Player FM - Internet Radio Done Right
Checked 3d ago
Aggiunto cinque anni fa
Contenuto fornito da Rockstar CMO. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Rockstar CMO o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Player FM - App Podcast
Vai offline con l'app Player FM !
Vai offline con l'app Player FM !
Podcast che vale la pena ascoltare
SPONSORIZZATO
Matt Deseno is the founder of multiple award winning marketing businesses ranging from a attraction marketing to AI appointment setting to customer user experience. When he’s not working on the businesses he teaches marketing at Pepperdine University and he also teaches other marketing agency owners how they created a software company to triple the profitability for the agency. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Mint Mobile: https://mintmobile.com/tmf * Check out Moorings: https://moorings.com * Check out Trust & Will: https://trustandwill.com/TRAVIS * Check out Warby Parker: https://warbyparker.com/travis Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
Rockstar CMO FM
Segna tutti come (non) riprodotti ...
Manage series 2770185
Contenuto fornito da Rockstar CMO. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Rockstar CMO o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this 5-star rated weekly marketing podcast, host 3xCMO Ian Truscott says he's no rockstar but shares, with his chums what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
…
continue reading
267 episodi
Segna tutti come (non) riprodotti ...
Manage series 2770185
Contenuto fornito da Rockstar CMO. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Rockstar CMO o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this 5-star rated weekly marketing podcast, host 3xCMO Ian Truscott says he's no rockstar but shares, with his chums what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
…
continue reading
267 episodi
ทุกตอน
×Our fifth visit to the officially renamed virtual bar - The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose. Over one of his fabulous cocktails this week, our host, Ian Truscott, asks the big question - is marketing getting harder? They discuss: The marketing as a large shallow ocean - it’s getting wider, not deeper Understanding marketing requires both art and science Measurement in marketing has always been challenging The influx of opinions complicates marketing strategies Efficiency in marketing does not always equate to effectiveness Correlation does not imply causation in marketing results Notes from marketing history - we need to pay attention to the classics Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week The Marketing Mix - and the 4 P’s popularised by Phillip Kotler Reports on Nike’s marketing turnaround - for example this post on LinkedIn: How Consultants Almost Destroyed Nike’s Brand - by Erik Mashkilleyson Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . This podcast is part of the Marketing Podcast Network . Learn more about your ad choices. Visit megaphone.fm/adchoices…
This week, Jeff Clark, former Forrester Research Director, was inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement. So, in this episode, he and Ian cover the following 5 points: #1 - Buying complexity obscures so much #2 - Technology sprawl gives us fractured data #3 - AI-inflated hope drives an expectation gap #4 - Measurement can’t keep up with a renewed emphasis on reputation investment #5 - Exec Team is Not Onboard with What You’re Reporting As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week Forrester - B2B Marketing Measurement Isn’t Trusted, And It’s About To Get Worse Grant Johnson - How Market Presence and Brand Strength Boost Demand Jeff Clark - Five Steps for CMOs to Get Aligned on Metrics Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: We’ll be right back by Stienski & Mass Media on YouTube Move on Up - Curtis Mayfield You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…
In our fourth visit to the officially renamed virtual bar - The Rose and Rockstar - we continue to dive into the book writing process with the Chief Troublemaker at Seventh Bear and author of several books, Robert Rose, over one of his fabulous cocktails, as our host, Ian Truscott, continues to struggle to complete his first book. They discuss: Cocktail of the week - Grapefruit Negroni The writing process and editing Self-publishing vs. traditional publishing Setting writing goals and deadlines Being disciplined in writing and editing As always, we welcome your feedback; please let us know if you like the new format and if you would like Ian to ask Robert a question in the safe environment of the bar - get in touch on the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Books by Robert Alison Jones , writing coach and courses Joe Pulizzi’s Title Publishing Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear joins Ian in the Rockstar CMO studio to chat about teamwork. They cover: The Importance of teamwork in marketing Understanding team dynamics and collaboration The concept of “the collaboration edge” Measuring success and shared purpose The dreaded “breaking the silos” Understanding organizational goals and OKRs Diagnosing and addressing organizational challenges The 3 C’s - Clarity, Connection, and Cadence As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Cathy McKnight on LinkedIn and at Seventh Bear Mentioned this week Seventh Bear Webinars Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…
