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Contenuto fornito da Tom Merritt. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Tom Merritt o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Daily Tech News Show
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Contenuto fornito da Tom Merritt. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Tom Merritt o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Tom Merritt and the team help you stay up to date with an independent, authoritative and trustworthy tech news briefing.
…
continue reading
Become a member at https://plus.acast.com/s/dtns.
Hosted on Acast. See acast.com/privacy for more information.
2853 episodi
Segna tutti come (non) riprodotti ...
Manage series 28716
Contenuto fornito da Tom Merritt. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Tom Merritt o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Tom Merritt and the team help you stay up to date with an independent, authoritative and trustworthy tech news briefing.
…
continue reading
Become a member at https://plus.acast.com/s/dtns.
Hosted on Acast. See acast.com/privacy for more information.
2853 episodi
모든 에피소드
×It’s not just customs exemptions that keep Temu retail prices down. In fact it’s in large part because they don’t take sales commissions. Plus how Pinball is borrowing from video games. And the cheapest EVs in Thailand! Starring Tom Merritt and Jenn Cutter . Links to the stories in this episode can be found here . Become a member at https://plus.acast.com/s/dtns . Hosted on Acast. See acast.com/privacy for more information.…
Arm plans to make its own chips this summer and Tom explains why that’s such a big change. Plus TikTok is back in US app stores. Starring Tom Merritt and Huyen Tue Dao. Show notes can be found here Become a member at https://plus.acast.com/s/dtns . Hosted on Acast. See acast.com/privacy for more information.…
Amazon has a beta shopping feature that includes sales on brand websites, and Mitzula ate at the new Netflix restaurant in Las Vegas! Starring Jason Howell and Huyen Tue Dao. Show notes can be found here Become a member at https://plus.acast.com/s/dtns . Hosted on Acast. See acast.com/privacy for more information.…
Plus, Apple wants to improve your health and cut down on the number of Apple accounts you have. And a trustworthy source on the US Department of Government Efficiency. Starring Tom Merritt and Jenn Cutter Links to stories in this episode can be found here . Become a member at https://plus.acast.com/s/dtns . Hosted on Acast. See acast.com/privacy for more information.…
The AI Action Summit wraps up in Paris, NotebookLM Plus gets a wider release, and Tim Stevens and Ron Richards discuss pinball preservation. Starring Jason Howell and Tom Merritt . Links to today's stories can be found here . Become a member at https://plus.acast.com/s/dtns . Hosted on Acast. See acast.com/privacy for more information.…
President Macros promotes it with deepfakes and huge spending on Data Centers. Plus why the US doesn’t get cheap EVs. Starring Tom Merritt and Robb Dunewood . Show notes can be found here . Become a member at https://plus.acast.com/s/dtns . Hosted on Acast. See acast.com/privacy for more information.…
Huawei sees its fastest growth in four years, the ASUS Zenfone 12 Ultra is here, and cheese gets Google AI in hot water yet again! Starring Tom Merritt and Shannon Morse. Show notes can be found here . Become a member at https://plus.acast.com/s/dtns . Hosted on Acast. See acast.com/privacy for more information.…
Starring Jason Howell and Shannon Morse . Show notes can be found here Become a member at https://plus.acast.com/s/dtns . Hosted on Acast. See acast.com/privacy for more information.
And actual tech news like a bad Zyxel router vulnerability, Amazon may finally improve its voice assistant and the Verge got a sneak look at Sonos’s streaming TV device. Starring Tom Merritt and Jenn Cutter . Story links can be found here . Become a member at https://plus.acast.com/s/dtns . Hosted on Acast. See acast.com/privacy for more information.…
Apple takes on Evite with Invites, and Kenneth Kohlmann talks about a modular landscaping robot called Yarbo. Starring Jason Howell and Tom Merritt. Links to stories can be found here . Become a member at https://plus.acast.com/s/dtns . Hosted on Acast. See acast.com/privacy for more information.
Gary Shapiro tells us when failure is good, and OpenAI launches an agent with the same name as Google’s agent. Starring Tom Merritt and Robb Dunewood . Show notes can be found here . Become a member at https://plus.acast.com/s/dtns . Hosted on Acast. See acast.com/privacy for more information.
We also talk to Gary Shapiro about what it takes to put on CES and why it’s been so enduring. Starring Tom Merritt and Jenn Cutter . Show notes can be found here . Become a member at https://plus.acast.com/s/dtns . Hosted on Acast. See acast.com/privacy for more information.
New Intel Lunar Lake Surface laptops, plus a look at how tariffs could impact tech in the US. Starring Jason Howell and Shannon Morse . Show notes can be found here . Become a member at https://plus.acast.com/s/dtns . Hosted on Acast. See acast.com/privacy for more information.
A chip vulnerability in Apple Silicon isn’t great, plus why OpenAI’s concern about DeepSeek is hilarious but justified. Starring Tom Merritt and Jenn Cutter. Show notes can be found here . Become a member at https://plus.acast.com/s/dtns . Hosted on Acast. See acast.com/privacy for more information.
Plus, Andrew Mayne goes deep on the DeepSeek hype. Starring Jason Howell and Tom Merritt . Link to the show notes can be found here . Become a member at https://plus.acast.com/s/dtns . Hosted on Acast. See acast.com/privacy for more information.
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