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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
True Spies: Espionage | Investigation | Crime | Murder | Detective | Politics explicit
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Contenuto fornito da SPYSCAPE. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da SPYSCAPE o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
True Spies takes you inside the world's greatest espionage and detective operations. Our hosts Hayley Atwell, Vanessa Kirby, Sophia Di Martino, Daisy Ridley and Rhiannon Neads talk to the real spies behind the missions. What do they know? What are their skills? And what would you do in their position? We explore and investigate real life thrillers, mysteries and crimes - stories that prove truth is stranger than fiction! These stories cover lies, murder, theft, sex, drugs and rock ‘n roll. You’ll meet experts from the top intelligence agencies including FBI, CIA, MI5, MI6 (SIS), KGB, GRU, Mossad and many others. You’ll discover characters who spied because of money, ideology, coercion or just plain old ego. And, if you’d like to dig deeper into the world of secrets, and test your own secret intelligence skills, head over to spyscape.com for articles, games, experiences, puzzles and videos. For episodes first and ad-free, subscribe to Spyscape+ at: plus.Spyscape.com A Cup & Nuzzle production. Series producers: Gemma Newby, Joe Foley. Music: Nick Ryan.
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262 episodi
Segna tutti come (non) riprodotti ...
Manage series 2661019
Contenuto fornito da SPYSCAPE. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da SPYSCAPE o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
True Spies takes you inside the world's greatest espionage and detective operations. Our hosts Hayley Atwell, Vanessa Kirby, Sophia Di Martino, Daisy Ridley and Rhiannon Neads talk to the real spies behind the missions. What do they know? What are their skills? And what would you do in their position? We explore and investigate real life thrillers, mysteries and crimes - stories that prove truth is stranger than fiction! These stories cover lies, murder, theft, sex, drugs and rock ‘n roll. You’ll meet experts from the top intelligence agencies including FBI, CIA, MI5, MI6 (SIS), KGB, GRU, Mossad and many others. You’ll discover characters who spied because of money, ideology, coercion or just plain old ego. And, if you’d like to dig deeper into the world of secrets, and test your own secret intelligence skills, head over to spyscape.com for articles, games, experiences, puzzles and videos. For episodes first and ad-free, subscribe to Spyscape+ at: plus.Spyscape.com A Cup & Nuzzle production. Series producers: Gemma Newby, Joe Foley. Music: Nick Ryan.
…
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262 episodi
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×British historian Helen Fry joins Rhiannon Neads for the first installment of a two-part dive into one of the most crucial, but little-known intelligence forces of the Second World War - MI9. Charged with facilitating the escape of Allied POWs, MI9 employed various ingenious tactics - including, but not limited to, a chocolate gun. Yes, really. You'll meet the characters who made this organisation tick, from daring one-armed escapees to the inspiration for Ian Fleming's Q Branch. From SPYSCAPE, the HQ of secrets. A Cup And Nuzzle production. Series producer: Joe Foley. Produced by Max Bower. Learn more about your ad choices. Visit megaphone.fm/adchoices…
In this True Spies Classic, CIA analyst Gina Bennett shows Vanessa Kirby the origins of America's most infamous enemy. Throughout the 1990s, Osama bin Laden launched a series of attacks on American interests at home and abroad. Operating in the man's world of counter-terrorism, Gina had to fight to have the threat he posed taken seriously. Would YOU trust your gut? From SPYSCAPE, the home of secrets and skills. A Cup And Nuzzle production. Series producer: Gemma Newby. Produced by Tim Mansel. Music by Nick Ryan. Learn more about your ad choices. Visit megaphone.fm/adchoices…
Former CIA counterterrorism analyst, hunter of Bin Laden, author and proud mother - hear from the fantastic Gina Bennett in this week's Debrief. Bennett authored the earliest warnings of today’s terrorism trends including the 1993 report that foreshadowed the danger of Osama bin Laden. Hear her current prescient predictions for what she is calling the new paradigm for national security, and how this will affect the U.S, and nations around the world... From SPYSCAPE, the HQ of secrets. A Cup And Nuzzle production. Series producer: Joe Foley. Produced by Morgan Childs. Learn more about your ad choices. Visit megaphone.fm/adchoices…
International Relations journalist and author, R.T Howard, reveals the tensions, subterfuge and devastating errors that marked the first Cold War. In the 1920s and 30s, the Allies waged an intelligence war against a rising star in global politics - Adolf Hitler. Young intelligence agencies tried in vain to penetrate the Nazi's veil of secrecy. In this episode, you'll hear three stories from this turbulent era - and learn the lessons of the past. From SPYSCAPE, the HQ of secrets. A Cup And Nuzzle production. Series producer: Joe Foley. Produced by Frank Palmer. Learn more about your ad choices. Visit megaphone.fm/adchoices…