In our third visit to the officially renamed virtual bar - The Rose and Rockstar - this week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, shares one of his fabulous cocktails and as our host, Ian Truscott, struggles to complete his first book, he picks Robert’s brains on his process as an author of a series of marketing books. They discuss: Cocktail of the week: The Mayan Michelada Robert’s writing process Answering big questions and having a hypothesis The importance of feedback, editing, and refining Commitment and discipline in writing Connecting with the audience The role of editors As always, we welcome your feedback; please let us know if you like the new format and if you would like Ian to ask Robert a question in the safe environment of the bar - get in touch on the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Books by Robert Alison Jones , writing coach and courses Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…
This week, Jeff Clark and Ian Truscott dig into the Muse stage of the Rockstar CMO buyer's journey, called AMPED (Awareness, Muse, Purchase, Engage and Develop), and leverage Jeff’s expertise in advising B2B buyers to explore five challenges they face at this early inspiration stage of the buyer’s journey and how vendor marketers can help. They list five potential SNAFUs: #1 – Unable to collaborate with key internal decision-makers #2 - Overcoming FOFU (Fear of F’in’ Up) #3 – Not knowing the full requirements of a solution #4 - Overbuying - managing shiny object syndrome #5 – Executive Decision Makers Are Not Onboard As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: We’ll be right back by Stienski & Mass Media on YouTube Muse - Feeling Good - on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…
Due to a loss of internet for his virtual bar buddy Robert, instead of his scheduled visit to the Rose and Rockstar, Ian goes solo and shares some thoughts planned for his book about tuning into the business when you first get a marketing leadership gig, discovering the market and the ideal customer profile for your B2B product or service. In this solo performance, he shares: The Five B2B Marketing Fundamentals Understanding Business Objectives Evaluating Company Status with the STARS Model Market Understanding and Customer Profiles Market Dynamics and Changes Creating Your Ideal Customer Profile Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Mentioned this week Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…
This week, Jeff Clark and Ian Truscott get amped about buyers journey models, unveiling the Rockstar CMO buyers journey, called AMPED, riffing off the greatest hits of their favorite models from AIDA, Gartner, Forrester, and Pedowitz Group. The model they discuss: Awareness - The buyer becomes aware they have a problem that can be solved Muse - The buyer is looking for inspiration and finding the solution Purchase - The buyer is now evaluating the solutions and making a decision Engage - The buyer is now a customer, and we need to make sure they are onboarded Develop - Creating a repeat customer, renewal, reference or advocate As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week 108: The Journeys with Jeff, Tim Hines the Marketing Starter and Robert Unlocks Expertise over a Cocktail Episode 238: The 5 Fundamentals of Buyers' Journeys and Careers over a Cocktail Episode Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: We’ll be right back by Stienski & Mass Media on YouTube Simple Minds - Don't You (Forget About Me) You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…
In our second visit to the officially renamed virtual bar - The Rose and Rockstar - this week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, shares a simple but classy cocktail, and Ian Truscott picks his brains on pivoting on the B2B gumball machine of MQLs and the hope and aspiration that maybe we’ll recognize the value of brand in B2B in 2025 - and rebuts the view that if we can’t attribute something directly to revenue it’s not worth doing. They discuss: Can we shift towards brand awareness and building trust? Brand marketing creates trust and demand, while performance marketing identifies it and is focused on efficiency in converting that demand How your brand is a multiplier of other marketing activities Creating content for nerdy industry colleagues, not customers Not being afraid of repetition in marketing content and talking about the problem in the customer's language The importance of differentiating your brand in a crowded market As ever, we welcome your feedback; please let us know if you like the new format and if you would like Ian to ask Robert a question in the safe environment of the bar - get in touch on the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents - Join MIller on Marketing Profs The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies by Les Binet | Goodreads Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…
This week, Jeff Clark is back from his holidays and returns to the marketing studio, where he and host Ian Truscott are inspired by some new research from Spark Toro that they share in a blog article “ If your audience’s sources of influence and your marketing budget don’t align, you’re gonna have a bad time ” about some of the discrepancies between what channels are influential and how much we invest in them. They discuss: Understanding the full investment in each channel, including the level of effort and tools and not just external spend Some tips on doing a budget assessment Attributing influence and engagement The reasons why invest too much in some channels Hedging across channels Channels and the buyer's journey As ever, we welcome your feedback. Please let us know if you like the new format and if you would like us to discuss a topic that has caught your eye - get in touch on the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week If your audience’s sources of influence and your marketing budget don’t align, you’re gonna have a bad time - Spark Toro research post Cleantech Insiders Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Money Talks by AC/DC on YouTube Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…
