It takes a lot more than a great vision, a great product and even great brand awareness to achieve the level of success that leading Cloud and SaaS companies like Salesforce, DocuSign, Snowflake and Twilio have achieved. Every successful Cloud company shares a common trait - highly productive customer acquisition program and innovative sales and marketing organizations. With a rotating cast of hosts including Mark Petruzzi, Cathy Minter, Paul Melchiorre and Katerina Ostrovsky host a wide variety of B2B, SaaS Go-To-Market leaders. Our guest include well known and respected Cloud Titans from across the industry. In a highly interactive and dynamic 30 minutes, they will share lessons learned while being executive Sales, Marketing, Success and RevOps leaders of some of the most successful SaaS companies. This podcast builds upon the success of "Selling the Cloud", a best selling book authored by Mark Petruzzi and Paul Melchiorre.