In this classic episode of True Spis, undercover CIA agent James Olson takes Vanessa Kirby on a nail-biting mission behind the Iron Curtain. In the late 1970s, James was tasked with tapping an underground communications line between Moscow and a top-secret nuclear weapons facility. Under constant surveillance from the KGB, he would need to use a combination of traditional spycraft and hi-tech gadgetry to intercept this priceless intel without risking a diplomatic catastrophe. From SPYSCAPE, the home of secrets and skills. A Cup And Nuzzle production. Series producer: Gemma Newby. Produced by Joe Foley. Music by Nick Ryan. Learn more about your ad choices. Visit megaphone.fm/adchoices…
Do you know about the rising threats posed by transnational repression? Hear from Bob Dougherty, veteran of 26 years as a CIA undercover operations officer. Today, Bob works as an instructor for multiple government agencies, increasingly speaking on the dangers of transnational repression; the intimidation, harassment, or other human rights abuses perpetrated by countries on their own people beyond their borders. From SPYSCAPE, the HQ of secrets. A Cup And Nuzzle production. Series producer: Joe Foley. Produced by Morgan Childs. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 Digging for Gold | Cold War 1:05:57
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Journalist and author Steve Vogel unravels the unlikely tale of George Blake, the cunning Cold War double-agent who betrayed one of the most ambitious wire-tapping operations of the 1950s - and made a name for himself as one of spycraft's greatest escapologists. From SPYSCAPE, the HQ of secrets. A Cup And Nuzzle production. Series producer: Joe Foley. Produced by Frank Palmer. Learn more about your ad choices. Visit megaphone.fm/adchoices…
The tools in a spy's arsenal are more varied than you might think. But they all come under one name: Tradecraft. In our ninth round of insights from the world of espionage, Rhiannon Neads looks back on lessons drawn from intrepid cyber-cops, nuclear double-dealers, crafty codebreakers and more. From SPYSCAPE, the HQ of secrets. A Cup And Nuzzle production. Series producer: Joe Foley. Produced by Alex Burnard. Music by Nick Ryan. Learn more about your ad choices. Visit megaphone.fm/adchoices…
In this True Spies Classic, Hayley Atwell tells the story of Mubin Shaikh, an Islamist extremist turned undercover agent for the Canadian Security Intelligence Service. Undercover as a member of the terrorist group that would be known as the Toronto 18, Mubin was told that his cover would be blown. From SPYSCAPE, the HQ of secrets. A Cup And Nuzzle production. Series producer: Joe Foley. Produced by Louise Clarke-Rowbotham. Music by Nick Ryan. Learn more about your ad choices. Visit megaphone.fm/adchoices…
What can drive an ordinary person to extremist ideology? Hear from former security intelligence and counter terrorism operative, Mubin Shaikh, on his current work as a Counter Extremism Specialist. He delves into real world cases of those who succumb to extremist ideology, why it happens, and his challenging work trying to bring people back. From SPYSCAPE, the HQ of secrets. A Cup And Nuzzle production. Series producer: Joe Foley. Produced by Morgan Childs. Learn more about your ad choices. Visit megaphone.fm/adchoices…
National security journalist Zach Dorfman returns to True Spies with the tantalising tale of one of the War on Terror's most secretive undercover operatives. Known only by his pseudonym, this CIA spy delivered intel directly to the highest echelons of power - and paid a heavy price for his success. From SPYSCAPE, the HQ of secrets. A Cup And Nuzzle production. Series producer: Joe Foley. Produced by Joe Foley. Learn more about your ad choices. Visit megaphone.fm/adchoices…
In this True Spies Classic, Hayley Atwell tells the story of the capture of Pablo Escobar, with the DEA agents who helped bring him down and inspired the TV show 'Narcos'. Steve Murphy and Javier Peña found themselves in Colombia on the trail of the notorious druglord - two "gringos" with a price on their heads. From SPYSCAPE, the home of secrets. A Cup And Nuzzle production. Series producer: Gemma Newby. Produced by Gemma Newby. Music by Nick Ryan. https://www.deanarcos.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
Hear from Tim Tate, best-selling author, award-winning documentary filmmaker and investigative journalist, as he dives into a scandal born deep in the heart of the British Intelligence Service. Time untangles the connections between KGB mole Mikhail Golenevsky and MI5 spy catcher Peter Wright. And recalls how in the process of writing his 19th book, he learned he was himself considered a threat to national security, for delving too deep... From SPYSCAPE, the HQ of secrets. A Cup And Nuzzle production. Series producer: Joe Foley. Produced by Morgan Childs. Learn more about your ad choices. Visit megaphone.fm/adchoices…
Veteran journalist Tim Tate tells the story of Peter Wright, the crusading MI5 whistleblower who humiliated the Thatcher government in the 1980s. As the British security services' chief scientific officer, Peter employed unsavory tactics to root out Soviet spies - but a dramatic change of heart would come to define his controversial legacy. From SPYSCAPE, the HQ of secrets. A Cup And Nuzzle production. Series producer: Joe Foley. Produced by Morgan Childs. Learn more about your ad choices. Visit megaphone.fm/adchoices…
In this Classic True Spies episode, learn the details of an elite clandestine unit, Special Forces Berlin, with the help of former operative James Stejskal. Stationed in West Berlin but deployed wherever their skills were needed, they found themselves at the centre of the Tehran Hostage Crisis, but no-one could know they were there... From SPYSCAPE, the HQ of secrets. A Cup And Nuzzle production. Series producer: Joe Foley. Produced by Justin Trefgarne Learn more about your ad choices. Visit megaphone.fm/adchoices…
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