Questo sito fa uso di cookie per migliorare l'esperienza di navigazione degli utenti. Leggi la nostra Normativa sulla privacy e i Termini di servizio per saperne di più.
OK!
Contenuto fornito da Matt Z. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Matt Z o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Player FM - App Podcast Vai offline con l'app Player FM !
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Contenuto fornito da Matt Z. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Matt Z o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Contenuto fornito da Matt Z. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Matt Z o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
On today's very special episode, the gang is joined by co-worker Steven, who answers questions about emojis, the afterlife, random Netflix decisions, Star Wars, and other hot takes. --- Support this podcast: https://podcasters.spotify.com/pod/show/watercoolergang/support
On today’s episode, the gang discusses the history of Valentine’s Day, their childhood memories, therapy, and Girl Scout Cookie season. --- Support this podcast: https://podcasters.spotify.com/pod/show/watercoolergang/support
On today's episode, the gang recounts the past 4 months of their lives since taking a break from the podcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/watercoolergang/support
On today’s episode, the gang reacts to some weird news headlines. --- Support this podcast: https://podcasters.spotify.com/pod/show/watercoolergang/support
On today’s episode, Patty takes the reigns as the gang analyzes the characters of The Office and guesses which astrological signs make the most sense for each of them. --- Support this podcast: https://podcasters.spotify.com/pod/show/watercoolergang/support
On today’s episode, the gang discusses a recent Netflix movie, attending professional baseball games, the California recall election, and Patty’s upcoming wedding. --- Support this podcast: https://podcasters.spotify.com/pod/show/watercoolergang/support
On today’s episode, the gang recaps what’s been going on during the extended hiatus, including a company trip to Indianapolis. Later, they play another round of “Am I The A-Hole?”. --- Support this podcast: https://podcasters.spotify.com/pod/show/watercoolergang/support
On today's episode, Matt and Patty each create a Beatles playlist, choosing one track from each full-length record release. They also discuss album art, songs that just missed the cut, the personalities of John and Paul, and which songs need to be listened to at full volume. --- Support this podcast: https://podcasters.spotify.com/pod/show/watercoolergang/support…
On today’s episode, the gang discusses the value of a university education, why elitism is hurting the job market, and how to nail a job interview. --- Support this podcast: https://podcasters.spotify.com/pod/show/watercoolergang/support
On today’s episode, the gang welcomes Jeremy’s friend Daniel to the pod. After a round of Rapid Fire questions, the gang continues their trek through Reddit’s “Am I The A-Hole?”: --- Support this podcast: https://podcasters.spotify.com/pod/show/watercoolergang/support
On today’s episode, the gang celebrates two years of the podcast by discussing all things pop culture gossip. Later, the topic of homelessness sparks an idea in Jeremy. --- Support this podcast: https://podcasters.spotify.com/pod/show/watercoolergang/support
On today’s episode, the gang ventures into the world of Reddit by reading a few “Am I The A-Hole?” posts and offering their best advice. --- Support this podcast: https://podcasters.spotify.com/pod/show/watercoolergang/support
On today's episode, the gang is joined by returning guest Stacy to discuss their recent Ancestry DNA results. --- Support this podcast: https://podcasters.spotify.com/pod/show/watercoolergang/support
On today's episode, the gang plays a pizza toppings game and is judged by a first time guest. --- Support this podcast: https://podcasters.spotify.com/pod/show/watercoolergang/support
On today’s episode, Matt and Patty discuss a recent purchase from an “Influencer” that resulted in sudden regret. --- Support this podcast: https://podcasters.spotify.com/pod/show/watercoolergang/support
Benvenuto su Player FM!
Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.
Entra nella migliore app di podcast al mondo per gestire online i tuo programmi preferiti e riprodurli offline sulle tue app Android e iOS. È gratuito e facile!