboy - Comic Books


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iFanboy - Comic Books
iFanboy
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The iFanboy.com Comic Book Podcast is a weekly talk show all about the best new current comic book releases. Lifelong friends, Conor Kilpatrick and Josh Flanagan talk about what they loved and (sometimes) hated in the current weekly books, from publishers like Marvel, DC, Image Comics, Dark Horse Comics, BOOM! Studios, IDW, Aftershock, Valiant, and more. The aim is to have a fun time, some laughs, but to also really understand what makes comic books work and what doesn’t, and trying to under ...
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FroKnowsPhoto Photography Podcasts


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FroKnowsPhoto Photography Podcasts
FroKnowsPhoto
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Welcome to the FroKnowsPhoto Podcast where we discuss all things Photography. From Nikon to Canon Cameras and all the lenses and accessories for your camera bag. If you are into photography looking to pick up tips, tricks, reviews and our personal views than this is the podcast for you. Please subscribe for the latest episodes.
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Picture This: Photography Podcast


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Picture This: Photography Podcast
Tony Northrup
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Twice a month, professional photographers Chelsea and Tony Northrup dig deep into the history, technology, and personalities of photography.
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Geek's Guide to the Galaxy - A Science Fiction Podcast


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Geek's Guide to the Galaxy - A Science Fiction Podcast
David Barr Kirtley
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** Ad-free episodes are available to our paid supporters over at patreon.com/geeks ** Host David Barr Kirtley, author of the book Save Me Plz and Other Stories, talks geek culture with guests such as Neil Gaiman, George R. R. Martin, Richard Dawkins, Simon Pegg, Bill Nye, Margaret Atwood, Neil deGrasse Tyson, and Ursula K. Le Guin. Geek’s Guide to the Galaxy has appeared on recommended podcast lists from NPR, The Guardian, Wired, The A.V. Club, BBC America, CBC Radio, WVXU, io9, Omni, The St ...
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As She Rises


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As She Rises
Wonder Media Network
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As She Rises brings together local poets and activists from throughout North America to depict the effects of climate change on their home and their people. Each episode carries the listener to a new place through a collection of voices, local recordings and soundscapes. Stories span from the Louisiana Bayou, to the tundras of Alaska to the drying bed of the Colorado River. Centering the voices of native women and women of color, As She Rises personalizes the elusive magnitude of climate cha ...
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Bridechilla- Wedding Planning Podcast


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Bridechilla- Wedding Planning Podcast
Evergreen Podcasts
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Life’s too short to worry about wedding favors, obligation guests, and bridesmaid dramas. Listen to the Bridechilla Podcast, take control, and enjoy wedding planning!
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Marvel’s Wolverine: The Lost Trail


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Marvel’s Wolverine: The Lost Trail
Marvel & SiriusXM
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Marvel’s “Wolverine: The Lost Trail” is an epic quest that takes place in the Louisiana bayou. Following the events of Marvel’s “Wolverine: The Long Night,” Logan (Richard Armitage) returns to New Orleans in search of redemption, only to discover that his ex-lover, Maureen is nowhere to be found. And she's not the only one. Dozens of humans and mutants have gone missing, including the mother of a teenage boy, Marcus Baptiste. With Weapon X in close pursuit, Logan and Marcus must team up and ...
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Comic Geek Speak Podcast - The Best Comic Book Podcast


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Comic Geek Speak Podcast - The Best Comic Book Podcast
Speakers of Geek
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Comic Geek Speak is the best podcast about comic books for fans and new readers alike. Put together by a group of life-long comic geeks, it's 4-5 hours a week of comic book history, current comic news, and a general look at the industry. In addition to all the latest in comics talk, the show also features creator interviews, listener responses, contests, and trivia, lots of trivia. So listen in and experience all the joys of a Wednesday afternoon at the comic shop, from the comfort of your o ...
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Making It With Jimmy Diresta, Bob Clagett and David Picciuto


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Making It With Jimmy Diresta, Bob Clagett and David Picciuto
I Like To Make Stuff
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Making It is a weekly audio podcast that comes out every Friday hosted by Jimmy Diresta, Bob Clagett and David Picciuto. Three different makers with different backgrounds talking about creativity, design and making things with your bare hands.
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Captain Roy's Rusty Rocket Radio Show: THE UK Geek Science Fiction, Fantasy, Horror, Doctor Who, Etc. Podcast


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Captain Roy's Rusty Rocket Radio Show: THE UK Geek Science Fiction, Fantasy, Horror, Doctor Who, Etc. Podcast
Roy Mathur
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Welcome to the greatest show in the multiverse! Fasten your seat belts for a rocketship ride to Altair City Spaceport's Rusty Rocket Tavern, where I discuss science fiction, fantasy, and horror books, comics, movies, TV, games, and toys. Powered by alien technology, eldritch abilities, and caffeinated beverages, since a summer night in 2012 fuelled by two double gin and tonics. My other podcasts: WIZARD Classic Doctor Who podcasts.apple.com/gb/podcast/id1781322439, WIZARD Hammer House of Hor ...
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Tangentially Speaking with Christopher Ryan


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Tangentially Speaking with Christopher Ryan
Chris Ryan
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Tangentially Speaking is dedicated to the idea that good conversation is organic, uncensored, revelatory, and free to go down unexpected paths with unconventional people. chrisryan.substack.com
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99% Invisible


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99% Invisible
Roman Mars
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Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org.
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The Sword and Laser


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The Sword and Laser
Tom Merritt and Veronica Belmont
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Read along with the Sword and Laser book club! From classic science fiction to the latest gritty fantasy, we cover it. Subscribe for book discussions, author interviews, hot releases, and news from the genre fiction world!
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Curious City


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Curious City
WBEZ Chicago
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Ask questions, vote and discover answers about Chicago, the region and its people. From WBEZ.
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Dinner SOS by Bon Appétit


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Dinner SOS by Bon Appétit
Bon Appétit
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A last-minute party with no menu inspiration. A kitchen with no space. A toddler who will only eat buttered pasta. Name your dinner emergency—Bon Appétit is here to help. Dinner SOS is the podcast where we answer desperate home cooks' cries for help. In every episode, food director Chris Morocco and a rotating cast of cooking experts tackle a highly specific conundrum and present two solutions. The caller will pick one, cook through it, and let us know if we successfully helped rescue dinner ...
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