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Contenuto fornito da Michael Broughton. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Michael Broughton o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Changing the Game, Innovation in Sport

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Contenuto fornito da Michael Broughton. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Michael Broughton o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
A senior sports business exec straddling the world of investment and sports / entertainment giving thoughts on looking for the next step forward. It might be tech it might be about perception but it’s always about seeing how the world is changing and adjusting to the times.
  continue reading

40 episodi

Artwork

Changing the Game, Innovation in Sport

updated

iconCondividi
 
Manage series 2139618
Contenuto fornito da Michael Broughton. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Michael Broughton o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
A senior sports business exec straddling the world of investment and sports / entertainment giving thoughts on looking for the next step forward. It might be tech it might be about perception but it’s always about seeing how the world is changing and adjusting to the times.
  continue reading

40 episodi

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Netflix is killing it. So much so that as it puts prices up to justify more content it is distributing $15bn back to shareholders. To me though, what they really get right is understanding the need for Glue. It's not just about big events or getting into sports, its about making sure that when they come there are reasons to stay. Amazon is the same. Go to make a purchase and they keep you there with other offers. Alibaba is similar. Sports Specific 'Plus' products... not so much. They all look the same. Few have come together to provide interesting live or original programming. And they are all missing the Glue... #sportsbiz #content #football #business #netflix #media…
 
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Changing the Game, Innovation in Sport
Changing the Game, Innovation in Sport podcast artwork
 
Sport is pretty unique. When running due diligence we all obsess about the numbers, we think about business, returns, profiles and legal contracts. But the raw product on the field matters, and if you don't under stand the culture of a club - in the Front Office, Boot Room, Training Ground - and yes the fan culture too - then you are in trouble. No-one buys a sports team with bad intentions, no-one aims for a 'bad culture' but it's harder to figure out than it might seem. But the results if you get it right...?…
 
What is a good owner? I don't think its very difficult to show a bad owner, but are there any good owners? Certainly as fans look at it...rarely! Think Fenway Sport at Liverpool, turned around the club, won the title, the champions league, good manager appointments, good squad, redeveloped Anfield but a moment of madness and attacked. In this episode i look at two clubs where on paper the owners have done everything you think would be defined as both the right thing and what fans want... but yet they are disliked if not reviled and wanted out. What do you think makes for a good owner?…
 
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Changing the Game, Innovation in Sport
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Nothing like a merger to kick the year off... Maybe we should have seen this coming but ending an anti-trust lawsuit with a merger is an interesting new angle to things. Almost 'bernie-esque'. What's for sure is that ESPN (and by that also Disney) is now going all in on the streaming product. If this is the start of the year this one is going to be a lively one... Happy New Year!…
 
Great people, vision, dedication and resources. Just some of the ingredients needed for success. I got excited by Womens Sports- and Football in particular - back when i was introduced to it ahead of the 2019 FIFA Women's World Cup. The love affair has not ended and i have been an active Advisor and Supporter to Mercury 13 as part of that journey. The news that the Sports Funds at Avenue Capital has invested is just one more step along the way. The Rocket Ship is fueled for takeoff.…
 
Big Ange - what's not to love. Confidence, attacking football a belief in doing things your own way. Similar to what i see in most start up founders. At the highest level though you need to be cognizant of what your competition are doing - or more importantly what the market perceives them to be doing. Leaving Cole Palmer unmarked and in acres of space makes no sense. Ignoring competitors and both the opportunities and threats they represent makes no sense either. Not every company out there you are taking on is useless...and a slide showing they are doesn't convince investors who will be digging deeper. Be confident, focus on what you are doing and where you are headed, but be actively watching the competition or you may not last long enough to make your dreams come true.…
 
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Hold on to you hats, things are getting interesting. Are the NFL worried about what is going on? No not the changing media landscape - the NFL seems to have that one figured out better than anyone, but the revolution that is taking place in College Football. The joke used to be that the players 'went to college for an education', but its now very clearly a professional league. I ran out of time...as i just go to excited by it all. But here are some things I am trying to wrap my head around? Will there need to be salary cap soon? Do they have to attend class anymore? Will players want to go to NFL? How soon until the other sports are spun off as NCAA and FCS just incorporates a new professional league? Genuinely i think this is a case study we are going to watch play out in real time with Billions being banded about...…
 
