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Contenuto fornito da LAURENT H.. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da LAURENT H. o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Contenuto fornito da LAURENT H.. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da LAURENT H. o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Contenuto fornito da LAURENT H.. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da LAURENT H. o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
LAURENT H. RELOADKAST - JANVIER 2012 PLAYLIST: 1- DADA LIFE - KICK OUT THE EPIC MOTHERFUCKER (+ ACCAP SAK NOEL) 2- ERICK MORILLO - BREAK DOWN THE DOORS (DIMITRI VEGAS ET LIKE MIKE REMIX) 3- AVICII - LEVELS (HARDWELL BOOTLEG) 4- FAITHLESS - INSOMNIA (TAITO 2012 REMIX) 5- ROBBIE RIVERA VS SPENCER ET HILL - THE HUM MELODY (SPENCER ET HILL MIX) 6- R3hab ET SWANKY TUNES feat MAX C - SENDING MY LOVE (AFROJACK EDIT) 7- STEVE AOKI ET ZUPER BLAHQ - I'M IN THE HOUSE (R3hab SURRENDER REMIX) 8- EXAMPLE VS ANTOINE CLAMARAN - CHANGE THE TRIBE (CHUCKIE GATECRASHER MIX) 9- SWEDISH HOUSE MAFIA VS KNIFE PARTY - ANTIDOTE 10- LAURENT H. - CRAZY (ORIGINAL MIX) 11- RIHANNA ET CALVIN HARRIS - WE FOUND LOVE (BOBBY ROCK ET PABLO RINDT MIX) 12- THE ULTIMATE SEDUCTION - THE ULTIMATE SEDUCTION (DABRUCK AND KLEIN REMIX)…
LAURENT H. RELOADKAST WINTER 2011 PLAYLIST: 1- DENIZ KOYU / HERTZ ( + HOUSE ACAPELLA) 2- DADA LIFE / FIGHT CLUB IS CLOSED (R3hab REMIX) 3- QUINTINO / FIRE 4- DENYZ KOYU / TUNG ( + DANCIN' ACAPELLA) 5- R3hab ET FERRUCCIO SALVO / PUMP THE PARTY 6- LADY GAGA / THE EDGE OF GLORY (LAURENT H. RELOADED REMIX) 7- LAURENT H. feat MIDNIGHT OIL / BURNING (LAURENT H. BOOTLEG MIX) 8- EXAMPLE / CHANGE THE WAY YOU KISS ME (MIKE CANDYS REMIX) 9- LAURENT H. / FAT 10- RIHANNA ET CALVIN HARRIS / WE FOUND LOVE (R3hab REMIX) 11- JENNIFER LOPEZ / PAPI (R3hab REMIX)…
LAURENT H. RELOADKAST SEPT 2011 PLAYLIST 1- PORTER ROBINSON - SAY MY NAME (ORIGINAL MIX) 2- JENNIFER LOPEZ - PAPI (R3HAB REMIX) 3- LAURENT H. - THE BEAT OF THE NIGHT (ORIGINAL EXTENDED MIX) 4- SPENCER ET HILL feat LIL JON - LESS GO ! (PORTER ROBINSON REMIX) 5- DENIZ KOYU - TUNG (ORIGINAL MIX) 6- FATMAN SCOOP ET LAURENT H. - BE FAITHFULL (LAURENT H. REMIX) 7- PORTER ROBINSON - THE WILDCAT (ORIGINAL MIX) 8- YOLANDA - WE NO SPEAK AMERICANO (PORTER ROBINSON REMIX) 9- SKYLAR GREY - DANCE WITHOUT YOU (R3HAB REMIX) 10- ALYCIA STEFANO - VAMOS A LA FIESTA (LAURENT H. XTRA REMIX) 11- THE BLOODY BEETROOTS - WHOOP WHOOP (WILLY WILLIAM REMIX) 12- STEVE AOKI ET LAIDBACK LUKE - TURBULENCE…
LAURENT H. PODCAST SUMMER 2011 playlist: 1 - BLOODY BEETROOTS feat WILLY WILLIAM - WOOP WOOP (WILLY WILLIAM REMIX) 2 - LMFAO feat LAURENT H. - PARTY ROCK ANTHEM (LAURENT H. REMIX) 3 - RLP ET BARBARA TUCKER - R.E.S.P.E.C.T (LAURENT H. REMIX) 4 - BOB SINCLAR - FAR L'AMORE (LAURENT H. REMIX) 5 - LAZY RICH AND PORTER ROBINSON - HELLO (ORIGINAL MIX) 6 - TONI GRANELLO - WINGS OF LOVE (REMADY REMIX) 7 - LAURENT H. feat NAOMMON - DONE (CLUB REMIX) 8 - GREGORI KLOSMAN - JAWS (ORIGINAL MIX) 9 - MARTIN SOLVEIG ET DRAGONETTE - HELLO (DADA LIFE REMIX) 10 - CHRISTOPHER S. ET MIKE CANDYS - RYTHM IS A DANCER (MIKE CANDYS REMIX) 11 - LAURENT H. - CANTINA SONG 12 - KLUBBHEADS - KICKIN' HARD (LAURENT H. 2011 REVISITED REMIX) 13 - LAURENT H. - CAN U FEEL IT…
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