Primal Shopper: Unlocking Shopper DNA to Power Your Marketing
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Contenuto fornito da Eric Bowe. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Eric Bowe o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
The nature of shopping seems very random – like shopper journeys intertwined in a retail chaos. The reality is our shopping behaviors are quite orderly, consistent, and predictable. Shoppers have innate motivations driving their decision making – think of it like a Shopper DNA. Hosted by Eric Bowe, the author of Primal Shopper, this podcast focuses on the primal motivations driving our shopper behaviors and how to apply this knowledge to improve your marketing. The audience for this podcast are marketers, entrepreneurs, and anyone who is interested in why we shop the way we do.
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18 episodi