This week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, hosts Ian in our virtual bar, which has also been renamed The Rose and Rockstar, where Robert continues to suggest a cocktail for the week, but in a change to previous episodes, they enjoy a bit more time in the bar with a discussion on a topic that has come to mind this week. As he serves his first Rockstar CMO cocktail of the New Year, Robert shares his favorite prediction for 2025, and this opens up a conversation that includes: Nostalgia can be a powerful marketing tool in 2025, and how we can use it in B2B Data-driven B2B marketing has lost its connection to art and culture The risks and rewards of pop culture references in our marketing Creating deeper connections to our audience through culture and finding our tribe Should Ian, high on the Godin Kool-Aid be using the word tribe? As always, we welcome your feedback; please let us know if you like the new format and if you would like Ian and Robert to discuss a specific question in the bar. Please get in touch through the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week 2025 Content Marketing Predictions [Special Episode] (461) Seventh Bear Seth Godin Tribes - on GoodReads Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…
R
Rockstar CMO FM

It’s a New Year and a change on the podcast as we split the show into two parts: The Studio, which will drop on Wednesdays, and The Bar (The Rockstar & Rose), which will drop on Saturdays. This week in The Rockstar CMO Studio, Cathy McKnight joins Ian to share her opinions on five content marketing predictions for 2025 that they plucked from a splendid collection of over 40 predictions and trends assembled by the Content Marketing Institute. Some get a “hell yeah”, while others, maybe not so much. The predictions they discuss: Stand out in B2B by doing great work not more Strategy ahead of AI The rise of optimization for AI whether it's GEO or AIO Getting your content house in order Gen Z will raise the bar for digital marketing Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Cathy McKnight on LinkedIn The source of the predictions: 2025 Marketing Trends for Content Success: 40+ Predictions Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…
This week, as his chums continue their holiday breaks, as it’s predictions season Ian shares 5 predictions that have caught his eye from Forrester, Marketing Profs, and Smart Insights. The predictions or hot trends that he picks we should be thinking about in 2025 are: Generative engine optimization Breaking our MQL addition Organization realignment More budget for brand Zero click marketing Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky The source of the predictions: The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents Forrester Predictions 2025: B2B Marketing and Sales 10 Actionable Digital Marketing Trends for 2025 | Smart Insights 2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it’s 360. - SparkToro Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices…
It’s quiet in the Rockstar CMO FM studios this week as Ian’s chums take their holiday breaks, and so, without his bandmates, Ian celebrates the 250th episode with a solo, discussing podcasting, if you should start one, his experience of producing this podcast for 250 episodes and some marketing lessons learned. In this episode, Ian discusses: Introduction to the podcasting journey The value of podcasting for marketing Building a podcast: goals and strategies The challenges of podcasting The evolution of podcasting technology Future direction for this podcast Enjoy! — The Links The people on LinkedIn: Ian Truscott on LinkedIn and Bluesky Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…
R
Rockstar CMO FM

1 The Dennis on Community and Robert is Moving Slow and Fixing Stuff Episode 1:01:36
1:01:36
Riproduci in seguito
Riproduci in seguito
Liste
Like
Like aggiunto1:01:36
This week in the marketing studio, special guest and friend of Rockstar CMO Dennis Shiao, founder of B2B agency Attention Retention, is sharing his tips on how he created a successful content marketing community, its impact on his career and personal brand, what marketers can learn from his experience, and how B2B brands can benefit from creating a community. Ian then joins Robert Rose, Chief Trouble Maker at Seventh Bear (the artist formerly known as The Content Advisory), in our virtual bar for a holiday cocktail and a marketing thought. This week, Robert thinks that after marketers were advised to move fast and break stuff, and now things are all broken, maybe it’s time we slow down and fix stuff. The Links The people on LinkedIn: Ian Truscott on LinkedIn and Bluesky Dennis on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned in this week’s episode: Dennis’ agency - Attention Retention Content Marketing Meetup - Meetup | Attention Retention What Marketers Should Know About Data Cleaning, Modeling, and Governance The Content Corner Newsletter Seventh Bear website Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…
Benvenuto su Player FM!
Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.