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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
IMI Talking Leadership
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Contenuto fornito da IMI_Talking_Leadership and Irish Management Institute. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da IMI_Talking_Leadership and Irish Management Institute o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
A provider of world-class executive education, IMI equips leaders to build the future. In this podcast series, we hear from some of the world's leading business thinkers about what it takes to lead today.
…
continue reading
131 episodi
Segna tutti come (non) riprodotti ...
Manage series 2112112
Contenuto fornito da IMI_Talking_Leadership and Irish Management Institute. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da IMI_Talking_Leadership and Irish Management Institute o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
A provider of world-class executive education, IMI equips leaders to build the future. In this podcast series, we hear from some of the world's leading business thinkers about what it takes to lead today.
…
continue reading
131 episodi
Tutti gli episodi
×Inclusive leadership is about so much more than just diversity. So how do phycological safety, different ways of thinking, and unconscious bias all relate to this important topic? We discussed all of this and more with Sile Walsh.
Why do some businesses just feel different? What can we learn from the way restaurants do business? Jayson Moran dives into how leaders can help build and maintain organisational culture.
Chris Roebuck has interviewed some of the world's top leaders - so, what can we learn from them? These are the key leadership trends for 2025, and how they can take your organisation from good to great. To hear the CEO interviews Chris mentions and learn more from his articles and TV interviews head to his website - https://chrisroebuck.live/.…
From conversations about AI, to insights on crafting connections, we covered a wide range of topics, alongside global thought leaders. These are some of our highlights of 2024.
People are living longer, and traditional ways of work are changing. In this episode of the Talking Leadership podcast, Lynda Gratton discusses the new multi-stage life, the impacts of the pandemic on the future of work, and why freelance is the future.
How do we ensure that customers feel connected, in the age of social media? How do you decide if TikTok is right for your business? Can online customer support backfire? All this and more with digital marketing expert, Eva Perez.
How can businesses mitigate geopolitical risks? What does the rise of right-wing populism mean for your industry? And just how bleak does the future really look? Economist and Professor, Christopher Hartwell, explores these questions on the IMI Talking Leadership podcast.
What do attached bottle caps and Teslas have in common? How can climate change disrupt your supply chain? Is AI sustainable? All this and more with sustainability expert, Paul Begley.
AI expert, Kieran Gilmurray, dives into how leaders can develop and AI roadmap, how to get buy-in from key stakeholders, and what new AI technologies are coming in the near future.
Is your organisation committing one of the 7 sins of ESG Management? Are you prepared for mandatory reporting? Pablo Collazzo discusses how sustainability requires a full mindset shift.
Why is it important for non-financial managers to have a basic understanding of financial concepts? What key financial terms should you be familiar with? How can you avoid being overwhelmed by numbers? Kery Hamman discusses.
Data, and particularly data literacy are key for all organisations in the modern world. It doesn’t matter what stage you’re at- start up, SME, major international business. Tony Moroney joins us to discuss how organisations can make better use of data, and how individuals can ensure that they're data literate.…
What skills do IT leaders need to develop, to move from an individual contributor to a management role? How can leaders in the IT sector get buy-in from senior stakeholders, and efficiently manage transformation projects? Is it possible to keep remote IT teams engaged? We met up with Margit Takacs to discuss.…
How can AI be leveraged in different areas of the organisations? How can companies retain talent in an age of AI? How can leaders manage risks associated with bias and data protection?
How can leaders leverage paradoxes? How can we prepare for unforeseen circumstances? And why is carving out time for deep thinking so important? All this and more with leadership and strategy expert, Kriti Jain.
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