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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Contenuto fornito da The Feast Dubai. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Feast Dubai o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
The Feast Dubai Sessions now in recorded just for you! FIND HOPE HERE! Listen and be inspired Anywhere and any day!
Contenuto fornito da The Feast Dubai. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Feast Dubai o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
The Feast Dubai Sessions now in recorded just for you! FIND HOPE HERE! Listen and be inspired Anywhere and any day!
WHAT IT IS ALL ABOUT: Today, we start a new series within the Gospel Matthew, titled Dawn of An Era. We’re now leaving behind the Christmas story and are now diving into Jesus’ public ministry. Yes, that’s a 30-year jump, and obviously, you must be asking, “Gee, what did Jesus do during those 30 years?” We will answer that question next week. (Suspense!) Talk 2: Eat Locusts The key message of Talk 2 is: Live an inspiring life. The talk is titled Eat Locusts because eating locusts signified the simple, inspiring life of John the Baptist— as we read in the key Bible verses for this talk, Matthew 3:1-10 NLT, where Matthew describes the life of John the Baptist when he was preaching. Verse 4 particularly describes how John looked and what he ate: 4 John’s clothes were woven from coarse camel hair, and he wore a leather belt around his waist. For food, he ate locusts and wild honey. The Greek word for “locusts” could mean the insects or the seeds of the Carob Tree. But it’s really possible that John the Baptist ate the seeds because according to Leviticus 11:22, Jews were allowed to eat them. By living a simple life, John the Baptist inspired many as he started preaching about the coming of Jesus, the Messiah. When John called people to repentance, thousands did. Before He started His ministry, Jesus also lived a simple life— as a carpenter— for 30 years. Thus, like John, He inspired many to live a godly life.…
WHAT IT IS ALL ABOUT: Today, we start a new series within the Gospel Matthew, titled Dawn of An Era. We’re now leaving behind the Christmas story and are now diving into Jesus’ public ministry. Yes, that’s a 30-year jump, and obviously, you must be asking, “Gee, what did Jesus do during those 30 years?” We will answer that question next week. (Suspense!) Talk 1: Tough and Gentle Talk I, Tough and Gentle, introduces us to the man called John the Baptist. The simple but powerful message of Talk 1 is Receive His Mercy . John’s message isn’t very popular today. He said, “Repent of your sins and turn to God...” (v.2) People don’t like hearing calls of repentance. Talk 1 points out why most people don’t like calls to repentance. Most people imagine John the Baptist to be an angry, hairy, scary guy. Talk 1 presents John the Baptist as tough and gentle as Jesus. When Jesus called the proud to repent, He was tough, but when He called everyone else to repent, He was gentle.…
The Birth of a King - Lessons and Inspiration From the Book of Matthew February 28, 2020 Intro - Bro. Clark Talk 6 - God will set you free - Bro. Nerry Encia Talk 7- God sees your greatness - Bro. Eng Si JESUS IS KING Making Jesus King of your life is not a selfish act. Some people have a selfish spiritual life. It’s all about “me and God”. Jesus is simply a visa to heaven, nothing else. Warning: If you make Jesus King of your life, He’ll turn your life upside down. He’ll ask you to co-build the Garden of Eden in this world. He’ll bless you, yes, but only so that you can be a blessing to the world. Question: How can you build God’s kingdom in your circle? In your workplace? In your area of influence? Let’s end with the words of Pope Paul VI when he said, “Above all the Gospel must be proclaimed by witness. Modern man listens more willingly to witnesses than to teachers, and if he does listen to teachers, it is because they are witnesses.”…
The Birth of a King - Lessons and Inspiration From the Book of Matthew JESUS IS KING Making Jesus King of your life is not a selfish act. Some people have a selfish spiritual life. It’s all about “me and God”. Jesus is simply a visa to heaven, nothing else. Warning: If you make Jesus King of your life, He’ll turn your life upside down. He’ll ask you to co-build the Garden of Eden in this world. He’ll bless you, yes, but only so that you can be a blessing to the world. Question: How can you build God’s kingdom in your circle? In your workplace? In your area of influence? Let’s end with the words of Pope Paul VI when he said, “Above all the Gospel must be proclaimed by witness. Modern man listens more willingly to witnesses than to teachers, and if he does listen to teachers, it is because they are witnesses.”…
The Birth of a King - Lessons and Inspiration From the Book of Matthew JESUS IS KING Making Jesus King of your life is not a selfish act. Some people have a selfish spiritual life. It’s all about “me and God”. Jesus is simply a visa to heaven, nothing else. Warning: If you make Jesus King of your life, He’ll turn your life upside down. He’ll ask you to co-build the Garden of Eden in this world. He’ll bless you, yes, but only so that you can be a blessing to the world. Question: How can you build God’s kingdom in your circle? In your workplace? In your area of influence? Let’s end with the words of Pope Paul VI when he said, “Above all the Gospel must be proclaimed by witness. Modern man listens more willingly to witnesses than to teachers, and if he does listen to teachers, it is because they are witnesses.”…