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What does Joseph and the Technicolor Dreamcoat have to do with F1? Sportico recently released its F1 Valuations, the season close is coming this weekend and we seen the likes of Stroll buy an F1 team for c$90m and now raising money at a purported $1.5bn (despite all his investment in the team that's a great run!) What's the root cause of that increase - and yes scarcity is clearly one but in F1 that always been there. How have the teams reacted and have they done anything to protect those valuations when the likes of Drive to Survive naturally come to the end of their cycle... I remain positive on F1 but as i have discussed earlier this week i think there are more creative ways to generate and protect valuation.…
 
In 2020 I tried to buy a Formula 1 Team. There were two big lessons in that process. 1. Being early is hard... the difficulty in getting any potential investors to back a bit was amazing. We were consistently told it was a money pit, no chance of building valuation etc. That the new terms of the concorde agreement were known and Drive to Survive was bubbling away had zero impact. It's scant consolation that we have been proven right. 2. As we went through diligence and management presentations it was remarkable to find that every team effectively operated on the same commercial model. And when you looked at benchmarking you realised it was no different to the professional football clubs who also shared the same model... so if you are not Ferrari or Man Utd (or a true premium brand) then you are effectively competing on price and making yourself a commodity... which just makes no sense to me.…
 
Joe Ravitch in 2022 said that European Sports teams could double in value in 5 years. Many on the continent sneered... Personally, I agree with him, but the question I have is how can we get there. If the model in Europe is now Mature and no longer in a growth stage what needs to happen. If ticketing is yield management, media rights are flat and sponsorship is 6% CAGR at best then maybe a different approach is needed?…
 
The echo chamber I live in is sometimes very negative about the state of the industry. I have a different view. Sure there are plenty of challenges, yes I can get enormously frustrated but when you start digging you see the opportunity. In this quick episode i dig into what the web and rise of social really tells me about sports (good news) Where as a mature business in Europe we really are (bad news but shows you the way forward) What comes next (exciting times)…
 
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Changing the Game, Innovation in Sport
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As I get older it gets easier to remember the golden ages of sports. Tactics, training, fitness can at times level the playing field and its rare to now find a ‘bad team’. It’s also harder for great talent to stand out as the overall level of play is higher than before. So whilst every sport is changing and there are inevitable cycles to talent (see Tennis) I look at sports today and generally I have to say I don’t see the past as a golden era – just different. So do we really need to look at changing the underlying product or is there a different question to answer?…
 
Ok - as i say at the beginning you have to go down the Rabbit Hole with me on this one... I think most of Sports have misunderstood Private Equity and External Capital for a long time. Having been literally the first into the game in Europe (i know im getting old, it was 2010!), I have picked up a few things. The misnomer is often to label PE as a 'vulture fund' or the Richard Gere 'Pretty Women' buy and dismantle of a bygone conglomerate era... But as a fan of the industry and of the club, going down this rabbit hole suddenly gave a rational explanation to what has as a fan felt like an irrational experience... what do you think?…
 
When you fall into the trap of thinking you 'deserve' to be in a certain place then your downfall is almost guaranteed. If you can embrace the fact that Sports role in society is a privilege not not a right or a guarantee then you can start making the changes needed to remain front and center of the attention wars. Sport is part of the human condition - but that doesn't mean your sport has a right to be top, or relevent, today. On the pitch its accepted that standing still is going backwards, so that mindset is critical off the pitch too. Remember, as i highlight here, that society itself has been undergoing some fundamental changes in the past few decades. One - relvent to where i post this - is that discourse has been replaced by hyperbole. BUT when all is said and done, with the Fan front and center, and accepting your privileged role, you can adapt to meet the needs of the fan and thrive.…
 
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Or perhaps not... I know, I know, in this day and age we need hyperbole and extreme opinions to get cut through, but for once maybe its just not necessary. I would implore anyone in the Sports industry to watch the event, learn from it, and understand (ask better people than me) why Jake Paul is able to achieve these remarkable ratings BUT don't overdo it. Exhibition events have been happening for decades, yes there is more attention now but this is not new. Also pivoting your strategy to mimic a one off event is a mistake. One little nugget for you on this...the story in this event is as old as the bible itself . Good vs Evil (pick which side is which). Listen, learn, move on.…
 
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