The Birth of a King - Lessons and Inspiration From the Book of Matthew JESUS IS KING Making Jesus King of your life is not a selfish act. Some people have a selfish spiritual life. It’s all about “me and God”. Jesus is simply a visa to heaven, nothing else. Warning: If you make Jesus King of your life, He’ll turn your life upside down. He’ll ask you to co-build the Garden of Eden in this world. He’ll bless you, yes, but only so that you can be a blessing to the world. Question: How can you build God’s kingdom in your circle? In your workplace? In your area of influence? Let’s end with the words of Pope Paul VI when he said, “Above all the Gospel must be proclaimed by witness. Modern man listens more willingly to witnesses than to teachers, and if he does listen to teachers, it is because they are witnesses.”…
The Birth of a King - Lessons and Inspiration From the Book of Matthew JESUS IS KING Making Jesus King of your life is not a selfish act. Some people have a selfish spiritual life. It’s all about “me and God”. Jesus is simply a visa to heaven, nothing else. Warning: If you make Jesus King of your life, He’ll turn your life upside down. He’ll ask you to co-build the Garden of Eden in this world. He’ll bless you, yes, but only so that you can be a blessing to the world. Question: How can you build God’s kingdom in your circle? In your workplace? In your area of influence? Let’s end with the words of Pope Paul VI when he said, “Above all the Gospel must be proclaimed by witness. Modern man listens more willingly to witnesses than to teachers, and if he does listen to teachers, it is because they are witnesses.”…
The Birth of a King - Lessons and Inspiration From the Book of Matthew JESUS IS KING Making Jesus King of your life is not a selfish act. Some people have a selfish spiritual life. It’s all about “me and God”. Jesus is simply a visa to heaven, nothing else. Warning: If you make Jesus King of your life, He’ll turn your life upside down. He’ll ask you to co-build the Garden of Eden in this world. He’ll bless you, yes, but only so that you can be a blessing to the world. Question: How can you build God’s kingdom in your circle? In your workplace? In your area of influence? Let’s end with the words of Pope Paul VI when he said, “Above all the Gospel must be proclaimed by witness. Modern man listens more willingly to witnesses than to teachers, and if he does listen to teachers, it is because they are witnesses.”…
The Birth of a King - Lessons and Inspiration From the Book of Matthew JESUS IS KING Making Jesus King of your life is not a selfish act. Some people have a selfish spiritual life. It’s all about “me and God”. Jesus is simply a visa to heaven, nothing else. Warning: If you make Jesus King of your life, He’ll turn your life upside down. He’ll ask you to co-build the Garden of Eden in this world. He’ll bless you, yes, but only so that you can be a blessing to the world. Question: How can you build God’s kingdom in your circle? In your workplace? In your area of influence? Let’s end with the words of Pope Paul VI when he said, “Above all the Gospel must be proclaimed by witness. Modern man listens more willingly to witnesses than to teachers, and if he does listen to teachers, it is because they are witnesses.”…
The Birth of a King - Lessons and Inspiration From the Book of Matthew JESUS IS KING Making Jesus King of your life is not a selfish act. Some people have a selfish spiritual life. It’s all about “me and God”. Jesus is simply a visa to heaven, nothing else. Warning: If you make Jesus King of your life, He’ll turn your life upside down. He’ll ask you to co-build the Garden of Eden in this world. He’ll bless you, yes, but only so that you can be a blessing to the world. Question: How can you build God’s kingdom in your circle? In your workplace? In your area of influence? Let’s end with the words of Pope Paul VI when he said, “Above all the Gospel must be proclaimed by witness. Modern man listens more willingly to witnesses than to teachers, and if he does listen to teachers, it is because they are witnesses.”…
THE WAY OF SAINTS - "How To Be God’s Representative On Planet Earth" November 15 - Talk 3- Kenosis Our talk series presents our calling as saints. When you hear the word saint, you think of someone who is totally different from you. Many Saints are martyrs who were tortured. How can you be a saint? But that’s what the Bible says. And that’s what this talk series will explore this month. An exciting series awaits us!…
THE WAY OF SAINTS - "How To Be God’s Representative On Planet Earth" November 15 - Talk 3- Kenosis Our talk series presents our calling as saints. When you hear the word saint, you think of someone who is totally different from you. Many Saints are martyrs who were tortured. How can you be a saint? But that’s what the Bible says. And that’s what this talk series will explore this month. An exciting series awaits us!…
THE WAY OF SAINTS - "How To Be God’s Representative On Planet Earth" November 1 - Talk 1: Hagios | Talk 2: Tselem Our talk series presents our calling as saints. When you hear the word saint, you think of someone who is totally different from you. Many Saints are martyrs who were tortured. How can you be a saint? But that’s what the Bible says. And that’s what this talk series will explore this month. An exciting series awaits us!…
THE WAY OF SAINTS - "How To Be God’s Representative On Planet Earth" November 1 - Talk 1: Hagios | Talk 2: Tselem Our talk series presents our calling as saints. When you hear the word saint, you think of someone who is totally different from you. Many Saints are martyrs who were tortured. How can you be a saint? But that’s what the Bible says. And that’s what this talk series will explore this month. An exciting series awaits us!…
If you want authentic Joy. If you're desperate for good news. If you need a new encounter with Jesus. This series is for you! Join and reflect in the words of Pope Francis and prepare to be shocked to the core. Welcome to our #PopeCultureSeries " How to have authentic joy"
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